What Reinsman does

Reinsman is a U.S. equestrian equipment manufacturer founded in 1993 and headquartered in Yoakum, Texas. The company designs, produces, and sells a broad portfolio of horse tack and accessories — primarily saddle pads, bits, cinches, spurs, reins, and horse wear — serving professional and amateur rodeo participants, barrel racers, trail and ranch riders, and arena performance riders. Its product platform is differentiated by several proprietary material technologies: APEX 100% steam-pressed wool, Tacky Too® non-slip ventilated bottom material, Nitro-Gel cushioning inserts, viscoelastic memory foam corrective pads, and M2 Lite lightweight moisture management felt. Manufacturing is anchored in Yoakum, Texas (with select production in India), and select product lines are handcrafted by named craftsmen.

The company operates a dual go-to-market model combining a domestic authorized dealer network — supported by an active dealer recruitment program and a public dealer locator — with a direct-to-consumer e-commerce storefront on reinsman.com. Pricing is unit-based, with saddle pads ranging from approximately $48 to over $350 and bits from $70 to $160, and select bits carry a lifetime warranty. Reinsman's brand equity is reinforced by co-development and endorsement partnerships with professional barrel racers Martha Josey and Sharon Camarillo, as well as an official licensing arrangement with the Professional Rodeo Cowboys Association (PRCA) for competition-grade products.

Reinsman is a division of Circle Brands, a corporate family that also includes Circle Y Saddles and Tucker Trail Saddles under Kaspar Companies. The subsidiary structure provides shared manufacturing, distribution, and cross-brand marketing leverage within the equestrian value chain, and Reinsman markets through a mix of owned digital channels (website, blog, YouTube, email), dealer catalogs, and athlete-led clinic and competition activations.

Name

Reinsman

Legal name

Reinsman

Website

https://reinsman.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Reinsman is a U.S. equestrian equipment manufacturer, founded in 1993 and headquartered in Yoakum, Texas, producing saddle pads, bits, tack, and horse wear with proprietary materials. A subsidiary of Circle Brands (Kaspar Companies), it sells through domestic dealer networks and direct e-commerce to rodeo, barrel racing, and trail riding customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Yoakum

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equestrian Tack Products: Reinsman generates revenue through the sale of equestrian tack and equipment including saddle pads, bits, cinches, spurs, reins, and horse wear. Products are sold through dealer networks and direct-to-consumer e-commerce. Revenue is primarily one-time product sales with some accessories and replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Reinsman manufactures and sells Western equestrian tack and equipment, including performance and corrective saddle pads, precision-engineered bits organized by training stage, cinches, spurs, reins, nosebands, curbs, and horse wear such as sport boots, bell boots, fly masks, and blankets. Products are primarily handcrafted in Yoakum, Texas (USA), with proprietary materials (APEX wool, Tacky Too®, Nitro-Gel) and signature lines co-designed with professional rodeo athletes.

Product overview

Reinsman is an equestrian equipment manufacturer offering a comprehensive portfolio of horse tack and accessories. The product lineup centers on four main categories: Saddle Pads (including APEX performance line, corrective pads, under pads, and specialty pads like the PRCA licensed line), Bits (spanning Stage A through Stage E for different training levels, including gag, reining, correction, and PRCA competition bits), Tack (cinches, spurs, reins, nosebands, stirrups, and curb chains), and Horse Wear (bell boots, sport boots, fly masks, and blankets). Notable sub-brands include the APEX premium wool line, PRCA official licensed products, and rider-specific collections from endorsers like Sharon Camarillo and Martha Josey. Products are primarily manufactured in the USA (Yoakum, Texas) with some items from China.

Differentiator

Problem solved

Functional benefit

Brands

• APEX: Premium wool saddle pad line featuring 100% steam-pressed performance wool with superior shock absorption and moisture-wicking properties
• Reinsman APEX Close Contact
• Tacky Too
• PRCA
• Sharon Camarillo
• Martha Josey / Josey Mitchell

Products and services

• Woven Blanket Top Saddle Pad A 100% wool saddle pad with vibrant hand-dyed colors, sized to fit most saddles. Provides comfort and performance, helping horses stay cool during intense rides. Targets Western riders who want premium wool pad aesthetics and protection.
• Sharon Camarillo Sure Fit Orthopedic Shoulder Fill Pad Orthopedic saddle pad designed for horses with hollow behind withers, featuring 1/2 inch closed cell breathable foam padding, 27% lighter than traditional materials. Available with fleece or Tacky-Too bottom options. Targets barrel racers and performance riders needing wither relief.
• Square Contour Tacky Too Under Pad Cushion under pad with Reinsman's exclusive Tacky Too non-slip bottom material that is anti-bacterial, ventilated, pressure distributing, and shock-absorbing. Targets riders seeking non-slip saddle pad foundations.
• Cut to Fit Tacky Too Pad Liner Pad liner with Tacky Too non-slip material that can be cut to fit any desired shape. Features 3/16 inch padding. Targets riders needing custom-shaped, non-slip pad liners.
• APEX Limited Edition Arizona Turquoise Saddle Pad Limited edition performance pad crafted with APEX wool featuring Arizona flowers with turquoise buckstitching. Designed for competitive riders requiring additional shock absorption. Priced at $283.49.
• PRCA APEX Orthopedic Nitro Gel Pad Orthopedic saddle pad with 100% wool felt bottom and Nitro Gel insert for targeted cushioning. Officially licensed by the Professional Rodeo Cowboys Association. Targets professional rodeo competitors needing PRCA-approved pads.
• APEX Extreme Performance Tacky Too Trail Contour Pad Constructed from 100% APEX wool with excellent shock absorption. Features Tacky Too material on bars for non-slip properties and pressure distribution. Targets trail and arena riders seeking premium American-made wool pads.
• APEX Orthopedic Felt Nitro-Gel Pad Features APEX 100% steam-pressed performance wool with orthopedic foam and Nitro-Gel insert. Nitro-Gel provides additional maximum shock protection and won't break down, pop, or freeze. Targets performance riders needing high-impact saddle protection.
• APEX Premium Square Pad with Tacky Too Made with 100% steam-pressed APEX wool containing no synthetic fibers. Available in 3/4 inch and 1 inch thick options. Targets premium wool pad buyers seeking no-synthetic-fiber construction.
• PRCA Bit - High Port Chain Mouth Stage D bit with 5 inch sweet iron high port chain mouthpiece and 8 inch cheeks. Made in USA with lifetime warranty. Targets professional rodeo ropers requiring PRCA-licensed competition bits.
• PRCA Bit - Chain Mouth Stage D roping bit with 5 inch sweet iron large chain mouthpiece and 8 inch cheeks with PRCA official detail. Targets professional rodeo ropers.
• 732 Sharon Camarillo Plus Touch Bit Gag action bit designed for horses with sensitive mouths needing light to medium control. Stage B transition bit with 6 1/2 inch cheek and 5 1/2 inch mouth. Priced at $119.99. Targets barrel racers training horses through the Stage B transition phase.
• 722 Sharon Camarillo Ultimate Combination Bit Stage E correction bit featuring tiny twists, very high ports, and complex mouthpieces. For experienced riders only. Priced at $159.99. Targets advanced riders needing high-level correction.
• 0113-1000 Josey Go-Around Bit with Noseband Three-piece twisted wire dog bone mouthpiece with rope noseband designed by Martha Josey. Features copper dog bone for moisture and twisted wire for horses that get heavy on the bridle. Targets barrel racers seeking Josey-designed communication.
• 0113-0000 Josey Go-Around Bit Stage C bit for riders and horses who love neck reining. Features solid mouthpieces and cheek attachments with low to medium ports. Targets competitors in neck reining disciplines.
• 0110-0000 Josey Million Dollar Bit Barrel racing bit with 3-piece twisted wire dog bone snaffle mouthpiece, rope noseband, and 5 inch shank. Designed by Martha Josey for balanced flex and responsiveness. Targets competitive barrel racers.
• 27-Strand 100% Mohair Straight Cinch Double woven 27-strand mohair cinch with sewn nylon center and billet pocket. Features 3 inch stainless steel flat buckle and 1 inch stainless steel dees. Targets riders seeking premium natural-fiber cinches.
• 15-Strand Pony Cinch Straight 15-strand white rayon cinch sized for ponies with crossbar for stability and nickel-plated hardware. Priced at $24.99. Targets pony owners needing correctly sized entry-level cinches.
• Sharon Camarillo Adjustable Rope Noseband Quality rope nose piece for Sharon Camarillo Sweet Six bits for better balance, rate, and control. Targets barrel racers using Sharon Camarillo Sweet Six bits.
• Sharon Camarillo Adjustable Noseband Rubber-covered bicycle chain nose piece to enhance effectiveness of Sweet Six bits for additional balance, rate, and control. Targets barrel racers needing enhanced noseband response.
• Apex Bell Boots Protective bell boots for front hooves with no-turn knob design. Features durable construction, stain and UV resistance, and shock absorption. Targets riders needing front hoof protection during work and turnout.
• Lycra Fly Mask with Ears Lycra fly mask providing up to 60% UV protection. Form-fitting, lightweight, and breathable with tab on back for ease of use. Targets riders needing UV and fly protection for pastured horses.
• Breathable Mesh Fly Sheet Mesh fly sheet with tightly woven fabric for pest protection and SPF protection. Features belly straps, adjustable chest closure, and gusseted shoulder. Targets riders needing full-body fly and UV protection.
• Apex Sport Boots Sport boots with contoured fit for supreme impact protection. Features hook and loop straps, ventilated design, and sling system for support. Sold in pairs. Targets performance riders needing leg protection for arena work.

Quantifiable outcome

• M2 Lite pads weigh 40% less than traditional pads
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Martha JoseycoreStrategic or Co-development PartnerMartha Josey is an 11-time NFR Qualifier, 1980 NFR World Champion, WPRA and NBHA Champion, Olympic Gold Medalist, and world-renowned clinician. She partnered with Reinsman to design the Josey Go-Around bit line, Josey-Mitchell bit series, and related tack products. Products are proven in Josey clinics and competitions worldwide.
• Sharon CamarillocoreStrategic or Co-development PartnerSharon Camarillo is a 4-time National Finals Rodeo qualifier, National Intercollegiate World Champion, and Hall of Fame inductee. She designs bits, saddle pads, and accessories for Reinsman including the Sure Fit Orthopedic pad line, Sharon Camarillo bit series, and nosebands. Products feature her Performance Horsemanship Program expertise.
• PRCA (Professional Rodeo Cowboys Association)coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership with PRCA for professional rodeo competition. Products include officially licensed PRCA bits (Stage D roping bits) and PRCA saddle pads. Handmade in Yoakum, Texas. Products meet PRCA specifications for professional rodeo use.
• Circle BrandscoreOthersReinsman is owned by Circle Brands, which also owns Circle Y Saddles and Tucker Trail Saddles. Part of Kaspar Companies. This corporate family provides cross-promotional opportunities and shared distribution channels within the equestrian industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cactus Saddlery: Western saddle and tack manufacturer serving rodeo, ranch, and trail markets. Comparable to Reinsman in distribution channels and target customer base within the Western performance segment.
• Professional's Choice: Manufacturer of equestrian sports medicine products (sport boots, leg protection) and tack. Overlaps with Reinsman's Horse Wear and corrective pad lines and competes for the same specialty dealer shelf space.
• Cashel Company: Producer of equine tack, saddle pads, and horse wear, including fly protection and trail products. Overlaps with Reinsman on pads and Horse Wear categories.
• Classic Equine: Manufacturer of equestrian leg protection, saddle pads, and horse wear. Directly comparable product mix with Reinsman and a similar dealer-led go-to-market approach.
• 5 Star Equine Products: Premium American-made wool saddle pad specialist. Competes head-to-head with Reinsman's APEX and Tacky Too pad lines in the performance/barrel racing pad category.
• Weaver Leather: Ohio-based manufacturer of leather and nylon equestrian tack, including cinches, headstalls, and saddle pads. Directly competes with Reinsman across the Western tack and horse wear category at the dealer network level.

Broad incumbents

• Tucker Trail Saddles: Sister brand under Circle Brands focused on trail and endurance saddles. Shares parent company, dealer network, and Texas manufacturing heritage with Reinsman, illustrating the cross-brand portfolio model.
• Circle Y Saddles: Sister brand under Circle Brands (same parent as Reinsman). Sells Western saddles and shares distribution channels, providing internal cross-sell context and benchmark for Reinsman's brand economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/reinsmanequestrian/videos
• Facebookfacebook.com/ReinsmanEquestrian
• LinkedInlinkedin.com/company/reinsman-equestrian-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinsman