NTUC First Campus
- Company typePrivate
- Founded1977
- HeadquartersSingapore, Singapore
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
NTUC First Campus firmographics
Firmographics- Name
- NTUC First Campus
- Legal name
- NTUC First Campus
- Website
- https://ntucfirstcampus.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
NTUC First Campus industry classification
Industry- Product category
- Early Childhood Education
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Preschool Programs within Childcare Centers (EDACABAL)
Keywords
Where NTUC First Campus is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
NTUC First Campus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Preschool/Early Childhood Education Services: Fee-based preschool education services including infant care, childcare, and preschool programmes for children aged 0-6 years. Operates under government-subsidised Anchor Operator scheme.
- Enrichment and After School Services: Changemakers Afterschool programmes, enrichment courses, and outdoor education services for children beyond preschool age
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subsidised preschool education through Anchor Operator scheme |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
NTUC First Campus product offering
Product offeringCore offering
NTUC First Campus operates more than 180 preschool and childcare centres across Singapore for children aged two months to six years, and enrichment programmes for primary-school children. Its services span infant care, nursery, kindergarten, bilingual preschool, outdoor learning, and after-school care, delivered through multiple brands including My First Skool, Little Skool-House, Outdoor School Singapore, ZooSchool, and the new Changemakers line. It also trains early-childhood educators through SEED Institute and runs the Bright Horizons Fund to support children from low-income families.
Product overview
NTUC First Campus operates as a multi-brand early childhood education provider offering a comprehensive portfolio of preschool, childcare, enrichment, and outdoor education services. The core preschool brands include My First Skool (over 160 centres as ECDA Anchor Operator), Little Skool-House (bilingual education), and Changemakers Explorer (inquiry-led approach). Beyond preschool, the portfolio extends to Changemakers Afterschool for primary school enrichment, Outdoor School Singapore and ZooSchool for outdoor/nature-based learning, SEED Institute for professional development, and Bright Horizons Fund for financial support. The organisation serves approximately 30,000 children and families annually across 180+ preschool centres, with 100% of eligible centres achieving SPARK certification.
Differentiator
Problem solved
Functional benefit
Products and services
- My First Skool
Quantifiable outcome
- 30,000+ children and families served every year
- +3 more outcomes
Companies that use NTUC First Campus
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
NTUC First Campus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NTUC First Campus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and minor.
- NTUC EnterprisecoreParent organisation; NTUC First Campus is part of the NTUC Enterprise cluster. Tan Hee Teck appointed as new chairman of NTUC Enterprise in October 2025.
- Mandai Wildlife GroupstrategicPartnership to create ZooSchool - Asia's first and only zoo-based school providing immersive, nature-inspired learning experiences for children.
- K!DZ POP CON ASIAminorStrategic preschool and enrichment partner for K!DZ POP CON ASIA event, creating meaningful connections with families through play and discovery.
- Early Childhood Development Agency (ECDA)coreAppointed My First Skool as Anchor Operator (AOP) providing government funding support to increase access to quality affordable early childhood education.
- Lien FoundationstrategicPartnered with Lien Foundation to drive quality, innovation and professionalism in the pre-school sector through development of a model heartland childcare centre.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
NTUC First Campus competitors and assessment
Company assessmentRegional players
- Maple Bear Global Schools: Canadian-bilingual preschool franchise operating 400+ centres across Asia and Americas. Comparable bilingual curriculum model to NFC's Little Skool-House and a relevant peer for cross-border preschool expansion analysis.
- Global Oak Tree Scholars (GOT): Singapore-based preschool and early childhood education operator with regional Centres across Southeast Asia. Comparable in bilingual preschool model and expansion appetite, relevant for benchmarking cross-border growth potential of NFC's brands.
Direct peers
- PCF Sparkletots (PAP Community Foundation): Largest network of community-based preschools in Singapore with over 300 centres serving similar working-family and lower-income segments. Closest direct competitor for the Anchor Operator value-tier positioning and government-subsidised enrolments.
- EtonHouse International Education Group: Founded in Singapore, EtonHouse operates 100+ premium preschool and K-12 centres across Asia with bilingual and inquiry-led curricula. It is the most direct comparable to My First Skool and Little Skool-House within Singapore and competes for the same parent segments.
- MindChamps PreSchool: Singapore-listed premium preschool operator with a multi-centre network emphasising 3-Mind educational approach. Direct competitor for premium preschool enrollments alongside NFC's Little Skool-House and Changemakers Explorer brands.
- Kinderland (Skool4Kidz): Singapore-headquartered preschool chain operating multiple brands including Skool4Kidz under ECDA's Anchor Operator scheme. Directly comparable to My First Skool in targeting subsidised, value-tier families with multi-centre coverage.
- KiddiWinkie Schoolhouse: Singapore-based preschool chain offering full-day infant care and preschool programmes. Comparable target market (families in Singapore) and service offering, operating in the same subsidised and mid-tier segments as My First Skool.
Broad incumbents
- Bright Horizons Family Solutions: US-listed global leader in employer-sponsored childcare and early education with over 1,000 centres worldwide. Provides a benchmark for scaled preschool operator economics, multi-brand portfolio strategy, and employer-childcare B2B revenue models relevant to NFC's enterprise scale.
- Busy Bees (Busy Bees Asia): One of the largest global nursery and preschool operators headquartered in the UK, with operations across Asia-Pacific including Singapore. Provides global operating benchmarks for scaled preschool chains comparable to NFC's footprint.
Emerging players
- MindSpace (MindSpace by MindChamps): Singapore-based activity and enrichment centre chain for primary-school-age children, closely comparable to NFC's Changemakers Afterschool line. Relevant peer for evaluating after-school and enrichment segment economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NTUC First Campus social profiles
Digital presenceNTUC First Campus financial estimates
Financial estimateRevenue estimate
Valuation estimate
NTUC First Campus leadership team
Management profileNumber of profiles
Profiles6 records
NTUC First Campus subsidiaries and ownership
Company hierarchySubsidiaries8 records
NTUC First Campus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NTUC First Campus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NTUC First Campus
What does NTUC First Campus do?
NTUC First Campus operates more than 180 preschool and childcare centres across Singapore for children aged two months to six years, and enrichment programmes for primary-school children. Its services span infant care, nursery, kindergarten, bilingual preschool, outdoor learning, and after-school care, delivered through multiple brands including My First Skool, Little Skool-House, Outdoor School Singapore, ZooSchool, and the new Changemakers line. It also trains early-childhood educators through SEED Institute and runs the Bright Horizons Fund to support children from low-income families.
Is NTUC First Campus a public or private company?
NTUC First Campus is a private company. It is classified as corporate owned and is currently operating.
When was NTUC First Campus founded?
NTUC First Campus was founded in 1977. It employs 1,001 to 5,000 people.
Where is NTUC First Campus based?
NTUC First Campus is headquartered in Singapore, Singapore, in the Asia region.
How does NTUC First Campus make money?
Two revenue lines are on record. Preschool/Early Childhood Education Services are the primary driver. The others are enrichment and After School Services.
Who are NTUC First Campus's main competitors?
Regional players on record are Maple Bear Global Schools and Global Oak Tree Scholars (GOT). Direct peers are PCF Sparkletots (PAP Community Foundation), EtonHouse International Education Group, MindChamps PreSchool, Kinderland (Skool4Kidz) and KiddiWinkie Schoolhouse. Broad incumbents are Bright Horizons Family Solutions and Busy Bees (Busy Bees Asia). MindSpace (MindSpace by MindChamps) is listed as an emerging player.
Does NTUC First Campus have an API?
No public API is recorded for NTUC First Campus.
What industry is NTUC First Campus in?
NTUC First Campus's product category is Early Childhood Education. Its primary akta.pro industry code is EDACABAL, Preschool Programs within Childcare Centers. Its NAICS code is 62441 and its SIC code is 8351.