What Fogher does

Fogher (legal entity Deimos S.R.L.) is an Italian manufacturer of premium outdoor kitchens, barbecues, smokers, and fireplaces, founded in 1995 and headquartered in Borgo Valbelluna, Belluno, Italy. The company operates from a 14,000 m² facility employing approximately 90 professionals and distributes through 250+ authorized selling points across 53 countries. Its portfolio spans two outdoor kitchen platforms — Agher (a monobloc kitchen) and Lares (a modular system) — alongside FGA/FGB series gas barbecues, a flagship Agher by Joe Bastianich co-branded line, the Desydea outdoor décor range, the Nojara convivial kitchen, smokers, and fireplaces.

The company's core technology centers on the patented Fire Core® System, a radiant parabola design that optimizes heat transfer from the burner to the griddle, achieving a stated 50% energy reduction versus competing burners (2.5 kW vs. 6 kW). Supporting proprietary features include a patented rear-lid smoke extraction chimney, a multifunctional heat-insulating oven lid, hermetic seal gasket, 210° precision rotation knobs, integrated thermometers, electronic ignition, and a thermosetting epoxy powder coating rated for temperatures above 500°C. The Lares modular platform integrates third-party components — Foster induction cooktops, Vitrifigo marine-grade drawer refrigerators, Fìama gas cooktops, and Lùxar induction — alongside Fogher's own modules (sinks, worktops, wine cellars, ice makers, fridge combinations).

Fogher's business model is exclusively hardware sales through a dealer-led distribution channel, supplemented by the MyFògher online configurator and store locator for digital self-service. Revenue is generated across three customer segments: premium residential homeowners (primary), hospitality and commercial buyers (hotels, resorts, high-end restaurants), and architects/designers specifying projects — with no direct-to-consumer e-commerce, no disclosed pricing, no funding rounds, and no M&A activity in the source data.

Name

Fogher

Legal name

Deimos S.R.L.

Website

https://fogher.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Italian premium outdoor kitchen manufacturer (Deimos S.R.L.) selling Agher monobloc and Lares modular kitchens, patented Fire Core® gas barbecues, smokers, and outdoor décor through 250+ authorized dealers across 53 countries to residential, hospitality, and architect clients.

Ownership category

akta.pro rank

Product category

Outdoor Kitchens and Cooking Equipment

NAICS

Major Household Appliance Manufacturing (33522), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

akta.pro secondary industries

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH), Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Outdoor kitchens
• Gas barbecues
• Cooking systems
• Modular kitchens
• Outdoor living

Headquarters

HQ city

Belluno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Kitchen Sales: Fogher generates revenue through the sale of premium outdoor kitchens including the Agher monobloc kitchen and Lares modular kitchen, which can be customized through their online configurator.
2. Barbecue Sales: Sale of free-standing and built-in gas barbecues (FGA, FGB, FGA-FO, FGB-FO series) in multiple sizes with various burner configurations.
3. Smoker and Fireplace Sales: Sales of outdoor smokers and fireplaces as part of the cooking systems product line.
4. Cooking Accessories: Sales of accessories including rotisseries, stainless steel grills, fry tops, soapstone plates, pizza/bread kits, indirect cooking/smoking kits, and smoker grids.
5. Kitchen Modules and Add-ons: Sales of modular components for the Lares outdoor kitchen including sinks, cooktops, fridges, wine cellars, ice makers, and worktops in various sizes (250 to 1000mm).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fogher designs, manufactures, and sells premium outdoor kitchens (Agher monobloc, Lares modular, Nojara convivial) and outdoor cooking systems including free-standing and built-in gas barbecues (FGA and FGB series), outdoor smokers, and fireplaces, all built around its patented Fire Core® radiant heat distribution technology. The company also offers the Desydea outdoor décor line and a celebrity co-branded Agher by Joe Bastianich kitchen collection, distributed globally through an authorized dealer network.

Product overview

Fogher is an Italian outdoor kitchen company offering a comprehensive portfolio of outdoor cooking products. The core offerings consist of two main outdoor kitchen lines: Agher (a monobloc/pre-configured kitchen combining elegance and practicality) and Lares (a dynamic modular kitchen system that adapts to space and user preferences). These kitchen platforms support various cooking modules including Fìama gas cooktops, Lùxar induction cooktops, fridge modules, ice maker modules, wine cellar modules, and sink modules from Yòza. The product range also includes standalone and built-in gas barbecue series (FGA/FGA-FO and FGB/FGB-FO lines) with the patented Fire Core heat distribution system, smokers, and fireplaces. Cooking accessories include rotisseries, grill plates, fry tops, soapstone plates, pizza/bread baking kits, and indirect cooking/smoking kits. The Desydea sub-brand offers outdoor décor products including Tèra, Bòra, and Àiva collections. A collaboration line, Agher by Joe Bastianich, combines Fogher's design expertise with the celebrity chef's style.

Differentiator

Problem solved

Functional benefit

Brands

• Desydea: The Desydea line by Fogher stems from the evolution of a well-established know-how, built over years of research and innovation in the outdoor industry. Focuses on outdoor décor products including Tèra, Bòra, and Àiva products.
• Nojara
• Agher
• Lares

Products and services

• Agher Outdoor Kitchen (monobloc) A monobloc outdoor kitchen combining elegance and practicality in a distinctive design, with customizable configurations and integrated cooking systems. Targeted at premium residential and commercial buyers seeking a complete pre-engineered outdoor kitchen solution.
• Agher by Joe Bastianich A collaboration outdoor kitchen combining Fogher's outdoor kitchen expertise and distinctive design with chef Joe Bastianich's authentic spirit and iconic style to create a new generation of outdoor kitchens.
• Lares Outdoor Kitchen (modular) A dynamic and modular outdoor kitchen that adapts to space and culinary creativity, offering flexibility through various modules (worktops, sinks, cooktops, fridges, wine cellars, ice makers) in sizes from 250 to 1000 mm.
• Nojara Outdoor Kitchen (convivial) An outdoor kitchen positioned as the ideal fusion of a functional kitchen and the inviting warmth of a convivial table, designed for social outdoor cooking experiences.
• Desydea Outdoor Décor Line The Desydea line by Fogher, evolving from years of research and innovation in the outdoor industry, offering outdoor décor products including Tèra, Bòra, and Àiva design collections.
• FGA Free-Standing Gas Barbecue Series A range of free-standing gas barbecues with multiple burner configurations and sizes, featuring the patented Fire Core® system for even heat distribution, modular cooking surfaces, and optional multifunctional oven lids that convert the barbecue into a professional oven.
• FGB Built-In Gas Barbecue Series A range of built-in gas barbecues designed for installation on existing or custom work surfaces, available with direct cooking or multifunctional oven lid options, leveraging the Fire Core® system and modular cooking surfaces.
• Outdoor Smoker An outdoor smoker designed for low-temperature cooking and smoking with aromatic wood chips, expanding Fogher's outdoor cooking repertoire beyond grilling.
• Outdoor Grill Fireplace A grill fireplace that combines heating and cooking functions, providing warmth and a cooking surface for outdoor spaces as part of Fogher's full outdoor living solution.

Quantifiable outcome

• 50% energy savings compared to competitors with 2.5 kW burners vs 6 kW competition
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Joe BastianichflagshipStrategic or Co-development PartnerChef and restaurateur Joe Bastianich collaborated with Fogher to create the 'Agher by Joe Bastianich' product line, combining Fogher's outdoor kitchen expertise with Bastianich's authentic spirit and iconic style to create a new generation of outdoor kitchens.
• FostercoreTechnology or IntegrationFoster induction cooktops are integrated into Fogher's Lares modular outdoor kitchen modules, providing premium induction cooking functionality within the outdoor kitchen system.
• VitrifigocoreTechnology or IntegrationVitrifigo marine drawer refrigerators are integrated into Fogher's Lares modular outdoor kitchen series, offering cooling solutions designed for marine/outdoor environments with a history in naval applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Napoleon: Napoleon is a leading North American/European manufacturer of premium gas grills, built-in barbecues, and outdoor kitchen components. Its product breadth (built-in grills, islands, modular outdoor kitchens) closely mirrors Fogher's full outdoor cooking portfolio.
• Hestan: Hestan is a premium U.S. outdoor kitchen brand combining high-end gas grills with stainless steel cabinetry and modular islands. Hestan competes directly with Fogher's premium monobloc and modular outdoor kitchen positioning for the high-net-worth residential buyer.
• Broil King: Broil King is an established gas and charcoal grill manufacturer with strong international distribution and a reputation for performance-oriented cooking. It competes with Fogher's barbecue line on technology, dealer channels, and global reach.
• Weber: Weber is the global leader in outdoor grilling, selling gas, charcoal, and electric barbecues plus outdoor kitchen accessories through a worldwide dealer network. It competes head-to-head with Fogher's FGA/FGB barbecue series and Lares/Agher kitchens in the premium residential segment.
• Alfresco Grills: Alfresco produces premium open-cart and built-in gas grills plus outdoor kitchen accessories for residential and commercial customers. It directly parallels Fogher's FGA free-standing and FGB built-in barbecue offerings in terms of use case and buyer profile.
• Twin Eagles: Twin Eagles is a premium outdoor grill and kitchen equipment manufacturer focused on the luxury residential and hospitality segment. Its product philosophy (precision, craftsmanship, dealer network) closely aligns with Fogher's positioning.
• Lynx Grills: Lynx is a premium U.S. built-in and freestanding grill maker with a strong reputation among luxury outdoor kitchen designers. Its product positioning and dealer-led distribution make it a near-comparable peer to Fogher in the high-end outdoor cooking category.
• Danver Stainless Outdoor Kitchens: Danver manufactures stainless steel outdoor kitchen cabinetry and modular kitchen systems sold through designers and dealers in the U.S. It overlaps with Fogher's Lares modular kitchen approach for premium residential and commercial projects.
• Bull Outdoor Products: Bull manufactures premium built-in gas grills, outdoor kitchen islands, and accessories, distributed primarily through independent dealers in North America. It competes with Fogher's Lares modular system and built-in FGB barbecue line.

Others

• Foster: Foster is an Italian manufacturer of premium induction and gas cooktops, sinks, and built-in appliances, and is a current integration partner supplying induction modules inside Fogher's Lares kitchen. As a component supplier and adjacent Italian appliance peer, it represents Fogher's enabling technology ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fogher-outdoorcookingdesig485
• Facebookfacebook.com/FOGHER.ITALIA
• LinkedInit.linkedin.com/company/fogher-the-outdoor-kitchen
• Instagraminstagram.com/fogher.outdoor
• TikToktiktok.com/@fogher.theoutdoorkitchen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fogher