Hoffman Murphy Team

Name

Hoffman Murphy Team

Legal name

The Hoffman Murphy Real Estate Team

Website

https://hoffmanmurphy.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property transformation services
• South bay real estate

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission - Buyer Representation: Traditional real estate agent commission earned when representing buyers in purchasing property. Commission rates follow industry standard, typically ranging from 2.5-3% of the purchase price, paid by the seller through the listing agreement.
2. Real Estate Commission - Seller Representation: Traditional real estate agent commission earned when listing and selling property on behalf of homeowners. Commission is typically 2.5-3% of sale price, collected upon successful closing.
3. HMT Transformations Service: Specialized property renovation and transformation service that combines design expertise with market insight to remodel, renew, and elevate properties. Revenue derived from real estate transaction value uplift rather than standalone service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hoffman Murphy Team is a residential real estate brokerage operating in the South Bay area of Los Angeles, California. The team provides buyer representation, seller representation, and a specialized HMT Transformations service that combines design expertise with real estate market insight to remodel, renew, and elevate properties to maximize sale value. They operate under Keller Williams South Bay and serve communities including Redondo Beach, Hermosa Beach, Manhattan Beach, Torrance, and Palos Verdes Estates.

Product overview

Hoffman Murphy Team is a South Bay real estate group offering a unified service platform centered on residential property buying and selling. The core offering consists of Buyers Services and Sellers Services, complemented by specialized modules including HMT Transformation (renovation/remodeling), Home Valuation, VIP Home Search, and Mortgage Calculator tools. The company also maintains a Trusted Vendors network to support transactions. All services are focused on the South Bay, Los Angeles area with expertise in Hermosa Beach, Manhattan Beach, Redondo Beach, Palos Verdes, Torrance, and Long Beach markets.

Differentiator

Problem solved

Functional benefit

Brands

• HMT Transformation: A specialized service focused on remodeling, renewing, and elevating properties to their full potential. Combines design expertise with market insight to create results that enhance appeal and value.

Products and services

• Home Buyers Services Full-service real estate buying assistance helping clients find and purchase homes in the South Bay area, including property search, negotiations, and closing support for individual homebuyers.
• Home Sellers Services Comprehensive real estate selling services including strategic pricing, marketing, staging recommendations, and negotiation to maximize sale value for individual homeowners.
• HMT Transformations Specialized property remodeling and renewal service combining design expertise with market insight to transform properties through modern updates and full-scale renovations to enhance appeal and value for homeowners preparing to sell.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams South BaycoreChannel Partner/ Reseller/ DistributorPrimary brokerage affiliation providing national brand resources, technology platform, marketing support, and administrative infrastructure while the Hoffman Murphy team maintains local market operations and brand identity under the Keller Williams umbrella.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Global residential brokerage franchise with substantial California presence and traditional commission-based team models. Comparable as a same-category brokerage competing for residential buyers and sellers with similar full-service, commission-driven offerings.
• Sotheby's International Realty: Global luxury residential brokerage brand with extensive affiliate network covering coastal California markets. Directly comparable as a higher-end residential brokerage competing for the same affluent coastal buyer and seller segment in the South Bay.
• Compass: Large national residential brokerage that also operates through team-based agent models and offers technology-enabled marketing tools. Comparable as a same-category competitor in the broader US residential brokerage space, though Compass operates at much greater scale and with proprietary tech.
• eXp Realty: Tech-enabled national brokerage with a cloud-based agent model that has disrupted traditional commission structures. Comparable as a same-category residential brokerage competing on agent economics and digital tools, and a relevant threat to traditional team-based models.
• Realty ONE Group: National residential brokerage operating through a flat-fee, agent-centric model with strong California presence. Comparable as a same-category residential brokerage competing on alternative commission structures and agent economics.
• Coldwell Banker: Established national residential brokerage with a strong California presence and traditional team-based agent operations. Comparable as a same-category brokerage serving residential buyers and sellers with full-service commission models.

Emerging players

• Redfin: Technology-enabled residential brokerage that offers lower-commission alternatives to traditional full-service brokerages. Comparable as a same-category disruptor targeting the same residential buyer and seller segment with a fundamentally different pricing model.

Regional players

• Vista Sotheby's International Realty: Regional luxury brokerage serving coastal South Bay and Palos Verdes markets as an affiliate of Sotheby's International Realty. Comparable as a same-category competitor serving adjacent coastal submarkets with a similar luxury buyer focus.
• Pacific Sotheby's International Realty: Southern California regional luxury brokerage affiliate serving coastal markets north and south of Los Angeles. Comparable as a same-category competitor operating in adjacent high-end California coastal submarkets with similar luxury buyer focus.

Direct peers

• Strand Hill Christie's International Real Estate: Luxury residential brokerage based in Manhattan Beach serving the same South Bay beach-city submarket. Most directly comparable as a competitor operating in the identical geography and price tier, competing for the same affluent coastal buyer and seller pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HoffmanMurphyrealestate
• Xx.com/hoffmanmurphy
• LinkedInlinkedin.com/company/hoffman-murphy-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoffman Murphy Team