Cellmed
Cellmed Pty Ltd is an Australian medical technology distributor and service provider founded in 2006, supplying hospitals, clinics, and public facilities with imaging, cardiology, and surgical devices from global brands and operating the #1 private cellsaving service in the South Australian hospital system.
- Company typePrivate
- Founded2006
- HeadquartersNorwood, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cellmed does
Cellmed Pty Ltd is an Australian privately-held medical technology distributor and service provider founded in 2006 and headquartered in Mile End South, South Australia, operating with 1-10 employees. The company supplies hospitals, clinics, and public-access customers across Australia with a consolidated portfolio of imaging, cardiology, surgical support, and diagnostic devices sourced from global manufacturers including Mindray (defibrillators, patient monitors, ventilators, anaesthesia systems), OMOM/Jinshan Group (capsule endoscopy systems with the Vue Smart AI analysis software), Firefly Global (wireless cameras and scopes), Pentax Medical, Physio-Control/Stryker, Inditherm, PerSys Medical, Suntech Medical, and Symbio. Cellmed monetizes through one-time hardware sales, equipment rental, and consumables via its cellmed.com.au e-commerce storefront, supported by a direct sales team reachable at 1300 946 820 for high-value quote-based items such as AEDs, capsule endoscopy systems, and defibrillators. Free shipping applies on orders over A$500 nationally, with 30-day payment terms and PayPal or direct bank transfer accepted. A second, recurring revenue stream is the Cellmed Autologous Blood Service, an on-site cellsaving and autotransfusion offering deployed into hospital operating theatres by qualified Registered General Nurses, which the company positions as the #1 private cellsaving service in the South Australian hospital system and supports with a dedicated emergency hotline (1300 90 15 60). Distribution and service delivery are direct to healthcare providers with no third-party reseller network, and the company holds JAS-ANZ and ECAAS ISO 9001 certifications as quality compliance baselines.
Cellmed firmographics
Firmographics- Name
- Cellmed
- Legal name
- Cellmed Pty Ltd
- Website
- https://cellmed.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cellmed Pty Ltd is an Australian medical technology distributor and service provider founded in 2006, supplying hospitals, clinics, and public facilities with imaging, cardiology, and surgical devices from global brands and operating the #1 private cellsaving service in the South Australian hospital system.
- Ownership category
- akta.pro rank
Cellmed industry classification
Industry- Product category
- Medical Equipment Distribution
- NAICS
- Ambulatory Health Care Services (621)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Cell Therapy Clinical Services & Treatment Centers (apheresis, administration, monitoring) (HLAAABAJ)
Keywords
Where Cellmed is headquartered
LocationHeadquarters
- HQ city
- Norwood
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Cellmed business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Medical Equipment Product Sales: Sale of medical equipment including defibrillators, patient monitors, capsule endoscopy systems, cameras/scopes, ventilators, anesthesia systems, warming systems, simulators, and accessories through Cellmed's own e-commerce storefront and direct sales. Products are sold as one-time purchases or equipment rental. Revenue is generated from the margin between wholesale procurement and retail sales to healthcare providers.
- Autologous Blood Service: Cellmed provides a comprehensive cellsaving/autotransfusion service to hospitals, delivering on-site blood recovery during surgery. The service includes qualified nurses, consumables, and equipment rental. This is the #1 Private Cellsaving service in the South Australian hospital system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed-price products on e-commerce store |
| Unit Pricing | Pay-as-you-go | High-value medical equipment - quote-based |
| Unit Pricing | Pay-as-you-go | Mindray BeneHeart C Series AED |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Cellmed product offering
Product offeringCore offering
Cellmed distributes medical equipment (capsule endoscopy systems, defibrillators/AEDs, patient monitors, ventilators, anaesthesia systems, patient warming, wireless cameras/scopes, and ECG simulators) from global brands to hospitals and clinics across Australia. In addition, Cellmed operates a private autologous blood (cellsaver) service delivered on-site at hospitals by qualified nursing staff, positioned as the #1 private cellsaving service in the South Australian hospital system.
Product overview
Cellmed is a medical technology distributor specializing in innovative imaging and cardiology products. The company offers a diverse portfolio of medical devices including capsule endoscopy systems (OMOM HD and OMOM CC with AI-powered Vue Smart software), Mindray patient monitoring and defibrillation equipment (including BeneHeart AEDs, BeneVision monitors, ventilators, and anaesthesia systems), Firefly wireless cameras and endoscopes (for ENT, dermatology, and general endoscopy), physiological simulators for training, and an autologous blood service. Cellmed operates as a distributor for established global brands rather than manufacturing its own products, with key partnerships including Mindray, OMOM/Jinshan Group, Firefly Global, Pentax, Physio-Control, Symbio, Inditherm, and Inspiration Medical. The company was established in 2006 and serves the Australian hospital and medical clinic market.
Differentiator
Problem solved
Functional benefit
Brands
- Firefly: Firefly is a brand of wireless and HD portable cameras including endoscopes, otoscopes, dermatoscopes, and LED light sources for medical examinations and diagnostics.
- OMOM
- Cellmed Autologous Blood Service
Products and services
- OMOM HD Capsule Endoscopy High-definition capsule endoscopy system for non-invasive gastrointestinal diagnostics, distributed with AI-powered Vue Smart software (SmartScan, SmartView, SmartFinding) for automated lesion detection. Targeted at hospitals and gastroenterology clinics in Australia.
- OMOM CC Capsule Endoscopy (Colon Capsule) Colon capsule endoscopy system with twin cameras and 344-degree ultra-wide angle lenses for non-invasive colon examination, paired with Vue Smart AI software. For hospitals and gastroenterology specialists.
- Mindray BeneHeart D6 Defibrillator/Monitor Professional 4-in-1 integrated defibrillator combining manual defibrillation, AED, pacing, and patient monitoring with up to 360J escalating energy. For hospitals, emergency response, and clinical teams.
- Mindray BeneHeart D3 Defibrillator/Monitor Compact, durable professional biphasic defibrillator-monitor with integrated monitoring, manual defibrillation, AED and pacer modes, and 3/5-lead ECG and SpO2. For clinical and emergency settings.
- Mindray BeneHeart C-Series AED Automated external defibrillator with QShock fast-shock technology, ResQNavi CPR guidance, and 360J biphasic output, available in semi-automatic (C1A) and fully-automatic (C2) versions. For public and clinical settings.
- Mindray BeneHeart D1 Pro AED Professional-grade automated external defibrillator with biphasic 360J technology, 3-lead ECG monitoring, and manual mode for BLS and ALS teams. For clinical responders.
- Mindray BeneHeart D1 Public AED Lightweight, compact semi-automatic AED with biphasic 360J technology and AED Alert IoT fleet management, designed for public-access use by any rescuer. For schools, workplaces, airports, and public venues.
- Mindray BeneHeart D1 AED Trainer Training unit for teaching defibrillation modes and AED rescue protocols, with remote control for scenario simulation and reusable adult and paediatric pads. For clinical and first-responder training.
- Mindray BeneVision N1 Patient Monitoring System Handheld (palm-sized) patient monitor with HD touchscreen, IP44 dust/waterproof rating, drop endurance, and multiple operational modes (Independent, Companion, Mirror, Multi-parameter Module). For hospitals, transport, and clinical environments.
- Mindray mWear Wearable Patient Monitor Medical-grade wearable patient monitoring solution for continuous tracking of patient condition, with wireless signal reliability and medical-grade algorithm. For hospital wards and ambulatory care.
- Mindray A9 Anaesthesia System Anaesthesia system with advanced electronic platform supporting clinicians through peri-operative patient management from induction to recovery. For hospital operating theatres.
- Mindray Ventilator SV70/SV70S Non-invasive ventilator with EasySync technology for patient-synchronised breathing and advanced decision-support tools. For hospital respiratory care.
- AlphaCore 5 Inditherm Patient Warming System Inditherm-powered patient warming system with universal mattress (fits up to 95% of operating theatre tables), X-ray translucent, silent, low voltage, and no disposables, with a full-colour touchscreen controller. For operating theatres and surgical settings.
- Cellmed Autologous Blood Service (Cellsaver) On-site autologous blood (cellsaver/autotransfusion) service for surgical procedures, providing qualified Registered General Nurses, consumables, and equipment rental to enable reinfusion of the patient's own blood and reduce reliance on donor blood. For hospital surgical teams.
- Firefly DE1250 Wireless Video Endo-Camera Wireless digital endoscope camera with universal coupler and 30fps streaming, used in ENT, gynaecology, urology, and cosmetic practices. For specialty clinics and medical practices.
- Firefly DE550 Wireless Digital Video Otoscope Wireless digital video otoscope with variable optical (15x-30x) and digital (15x-90x) magnification, 30fps streaming to computer, for ear examination, patient education, telemedicine, and self-examination. For clinics, GPs, and telemedicine.
- Firefly DE350 Wireless Polarizing Digital Dermatoscope Wireless polarizing digital dermatoscope with 15x optical and 45x digital magnification, 8 ultra-bright LEDs, 12 polarization settings, and wireless range up to 20ft. For dermatology clinics.
- Redfin R3800 Full HD Mobile Endoscope Camera System 1080p Full HD mobile endoscope camera system with 15x optical magnification, 30fps streaming, IP67 waterproof camera head, and multiple outputs (SDI, HDMI, DVI, VGA, Composite). For ENT, gynaecology, urology, and plastic surgery.
- Firefly ES201 Compact LED Light Source Compact wireless LED light source (5W ultra-bright LED, 4+ hour battery, IPX7 waterproof) compatible with standard endoscopes and Firefly cameras. For specialty clinics using portable endoscopy.
- Physio-Control Lifepak 15 Monitor/Defibrillator Professional monitor/defibrillator (refurbished-as-new with 12-month warranty) with pacing, SpO2, NIBP, 12-Lead, and EtCO2 capabilities. For clinical and emergency response teams.
- Symbio ST1501 STEMI ECG Simulator STEMI ECG simulator for training clinicians to recognize STEMI, imposter, and core ACLS waveforms and to practice defibrillation and external pacing. Supports Mindray, Lifepak, Zoll, and Phillips connector options. For clinical training programs.
- Symbio CS301 ECG Simulator ECG simulator that connects directly to defibrillators and external pacers and provides 17 ECG rhythms for safe interactive training. Compatible with Mindray and Physio-Control. For clinical and resuscitation training.
- Symbio CS1201 ECG Simulator Advanced ECG simulator that generates fibrillations, tachycardias, bradycardias, and ST segment and T wave abnormalities and connects to defibrillators and external pacers. For advanced clinical training.
- Pentax Paediatric Videoscope VNL 1070 Pentax paediatric videoscope for airway examination in pediatric patients. For paediatric specialists and ENT departments.
Quantifiable outcome
- Vue Smart SmartScan processes raw image files, deleting up to 90% redundancy and identifying up to 16 types of abnormalities
- +5 more outcomes
Companies that use Cellmed
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Cellmed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature13 records
Cellmed partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MindraycoreCellmed is the Australian distributor for Mindray's range of medical equipment including defibrillators (BeneHeart C/D/D1/D3/D6 series), patient monitors (BeneVision N1), wearable monitors (mWear), ventilators (SV70/SV70S), and anaesthesia systems (A9). Mindray is a global medical device company headquartered in China.
- OMOM / Jinshan GroupcoreCellmed distributes OMOM capsule endoscopy products including OMOM HD and OMOM CC (colon capsule) systems with proprietary Vue Smart AI software. OMOM is a brand of Jinshan Group, a Chinese medical technology company.
- Firefly GlobalcoreCellmed distributes Firefly wireless medical cameras and scopes including DE1250 (wireless video endo-camera), DE350 (dermatoscope), DE550 (video otoscope), R3800 (Full HD endoscope camera system), and ES201 (LED light source). Firefly Global is a US-based manufacturer of digital medical cameras.
- Inspiration Healthcare / IndithermminorCellmed distributes Inditherm patient warming systems (AlphaCore 5) manufactured by Inspiration Healthcare, a UK-based medical technology company focused on patient warming and neonatal care.
- Pentax MedicalminorCellmed distributes Pentax Medical endoscopes and scope adaptors including paediatric videoscope VNL1070STJ, scope adaptors for Olympus and Storz light sources.
- PerSys MedicalminorCellmed distributes PerSys Medical vascular access IO (intraosseous) devices in Australia.
- Suntech MedicalminorCellmed distributes Suntech Medical blood pressure solutions including stress test blood pressure monitors.
- Physio-Control (Stryker)minorCellmed distributes Physio-Control Lifepak 15 monitor/defibrillator (now part of Stryker). Products sold as refurbished-as-new units with 12-month warranty.
- SymbiominorCellmed distributes Symbio ECG simulators (CS301, CS1201, ST1501) compatible with Mindray, Physio-Control/Lifepak, Zoll, and Phillips defibrillators for training purposes.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Cellmed competitors and assessment
Company assessmentDirect peers
- Haemonetics: Global leader in blood management with a portfolio that includes cell salvage and autotransfusion products. Haemonetics directly competes with Cellmed's autologous blood service in operating theatres, and its products (Cell Saver system) are the primary alternative to Cellmed's offering.
- LivaNova: Medical device company with cardiac surgery and perfusion products, including autotransfusion systems (legacy Sorin Group). LivaNova's cell saver and cardiac surgery offerings overlap with Cellmed's surgical support portfolio and autologous blood service.
- Terumo BCT: Global leader in blood component technology with autotransfusion and cell processing products. Its Reveos and other blood processing systems compete directly with Cellmed's autologous blood service in Australian hospitals.
- Fresenius Kabi: Global healthcare company with a transfusion medicine and cell therapy product portfolio, including autotransfusion and blood processing systems. Competes with Cellmed's cellsaving service and also supplies adjacent medical devices (infusion, monitoring) that overlap with Cellmed's product range.
- Device Technologies: Major Australian medical device distributor with a similarly diversified portfolio across surgical, diagnostic, and monitoring equipment. Direct competitor to Cellmed in the Australian hospital and clinic market, with broader product depth and larger sales team.
Regional players
- Paragon Care: Australian-listed medical equipment distributor with a portfolio of devices for hospitals and pathology labs. Paragon Care is a domestic peer that competes with Cellmed in distributing third-party medical technology brands to Australian healthcare providers.
- LifeHealthcare: Australian medical device distributor focused on surgical, spinal, and orthopaedic products. LifeHealthcare is a regional peer that distributes global medical technology brands into the Australian market, competing for the same hospital procurement contracts.
Broad incumbents
- Dräger: Global medical and safety technology company with anaesthesia, ventilation, and patient monitoring products. Dräger sells directly to Australian hospitals, competing with Cellmed in core product categories such as anaesthesia systems (Mindray A9) and ventilators.
- Mindray: Global medical device manufacturer (patient monitoring, defibrillation, anaesthesia, imaging) and Cellmed's most important distribution partner. As Mindray expands its own Australian sales operations, it represents both the most significant revenue dependency and a potential disintermediation risk for Cellmed.
- Getinge: Global medical technology company with surgical, anaesthesia, ventilation, and patient monitoring products that overlap with Cellmed's Mindray-based portfolio. Getinge sells directly to Australian hospitals and competes with Cellmed in the operating theatre equipment segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cellmed social profiles
Digital presenceCellmed compliance and trust
Trust signalCompliance2 records
Cellmed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cellmed leadership team
Management profileNumber of profiles
Profiles1 record
Cellmed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cellmed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cellmed
What does Cellmed do?
Cellmed distributes medical equipment (capsule endoscopy systems, defibrillators/AEDs, patient monitors, ventilators, anaesthesia systems, patient warming, wireless cameras/scopes, and ECG simulators) from global brands to hospitals and clinics across Australia. In addition, Cellmed operates a private autologous blood (cellsaver) service delivered on-site at hospitals by qualified nursing staff, positioned as the #1 private cellsaving service in the South Australian hospital system.
Is Cellmed a public or private company?
Cellmed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cellmed founded?
Cellmed was founded in 2006. It employs 1 to 10 people.
Where is Cellmed based?
Cellmed is headquartered in Norwood, Australia, in the Oceania region.
How does Cellmed make money?
Two revenue lines are on record. Medical Equipment Product Sales are the primary driver. The others are autologous Blood Service.
Who are Cellmed's main competitors?
Direct peers on record are Haemonetics, LivaNova, Terumo BCT, Fresenius Kabi and Device Technologies. Regional players are Paragon Care and LifeHealthcare. Broad incumbents are Dräger, Mindray and Getinge.
Does Cellmed have an API?
No public API is recorded for Cellmed.
What industry is Cellmed in?
Cellmed's product category is Medical Equipment Distribution. Its primary akta.pro industry code is HLAAABAJ, Cell Therapy Clinical Services & Treatment Centers (apheresis, administration, monitoring). Its NAICS code is 621 and its SIC code is 5047.