Industrie Automation Graz

What Industrie Automation Graz does

Industrie Automation Graz (legal name Ing. W. Häusler GmbH) is an Austrian B2B distributor and systems integrator specializing in industrial humidity, temperature, dew point, CO2, pressure, and air velocity measurement. Founded in 1991 and headquartered in Raaba-Grambach near Graz, the company operates as the authorized Austrian distributor for Vaisala plus multiple other measurement brands including Katronic, Produal, PMT, Klay, Halstrup Walcher, Höntzsch, TSI, Oval, Thermo Electric, and Teledyne Gas & Flame Detection. Its customer base spans semiconductor fabrication, data center operations, pharmaceutical manufacturing, battery production, energy and utilities, museums and laboratories, and healthcare facilities, with named references including Teva Pharmaceuticals and Hazel Hawkins Memorial Hospital.

The company's product offering centers on Vaisala's Indigo platform (modular transmitters such as Indigo500, Indigo520, and the Indigo80 portable data logger with intelligent probes including HMP3, HMP9, DMP7, and DMP8), the viewLinc Enterprise Server for GxP-compliant continuous environmental monitoring, the Jade Smart Cloud platform for online humidity and temperature monitoring, and specialty instruments including DMT-series dew point transmitters, DustTrak aerosol monitors, VelociCalc HVAC measurement devices, WXT530 weather transmitters, Flowtherm handheld devices, and the Teledyne MethaSense methane detection product family. IAG complements hardware sales with calibration and repair services and supports integration into customer systems via OPC UA, Modbus, and CSV-based data export.

Industrie Automation Graz generates revenue through three streams: (i) hardware sales of measurement instruments and probes, (ii) recurring subscription revenue from monitoring software platforms including viewLinc and Jade Smart Cloud, and (iii) professional services for calibration and repair. The company employs between 11 and 50 people and operates primarily within Austria and adjacent German-speaking markets using a direct, sales-led go-to-market motion with technical consultation, supported by partner-led distribution through its authorized manufacturer agreements. Pricing is opaque and inquiry-based across all product categories.

Name

Industrie Automation Graz

Legal name

Ing. W. Häusler GmbH

Website

https://iag.co.at

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Austrian B2B distributor and systems integrator of industrial measurement instrumentation for humidity, temperature, dew point, CO2, and pressure. Authorized Austrian distributor for Vaisala, Teledyne GFD, and other measurement brands serving semiconductor, data center, pharmaceutical, and battery manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Raaba

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Measurement Instruments: Sale of industrial measurement instruments including humidity sensors, temperature probes, dew point transmitters, CO2 monitors, pressure sensors, and air velocity measurement devices. Products are sold as complete solutions with accessories and mounting options.
2. Monitoring Systems and Software: Sale and configuration of continuous monitoring systems including viewLinc software platforms, Jade Smart Cloud services, and data loggers for temperature, humidity, and environmental parameters.
3. Service and Calibration: Calibration services and repair services for measurement equipment, ensuring accuracy and compliance for industrial applications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Industrie Automation Graz distributes, integrates, and services industrial measurement instruments and continuous monitoring systems for humidity, temperature, dew point, CO2, pressure, and air velocity. The company acts as the authorized Austrian distributor for Vaisala and several other manufacturers, supplying modular Indigo transmitters, DRYCAP dew point sensors, HUMICAP humidity probes, viewLinc monitoring systems, and Jade Smart Cloud, complemented by calibration and repair services for industrial B2B customers.

Product overview

Industrie Automation Graz (IAG) is a value-added reseller and systems integrator specializing in industrial measurement technology. The company distributes and implements products primarily from Vaisala (humidity, temperature, CO2, dew point, pressure sensors and systems) along with other manufacturers. The core product portfolio centers on the Vaisala Indigo platform (modular transmitters like Indigo520 and Indigo500 with compatible probes including HMP3, HMP9, DMP7, DMP8, DMT143, DMT152) for process measurement, the viewLinc Enterprise monitoring system for continuous environmental monitoring and GxP compliance, and the cloud-based Jade Smart Cloud platform for online monitoring and analysis. IAG also offers specialized measurement devices including DustTrak 8532 aerosol monitors, VelociCalc HVAC instruments, WXT530 weather transmitters, Flowtherm handheld devices, and Teledyne MethaSense gas detection products (MethaSense, MethaSense XP, MethaSense Trace). The product range spans data loggers (RFL100 wireless, DL series), gas analyzers (O2000 oxygen monitor, GMP252 CO2 probes), and comprehensive monitoring solutions with VaiNet proprietary wireless technology for industrial, pharmaceutical, semiconductor, and environmental applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Indigo Plattform (Modular Transmitter Platform) A configurable instrument platform consisting of modular Vaisala transmitters and intelligent probes that provide precise measurements for humidity, temperature, CO2, dew point, and pressure. Allows configurable combinations and tool-free sensor replacement ideal for cleanroom environments. Targeted at industrial process measurement applications in semiconductor, pharmaceutical, HVAC, and battery manufacturing.
• Indigo80 Portable Display Device & Data Logger A compact, portable display device and data logger from the Indigo family for field sampling, on-site data recording, and probe validation in industrial and cleanroom applications.
• Indigo500 Measurement Transmitter Wall-mount Vaisala measurement transmitter for humidity, temperature, CO2, and other process parameters, part of the Indigo product family.
• Indigo520 Modular Transmitter Modular Vaisala Indigo 520 transmitter offering pressure as an optional measurement parameter, compatible with HMP-series humidity and temperature probes for flexible industrial measurement.
• DustTrak 8532 Aerosol and Dust Monitor TSI DustTrak 8532 aerosol and dust measurement device for real-time monitoring of aerosols and indoor air quality in industrial and cleanroom environments.
• Flowtherm Nr. 2 Multifunctional Handheld Multifunctional Höntzsch handheld device with integrated data logger for measuring pressure, flow, temperature, and other process measurement parameters in field applications.
• VelociCalc HVAC Measurement Instrument TSI HVAC measurement instrument for accurate and reliable measurement of air velocity, temperature, relative humidity, and air pressure in HVAC commissioning and balancing.
• WXT530 Weather Transmitter Vaisala WXT530 weather transmitter providing accurate air pressure, temperature, humidity, precipitation, wind speed, and wind direction data for environmental weather measurement applications.
• viewLinc Enterprise Monitoring System Enterprise continuous monitoring system including viewLinc Enterprise Server software and monitoring devices providing alarms, real-time visualization, and customizable reporting for temperature, humidity, CO2, and other parameters. Features VaiNet wireless connectivity and integrates via OPC UA and Modbus. Used for GxP-regulated environments.
• Jade Smart Cloud Monitoring Platform Cloud-based Vaisala monitoring and analysis platform for online monitoring of humidity and temperature. Provides real-time data, trend analysis, automated alarms, proactive notifications, and reporting, with plug-and-play installation and support for local and remote monitoring. Includes CSV data export integration.
• DMT143 Miniature Dew Point Transmitter Vaisala DRYCAP miniature dew point transmitter capable of measuring dew point down to -70°C (2.6 ppm water), designed for integration into industrial dehumidifier systems with fast response time for battery and semiconductor manufacturing.
• DMT152 Dew Point Transmitter Vaisala DRYCAP dew point transmitter optimized for very dry conditions, measuring frost point down to -80°C (0.5 ppm water) with ±2°C accuracy, for ultra-dry industrial applications.
• DMP7 Dew Point and Temperature Probe Vaisala DRYCAP dew point and temperature probe with low space requirement for low humidity applications, designed for use with Indigo platform transmitters.
• DMP8 Dew Point and Temperature Probe Vaisala DRYCAP dew point and temperature probe designed for industrial low humidity applications, compatible with the Indigo platform transmitter family.
• HMP3 Humidity and Temperature Probe Vaisala HUMICAP humidity and temperature probe compatible with Indigo520, designed for tool-free sensor replacement on-site, ideal for cleanroom environments and semiconductor processes.
• HMP9 Compact Humidity and Temperature Probe Compact Vaisala humidity and temperature probe with very fast response time, resistant to high humidity, and featuring chemical purge function for sensor cleaning after contamination.
• HMM170 OEM Humidity and Temperature Module Modular Vaisala humidity and temperature module designed for OEM machine manufacturers to integrate reliable humidity and temperature measurement into their end products.
• MethaSense Methane Detection Series Teledyne Gas & Flame Detection MethaSense family of compact, wireless natural gas detectors using NDIR sensor technology with measurement range 0–5 vol% (residential and commercial buildings). Includes the MethaSense XP industrial variant with LoRaWAN/NB-IoT/Bluetooth communications, and the MethaSense Trace high-performance detector for LDAR applications (50 ppm–100 vol%, IP67).
• GMP252 CO2 Probe Vaisala GMP252 CO2 probe for precision measurement in agriculture, greenhouses, and HVAC systems, measuring in volume percent or ppm range and compatible with the Indigo platform.
• O2000 Oxygen Monitor Oxygen analyzer for continuous emissions monitoring and process control with reliable in-situ oxygen measurement in industrial stacks and process lines.
• RFL100 Wireless Humidity and Temperature Data Logger Vaisala VaiNet wireless humidity and temperature data logger for critical applications, part of the VaiNet wireless monitoring ecosystem with interference-free transmission over distances ≥100m.
• AP10 VaiNet Wireless Access Point Secure wireless access point for VaiNet monitoring systems; each AP10 supports up to 32 RFL series wireless data loggers with interference-free transmission and automatic recovery after faults.
• VDL200 Temperature and Humidity Data Logger Flexible Vaisala data logger for reliable monitoring of temperature and humidity, fully compatible with the viewLinc Enterprise monitoring system.
• DL2000 High-Precision Temperature/Humidity Data Logger High-precision Vaisala temperature and humidity data logger for regulated environments, integrated with viewLinc for validated monitoring.
• DL1000/1400 High-Precision Temperature Data Loggers High-precision Vaisala DL1000 and DL1400 temperature data loggers for regulated environments, integrated with viewLinc monitoring software.
• DL4000 Universal Data Logger Versatile Vaisala DL4000 data logger for process and environmental monitoring, compatible with viewLinc and process automation platforms.
• DL-1700 Thermocouple Data Logger Versateq DL-1700 thermocouple data logger for industrial process temperature monitoring with viewLinc compatibility.
• CAB100 Central Monitoring Solution Industrial control cabinet solution for continuous monitoring of clean rooms and industrial environments, integrating data loggers and viewLinc connectivity.
• TMP115 High-Precision Temperature Probe High-precision Vaisala temperature probe for extreme-temperature applications with a wide measurement range, integrated with viewLinc monitoring.
• TMI110 Immersion Temperature Transmitter Immersion temperature transmitter for measuring cooling/heating liquid temperatures in HVAC and process systems with fast response and high accuracy.
• HMD60/HMT120 HVAC Humidity Measurement Devices Vaisala HMD60 duct-mount and HMT120 room-mount HVAC humidity measurement devices for building management and HVAC systems.
• TA10-ZG2D Thermal Probe Höntzsch thermal probe for measuring air/gas velocity, compressed air flow, and gas consumption in cleanrooms or industrial machines.
• Calibration & Repair Services Accredited calibration and repair services for industrial measurement equipment, ensuring accuracy, traceability, and regulatory compliance for installed Vaisala and partner-brand instruments in industrial B2B customer environments.

Quantifiable outcome

• Dew point sensors can respond up to 20 times faster than competitive products, enabling real-time control in battery manufacturing dry rooms
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• VaisalacoreTechnology or IntegrationVaisala is the primary technology partner for Industrie Automation Graz. The company distributes Vaisala's complete portfolio of industrial measurement products including HUMICAP humidity sensors, DRYCAP dew point sensors, Indigo platform transmitters, viewLinc monitoring systems, Jade Smart Cloud, and associated data loggers and probes. Vaisala is a Finnish company specializing in weather, environmental, and industrial measurements.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rotronic (Process Sensing Technologies): Swiss humidity and temperature measurement specialist now part of PST. Offers probes, transmitters, data loggers, and OEM modules overlapping with IAG's Vaisala Indigo product family and HMP-series probes.
• PCE Instruments: German distributor and manufacturer of industrial measurement instruments (humidity, temperature, airflow, pressure, gas detection). Comparable catalog breadth and value-added distribution model targeting DACH and broader European B2B customers.
• Ahlborn Mess- und Regelungstechnik (AHLBORN): German manufacturer of data loggers and measurement instruments for temperature, humidity, and process variables. Comparable product categories and DACH B2B customer base.
• Lufft (OTT HydroMet): German manufacturer of professional climate and environmental measurement instruments (humidity, temperature, pressure, wind). Overlapping products with IAG's WXT530 weather transmitter and VelociCalc HVAC instruments.
• E+E Elektronik: Austrian manufacturer of humidity, temperature, dew point, CO2, and flow measurement instruments, also based in Austria (Engerwitzdorf). Closest direct peer geographically and competitively — same product categories, same customer verticals, same core OEM sensing technologies.
• Testo SE & Co. KGaA: German manufacturer and global distributor of portable and stationary measurement instruments for HVAC, industrial process, food, pharma, and emissions. Directly comparable product portfolio (humidity, temperature, airflow, dew point) and serves the same DACH and industrial customer base.
• Michell Instruments (Process Sensing Technologies): UK-based dew point and humidity measurement specialist (also under PST). Directly competes with Vaisala DRYCAP in compressed air, dryer, and dry-room applications — the same end markets IAG serves via DMT143/DMT152.

Broad incumbents

• Vaisala Oyj: Finnish global leader in weather, environmental, and industrial measurements — and IAG's primary supplier. Sells direct in many markets and through distributors in others. While IAG distributes Vaisala products, Vaisala's direct enterprise sales represent both a supply and a competitive threat.
• Endress+Hauser: Swiss-German global leader in process automation instrumentation for flow, level, pressure, temperature, and analytical measurement. Overlaps with IAG in process-level humidity/temperature/dew point for pharma, food, and chemical industries.

Regional players

• Dostmann Electronic: German measurement technology specialist and OEM/distributor offering temperature, humidity, pressure, and air flow instruments. Comparable DACH-focused distribution model, though slightly broader consumer/retail reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrie Automation Graz