What BRLabs does

BRLabs (operating through its legal entity ООО "РБ" / LLC "RB", a Russian limited liability company headquartered in Moscow) is a media and technology group that combines online publications and sports-related projects with a proprietary review-analytics platform called Metaratings (MR). The firmographic description frames it as "a media group that combines online publications and creates successful sports projects," with consumer-facing assets including Bookmaker-ratings.ru and Metaratings.ru serving the Russian sports-betting vertical. The core technology product addresses the prevalence of fake and misleading reviews in Russian e-commerce by analyzing customer reviews semantically and compiling objective, aspect-based ratings for both consumers and product/service vendors.

The Metaratings platform is engineered as a five-component microservices system running on Python, TypeScript, NestJS, PostgreSQL, and TypeORM. The API-backend delivers analysis results to partner sites; the Web-app provides administrative management of results; the ML-scrapers module automates review collection from external sources; the ML-sub-service applies a cascade of neural-network and ML algorithms for semantic analysis (aspects, sentiment, credibility); and the Review-sub-service aggregates aspect scores into final ratings. The pipeline detects and filters suspicious/fake reviews, builds sentiment maps tracking attitudes to product characteristics over time, and exposes outputs via API for direct platform embedding. The software base is officially registered with the Russian Federal Service for Intellectual Property (ПрЭВМ №2020662689), and BRLabs has held Skolkovo innovation cluster participant status since 2020 under IT activity code 10.01 covering neural-network creation, training and support.

BRLabs monetizes through subscription-based API access to MR, with the basic package starting at 250,000 RUB for 100-999 requests per user, multi-year contracts as the default billing cadence, and individually negotiated pricing for higher volumes or comprehensive partnership placements. Go-to-market is sales-led via the brl.ru website and a contact form for project consultation; there is no third-party lead-gen, paid acquisition, or channel-partner motion visible. The platform is currently integrated with 5 connected websites and 10 partners and has processed 100K+ reviews and 300 complaints. Operations are entirely Russia-domiciled despite the company's stated view that the fake-review problem applies internationally. Notable data gaps include no disclosed revenue or ARR figures, no external funding rounds, an empty management-team dataset, no named customers, no hiring signals, and conflicting founding-year information (firmographics list 2012 for the media operation while the Skolkovo/legal records anchor 2020 as the formal tech-entity milestone).

Name

BRLabs

Legal name

Общество с ограниченной ответственностью "РБ"

Website

https://brl.ru

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

BRLabs (ООО "РБ") is a Moscow-based Russian media and technology group operating online publications and sports projects alongside Metaratings, an AI-driven platform that performs semantic analysis of customer reviews to produce objective, aspect-based ratings for e-commerce platforms and vendors.

Ownership category

akta.pro rank

Product category

Review & Rating Analytics Software

NAICS

Software Publishers (5132), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

akta.pro secondary industries

Business Rules Management Systems (BRMS) & Decision Automation (HDAEAHAE), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)

Keywords

• Review analytics platform
• Automated rating system
• Sentiment analysis software
• Fake review detection
• Ecommerce review intelligence

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Review Analytics Platform Subscription: Subscription-based pricing for access to the Metaratings technology platform. Basic package starts at 250,000 rubles for 100-999 requests. Larger volumes and comprehensive partnership placements are priced individually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BRLabs sells the Metaratings (MR) technology platform — an automated semantic analysis system that processes customer reviews from external sources, extracts product characteristics and sentiment, detects and filters fake reviews, and compiles objective product/service ratings. The platform is delivered to enterprise clients via API integration on a subscription basis, with additional B2C ratings platforms (Metaratings.ru, Bookmaker-ratings.ru) operated under the same brand.

Product overview

BRLabs offers Metaratings (MR), a unified technology platform for automated semantic analysis of customer reviews and objective rating compilation. The system operates through a microservices architecture comprising API-backend (main service for analysis results and website interaction), Web-app (administrative interface for viewing and managing analysis results), Review-sub-service (post-processing subsystem aggregating aspect-based ratings and computing final ratings), ML-sub-service (machine learning subsystem for semantic analysis of new reviews), and ML-scrapers (module for automatic collection of reviews from external sites). These components work together to analyze reviews, extract product characteristics and sentiment, detect fake reviews, and generate rankings and sentiment maps.

Differentiator

Problem solved

Functional benefit

Brands

• Metaratings (MR): Automated semantic analysis technology for customer reviews and objective rating generation.

Products and services

• Metaratings (MR) A subscription-based technology platform for automated semantic analysis of customer reviews and objective product/service rating generation. Uses a cascade of neural networks and machine learning to extract product characteristics, determine sentiment, detect and ignore fake reviews, and build sentiment maps. Delivered to enterprise clients via API-backend integration; basic subscription starts at 250,000 RUB for 100-999 requests, with individually negotiated pricing for higher volumes and comprehensive partnership placements.

Quantifiable outcome

• 100K+ reviews analyzed
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• 5 Connected WebsitescoreTechnology or Integration · 1 January 2025Platform currently connected to 5 external websites that utilize the Metaratings review analysis technology. These websites provide reviews for analysis and display ratings on their platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRLabs