What REFORMA-AMBAC Agreement does

REFORMA (legally "REFORMA: The National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking") is a non-profit membership association founded in 1971 and headquartered at P.O. Box 71651, Los Angeles, California. It operates as an affiliate of the American Library Association (ALA) and serves libraries and librarians across the United States that serve Latino and Spanish-speaking communities, as well as library and information science students pursuing careers serving these populations. The organization is governed by an Executive Committee and structured into a national network of chapters plus affinity groups, with no parent company, no subsidiaries, and no disclosed funding rounds.

The organization's core product portfolio falls into three functional categories: scholarships (REFORMA Scholarship, Rose Treviño Memorial Scholarship, Sage & JCLC Inc. NALCo LIS Student Scholarship, and chapter-level scholarships), awards (REFORMA National Book Award with a $1,500 prize, Pura Belpré Award, Dr. Arnulfo D. Trejo Librarian of the Year Award, Elizabeth Martinez Lifetime Achievement Award), and grants (Día Mini-Grants, Noche de Cuentos Mini-Grants, National Program Grants, Partnership Grants). Additional services include a Job Board connecting libraries with library professionals, the REFORMA Newsletter, REFORMANET (a professional networking platform), and the REFORMA Children in Crisis Task Force. The underlying technology stack consists of a website built on Naylor Association Management Software supporting member enrollment, renewals, donations, scholarship/grant applications, and event registration. No AI/ML capabilities, APIs, mobile apps, or proprietary technology features are disclosed.

REFORMA's business model is subscription-recurring membership dues collected through the website, supplemented by donations (processed via PayPal) and modest prize/grant disbursements. Pricing tiers and amounts are not publicly disclosed. The go-to-market motion is community-led: members are acquired and engaged through the website, blog/news, Facebook, Instagram, YouTube, email newsletter, press releases, and participation at events including the ALA Annual Conference (2026 in Chicago) and the REFORMA Colorado Conference 2026. Customer segments include libraries (public, academic, school, special), librarians, library and information science students, non-profit organization members, and corporate members. No revenue figure, headcount, or financial time series is publicly disclosed in the source data.

Name

REFORMA-AMBAC Agreement

Legal name

REFORMA: The National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking

Website

https://reforma.org

Company type

Private

Founded year

1971

Operating status

Operating

Short description

REFORMA is a non-profit national membership association and ALA affiliate, founded 1971, that promotes library and information services for Latinos and Spanish-speaking communities in the United States through scholarships, awards, grants, a job board, newsletter, and chapter-based advocacy.

Ownership category

akta.pro rank

Product category

Professional Association — Library and Information Services

NAICS

Professional Organizations (81392), Grantmaking and Giving Services (81321), Civic and Social Organizations (8134), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industries

Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ), Community Center Education Programs (EDAAAFAB)

Keywords

• Library services
• Professional association
• Latino advocacy
• Library scholarships
• Cultural information access

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership fees collected through the organization's website for individuals joining or renewing their association membership.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

REFORMA is a national non-profit membership association that promotes library and information services for Latinos and Spanish-speaking communities. It delivers scholarships, awards, grants, advocacy, and professional development programming to librarians, library staff, and library institutions serving these populations. Its work is organized through a national structure supported by regional chapters and aligned with the American Library Association.

Product overview

REFORMA is The National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking, a non-profit professional organization. The organization offers a portfolio of scholarships (including the REFORMA Scholarship, Rose Treviño Memorial Scholarship, and Sage & JCLC Inc. NALCo LIS Student Scholarship), awards (such as the Pura Belpré Award, Dr. Arnulfo D. Trejo Librarian of the Year Award, and Elizabeth Martinez Lifetime Achievement Award), and grants (Día Mini-Grants and Noche de Cuentos Mini-Grants). Additional services include a Job Board for library professionals, the REFORMA Newsletter for member communications, and the REFORMA Children in Crisis Task Force. The organization also conducts an annual National Book Award program recognizing outstanding works celebrating Latino cultural experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• REFORMA Membership
• REFORMA Scholarships Program
• REFORMA Awards Program
• REFORMA Advocacy and Professional Development

Quantifiable outcome

• REFORMA National Book Award winner receives a plaque and $1,500 prize

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Library Association (ALA)coreStrategic or Co-development PartnerREFORMA is an ALA affiliate organization. REFORMA participates in ALA Annual Conferences and its awards (Pura Belpré Award) are administered through ALA. The 2026 ALA Annual Conference in Chicago will host the REFORMA National Book Award winner.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• International Federation of Library Associations and Institutions (IFLA): IFLA is the global umbrella body for library associations. It is comparable as a higher-tier peer organization providing international advocacy and standards for libraries, of which REFORMA's mission is a US-focused national subset.

Emerging players

• Association for Library and Information Science Education (ALISE): ALISE represents educators in library and information science, including those training future librarians serving Latino communities. It is comparable as part of REFORMA's broader ecosystem of professional library organizations, particularly relevant given REFORMA's LIS scholarship programs.
• National Hispanic Media Coalition: National Hispanic Media Coalition is a Latino advocacy organization focused on media representation. It is comparable to REFORMA as a Latino-focused advocacy nonprofit, but operates in media policy rather than library services.

Regional players

• National Association of Hispanic and Latino Studies (NAHLS): NAHLS focuses on Hispanic and Latino scholarship and research in higher education, overlapping with REFORMA's mission to promote Latino representation but operating in academic research rather than library services.
• Special Libraries Association (SLA): SLA is a broader professional library association for specialized librarians. It is comparable to REFORMA as a membership-based library professional body, but focuses on corporate, government, and specialized librarians rather than ethnic-community library service.

Direct peers

• Chinese American Librarians Association (CALA): CALA is an ALA-affiliated ethnic library association serving Chinese American librarians and communities. Comparable to REFORMA as a peer ethnic/linguistic library association with scholarships, awards, and chapters.
• Asian/Pacific American Librarians Association (APALA): APALA is an ethnic-focused library association serving Asian/Pacific American librarians and communities, also affiliated with ALA. It is a direct structural peer to REFORMA, operating with the same chapter, award, and scholarship model for a different underserved community.
• American Indian Library Association: American Indian Library Association is a small ethnic-focused library association advocating for Indigenous library services. It is a structural peer to REFORMA in mission, scale, and ALA-affiliated model.
• Black Caucus of the American Library Association (BCALA): BCALA is an ALA-affiliated ethnic caucus serving Black librarians and library patrons. It mirrors REFORMA's mission structure—advocacy, awards, scholarships, and chapters—targeting a different underserved community.

Broad incumbents

• American Library Association (ALA): ALA is REFORMA's parent-affiliate organization and the dominant US library membership body. It is comparable as the umbrella professional association for libraries and librarians, of which REFORMA is a specialized ethnic/linguistic affiliate with overlapping advocacy and award programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/REFORMAnational
• Facebookfacebook.com/REFORMAnational
• Instagraminstagram.com/reformanational
• Xx.com/reformanational
• LinkedInlinkedin.com/company/reforma-national-association-to-promote-library-and-information-services-to-latinos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REFORMA-AMBAC Agreement