Seminaris Hotels

What Seminaris Hotels does

Seminaris Hotels is a privately-held German hotel group headquartered in Berlin, operating eight properties across Germany with a combined room inventory of approximately 1,417 keys. The portfolio spans Berlin-Dahlem, two Potsdam locations on the Templiner See and Griebnitzsee, Leipzig, Nürnberg, Lüneburg, Bad Honnef, and Bad Boll in the Swabian Alb, blending urban and lakeside settings. The group is led by Managing Director Dirk Rehanek and was founded in 1978.

The company's core product is integrated hospitality built around the German MICE (Meetings, Incentives, Conferences, Events) segment: each property combines accommodation, flexible meeting rooms (e.g., 16 at CampusHotel Berlin), on-site restaurants and bars, and wellness amenities such as pools and saunas. Adjacent product lines include the Potsdamer Schlemmersalon culinary event series at Avendi Potsdam (with a Michelin-starred chef and wine partnerships) and recurring brunch and dining formats at Bad Boll, Bad Honnef, and SeeHotel Potsdam. Technology stack is conventional mid-market hotel infrastructure: TravelClick for reservations, AWS for cloud, Cloudflare for content delivery, OneTrust for GDPR consent, Google Analytics and Tag Manager for marketing measurement, and Revinate for email.

Revenue is generated through five streams: hotel accommodation (per-room and weekend packages), conference and event services (meeting room rentals, day packages, per-person banquet pricing with stated cancellation terms), food and beverage (restaurants, bars, special dining events), wellness and recreation, and gift vouchers sold through a dedicated platform (voucher.seminaris.de). Pricing is quote-based across all streams and is not publicly disclosed. The go-to-market combines direct sales teams at each property targeting corporate accounts, event-driven demand generation through culinary programming, and distribution via TheHotelsNetwork, Deutsche Bahn booking integration, and direct website booking. Customer segments are horizontal, with corporate clients and business travelers as the primary segment, supplemented by individual leisure travelers and private event hosts.

Name

Seminaris Hotels

Legal name

Seminaris Hotel- und Kongressstätten Betriebsgesellschaft m.b.H.

Website

https://seminaris.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Seminaris Hotels is a privately-held German hotel group operating eight properties with approximately 1,417 rooms across major German cities, combining accommodation, conference facilities, dining, and wellness to serve the MICE segment and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel & Conference Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industry

Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

Keywords

• Conference hotel services
• Event venues
• Hotel accommodation
• MICE hospitality
• Meeting facilities

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rentals across 8 properties in Germany with approximately 1,417 total rooms. Revenue generated from overnight stays, weekend packages, and extended business travel bookings.
2. Conference & Event Services: Meeting room rentals, conference packages, and event hosting services including flexible meeting spaces, catering, and technical equipment.
3. Food & Beverage: On-site restaurants, bars, lounges, and special dining events including seasonal brunch series, wine tastings, and culinary experiences.
4. Wellness & Recreation: Spa facilities, pools, saunas, and wellness services offered at select properties including Bad Boll and SeeHotel Potsdam.
5. Gift Vouchers: Digital and physical gift vouchers available through dedicated voucher.seminaris.de platform for hotel stays, dining, and experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Seminaris Hotels operates 8 conference and leisure hotels across Germany with approximately 1,417 rooms total, offering overnight accommodation, flexible meeting and conference facilities, on-site restaurants and bars, wellness amenities (pools, saunas, salt thermal baths), and culinary event series. The group targets corporate clients for meetings, conferences, and business travel, as well as individual leisure travelers and private event hosts seeking short breaks or celebrations at urban or scenic German locations.

Product overview

Seminaris Hotels is a German hotel group operating 8 properties across Germany (Berlin, Leipzig, Nürnberg, Lüneburg, Bad Honnef near Bonn, Bad Boll in the Swabian Alb, and two hotels in Potsdam). The company offers a portfolio of hotel accommodation services combined with meeting and conference facilities, with additional dining and wellness offerings. The core product line includes individual hotel properties as branded offerings (CampusHotel Berlin, SeeHotel Potsdam, Avendi Hotel Potsdam, Hotel Leipzig, Hotel Nürnberg, Hotel Lüneburg, Hotel Bad Honnef, Hotel Bad Boll), complemented by meeting/conference services with flexible event spaces, and food & beverage operations including restaurants, bars, and the Potsdamer Schlemmersalon culinary event series. Properties feature wellness amenities (pools, saunas, fitness), and the group emphasizes sustainable business practices across its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Potsdamer Schlemmersalon: Gourmet dining event series at Seminaris Avendi Hotel Potsdam featuring multi-course menus with wine pairings, hosted in the restaurant 22 Stufen.

Products and services

• Seminaris CampusHotel Berlin Conference hotel in Berlin-Dahlem with 186 rooms, 16 meeting rooms, gym and sauna facilities. Located near the university campus and scientific institutions with green surroundings, it serves business travelers, conference attendees, and leisure guests seeking a quiet yet central Berlin location.
• Seminaris SeeHotel Potsdam Waterfront hotel with 225 rooms directly on Templiner See in Potsdam. Features wellness area, lake-view meeting rooms, restaurant, and terrace, serving conferences, leisure stays, and wellness retreats.
• Seminaris Avendi Hotel Potsdam Hotel with 87 rooms directly on Griebnitzsee, between Potsdam and Berlin. Features restaurant, whisky bar, meeting rooms with lakeside location, and hosts the Restaurant 22 Stufen culinary venue for the Potsdamer Schlemmersalon series.
• Seminaris Hotel Leipzig Hotel with 200 rooms in a quiet location near Auwald forest, combining city access with natural surroundings. Features restaurant with terrace and meeting areas, and holds BREEAM DE Bestand sustainability certification (50.34%, 'Good' rating).
• Seminaris Hotel Nürnberg Hotel with 152 rooms located between stadium, forest and city center in Nürnberg. Features restaurant, bar, terrace, event spaces, and green surroundings, serving business events and leisure stays.
• Seminaris Hotel Lüneburg Hotel with 210 rooms located between old town, spa park, and salt thermal baths in Lüneburg. Modern meeting rooms combined with northern German calm atmosphere, serving conferences, wellness guests, and leisure travelers.
• Seminaris Hotel Bad Honnef Hotel with 196 rooms on the Rhine near Bonn and the Siebengebirge mountains. Combines nature, meetings, and relaxed stays with event spaces and riverside setting, and hosts the Rheinische Tafelrunde Sunday lunch buffet series.
• Seminaris Hotel Bad Boll Wellness-focused hotel with 161 rooms on the Swabian Alb. Features pool, sauna, meeting rooms, and wellness facilities for focused work and relaxation, and hosts the Sunday Brunch series in the Pavillon restaurant.
• Conference & Meeting Spaces Flexible conference rooms and inspiring environments for seminars, workshops, offsites, and conferences, available at all 8 Seminaris properties with standard equipment, customizable catering, and on-site event planning support.
• Potsdamer Schlemmersalon Culinary Event Series Culinary event series at Restaurant 22 Stufen in Seminaris Avendi Hotel Potsdam featuring multi-course menus with wine pairings, hosted by Michelin-starred chef David Schubert, targeting food enthusiasts and event guests.
• Gift Vouchers Digital and physical gift vouchers available through voucher.seminaris.de for hotel stays, dining experiences, and special packages across all Seminaris properties, offered in German and English.
• Europe Brunch at SeeHotel Potsdam Monthly recurring brunch service at Seminaris SeeHotel Potsdam featuring European cuisine and specialties, available to hotel guests and external visitors.
• Sunday Brunch at Bad Boll Recurring Sunday brunch series at Seminaris Hotel Bad Boll featuring diverse culinary offerings served in the cozy Pavillon restaurant with garden view.
• Rheinische Tafelrunde Lunch Buffet Weekly Sunday lunch buffet featuring regional Rhineland cuisine at Seminaris Hotel Bad Honnef, priced at €25 per person.
• Wellness & Spa Facilities Wellness areas including pools, saunas, fitness facilities, and partner salt thermal baths available at select Seminaris properties (Bad Boll, Lüneburg, SeeHotel Potsdam, CampusHotel Berlin) for guest relaxation and well-being.
• On-Site Restaurants & Bars On-site restaurants, bars, and dining services across all 8 Seminaris properties, offering local and international cuisine, regional specialties, and curated beverage programs for hotel guests and external visitors.

Quantifiable outcome

• 50.34% BREEAM DE rating (Category: Good) achieved by Seminaris Hotel Leipzig
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SVG LüneburgminorGTM or Marketing Partner · 17 October 2025Partnership with 1st league volleyball team SVG Lüneburg starting Winter 2025/2026 season. Includes sponsorship activities around match days and joint event formats bringing together fans, guests, and partners. Represents regional engagement strategy for Seminaris Hotel Lüneburg.
• Weingut Familia TorresminorStrategic or Co-development Partner · 7 October 2025Collaboration for Potsdamer Schlemmersalon culinary event series. Wine pairing partnership featuring Familia Torres wines alongside new à-la-carte creations at Restaurant 22 Stufen in Seminaris Avendi Hotel Potsdam.
• Weingut Kloster EberbachminorStrategic or Co-development Partner · 11 June 2025Wine partnership for Schlemmersalon tasting events at Seminaris Avendi Hotel Potsdam. German wine estate provides premium wines paired with culinary creations for exclusive dining experiences.
• BrALIcoreStrategic or Co-development Partner · 7 November 2024Strategic partnership bundling offsite competencies between Seminaris and BrALI. Seminaris provides venue and accommodation while BrALI contributes facilitation and team-building expertise. Joint offering targets companies seeking innovative team offsite experiences combining professional meetings with creative team development activities.
• TravelClickcoreTechnology or IntegrationTechnology integration partner providing booking and reservation management system for hotel room availability and processing. Includes ADRUM error tracking for booking experience optimization.
• TheHotelsNetworkminorChannel Partner/ Reseller/ DistributorDistribution partnership with independent hotel booking platform for additional customer acquisition and visibility across travel booking channels.
• Deutsche BahnminorGTM or Marketing PartnerIntegrated booking button on hotel detail pages enabling guests to book train travel to Seminaris hotels via Deutsche Bahn website. Partnership facilitated by Cloudflare for website integration and security.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marriott International: Marriott operates multiple brands in Germany (Marriott, Courtyard, Mövenpick) with extensive meeting facilities. A large global incumbent competing for the same corporate MICE and business-travel wallet, though with a much broader portfolio than Seminaris' focused conference-hotel model.
• Best Western Hotels Germany: Best Western is a large international hotel brand with broad German coverage including conference-capable properties. Competes with Seminaris for the same business-travel and MICE segments but operates as a much wider brand portfolio rather than a dedicated conference-hotel specialist.
• InterContinental Hotels Group (IHG): IHG operates multiple brands (including Holiday Inn and Crowne Plaza) with significant German conference-hotel presence. Competes for the same corporate meetings and business-travel demand but at much larger scale and with global loyalty programs.

Direct peers

• Lindner Hotels: Lindner operates a portfolio of German and European business and conference hotels with integrated meeting facilities and wellness offerings. Comparable mid-scale footprint, MICE focus, and German heritage make it a closely matched competitor to Seminaris.
• H4 Hotels: H4 Hotels specializes in conference and meeting hotels in Germany with a similar business-traveler and event-host proposition. Highly comparable in product type (rooms plus meeting space) and target customer to Seminaris.
• Dorint Hotels: Dorint is a German-headquartered hotel group with a strong conference and business-travel proposition across German city and resort locations. Overlapping MICE customer base and German market focus make it a direct peer for Seminaris' corporate clients.
• Steigenberger Hotels & Resorts: Steigenberger is a long-established German hotel group with city and resort properties and significant meeting/event capability. Comparable German heritage, conference-oriented product, and similar guest profile to Seminaris.
• NH Hotels (Minor Hotels): NH Hotels has a strong presence in German cities with business and conference-oriented properties, targeting similar corporate clients. Comparable urban MICE proposition, though operated by a larger international parent (Minor Hotels).
• Maritim Hotels: Maritim is one of Germany's largest conference hotel operators with a similar mid-to-upper tier positioning and meeting-driven property portfolio across Germany. It is the most direct head-to-head competitor to Seminaris in the German MICE segment.
• Leonardo Hotels: Leonardo Hotels is a European mid-market hotel chain with strong German city presence and business-traveler focus. Comparable mid-scale positioning and corporate target customer base to Seminaris.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seminaris
• YouTubeyoutube.com/seminaris
• Facebookfacebook.com/seminaris.hotels
• LinkedInlinkedin.com/company/seminarishotels
• Instagraminstagram.com/seminaris
• Pinterestpinterest.com/seminaris

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seminaris Hotels