What DentistryIQ does

DentistryIQ is a B2B digital media property serving dental professionals in the United States, operating as a brand within Endeavor Business Media's Dental Group. Founded in 2009 and headquartered in Tulsa, the platform publishes clinical articles, practice management content, regulatory updates, and continuing education resources targeting dentists, dental hygienists, dental assistants, and practice managers. Its content library spans more than 27,590 items including 26,611+ articles and 699+ videos, distributed through six role-segmented email newsletters, active social channels, a YouTube presence, and organic search.

The platform is built on a standard web-based content management system with no disclosed proprietary technology stack or AI/ML capabilities. Recent product development has emphasized multimedia formats, including the 'Dentin or Dent-Out' panel show (launched 2026), the 'Medical History Mysteries' video series, and the Dentistry Unmasked podcast, alongside downloadable office forms, white papers, and the Dental Academy of Continuing Education. Distribution is exclusively digital and global in reach, though primary content remains English-language and U.S.-focused.

DentistryIQ generates revenue through advertiser- and sponsor-supported monetization, including display advertising, sponsored content, sponsored free product samples, and lead generation campaigns. All editorial content, newsletters, and educational resources are provided free of charge to dental professionals, making the audience essentially the product sold to advertisers. The publication sits alongside affiliated brands Dental Economics, RDH Magazine, Perio-Implant Advisory, and RDH Under One Roof within Endeavor Business Media, leveraging cross-portfolio audience and advertiser relationships.

Name

DentistryIQ

Legal name

DentistryIQ

Website

https://dentistryiq.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

DentistryIQ is an advertiser-supported B2B digital media platform that publishes clinical articles, newsletters, and video content for U.S. dental professionals including dentists, hygienists, assistants, and practice managers. It operates as a brand within Endeavor Business Media's Dental Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels9 records

Core offering

DentistryIQ is a B2B digital publication and content platform that delivers dental news, clinical articles, expert analysis, practice management insights, video series, downloadable forms, white papers, and continuing education to dental professionals. Its core product is a free, advertiser-supported web platform with role-targeted newsletters, video content, and lead-generation programs reaching dentists, hygienists, assistants, and practice managers.

Product overview

DentistryIQ is a B2B digital publication platform for dental professionals offering content across multiple channels. The core platform provides dental news, clinical articles, and practice management insights. The product portfolio includes branded newsletters (Morning Briefing, Clinical Insights, DE Weekend, RDH eVillage, RDH Graduate, Perio-Implant Advisory), video content series (Dentin or Dent-Out, Medical History Mysteries), downloadable resources (Office Forms, White Papers), and the Dental Academy of Continuing Education. The platform also features a Free Product Samples program for sponsored dental products. Affiliated brands include Dental Economics, RDH Magazine, Perio-Implant Advisory, and RDH Under One Roof, all under the Endeavor Business Media Dental Group.

Differentiator

Problem solved

Functional benefit

Brands

• Dentin or Dent-Out: A panel show format where dental professionals discuss and debate hot topics in dentistry, with points awarded for best arguments.
• Clinical Insights
• DE Weekend
• Morning Briefing
• Dental Economics Network

Products and services

• DentistryIQ Platform A digital publication and content platform delivering dental news, expert analysis, clinical articles, practice management insights, and industry intelligence for dental professionals.
• Dentin or Dent-Out A panel show video series where dental professionals debate controversial topics, deciding whether stories or opinions are 'Dentin' (approved) or 'Dent-Out' (rejected).
• Morning Briefing Newsletter Daily weekday newsletter keeping dental professionals current on topics, developments, and day-to-day industry news and current events.
• Clinical Insights Newsletter Newsletter providing case studies, videos, and product information to help dental professionals expand clinical effectiveness. Published Tuesday-Thursday.
• DE Weekend Newsletter Sunday newsletter featuring practical and innovative practice management and clinical content.
• RDH eVillage Newsletter Friday newsletter for dental hygienists providing clinical tips, product information, career advice, and industry updates.
• RDH Graduate Newsletter Twice-monthly newsletter for new dental hygienists answering career questions and supporting professional growth.
• Perio-Implant Advisory Newsletter Monthly newsletter focusing on periodontal and implant medicine with case studies and interdisciplinary clinical approaches.
• Medical History Mysteries Videos Video series discussing medical history topics relevant to dental treatment, including pharmacology and systemic health connections.
• Office Forms Downloadable dental practice forms including endodontic therapy narratives, appointment policies, occlusal guard consent forms, and insurance narratives.
• White Papers Downloadable educational resources and ebooks covering associate dentist hiring, ergonomics, practice management, and clinical topics.
• Dental Academy of Continuing Education Continuing education platform offering courses, webinars, and CE opportunities for dental professionals.
• Free Product Samples Sponsored free dental product samples for dental professionals including gloves, fluoride varnish, applicators, and floss.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Decisions in Dentistry: A peer-reviewed clinical dental journal and digital publication providing CE articles for dentists and hygienists. Comparable to DentistryIQ in serving dental professionals with clinical content, CE, and advertiser/sponsor support.
• RDH Magazine: A long-running print and digital publication specifically for dental hygienists, also under Endeavor Business Media. Comparable in serving a dental professional audience via editorial content, CE, and events (RDH Under One Roof), with the same advertiser-supported model.
• Inside Dentistry: A clinical dental publication covering restorative dentistry, endodontics, and practice management for dentists and specialists. Comparable to DentistryIQ as an advertiser-supported dental professional publication with clinical, CE, and product coverage.
• DrBicuspid.com: A leading online dental news and clinical resource site for dental professionals. Directly comparable to DentistryIQ in audience (general dentists, hygienists, specialists), content mix (clinical articles, CE, product news), and advertiser-supported business model.
• Perio-Implant Advisory: A digital publication focused on periodontal and implant dentistry for clinicians, part of Endeavor's Dental Group. Comparable in vertical dental media model and advertiser-supported content approach, with audience overlap on specialists and GPs doing implant work.
• Dental Economics: A flagship dental practice management and business publication, operated as a sister brand within Endeavor Business Media's Dental Group. Closely comparable to DentistryIQ in audience (practice owners and managers), format, and advertiser support model.
• Dental Products Report: A dental industry publication focused on product launches, clinical technique videos, and dental technology news for practitioners. Comparable in target audience (dentists, hygienists, specialists), advertiser-supported model, and emphasis on product/technology content.

Broad incumbents

• Medscape: A large, advertiser-supported digital publication and CME platform serving physicians and healthcare professionals. Comparable as a healthcare-professional B2B media property with multi-channel newsletters, video, and CE, but at much larger scale and broader (non-dental) audience.
• Dental Tribune International: A global dental publishing company producing dental news, clinical magazines, and event media across multiple regions. Comparable as a larger, incumbent dental media player with broader geographic reach and a similar advertiser-supported model.
• American Dental Association News / ADA Publications: The professional association's publications (ADA News, JADA) reach the majority of U.S. dentists with clinical, advocacy, and practice content. Comparable in audience and content categories, with broader institutional reach and member-driven rather than advertiser-driven economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DentistryIQ
• YouTubeyoutube.com/channel/UCm8U6hZE-uCLCEx_MSs7fpw
• Facebookfacebook.com/DentistryIQ
• LinkedInlinkedin.com/company/dentistryiq
• Instagraminstagram.com/dentistry___iq

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DentistryIQ