Flame Tree Publishing

Flame Tree Publishing is a London-based independent publisher founded in 1992 producing fiction (via its Flame Tree Press imprint), classics, calendars, notebooks, jigsaw puzzles, and gift products across print, eBook, and audiobook formats, selling direct to consumers worldwide and via Simon & Schuster (US) and Hachette UK trade distribution.

Company typePrivate
Founded1992
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Flame Tree Publishing does

Flame Tree Publishing Ltd. is a UK-based independent publisher founded in 1992 and headquartered in London, operating as a private limited company with no public listing or institutional investment disclosed. The company runs a multi-category publishing program organized around several sub-brands: Flame Tree Press (a fiction imprint launched in 2018 covering horror, suspense, science fiction, fantasy, and crime/mystery/thriller), Flame Tree Digital (eBooks), Flame Tree Collector's Editions (deluxe speculative-fiction hardcovers), and Flame Tree Studio (designs for jigsaw puzzles and lifestyle products). Its broader catalog spans Art & Design, Classics, Fiction, Gift books, Gothic & Fantasy, Hobbies & Craft, Lifestyle, Mind Body Spirit, and Music, complemented by calendars, diaries, greeting cards, tarot boxes, premium notebooks and journals, jigsaw puzzles, and audiobooks.

The core technology is a publishing platform that produces physical books, eBooks, and audiobooks; no proprietary AI/ML, API, SDK, or MCP infrastructure is disclosed. The underlying product capability is design-led, evidenced by special finishes (foiled, embossed, gilded edges), FSC-certified sustainable puzzles, and licensed artwork from collections such as National Galleries Scotland, Kew Gardens, and Bodleian Libraries. The business model is unit-priced one-time sales across all SKUs, with prices ranging from approximately $4.99 to $30 for books and $15.99 to $23.99 for jigsaws; free delivery is offered to USA/CAN on orders over $19.97 and a 10% first-order discount is provided via newsletter signup.

Go-to-market combines direct-to-consumer e-commerce through flametreepublishing.com with trade distribution via Simon & Schuster in the US and Hachette UK in the UK. A parallel community-led motion — open manuscript submissions, themed flash fiction competitions, a monthly fiction newsletter, the Myth & Fiction podcast, and a Substack channel — supports the content pipeline for the fiction imprint and engages aspiring authors. Primary customer segments are fiction readers in horror, fantasy, gothic, and speculative genres, and gift/stationery consumers purchasing journals, puzzles, calendars, and decorative items; a secondary persona of aspiring authors supplies the submissions funnel.

Flame Tree Publishing firmographics

Firmographics

Name: Flame Tree Publishing
Legal name: Flame Tree Publishing Ltd.
Website: https://flametreepublishing.com
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Short description: Flame Tree Publishing is a London-based independent publisher founded in 1992 producing fiction (via its Flame Tree Press imprint), classics, calendars, notebooks, jigsaw puzzles, and gift products across print, eBook, and audiobook formats, selling direct to consumers worldwide and via Simon & Schuster (US) and Hachette UK trade distribution.
Ownership category
akta.pro rank

Flame Tree Publishing industry classification

Industry

Product category: Book Publishing
NAICS: Book Publishers (513130), Book Publishers (51313), All Other Publishers (513199), Greeting Card Publishers (513191)
SIC: Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
akta.pro primary industry: Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
akta.pro secondary industries: Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)

Keywords

Independent book publishing
Fiction publishing
Gift stationery products
Jigsaw puzzles
Illustrated books

Where Flame Tree Publishing is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

Flame Tree Publishing business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Book Sales: Revenue from selling physical books through direct online sales and trade distribution, including hardcovers, trade paperbacks, and deluxe editions with special finishes (foiled, embossed, gilded edges).
eBook Sales: Digital book sales across multiple genres including horror, fantasy, science fiction, and classic literature.
Audiobook Sales: Audiobook format sales for selected fiction titles.
Gift & Stationery Products: Sales of journals, notebooks, planners, jigsaw puzzles, greeting cards, tarot cards, and decorative ballpoint pens featuring licensed artwork and proprietary designs.
Calendar & Diary Sales: Seasonal calendar products including wall calendars, mini wall calendars, slim calendars, family organiser calendars, and advent calendars.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Single product unit pricing

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Flame Tree Publishing product offering

Product offering

Core offering

Flame Tree Publishing is an independent publisher producing physical books, eBooks, and audiobooks across multiple genres (horror, fantasy, science fiction, gothic fiction, classics, art & design, music) through imprints including Flame Tree Press and Flame Tree Digital. The company also designs and sells complementary lifestyle products such as artisan notebooks and journals, jigsaw puzzles (including sustainable FSC-certified options), calendars and diaries, greeting cards, tarot card boxes, and decorative ballpoint pens featuring licensed artwork from collections such as the National Galleries Scotland and Kew Gardens. Distribution occurs through a direct-to-consumer e-commerce site alongside trade wholesale partnerships with Simon & Schuster in the US and Hachette UK in the UK.

Product overview

Flame Tree Publishing is an independent publisher operating as a multi-category publishing house with distinct product lines and imprints. The core offerings include Flame Tree Press, their dedicated fiction imprint publishing horror, suspense, science fiction, fantasy, and crime/mystery/thriller titles; Flame Tree Digital for eBook versions; and a broader general publishing catalog spanning Art & Design, Classics, Fiction, Gift books, Gothic & Fantasy, Hobbies & Craft, Lifestyle, Mind Body Spirit, and Music categories. The company also produces complementary lifestyle products including Artisan Notebooks and Flame Tree Journals (blank notebooks, address books, pocket journals, sketch books, slimline and soft touch journals), Jigsaw Puzzles (1000-piece sustainable and standard options), Calendars and Diaries, Greeting Cards and Tarot products, and Audiobooks. The product portfolio is distributed through business partnerships with Simon & Schuster (US) and Hachette UK, with international reach and a focus on premium collectible editions.

Differentiator

Problem solved

Functional benefit

Brands

Flame Tree Press: Fiction imprint dedicated to full-length original fiction in horror and suspense, science fiction and fantasy, and crime/mystery/thriller categories.
Flame Tree Digital
Flame Tree Studio
Flame Tree Collector's Editions

Products and services

Flame Tree Press (Fiction Imprint) Fiction imprint of Flame Tree Publishing publishing full-length original novels in horror and suspense, science fiction and fantasy, and crime/mystery/thriller categories; targets genre fiction readers.
Flame Tree Digital (eBooks) Digital book offerings including eBooks across categories such as Art & Design, Classics, Fiction, Gothic & Fantasy, Mind Body Spirit, and Music & Entertainment; targets digital readers.
Audiobooks Audiobook versions of selected fiction titles and Flame Tree Press publications available for digital download; targets fiction audiobook listeners.
Artisan Notebooks Collection Premium notebooks and journals in multiple styles including Artisan Art Blank Notebooks, Artisan Art Notebooks, Artisan Art Pocket Journals, Artisan Art Sketch Books, Artisan Notebooks, Artisan Paperback Notebooks, Artisan Sketch Books, and Blank Artisan Notebooks featuring licensed artwork.
Flame Tree Journals Branded journals including Flame Tree Address Books, Blank Notebooks, Dot Grid Notebooks, Notebooks, Pocket Notebooks, Quarto Notebook, Slimline Journals, Soft Touch Journals, Spiral Pocket Notebooks, and Sticky Notes Folder.
Jigsaw Puzzles Art jigsaw puzzles in 1000-piece (Cylinder, Foiled, Standard, Sustainable FSC-certified) and 500-piece variants, plus boxed decorative ballpoint pens, memo boxes, and paper garlands featuring licensed artwork.
Calendars and Diaries Calendars including Highlights, Popular Culture, Advent Calendars, Art & Design, Diaries & Planners, Family Organiser, Mini Wall, Slim, and Wall calendars from publishers Amber Lotus, Andrews McMeel, Harry N. Abrams, and Rizzoli Universe.
Greeting Cards and Tarot Greeting cards and tarot card boxes for gift occasions featuring licensed artwork and decorative designs.
Book Series (Gothic Fantasy, Classics, Collector's Editions) Curated book series including Gothic Fantasy deluxe editions, Flame Tree Collector's Editions, Beyond & Within, Myths Gods & Immortals, and themed anthologies featuring introductions and glossaries.

Companies that use Flame Tree Publishing

Customer profile

Segments3 records

Ideal customer profiles3 records

Flame Tree Publishing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Flame Tree Publishing partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Simon & SchustercoreChannel Partner/ Reseller/ DistributorSimon & Schuster provides US trade distribution services for Flame Tree Publishing, enabling wholesale and retail distribution of their books through bookstores and other retailers across the United States.
Hachette UKcoreChannel Partner/ Reseller/ DistributorHachette UK provides UK trade distribution services for Flame Tree Publishing, enabling wholesale and retail distribution of their books through bookstores and other retailers across the United Kingdom.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Flame Tree Publishing competitors and assessment

Company assessment

Direct peers

Titan Books: UK-based independent publisher specializing in science fiction, fantasy, horror, and crime fiction with deluxe editions and film/TV tie-ins; directly comparable to Flame Tree Press on genre focus and collectible format.
Paperblanks: Independent publisher of artistic journals and notebooks featuring licensed artwork and special finishes; closely comparable to Flame Tree's Artisan Notebooks and Flame Tree Journals lines.
Insight Editions: Publisher of premium illustrated, collectible and gift books including deluxe editions, journals and licensed-art products; comparable to Flame Tree's collector's editions and art-forward gifting range.
PS Publishing: Small UK independent press focused on horror, science fiction and fantasy, including limited-edition hardcovers and anthologies; highly comparable in size and genre specialization to Flame Tree Press.
Quarto Group: Illustrated book, calendar, journal and gift publisher with multi-category consumer product lines distributed globally; closely comparable to Flame Tree's mix of illustrated books, calendars, journals and gift products.
Chronicle Books: Independent US publisher known for gift books, journals, calendars, puzzles and stationery featuring licensed and original art; closely comparable to Flame Tree's gift and stationery product lines.
Angry Robot Books: Genre imprint specializing in science fiction, fantasy and horror with open submissions and a discoverability-focused catalog; comparable to Flame Tree Press on genre scope and indie positioning.

Emerging players

White Rabbit: Relatively new Hachette imprint focused on genre fiction including horror, sci-fi and fantasy; partially overlaps Flame Tree Press in target audience and submission-driven catalog approach.

Broad incumbents

Running Press: Established publisher of gift, novelty, journal and stationery titles under Hachette Book Group; comparable on product categories (journals, puzzles, gift) while operating at much larger scale as an incumbent.
Gollancz: Long-established UK science fiction and fantasy imprint (part of Orion/Hachette) with a deep genre backlist and trade distribution scale; broader incumbent competing for the same readers Flame Tree Press serves.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Flame Tree Publishing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Flame Tree Publishing leadership team

Management profile

Number of profiles

Flame Tree Publishing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Flame Tree Publishing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flame Tree Publishing

What does Flame Tree Publishing do?

Is Flame Tree Publishing a public or private company?

Flame Tree Publishing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Flame Tree Publishing founded?

Flame Tree Publishing was founded in 1992. It employs 11 to 50 people.

Where is Flame Tree Publishing based?

Flame Tree Publishing is headquartered in London, United Kingdom, in the Europe region.

How does Flame Tree Publishing make money?

Five revenue lines are on record. Book Sales are the primary driver. The others are eBook Sales, audiobook Sales, gift & Stationery Products and calendar & Diary Sales.

Who are Flame Tree Publishing's main competitors?

Direct peers on record are Titan Books, Paperblanks, Insight Editions, PS Publishing, Quarto Group, Chronicle Books and Angry Robot Books. White Rabbit is listed as an emerging player. Broad incumbents are Running Press and Gollancz.

Does Flame Tree Publishing have an API?

No public API is recorded for Flame Tree Publishing.

What industry is Flame Tree Publishing in?

Flame Tree Publishing's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAB, Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.), with a secondary code of MPAJAAAN, Humor, Gift & Specialty Format Books (Journals, Coloring, etc.). Its NAICS code is 513130 and its SIC code is 2731.