GE Sealants & Adhesives

What GE Sealants & Adhesives does

GE Sealants & Adhesives is a consumer sealants and adhesives brand operated by Henkel Corporation under a trademark license from General Electric Company. The brand sells a portfolio of silicone sealants, paintable hybrid silicone-acrylic sealants, acrylic caulks, insulating foams, and accessories targeting DIY homeowners and professional contractors in the US residential and light-commercial construction markets. Core product tiers span entry-level Silicone 1, mid-tier Advanced Silicone 2, premium Supreme Silicone, and the newer Pro Seal Max hybrid line, with specialized offerings including the Re-New silicone refresher and pest-blocking insulating foam. Products meet industry standards such as ASTM C-920 and carry NSF food-zone and FDA incidental food-contact certifications on kitchen/bath SKUs.

The underlying technology is based on silicone and hybrid polymer chemistry, with proprietary formulations enabling combined attributes such as paintability with permanent flexibility, 50% joint movement capability, and 30-minute water-ready cure times. The brand distributes nationally through Home Depot, Lowe's, and independent hardware retailers, with consumer price points of approximately $5–$15 per unit. Marketing is driven by an extensive how-to content library, an interactive product finder tool, and an Instagram influencer program (#GESealantsPartner) featuring DIY creators.

Revenue is generated through one-time transactional product sales rather than subscriptions or recurring contracts, with a horizontal segmentation strategy across multiple interior and exterior application use cases. The company is headquartered in Huntersville, NC, and operates exclusively in the United States. No financial details are publicly disclosed, and the brand functions as a non-reportable business unit within Henkel's publicly traded Adhesive Technologies division.

Name

GE Sealants & Adhesives

Legal name

Henkel Corporation

Website

https://gesealants.com

Company type

Private

Operating status

Operating

Short description

GE Sealants & Adhesives, a Henkel-operated brand licensed under the GE trademark, sells silicone and hybrid sealants, caulks, and insulating foams through major US retailers to DIY homeowners and professional contractors for residential construction and maintenance applications.

Ownership category

akta.pro rank

Product category

Construction Sealants & Adhesives

NAICS

Adhesive Manufacturing (32552), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Sealants (Construction & Industrial) (IMAEAGAI)

akta.pro secondary industries

Adhesives (Structural & Assembly) (IMAEAGAH), Adhesives & Sealants Chemicals (IMAEABAA)

Keywords

• Silicone sealants
• Paintable caulks
• Insulating foam
• Acrylic caulks
• DIY sealants

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Consumer Sealant Products: One-time product sales of sealants, caulks, and insulating foams through retail distribution channels. Products are purchased by DIY homeowners and contractors for home improvement projects. Revenue is transactional rather than recurring.
2. Professional/Contractor Products: Products targeted at professional contractors and tradespeople for commercial and residential construction/maintenance applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GE Sealants & Adhesives manufactures and sells a portfolio of silicone sealants, paintable hybrid sealants, siliconized acrylic caulks, and expanding insulating foam products for residential home improvement, construction, and maintenance applications. Products are sold in cartridges, squeeze tubes, and cans through major US home improvement retailers including Home Depot, Lowe's, and other hardware stores, targeting DIY homeowners and professional contractors. The portfolio is organized into Kitchen & Bath, Window & Door, Seal & Paint, and Exterior Specialty project categories with premium, mid-tier, and entry-level product tiers.

Product overview

GE Sealants & Adhesives is a comprehensive portfolio of professional-grade sealing and adhesive products organized into four main product lines: 100% Silicone Sealants (including Supreme, Advanced Silicone 2, and Silicone 1 tiers), Paintable Silicone Sealants (hybrid formulations combining silicone performance with paintability), Acrylic Caulks & Sealants (siliconized acrylic latex for various applications), and Insulating Foams (expandable formulations for gap filling and insulation). The product hierarchy includes premium offerings like Supreme Silicone with lifetime mold protection, mid-tier Advanced Silicone 2 with 10-year protection, and entry-level Silicone 1 products. Specialty offerings include the innovative Re-New silicone refresher for refreshing existing seals, Pro Seal Max hybrid paintable sealants, and a full range of Painter's Pro caulks for paint preparation. All products are backed by lifetime or limited durability guarantees and carry relevant industry certifications including ASTM C-920, NSF, and FDA food contact compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Seal Max: Premium paintable silicone sealant combining silicone strength with paintability of acrylic latex, available for Kitchen & Bath and Window & Door applications.
• Advanced Silicone 2
• Supreme Silicone
• Re-New
• Painter's Pro

Products and services

• Pro Seal Max Kitchen & Bath Premium 100% waterproof hybrid sealant combining silicone strength with acrylic paintability. Features immediate water-ready capability, adheres to damp or dry surfaces, and 10X stronger adhesion than standard sealants. Ideal for showers, tubs, countertops, backsplashes, fixtures, and tile in DIY and professional kitchen and bath applications.
• Pro Seal Max Window & Door Premium 100% waterproof hybrid sealant for windows, doors, siding, trim, soffits, and vents. Combines weatherproof silicone performance with acrylic paintability. Features permanent flexibility, UV resistance, and lifetime durability guarantee.
• Advanced Silicone 2 Kitchen & Bath Sealant High-performance 100% silicone sealant with 40% more flexibility than Class 25 sealants and 5X stronger adhesion than Silicone 1. Features 30-minute water-ready formula with 10-year mold-free protection. Available in 2.8oz squeeze tube and cartridge sizes in White, Clear, and Almond.
• Advanced Silicone 2 Window & Door Sealant 100% weatherproof silicone sealant formulated for harsh weather protection on windows and doors. Features 30-minute rain-ready formula, 40% more flexibility than Class 25 sealants, and 5X stronger adhesion. Available in White, Clear, Almond, Black, Light Gray, and Brown.
• Supreme Silicone Kitchen & Bath Sealant Premium 100% silicone sealant for moisture-prone areas. Features 100% more flexibility than Class 25 sealants, 7X stronger adhesion, 50% joint movement capability, and lifetime mold-free protection. 30-minute water-ready formula. Available in White, Clear, and Almond.
• Supreme Silicone Window & Door Sealant Premium 100% silicone and 100% waterproof sealant for weather-prone areas. Features 100% more flexibility than Class 25 sealants, 7X stronger adhesion, 50% joint movement, and lifetime mold-free protection. Available in six colors: White, Clear, Almond, Black, Light Gray, and Brown.
• Tub & Tile Silicone 1 Sealant 100% silicone sealant for sinks, tubs, showers, fixtures, countertops, and plumbing projects. Features 7-year mold-free product protection, strong adhesion, and same-day water-ready capability. NSF Certified for food-zone areas in kitchens and FDA compliant for incidental food contact.
• All Purpose Silicone 1 Sealant 100% silicone weatherproof sealant for windows, doors, siding, trim, molding, baseboards, vents, basements, attics, and around wires and pipes. Features same-day rain-ready formula with 7-year mold-free protection.
• Paintable Silicone Supreme Kitchen & Bath Sealant Premium hybrid sealant combining waterproof silicone performance with ease of use and paintability of acrylic latex. Features permanent flexibility, 10-year mold-free protection, and 30-minute water-ready time. Meets ASTM C-920, Type-S, NS, Class 50 specifications.
• Paintable Silicone Supreme Window & Door Sealant Premium 100% weatherproof hybrid sealant for exterior weatherproofing projects. Combines silicone waterproof performance with acrylic latex paintability. Features permanent flexibility, long-lasting durability, and 10-year mold-free protection.
• Painter's Caulk All-purpose siliconized acrylic latex caulk for indoor and outdoor paint projects. Features easy application and tooling with mold resistance. Exceeds ASTM C-834 Type-OP, NS, Grade 0°C test requirements with 40-year limited durability guarantee.
• Painter's Pro Siliconized Acrylic Caulk Advanced grade caulk for decorative paint projects. Features effortless application, smooth tooling, easy soap and water cleanup. Resists cracking with dependable adhesion and flexibility. 50-year limited durability guarantee.
• Painter's Pro Quick Dry Siliconized Acrylic Advanced grade caulk paint-ready in as little as 30 minutes for quicker workflow. Ideal for interior and exterior projects requiring durable flexibility. Features excellent adhesion, resists cracking, and easy soap and water cleanup. 50-year limited durability guarantee.
• Seal & Fill Multi-Purpose Kitchen & Bath Caulk Paintable caulk for trim, molding, countertops and more. Features paint-ready in 30 minutes, simple soap and water cleanup, and water- and mold-resistant seal. Bonds to metals, plastics, woods, glass and more.
• Seal & Fill Multi-Purpose Window & Door Caulk Paintable caulk for windows, doors, siding and trim finishing projects. Features paint-ready in 30 minutes, strong adhesion, flexibility for harsh weather, and water- and mold-resistant seal.
• Exterior Seal Acrylic Caulk Advanced grade paintable acrylic caulk for outdoor applications. Features strong adhesion, excellent flexibility, weather-resistant formula, and paint-ready in 30 minutes. Designed for DIYers with effortless dispensing and easy cleanup.
• Interior Fill Acrylic Putty High-performance acrylic putty for quick DIY repairs. Perfect for filling small holes and cracks in walls, trim, and baseboards. Features 15-minute speed dry formula ready for paint, and lifetime guarantee.
• GE Multipurpose Foam 12oz premium white insulating foam for sealing small indoor and outdoor cracks up to 1 inch. Features UV resistance, high density for durability, and bonds to wood, concrete, brick and more. Tack-free in 8 minutes.
• Big Gaps & Cracks Insulating Foam Expanding foam sealant for gaps greater than 1 inch. Creates water-resistant and airtight seal with high R-5 insulating value to keep out water and reduce drafts. Ideal for large penetrations, HVAC, crawlspaces, and pest entries.
• Pest Block Insulating Foam Insulating foam that blocks out pests and bugs while sealing gaps and cracks up to 1 inch. Creates airtight and weatherproof barrier ideal for plumbing/wiring penetrations, HVAC, and vents.
• Window & Door Insulating Foam Low-expansion foam formula that won't bow window and door frames. Helps save energy by reducing drafts while providing airtight and weatherproof seal.
• Re-New Silicone Refresher Innovative silicone refresher applied over existing 100% silicone sealant to refresh old, unsightly, or damaged kitchen and bathroom seals without removal. Features integrated auto-smoothing applicator and 6-hour water-ready time.
• DIY Tools & Accessories Caulk guns, cartridge openers, smoothing tools, and other DIY sealing accessories for professional application of GE sealants and adhesives.

Quantifiable outcome

• Pro Seal Max provides immediate water-ready protection compared to 30-minute water-ready for standard products
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Henkel CorporationcoreOEM/ Whitelabel/ Licensing PartnerHenkel Corporation operates GE Sealants under trademark license from General Electric Company. Henkel develops, manufactures, and markets the complete GE Sealants product line. As the parent company, Henkel provides manufacturing, R&D, and distribution infrastructure for the brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Sashco: Specialty US sealant manufacturer focused on high-performance caulks for log homes, remodeling, and specialty applications. Comparable as a sealant specialist targeting DIY and contractor segments with differentiated formulations.
• DAP Products: Leading US manufacturer of caulks, sealants, and adhesives sold through home improvement retailers including Home Depot and Lowe's. Directly comparable as a competing branded silicone and acrylic sealant line targeting the same DIY and contractor customers.
• Red Devil: US manufacturer of caulks, sealants, and patching products sold through hardware and home improvement channels. Comparable as a long-standing consumer sealant brand competing in similar price tiers and retail channels.
• Gorilla Glue: Consumer adhesives and sealants brand (silicone, polyurethane foam, construction adhesive) with strong DIY shelf presence at major US retailers. Directly competes with GE Sealants across multiple chemistries and use cases.

Others

• Dow: Global chemical manufacturer producing silicone polymers and sealants as upstream raw materials and finished products. Comparable through its DOWSIL silicone sealants line for construction and DIY applications, though at a much larger enterprise scale.
• Loctite (Henkel): Sister brand under Henkel's Adhesive Technologies portfolio focused on industrial and consumer adhesives. Comparable as a sibling consumer brand sharing Henkel's manufacturing, R&D, and retail relationships, though focused more heavily on bonding than sealing.

Broad incumbents

• Sika: Global specialty chemicals company with a major sealants and adhesives business serving construction and industrial markets. Comparable as a leading sealants manufacturer with overlapping chemistries (silicone, polyurethane, hybrid polymers) and DIY/contractor product lines.
• Liquid Nails (PPG): Brand of construction adhesives and sealants under PPG. Comparable as a broad-line construction adhesive/sealant brand sold at home improvement retail, though heavier weighting toward construction adhesives versus sealants.
• 3M: Diversified industrial conglomerate producing sealants, adhesives, and tapes across consumer and professional channels. Comparable as a broad incumbent offering competing sealant and adhesive products through retail and contractor distribution.

Emerging players

• Tremco: Construction sealants and weatherproofing specialist with growing DIY and contractor presence. Comparable as a sealant-focused brand with overlapping chemistries targeting exterior and structural sealing applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/GESealants
• Facebookfacebook.com/GESealants
• Instagraminstagram.com/gesealants

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GE Sealants & Adhesives