GereedschapPro

What GereedschapPro does

GereedschapPro B.V. is a privately held Dutch specialty retailer of professional-grade tools and equipment, operating from its headquarters and physical showroom at Eysinkweg 71 in Haarlem, Netherlands. The business was started by founder Sander Schuiten around 2003 selling systainers and tools on the Marktplaats online marketplace, transitioned into a dedicated professional tools operation, and opened its physical showroom in Haarlem in 2013. The company has subsequently expanded to serve customers throughout Europe via cross-border e-commerce, with operations primarily covering the Netherlands and Belgium.

The product portfolio spans ten categories covering drilling, measuring and marking, sawing, hand tools, milling/routing, storage and workshop organization, planing and sanding, fastening, woodturning, and dust-free working. The catalog is built around premium third-party brands including Mafell, Festool, Mirka, Metabo, Wera, Hultafors, Lamello, Knipex, Stabila, Bessey, Shaper, Kreg, UJK, SawStop, Axminster, and Yeti Tool. There is no proprietary technology stack; the company operates a standard retail e-commerce platform with no mobile app, no public API, and no disclosed AI capabilities.

The business model is direct-to-consumer hardware sales with one-time unit pricing, periodic promotional discounts, and a €250 free-shipping threshold. Orders placed on weekdays before 14:30 are shipped same-day, and a 100-day return policy is offered. The company supplements online sales with an in-store experience and recurring PROdag demonstration days where brand representatives engage directly with customers. Customer segments are primarily professional craftsmen, woodworkers, metalworkers, and construction professionals, with a secondary segment of serious DIY hobbyists. Headcount is reported at 1-10 employees, the company has never raised external funding, and it remains wholly founder-owned.

Name

GereedschapPro

Legal name

GereedschapPro B.V.

Website

https://gereedschappro.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

GereedschapPro is a Dutch specialty retailer selling professional-grade woodworking, metalworking, and construction tools via its e-commerce site and a physical showroom in Haarlem, serving professional tradespeople and serious DIY enthusiasts across the Netherlands and broader Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue is generated through the sale of professional tools, power tools, hand tools, woodworking equipment, and accessories. Products are sold at one-time purchase prices with no subscription component. The company operates on a standard retail model with periodic promotional discounts and sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GereedschapPro is a Dutch specialty retailer that sells professional-grade woodworking, metalworking, and construction tools through its own e-commerce site gereedschappro.nl and a physical showroom in Haarlem. The catalog spans drilling, measuring and marking, sawing, hand tools, routing and CNC, storage, planing and sanding, fastening, woodturning, and dust extraction, featuring premium brands such as Mafell, Festool, Wera, Mirka, Metabo, Hultafors, Lamello, Axminster, GRN Tools, and Yeti Tool. Orders placed on weekdays before 14:30 are shipped the same day, with free shipping on orders over €250 and a 100-day return policy.

Product overview

GereedschapPro is a Dutch professional tools e-commerce platform offering a comprehensive range of professional woodworking, metalworking, and construction tools through an online store with physical showroom in Haarlem. The product portfolio is organized into major categories including drilling (boren), measuring and marking (meten & aftekenen), sawing (zagen), hand tools (handgereedschap), milling/routing (frezen), storage and workshop solutions (opbergen & werkplek), planing and sanding (schaven & schuren), fastening (bevestigen), woodturning (houtdraaien), and dust-free working systems (stofvrij werken). The store features branded product lines including GRN Tools hole saws with S-Lock quick-change systems, Wera Kraftform screwdriver and tool organization systems (2go carrying system), and Yeti Tool SmartBench CNC milling machines. The offering combines both power tools and hand tools with accessories across all categories, serving professional tradespeople in the Netherlands with same-day shipping on orders before 14:30 on weekdays.

Differentiator

Problem solved

Functional benefit

Products and services

• Drilling Tools (Boren) Complete range of drilling equipment including drilling machines, hammer drills, percussion drills, column drills, SDS drills, cordless drills, drill bits, bits and bit sets, and accessories — sold to professional tradespeople and serious DIY customers through the gereedschappro.nl store and Haarlem showroom.
• Measuring & Marking Tools (Meten & aftekenen) Measuring and marking tools including spirit levels, lasers, digital measuring devices, angle finders, calipers, marking gauges, squares, tape measures, folding rules, and pencils — sold to professional tradespeople and serious DIY customers.
• Sawing Equipment (Zagen) Sawing equipment including jigsaws, mitre saws, circular saws, cordless saws, table saws, band saws, oscillating multi-tools, and saw blades — sold through gereedschappro.nl.
• Hand Tools (Handgereedschap) Hand tools including hammers, pliers, wrenches, screwdrivers, clamps, chisels, hand saws, and woodworking hand tools — sold to professional tradespeople and serious DIY customers.
• Milling and Routing Equipment (Frezen) Milling and routing equipment including routers, router tables, CNC milling machines, and router accessories — sold through gereedschappro.nl.
• Planing & Sanding Equipment (Schaven & schuren) Planing and sanding equipment including sanders, sandpaper, hand sanding tools, stationary sanders, hand planes, and planing machines — sold through gereedschappro.nl.
• Fastening Products (Bevestigen) Fastening products including screws, anchors, adhesive and tape products, plastic connectors, glue, pocket hole systems, and wood joinery components — sold through gereedschappro.nl.
• Woodturning Equipment (Houtdraaien) Woodturning equipment including lathes, chucks, turning tools, and woodturning accessories — sold through gereedschappro.nl.
• Dust-Free Working Systems (Stofvrij werken) Dust-free working equipment including cyclones, shop vacuums, air cleaners, battery vacuums, and dust extraction accessories — sold through gereedschappro.nl.
• Storage & Workshop Organization (Opbergen & werkplek) Storage and workshop organization including tool belts, Systainers, bags, cases, workbenches, electrical equipment, and personal protective equipment — sold through gereedschappro.nl.
• Yeti Tool SmartBench CNC Portable, affordable large-format CNC milling machine available in standard (125x250cm working area) and MINI (125x125cm working area) sizes, featuring a Mafell-produced spindle motor, sold to professional workshops and serious hobbyists with in-store demonstrations.
• GRN Tools Hole Saws (Gatzaag) Professional hole saws with S-Lock quick-change system and carbide teeth for fast cutting in wood, stone, and plastics, available in diameters from 19mm to 168mm.
• Wera Kraftform Screwdrivers & Tool Systems Professional Wera screwdriver lines including Kraftform Kompakt sets, VDE insulated tools, and the Wera 2go modular carrying system for organized tool transport, sold to professional tradespeople.

Quantifiable outcome

• 100-day return policy (bedenktijd)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MafellcoreChannel Partner/ Reseller/ DistributorMafell is a premier brand for professional power tools for wood, featured prominently on GereedschapPro. Brand representatives attend demo days (PROdag) in-store to demonstrate Mafell products including the MT55 invalzaag, LO55 upper router, P1cc jigsaw, Z5 bandsaw, and ZSX chain saws. Products shipped same-day from GereedschapPro.
• WeracoreChannel Partner/ Reseller/ DistributorWera is a key brand for professional hand tools sold through GereedschapPro, including screwdrivers, bit sets, ratchets, and the Kraftform Kompakt system. GereedschapPro carries a wide range of Wera products including VDE insulated tools, Kraftform sets, and Wera 2go storage solutions.
• HultaforscoreChannel Partner/ Reseller/ DistributorHultafors supplies measuring and marking tools (spirit levels, markers, squares) and hand tools sold through GereedschapPro. Brand representatives attend PROdag demo events in-store.
• FestoolcoreChannel Partner/ Reseller/ DistributorFestool is a premium brand for professional power tools and dust extraction systems sold through GereedschapPro. Products include sanders, routers, and Systainer storage systems.
• GRN ToolsminorChannel Partner/ Reseller/ DistributorGRN Tools provides professional-grade hole saws (gatzagen) with carbide teeth and S-Lock quick-change system sold through GereedschapPro. Products include hole saws from 19mm to 168mm diameter.
• MirkacoreChannel Partner/ Reseller/ DistributorMirka supplies professional sanders and abrasives sold through GereedschapPro, including the DEOS II and Deros II electric sanders along with Abranet Ace sanding sheets.
• MetabocoreChannel Partner/ Reseller/ DistributorMetabo is a key brand for power tools and battery systems sold through GereedschapPro. Products include combo sets, dust extractors, and CAS (Cordless Alliance System) battery platforms.
• LamellocoreChannel Partner/ Reseller/ DistributorLamello supplies wood joining systems including the Divario, P‑system, and Clamex connectors sold through GereedschapPro. Brand representatives attend demo days.
• UJK TechnologyminorChannel Partner/ Reseller/ DistributorUJK Technology supplies workshop accessories including drill guides, Systainer organizers, and Parf Guide systems sold through GereedschapPro.
• Yeti ToolcoreChannel Partner/ Reseller/ DistributorYeti Tool supplies the SmartBench CNC machine sold through GereedschapPro. In-store demonstrations are held featuring the SmartBench portable large-format CNC router with Mafell spindle motor.
• AxminstercoreChannel Partner/ Reseller/ DistributorAxminster supplies workshop planes, woodworking machines, and hand tools sold through GereedschapPro, including the Rider No. 102 apron plane and Axminster Professional planer/thicknessers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/gereedschappro
• Facebookfacebook.com/GereedschapPro
• Instagraminstagram.com/gereedschappro
• Xx.com/gereedschappro
• LinkedInlinkedin.com/company/gereedschappro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GereedschapPro