Total Sports Coaching

What Total Sports Coaching does

Total Sports Coaching (trading as TSC, legal entity TSC Kent Ltd, registered in England and Wales) is a values-based multi-sport youth coaching business founded in 2011 and headquartered in Gravesend, operating across East Kent. Its core offering is structured coaching in football, rugby, and multi-sport programmes delivered through three channels: community-facing sessions for parents (Football Academy, Rugby Academy, Post-16/6th Form Scholarship, 1-2-1 and small group sessions, holiday camps, birthday parties), school-based services (PPA cover, after school clubs, breakfast/lunchtime clubs, team training, supply cover, inter-school competitions), and a franchise model licensing the TSC brand and operating system to independent coaches. Pricing is unit-based and pay-as-you-go: £30-£40 per 45-minute 1-2-1 session, £10 per additional small-group player, £36-£60 per term for after-school clubs, and £25 per day for rugby camps.

The business is built on a small set of operational integrations rather than proprietary technology. All session bookings flow through the ClassHoppa platform (activities.classhoppa.com/u/totalsportscoaching), academy merchandise is fulfilled by Kit Locker, and dedicated coaching venues include the TSC Performance Centre at Manston and the Ramsgate FC WW Martin Community Stadium. Partnerships with Ramsgate FC, Whitstable Rugby Club, and Thanet Wanderers anchor the academy and rugby programmes, while named school partnerships (St Mary's Primary Faversham, Luddenham Primary, St Nicholas at Wade CEP, Birchington Primary, Palm Bay Primary, Holy Trinity C of E Primary, and others) underpin the school-side revenue base. Customer segments are parents and families (primary), schools (primary vertical), and aspiring young athletes (secondary), with sub-brands including TSC Tots (18 months-3 years), TSC Elite Camp (invite-only), and a token-based TSC Rewards Programme to drive repeat participation.

Name

Total Sports Coaching

Legal name

TSC Kent Ltd

Website

https://tscoaching.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Sports Coaching is a UK-based values-driven multi-sport youth coaching business delivering football, rugby, and multi-sport programmes across East Kent to parents, schools, and aspiring young athletes via community sessions, dedicated academy facilities, school partnerships, and a franchise model.

Ownership category

akta.pro rank

Product category

Youth Sports Coaching Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth sports coaching
• Football academy programmes
• Rugby coaching sessions
• School PPA cover
• Holiday sports camps

Headquarters

HQ city

Gravesend

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Total Sports Coaching provides structured youth sports coaching across football, rugby, and multi-sport disciplines delivered through three main channels: (1) community-facing sessions for parents and children including academies, 1-2-1 coaching, holiday camps, and birthday parties; (2) school-based services including PPA cover, after-school and lunchtime clubs, supply cover, and team training; and (3) a franchise programme allowing independent coaches to run TSC-branded businesses. Sessions are booked via the ClassHoppa platform and delivered at community venues, dedicated facilities (TSC Performance Centre, Ramsgate FC WW Martin Community Stadium), and partner schools across East Kent.

Product overview

Total Sports Coaching (TSC) operates as a multi-sport youth coaching organisation based in Kent, UK, offering a unified sports coaching programme built around values-based coaching (respect, excellence, responsibility, and positive attitude). The core portfolio spans three main delivery channels: (1) community-facing sessions for parents — including the Football Academy, Rugby Academy, Post-16/6th Form Scholarship, 1-2-1 and small group sessions, holiday camps, and birthday parties; (2) school-based services — PPA cover, after-school clubs, break and lunchtime clubs, and team training; and (3) a franchise model enabling independent coaches to run their own TSC-branded businesses. Add-on offerings include an academy merchandise shop (via Kit Locker integration) and a rewards programme. All sessions are bookable through the Classhoppa platform, and the TSC Performance Centre at Manston, Ramsgate, serves as the primary dedicated coaching venue.

Differentiator

Problem solved

Functional benefit

Brands

• TSC Football Academy: Football academy programme providing training for players of all levels, from beginners to those seeking professional club academy pathways.
• TSC Rugby Academy
• TSC Performance Centre
• TSC Tots
• TSC Elite Camp

Products and services

• TSC Football Academy Structured football coaching sessions for players of all abilities, from those aiming to reach professional club academies to those seeking to improve technique, with documented progression routes to professional clubs. Sessions are delivered at venues including the Ramsgate FC WW Martin Community Stadium.
• TSC Rugby Academy Structured rugby coaching sessions delivered in partnership with venues such as Thanet Wanderers and Whitstable Rugby Club, covering rugby camps, workshops, and regular sessions for children and young people.
• Post-16 Football Scholarship / 6th Form Coaching Post-16 football scholarship and 6th form coaching programme delivered in partnership with Ramsgate FC Academy, providing an advanced development pathway for older students.
• 1-2-1 & Small Group Coaching Sessions Individual and small group football and rugby coaching sessions priced at £30-£40 for 45 minutes with additional players at £10 each. Available in Thanet (TSC Performance Centre, Minster 3G), Whitstable, Faversham, and Sittingbourne, with Rugby 1-2-1 sessions at Ashford Rugby Club.
• Holiday Camps Multi-sport and sport-specific holiday camps running during Easter Half Term and summer, including Soccer Schools, Elite Football Camps, Multi-Sports Camps, and Rugby Camps, held at various venues across Kent (for example, Rugby Camps at Whitstable Rugby Club are £25 per day for children aged 5-14).
• After School Clubs After school sports clubs delivered in primary schools across East Kent covering football, cricket, athletics, and multi-sport activities. Term-time sessions themed around fundamentals (dribbling, passing, shooting) and ending with certificate and medal presentations. Pricing ranges from £36-£60 per term depending on the number of sessions.
• Schools PPA Coaching & Programmes Comprehensive school services delivered by TSC coaches including PPA cover, break and lunchtime clubs, team training, and breakfast clubs, delivered directly to school staff and students during the school day.
• Birthday Parties Sports-themed birthday party packages available through the For Parents section, providing structured sports activities for children's parties.
• TSC Merchandise & Kit Academy merchandise and kit (notably football academy kit) sold to TSC participants through a third-party partnership with Kit Locker, with deliveries arranged to the customer's chosen address.
• TSC Franchise Programme Sports coaching franchise model providing independent coach operators with access to TSC's schools multi-sports programme, specialist sports provision, and community programmes, together with marketing support, session plans, staff management guidance, and business operations support.
• TSC Rewards Programme Token-based rewards scheme in which customers earn TSC Tokens with each purchase, redeemable against future sessions and products.

Quantifiable outcome

• Proven history in providing progression routes for players to professional club academies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Ramsgate FCcoreStrategic or Co-development PartnerOngoing partnership with Ramsgate FC for the TSC Football Academy. The partnership includes a Post-16 Programme at the Ramsgate FC Academy, providing progression pathways for young footballers. TSC delivers coaching programmes at Ramsgate FC WW Martin Community Stadium.
• Kit LockerminorOthersPartnership with Kit Locker for merchandise and kit ordering. All academy merchandise and kit is ordered through their partnership with Kit Locker, with deliveries to customer-chosen addresses.
• ClassHoppacoreTechnology or IntegrationBooking platform integration for session registration. Sessions are booked through the ClassHoppa platform at activities.classhoppa.com/u/totalsportscoaching
• Various Schools (St Mary's Primary, Luddenham Primary, St Nicholas at Wade CEP School, Birchington Primary, Palm Bay Primary, Holy Trinity C of E Primary, and others)coreStrategic or Co-development PartnerPartnerships with multiple primary and secondary schools across East Kent for delivery of PPA cover, after school clubs, and curriculum support. These are ongoing service delivery relationships.
• Whitstable Rugby ClubcoreStrategic or Co-development PartnerPartnership with Whitstable Rugby Club for delivery of rugby coaching camps and sessions. Holiday camps and regular sessions are delivered at the venue.
• Thanet WandererscoreStrategic or Co-development PartnerPartnership with Thanet Wanderers rugby club for delivery of rugby workshops and coaching programmes.

Recent moves6 records

Expansion highlights5 records

Direct peers

• SportsCool: UK provider of primary-school sport coaching, after-school clubs and multi-sport activity. Direct competitor to TSC on the school-channel and multi-sport coaching overlap.
• Little Kickers: UK children's football coaching franchise for pre-school and primary-age children. Comparable on sport-specific youth coaching and franchise-driven growth, though narrower (football only) than TSC's multi-sport model.
• Barracudas Activity Day Camps: Established UK holiday activity-club operator delivering sports and activity camps to school-age children. Competitor to TSC's holiday-camps arm with a broader activity (not sport-only) mix and national footprint.
• Premier Education Group: One of the largest UK providers of primary school PE coaching, PPA cover, and after-school sport. Closest direct comp to TSC's school-day pillar (PPA, after-school, supply cover) at materially larger, multi-region scale.
• Kings Camps: UK multi-sport holiday camp provider running activity camps for school-age children across UK locations. Direct competitor to TSC's holiday-camps product along the multi-sport/Soccer Schools axis.
• Little Sports Coaching: Smaller UK sports coaching provider running after-school clubs, PPA cover and holiday coaching in primary schools. Direct comp to TSC's school-based delivery with similar product mix and target market.
• Embrace Education: UK provider of school sport coaching, PPA cover, and multi-sport programmes. Closely matches TSC on the values-based school-sport positioning and primary-school delivery model.

Regional players

• SAS Sports Coaching: UK-based multi-sport coaching outfit serving schools and community programmes. Comparable to TSC on values-led delivery to children, but operating in a different UK region (not East Kent), so non-overlapping geographically.

Emerging players

• JNR Soccer: Children's football coaching academy focused on foundational skills development for primary-age kids. Comparable to TSC's Football Academy on sport-specific coaching philosophy, though single-sport.

Broad incumbents

• Junior Adventures Group: Large multi-region operator of before, after and holiday activity programmes for primary-age children (Australian roots, expanding in the UK). Adjacent operating model (childcare + sport) at far greater scale than TSC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/totalsportscoaching
• Xx.com/totalscoaching
• LinkedInlinkedin.com/company/total-sports-coaching
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Ftscoaching.co.uk%2F

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Sports Coaching