What Sp Negocios does

Sao Paulo Negocios (SP Negocios) is the official municipal investment promotion agency of the City of Sao Paulo, structured as a Mixed Economy Company (Sociedade de Economia Mista Municipal) linked to the Sao Paulo City Hall and established under Municipal Decree 57.895/2017. Its mandate is to attract private investment to the city, support the internationalization of Sao Paulo-based companies, and promote public-private partnerships (PPPs), serving four client segments: investors, national companies, international companies, and innovation companies. All services are free of charge, with the agency funded through the municipal budget rather than commercial revenue.

The agency's service offering spans investment attraction, internationalization support, soft-landing for foreign companies, market intelligence, PPP advisory, business roundtables, and innovation ecosystem programs such as the Sao Paulo Innovation Week. Its flagship technology initiative is the SP Conecta digital platform, under development and launched in October 2025 in partnership with the Inter-American Development Bank (BID) under the ConnectAmericas initiative, designed to match investors with Sao Paulo investment opportunities. Flagship programs include SP International Business (launched 2021) and Global Sampa (launched 2026), with documented participation of 1,500+ companies across the 2021-2025 cycle.

Operationally, the agency reports R$3+ billion in private investments attracted in 2025 (R$11 billion cumulative 2021-2025), city exports of US$5.36 billion in 2025 (37% growth over five years), 869,000+ new companies registered in Sao Paulo since 2021, and a workforce of 6.4 million+ people employed in the city. Strategic partnerships span BID, the BRIL Chamber, Cubo Itau, ABcripto, ACSP, SP-Arte, the Municipal Secretariat for International Relations, and multiple international chambers. The technology stack is platform-light, centered on SP Conecta, with no disclosed AI/ML capabilities.

Name

Sp Negocios

Legal name

São Paulo Negócios

Website

https://spnegocios.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sao Paulo Negocios is the official municipal investment promotion agency of the City of Sao Paulo, attracting private investment, supporting company internationalization, and brokering public-private partnerships - all free of charge - for investors, national firms, international firms, and innovation companies.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

Administration of General Economic Programs (92611), Executive, Legislative, and Other General Government Support (921)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

akta.pro secondary industries

Economic Development & Business Licensing (Local) (BPAIACAN), Government & Municipal Event Venues (THAHAAAE)

Keywords

• Investment promotion services
• Business internationalization
• Public-private partnerships
• Economic development agency
• Foreign direct investment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Services (Non-Commercial): As a municipal government agency, São Paulo Negócios does not generate commercial revenue. The agency provides free services to investors and companies seeking to establish or expand operations in São Paulo city, funded by municipal government budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

São Paulo Negócios operates as São Paulo city's official municipal investment promotion agency, providing free services to attract private investments, support business internationalization of paulistanas companies, and promote public-private partnerships (PPPs), concessions, and privatization (desestatização) processes. Its core services include market intelligence studies, soft landing support for foreign companies, investment site location advisory, business roundtables, trade missions, and the SP Conecta digital business networking platform built with the Inter-American Development Bank.

Product overview

São Paulo Negócios (SP Negócios) is the official municipal investment promotion agency of São Paulo City, linked to the city government. Rather than a single software product, it operates as a portfolio of free public services organized around four client segments: Investors, National Companies, International Companies, and Innovation-seeking enterprises. The core service offering includes the SP Conecta digital platform (built with BID partnership), the Global Sampa internationalization program, business roundtables, market intelligence studies, soft landing support, and privatization advisory services. The agency facilitates connections between public and private sectors through events, missions, and digital tools to position São Paulo as Latin America's leading business hub.

Differentiator

Problem solved

Functional benefit

Brands

• SP Conecta: Digital platform developed in partnership with BID (Inter-American Development Bank) for business promotion and investment opportunities in São Paulo.
• Global Sampa

Products and services

• SP Conecta Platform Digital business networking platform developed in partnership with the Inter-American Development Bank (BID) that connects companies, entrepreneurs, and institutions interested in investing, supplying, or establishing strategic partnerships in São Paulo city. Integrates the ConnectAmericas initiative to expand access to international value chains. Currently under development.
• Global Sampa Program Internationalization program structured around three pillars (market intelligence, capacity building, and business promotion) designed to support São Paulo companies in accessing international markets. Over 1,500 companies attended through internationalization programs between 2021-2025.
• Business Roundtables Pre-qualified business meetings (roundtables) that connect companies with potential clients, investors, and strategic partners to generate business opportunities and market expansion. Used in events such as Naturaltech 2026, where R$ 45 million in opportunities were generated (R$ 11 million realized at the event and R$ 34 million expected over 12 months).
• Soft Landing Services Strategic support service for attracting, installing, and expanding foreign companies in São Paulo. Includes market studies, regulatory guidance, ecosystem connections, and ongoing support for sustainable entry and growth. Designed for international companies migrating operations to São Paulo city.
• Market Intelligence Studies Development of market studies, consumption data, distribution channels analysis, and international partnership research to support business decision-making by investors and companies. Published studies cover topics such as opportunities in Paraguay, Artificial Intelligence, and Health Tourism.
• Desestatização (Privatization) and PPP Advisory Advisory and intermediation service supporting public-private partnerships (PPPs) and privatization (desestatização) processes, including market engagement and bridging public initiatives with private sector investors. Example includes engagement with Brio Investimentos for real estate and urban development projects.
• Investment Site Location Services Analysis and recommendation of locations for business installation within São Paulo municipality, including guidance on municipal legislation and permits. Designed to help investors and international companies identify optimal sites for new operations or expansions.

Quantifiable outcome

• R$ 3+ billion in investments attracted to São Paulo in 2025
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Banco Interamericano de Desarrollo (BID)coreStrategic or Co-development Partner · 30 October 2024São Paulo Negócios partnered with the Inter-American Development Bank (BID) to develop SP Conecta, an unprecedented digital platform for business and investment promotion in São Paulo. The platform integrates the ConnectAmericas initiative, expanding access for companies to international value chains. The contract was signed on October 30 at the agency's headquarters.
• BRIL ChamberminorStrategic or Co-development PartnerPartnership for the Agritech Connection event connecting Israeli agricultural technology companies with São Paulo's agribusiness ecosystem. Event held at PwC Brasil headquarters.
• Cubo ItaúcoreStrategic or Co-development PartnerPartnership for innovation events and active listening initiatives related to urban mobility and technology solutions. Cubo Itaú is a major innovation hub in São Paulo.
• ABcripto (Associação Brasileira de Criptoeconomia)minorStrategic or Co-development PartnerTechnical cooperation agreement for developing activities to boost competitiveness and technological and economic development in São Paulo's crypto economy sector. Includes events, acceleration programs, and educational activities.
• Associação Comercial de São Paulo (ACSP)coreStrategic or Co-development PartnerStrong institutional partnership with ACSP for joint events, business initiatives, and economic development programs. Collaboration on panels and initiatives promoting São Paulo's business environment.
• SP-ArteminorStrategic or Co-development PartnerPartnership to strengthen São Paulo's art market and promote international exports of artworks, with exports approaching R$ 1 billion.
• Secretaria Municipal de Relações InternacionaiscoreStrategic or Co-development PartnerCollaboration with the Municipal Secretariat for International Relations on events like EU Week activities and international cooperation initiatives.
• Various International Chambers and Trade BodiesminorChannel Partner/ Reseller/ DistributorNetwork of international chambers of commerce, consulates, and trade bodies including Canada Chamber, Japan External Trade Organization (JETRO), and others for business matching and trade facilitation.
• Prefeitura de São PaulocoreOthersSão Paulo Negócios is a municipal agency linked to the Prefeitura de São Paulo, specifically to the Secretaria Municipal de Desenvolvimento Econômico, Trabalho e Turismo (SMDET). Works on urban development projects, PPPs, and city-wide economic initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NYC Economic Development Corporation (NYCEDC): Municipal economic development corporation of New York City. Closely matches SP Negócios' model of a publicly chartered entity driving investment, neighborhood development, and PPP-adjacent infrastructure for a single city government.
• Hong Kong InvestHK: City-level investment promotion department of the Hong Kong government. Highly comparable in scope — free advisory services, soft-landing support, startup/innovation funnels, and international events — for a globally connected business hub.
• ProColombia: Colombia's national investment promotion agency under the Ministry of Trade. Directly comparable in Latin America for FDI targeting, exporter internationalization, and partnership-mediated event programs.
• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos): Brazil's national trade and investment promotion agency. Directly comparable as a government-funded FDI/IPA that targets the same multinational investors and exporters that SP Negócios serves at the municipal level.
• Choose Chicago: Public-private destination marketing and economic development organization for Chicago. Comparable as a city-level body that combines investor attraction with major event programming and international trade missions.
• Dubai FDI (Dubai Department of Economy and Tourism): Emirate-level investment promotion function. Matches SP Negócios on city-level scope, investor servicing, and PPP/large-project advocacy, with overlapping tooling such as digital platforms and global roadshows.
• London & Partners: City-level investment and tourism promotion agency for London. Operates with an analogous mandate — municipal funding, free services for investors, business internationalization, and major event-driven outreach — making it a structurally similar global comparator.
• Barcelona Activa (Barcelona City Council): Municipal agency of Barcelona for economic development, innovation, and investment attraction. Highly similar municipal-economy mandate and target audience (SMEs, international firms, startups).

Broad incumbents

• Singapore Economic Development Board (EDB): National investment agency of Singapore with a broader industrial-policy remit. Comparable as a deeply resourced government IPA, but materially larger in mandate and budget than SP Negócios.
• JETRO (Japan External Trade Organization): Government-affiliated trade and investment promotion organization. Overlaps with SP Negócios on inbound FDI support, internationalization services, and partner matching, but at far greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spnegocios
• LinkedInlinkedin.com/company/saopaulonegocios
• Instagraminstagram.com/spnegocios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sp Negocios