Hartfield & Co.

What Hartfield & Co. does

Hartfield & Co. is a craft distillery founded in 2014 by Andrew Buchanan and Curtis Mackley in Paris, Kentucky, within Bourbon County — the geographic birthplace of Bourbon Whiskey. The company produced the first legally distilled bourbon from Bourbon County on October 7, 2014, ending a 95-year gap in local production following Prohibition. Operations were rebranded from "The Gentleman Distillery" to "Hartfield & Co." in 2015 to honor ancestors Isaac and Leopold Hartfield, who operated a Green County, Kentucky distillery from 1865-1870. Master Distiller and President Jeremy Buchanan, a direct descendant of Isaac Hartfield, has led the company since October 2021.

The company's product portfolio is built on pre-prohibition style production methods, including high malt mashbills (62% corn, 19% rye, 19% malted barley versus modern 4-8% malt), grain-out fermentation similar to Scotch production, single-pass distillation at barrel entry proof (117) in a 500-gallon batch still, and aging across multiple barrel sizes (5, 6, 30, and 53 gallons). The portfolio spans three bourbon families — Pre-Prohibition Style Bourbon, Old Bourbon County (wheated, launched September 2023), and Hartfield Family Reserve (premium aged 9-, 13-, and 18-year single-barrel expressions) — plus white whiskey, gin, aged and white rums, apple pie rum, Kentucky Spirits Limited modern-style whiskeys, and specialty food products (bourbon barrel-aged maple syrup and coffee beans).

Hartfield & Co. operates a hybrid go-to-market across direct-to-consumer e-commerce and distillery retail in Paris, Kentucky; a B2B Barrel Pick Program serving retailers, bars, restaurants, and whiskey clubs with custom-labeled single-barrel selections; wholesale distribution across 11 US states and one Canadian province; and experiential tourism (Kentucky Bourbon Trail tours at $10-$160 per ticket). Pricing spans $20 white whiskey to $395 Family Reserve 18-Year Double Barrel. The company is family-controlled, has no institutional funding rounds, and operates with 1-10 employees.

Name

Hartfield & Co.

Legal name

Hartfield & Co.

Website

https://hartfieldandcompany.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Hartfield & Co. is a craft distillery in Paris, Kentucky (Bourbon County) producing pre-prohibition style bourbon whiskey using traditional high-malt mashbill and grain-out fermentation methods. The company sells direct-to-consumer, through a B2B barrel pick program, and via wholesale distribution across 11 US states and one Canadian province.

Ownership category

akta.pro rank

Product category

Craft Bourbon Whiskey Distillery

NAICS

Distilleries (312140), Distilleries (31214), Beer, Wine, and Liquor Retailers (44532), Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft bourbon whiskey
• Distillery tours
• Barrel pick program
• Single barrel bourbon
• Pre-prohibition bourbon

Headquarters

HQ city

Paris

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Spirits Sales: Direct sales of bourbon, whiskey, rum, and gin products through e-commerce and distillery retail. Products range from $20-$395 for spirits, with various bottle sizes including 375ML and 750ML.
2. Distillery Tours and Experiences: Tour experiences including the standard Hartfield & Co. Tour ($15, 45 min), Tasting ($10, 25 min), and Day As A Distiller ($160, 5 hours).
3. Barrel Pick Program: Wholesale/customization program for retail stores, bars, restaurants, and whiskey clubs to select custom single barrels with label customization options.
4. Merchandise and Barware: Sales of branded merchandise including apparel, barware (glasses, flasks, camp cups), and specialty items like bourbon barrel aged coffee beans and maple syrup.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Hartfield & Co. is a craft distillery that produces bourbon whiskey and other spirits (rum, gin, white whiskey) using pre-prohibition style production methods, including high malt mashbills, grain-out fermentation, single-pass distillation, and small barrel aging. The company also sells bourbon barrel-aged food products (maple syrup, coffee beans), branded merchandise, and offers paid distillery tours, tastings, and hands-on distilling experiences at its Paris, Kentucky facility.

Product overview

Hartfield & Co. is a craft distillery producing bourbon whiskey and spirits in Bourbon County, Kentucky (the birthplace of Bourbon). The product portfolio centers on three bourbon lines: the Pre-Prohibition Style Bourbons (traditional high-malt mashbill and grain-out fermentation methods), Old Bourbon County (wheated mashbill modern expressions), and Hartfield Family Reserve (premium aged single-barrel releases). Additional spirits include gin, aged rum, white rum, apple pie rum, and white whiskey. Specialty products include bourbon barrel-aged maple syrup and coffee beans. The distillery also offers barrel pick experiences and distillery tours.

Differentiator

Problem solved

Functional benefit

Brands

• Pre-Prohibition Style Bourbon: A line of whiskeys representing bourbon the way it was made before Prohibition, using high malt mashbill, grain-out fermentation, and single-pass distilling methods.
• Old Bourbon County
• Hartfield Family Reserve
• Kentucky Spirits Limited
• The Exceptional Barrel
• Frankenwhiskey

Products and services

• Pre-Prohibition Style Bourbon Whiskey Flagship bourbon using high malt mashbill and grain-out fermentation methods revived from pre-prohibition production. Releases 2-3 batches per year of 30-40 carefully selected barrels. Targeted at bourbon enthusiasts and collectors.
• Pre-Prohibition Style Wheated Bourbon Two-grain bourbon using 80% Corn, 20% Malted Wheat replacing barley, delivering soft palate with cinnamon and pepper spice. Aged in 5 and 30 gallon barrels.
• Old Bourbon County Kentucky Straight Bourbon Whiskey Wheated bourbon aged 4 years in 53-gallon barrel, bottled at 110 proof in small batches. Commemorates the rich history of Bourbon production in Bourbon County, Kentucky.
• Hartfield Family Reserve 9-Year Bourbon Single barrel, cask strength bourbon in decanter-style bottle, aged 9 years 2 months at 121+ proof. Premium aged expression from the Hartfield rick house.
• Hartfield Family Reserve 13-Year Bourbon

Quantifiable outcome

• First legally distilled Bourbon from Bourbon County since 1920 - produced October 7, 2014
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• FHANA (Friesian Horse Association of North America)minorGTM or Marketing Partner · 1 January 2025Partnership for the Friesian Fall Festival release at Kentucky Horse Park. All proceeds support vital health research for the Friesian horse breed. The 2025 release was the first-ever Pre-Prohibition Wheated Bourbon aged over 2 years in Hartfield history.
• Teals PrairieminorOthers · 1 January 2024Custom woodwork partner that etches the oak boxes for Old Bourbon County Commemorative First Barrel Box Set with fine precision craftsmanship.
• Fred MinnickminorGTM or Marketing Partner · 1 January 2021Bourbon influencer Fred Minnick partnered with Hartfield & Co. for virtual bourbon tastings during the COVID-19 pandemic, hosting tasting events with kits mailed to participants nationwide.
• Distilled LivingminorGTM or Marketing Partner · 1 January 2021Bourbon influencer platform Distilled Living partnered with Hartfield & Co. for virtual bourbon tastings, mailing thousands of tasting kits to clients across the US.
• Highbridge SpringsminorOthersSupplier of Old Limestone Mixing Water from Wilmore, Kentucky. Hartfield & Co. retails this limestone-filtered spring water (perfect for bourbon mixing and proofing) at their distillery.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Woodford Reserve: Major Kentucky bourbon brand owned by Brown-Forman, located in Versailles on the Bourbon Trail with significant tourism and distillery experience offerings. A broader incumbent in the same craft-tourism bourbon category.
• Old Forester: Historic Kentucky bourbon brand (Brown-Forman) with a Louisville distillery tourism experience. Comparable as an established bourbon producer with heritage narrative, distillery tours, and a multi-state product portfolio.
• Maker's Mark: Iconic Kentucky bourbon (Beam Suntory) with a Loretto distillery tourism destination. Comparable as a heritage-led bourbon brand with deep craft positioning and a major distillery tour business.
• Buffalo Trace Distillery: One of the largest Kentucky bourbon producers (Sazerac), headquartered in Frankfort with an extensive Bourbon Trail tourism experience. Broad incumbent representing the scale ceiling Hartfield could grow toward.
• Heavan Hill Distillery: One of the largest independent family-owned spirits producers in the US, with a Bardstown, Kentucky campus and Bourbon Trail Heritage Center. Broad incumbent offering bourbon, rye, and other spirits at scale across all 50 states.

Direct peers

• Wilderness Trail Distillery: Kentucky craft bourbon distillery based in Danville, producing single-barrel and small-batch bourbon, rye, and wheat whiskeys with proprietary fermentation science. Direct comparable as a Kentucky craft distillery of similar scale with a focus on premium small-batch whiskey and direct-to-consumer sales.
• Castle & Key Distillery: Kentucky craft distillery in Frankfort producing bourbon, gin, vodka, and rum with a restored historic distillery as a tourism destination. Comparable experiential business model combining spirits manufacturing with preserved-heritage tourism.
• Willett Distillery: Family-owned Kentucky craft distillery producing premium small-batch bourbon, rye, and single-barrel expressions with strong collector following. Similar scale, family ownership, and emphasis on allocated single-barrel releases.
• New Riff Distillery: Independent Kentucky craft distillery in Newport producing bourbon, rye, and malt whiskey with a focus on traditional sour mash and single-barrel programs. Similar size and craft positioning, with a comparable bourbon-trail-adjacent distribution model and B2B barrel pick offerings.
• Bardstown Bourbon Company: Kentucky craft distillery with custom whiskey production, branded bourbon, and a major tourism experience. Comparable as a craft producer with a destination hospitality component and B2B custom bourbon services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hartfield-co
• Instagraminstagram.com/hartfieldandcodistillery
• Xx.com/hartfieldandco
• Facebookfacebook.com/HartfieldandCo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartfield & Co.