dmAFRICA
- Company typePrivate
- Founded1997
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
dmAFRICA firmographics
Firmographics- Name
- dmAFRICA
- Legal name
- LST GROUP LIMITED t/a dmAFRICA
- Website
- https://dmafrica.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
dmAFRICA industry classification
Industry- Product category
- Luxury Travel Destination Management
- NAICS
- Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Travel Arrangement and Reservation Services (5615)
- akta.pro industry
- Full-Service Destination Management (Ground Handling & Onsite Operations)Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel SpecialistsLuxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays)Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel SpecialistsCorporate Hospitality & VIP Services (Hosting, Protocol, Concierge)Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel SpecialistsDestination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access)Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Incentive Travel Programs
Keywords
Where dmAFRICA is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices5 records
Markets served
dmAFRICA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Destination Management Services: dmAFRICA acts as a broker for individual suppliers (hotels, airlines, lodges, transport providers) involved in travel itineraries. Revenue is generated through service fees and commissions from suppliers in connection with booked travel arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | Multi-year contract | Budget tiers from $10k to above $100k per person |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
dmAFRICA product offering
Product offeringCore offering
dmAFRICA is a specialist pan-African Destination Management Company that plans and books luxury travel experiences throughout Africa, Indian Ocean islands, and Antarctica. It serves as a broker and coordinator between travel trade partners and on-the-ground suppliers (lodges, airlines, transport, guides), delivering VIP bespoke itineraries, private air charter arrangements, and full destination logistics for high-end travelers.
Product overview
dmAFRICA is a specialist pan-African Destination Management Company (DMC) offering luxury travel services. The company operates as a B2B organization, partnering with travel agents, tour operators, family offices, private members clubs, and professional travel planners. Their core offerings consist of Destination Management Services (handling logistics throughout Africa and islands), VIP Bespoke Itineraries (personalized luxury travel planning), and Private Air Travel Services (expert handling of charter flights). They also operate a sub-brand called dmXPLORATIONS for adventure-focused expeditions. The company operates throughout the African continent, Indian and Atlantic Ocean Islands, and Antarctica.
Differentiator
Problem solved
Functional benefit
Brands
- dmXPLORATIONS: Adventure-focused brand mentioned alongside dmAFRICA for team expeditions
Products and services
- Destination Management Services
- VIP Bespoke Itineraries
- Private Air Travel Services
- dmXPLORATIONS
Quantifiable outcome
- 28+ years of luxury African travel expertise
- +1 more outcomes
Companies that use dmAFRICA
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
dmAFRICA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
dmAFRICA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- The Conscious Travel FoundationminordmAFRICA displays the Conscious Travel Foundation logo on their website footer, indicating membership or partnership in sustainable tourism initiatives.
- The Long RunminordmAFRICA displays the Long Run organization logo on their website footer, indicating partnership in sustainability and nature-based tourism initiatives.
- dmXPLORATIONSminorRelated brand mentioned as 'Adventure further with our team here, dmXPLORATIONS' suggesting affiliated company for adventure travel services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
dmAFRICA competitors and assessment
Company assessmentDirect peers
- &Beyond: Luxury Africa DMC and safari operator with owned lodges and itineraries across multiple African countries. Directly comparable in target market (HNW Africa travelers), B2B trade relationships, and bespoke itinerary curation.
- Singita: Ultra-luxury African lodge and DMC group operating in South Africa, Tanzania, Rwanda, and Zimbabwe. Comparable in luxury positioning, lodge partnerships, and curated multi-destination Africa experiences.
- Wilderness: Luxury African safari and DMC operator with camps across southern and eastern Africa. Comparable in bespoke luxury itineraries, trade distribution, and on-ground concierge services.
- African Travel Inc. US-based Africa-specialist DMC offering curated safaris across southern and eastern Africa. Comparable in B2B trade relationships and luxury itinerary design for HNW travelers.
- Audley Travel: Bespoke long-haul travel company with strong Africa specialization and country experts designing tailor-made itineraries. Comparable in trade distribution model and high-touch curated travel.
- Cazenove+Loyd: Luxury tailor-made travel company with deep Africa expertise and dedicated destination specialists. Comparable in bespoke Africa itinerary curation and trade/advisory client base.
- Black Tomato: Luxury experiential travel company focused on unique, off-the-beaten-path itineraries including Africa. Comparable in HNW positioning, expedition-style offerings, and DMC-style ground handling.
- Micato Safaris: Long-established luxury Africa safari operator offering fully escorted and custom itineraries. Comparable in heritage, premium positioning, and B2B trade relationships.
- Extraordinary Journeys: Boutique Africa DMC designing custom luxury safaris across southern and eastern Africa. Comparable in bespoke curation, trade partnerships, and high-touch client management.
- Roar Africa: Luxury Africa DMC specializing in privately guided safaris and exclusive-use experiences. Comparable in ultra-high-net-worth positioning, private travel coordination, and curated itineraries.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
dmAFRICA social profiles
Digital presencedmAFRICA financial estimates
Financial estimateRevenue estimate
Valuation estimate
dmAFRICA leadership team
Management profileNumber of profiles
Profiles3 records
dmAFRICA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dmAFRICA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dmAFRICA
What does dmAFRICA do?
dmAFRICA is a specialist pan-African Destination Management Company that plans and books luxury travel experiences throughout Africa, Indian Ocean islands, and Antarctica. It serves as a broker and coordinator between travel trade partners and on-the-ground suppliers (lodges, airlines, transport, guides), delivering VIP bespoke itineraries, private air charter arrangements, and full destination logistics for high-end travelers.
Is dmAFRICA a public or private company?
dmAFRICA is a private company. It is classified as family owned and is currently operating.
When was dmAFRICA founded?
dmAFRICA was founded in 1997. It employs 11 to 50 people.
Where is dmAFRICA based?
dmAFRICA is headquartered in Johannesburg, South Africa, in the Africa region.
How does dmAFRICA make money?
One revenue line is on record: destination Management Services.
Who are dmAFRICA's main competitors?
Direct peers on record are &Beyond, Singita, Wilderness, African Travel Inc., Audley Travel, Cazenove+Loyd, Black Tomato, Micato Safaris, Extraordinary Journeys and Roar Africa.
Does dmAFRICA have an API?
No public API is recorded for dmAFRICA.
What industry is dmAFRICA in?
dmAFRICA's product category is Luxury Travel Destination Management. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAK, Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays). Its NAICS code is 56152.