Agera
Agera AS is a Norwegian boutique consulting firm founded in 2016, specializing in growth strategy advisory for ambitious Norwegian companies, while also operating a venture investment community (Agera Venture, ~MNOK 130) alongside its senior-heavy consulting practice headquartered in Oslo.
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Agera does
Agera AS is a privately held Norwegian boutique consulting firm headquartered at Parkveien 53A, Oslo, founded in 2016 by Sindre Darre, Tom Holmen, and Andreas Wabø. The firm specializes in growth strategy advisory for ambitious Norwegian companies, working directly with leadership groups, organizations, and owners to develop and execute growth strategies. Agera positions strategy development and realization as a single integrated engagement rather than producing standalone strategy documents, and the stated objective is to make client organizations "self-sufficient" in executing new strategy as quickly as possible. The firm describes its consulting methodology around four pillars: tailored strategy process design, leadership alignment, organization-wide mobilization, and portfolio-based implementation management with strategic KPIs and benefit realization tracking.
The company is led by Managing Partner Vibeke Hayden, with founders Tom Holmen (also CEO of Agera Venture) and Sindre Darre as partners, supported by a senior-heavy team that includes Senior Manager, Senior Consultants, and an Associate Partner. Agera's go-to-market is sales-led and partner-driven, primarily through direct senior engagement with Norwegian enterprise and growth-stage clients, supported by content marketing (case studies) and a co-developed growth program with SpareBank 1 Alliansen launched in 2017. Disclosed client work spans real estate (Aktiv Eiendomsmegling), banking (Sparebank 1 Ringerike Hadeland), IT consulting (Webstep), and tourism (Norways Best Group), with a logo wall that also includes DNV, Siemens, Skanska, Wikborg Rein, ICE, Bluenord, Akademiet, GK, FLS, Colosseum Tannlege, and Sparebank Sør-Norge, indicating a horizontal go-to-market across Norwegian industries.
In parallel with consulting, Agera operates a venture investment community branded as Agera Venture, with ownership stakes in JM Robotics, Beyonc, UP Norway, Autility, and Lipscore, and a portfolio valued at approximately MNOK 130 as of 2025. The firm completed a successful exit of AI company Simplifai in 2022. Revenue is not publicly disclosed, no external funding rounds or M&A activity are reported, and the company has no software product, no AI/ML platform, no patents, and no disclosed certifications, operating exclusively in Norway with a small senior-heavy team of 11-50 people.
Agera firmographics
Firmographics- Name
- Agera
- Legal name
- Agera AS
- Website
- https://agera.no
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agera AS is a Norwegian boutique consulting firm founded in 2016, specializing in growth strategy advisory for ambitious Norwegian companies, while also operating a venture investment community (Agera Venture, ~MNOK 130) alongside its senior-heavy consulting practice headquartered in Oslo.
- Ownership category
- akta.pro rank
Agera industry classification
Industry- Product category
- Management Consulting
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
Keywords
Where Agera is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Agera business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advisory/Consulting Services: Agera provides growth strategy consulting services to leadership groups, organizations, and owners. The company delivers strategy development and realization, working closely with clients to shape attractive and clear direction for the company, make strategy alive throughout the organization, and convert ambitions to actions and visible results.
- Venture Portfolio Management: Agera operates an investment community valued at approximately MNOK 130 (2025) with ownership stakes in venture companies: JM Robotics, Beyonc, UP Norway, Autility, and Lipscore. Had a successful exit with AI company Simplifai in 2022.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Agera product offering
Product offeringCore offering
Agera provides tailored growth strategy consulting services to leadership groups, organizations, and owners, helping them develop ambitious yet executable growth strategies, align their leadership teams, mobilize the broader organization, and convert strategic ambitions into concrete results. In addition to its consulting practice, Agera operates an investment community (Agera Venture) with ownership stakes in five venture companies (JM Robotics, Beyonc, UP Norway, Autility, Lipscore), valued at approximately MNOK 130 in 2025.
Product overview
Agera is a strategic consulting firm specializing in growth strategy and business development. The company operates primarily as an advisory services firm, helping leadership teams, organizations, and owners develop and execute ambitious growth strategies. Agera offers tailored strategy development processes, working closely with clients to design strategies, align leadership teams, make strategic choices, mobilize organizations, and convert ambitions into concrete results. The firm does not offer a unified software product or platform but rather delivers consulting engagements and also operates an investment community (MNOK 130 in 2025) with ownership stakes in venture companies including JM Robotics, Beyonc, UP Norway, Autility, and Lipscore.
Differentiator
Problem solved
Functional benefit
Brands
- Agera Venture: The investment community of Agera, managing venture portfolio companies with ownership stakes in JM Robotics, Beyonc, UP Norway, Autility, and Lipscore.
Products and services
- Growth Strategy Consulting
- Agera Venture
Quantifiable outcome
- Venture portfolio of MNOK 130 managed successfully with successful exit of Simplifai in 2022
Companies that use Agera
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Agera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Agera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpareBank 1 Alliansencore partnershipCo-developed a growth program for local businesses with SpareBank 1. The program was developed jointly by Agera and SpareBank 1, launched in 2017, and has delivered good results over time.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Agera competitors and assessment
Company assessmentBroad incumbents
- BearingPoint: European management and technology consultancy with Norwegian office. Competes with Agera on strategy and transformation engagements for enterprise clients in banking and industry.
- Boston Consulting Group: Global strategy consulting incumbent with active Nordic practice. Overlaps with Agera in growth strategy, portfolio strategy and organizational design for ambitious Nordic enterprises.
- Capgemini Invent: Strategy and transformation arm of Capgemini targeting ambitious corporate growth and digital strategy mandates. Overlaps with Agera's growth-strategy and execution-management offerings for large Norwegian accounts.
- Bain & Company: Global strategy consulting firm with strong Nordic client base including financial services and industrials. Directly competes with Agera for growth-strategy engagements at large Norwegian accounts.
- Roland Berger: Global strategy consultancy with European roots. Competitor for senior-led growth-strategy mandates at Norwegian and Nordic enterprises.
- McKinsey & Company: Global management consulting leader serving Norwegian enterprises (DNV, Sparebank 1 are typical clients). Competes for the same growth-strategy mandates as Agera but at much larger scale and broader scope.
Regional players
- Oxceed AS: Norwegian management consulting firm headquartered in Oslo serving growth-oriented Scandinavian companies. Most direct home-market peer to Agera in geography and ambition-oriented client segment.
Direct peers
- Valcon: Nordic-headquartered consulting firm specializing in strategy, operations and technology with strong presence in Norway. Comparable to Agera in serving ambitious growth-oriented clients and offering tailored strategy engagements.
- PA Consulting: Global innovation and transformation consultancy with boutique-style senior engagement teams. Comparable to Agera in combining strategy with execution support and serving ambitious growth-oriented leadership teams.
- Implement Consulting Group: Leading Nordic management consulting firm with offices in Norway, Sweden, Denmark and beyond. Directly comparable to Agera as a strategy and transformation consultancy serving ambitious Nordic enterprises; significantly larger but operates in the same market and discipline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agera social profiles
Digital presenceAgera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agera leadership team
Management profileNumber of profiles
Profiles7 records
Agera subsidiaries and ownership
Company hierarchySubsidiaries5 records
Agera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agera
What does Agera do?
Agera provides tailored growth strategy consulting services to leadership groups, organizations, and owners, helping them develop ambitious yet executable growth strategies, align their leadership teams, mobilize the broader organization, and convert strategic ambitions into concrete results. In addition to its consulting practice, Agera operates an investment community (Agera Venture) with ownership stakes in five venture companies (JM Robotics, Beyonc, UP Norway, Autility, Lipscore), valued at approximately MNOK 130 in 2025.
Is Agera a public or private company?
Agera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agera founded?
Agera was founded in 2016. It employs 11 to 50 people.
Where is Agera based?
Agera is headquartered in Oslo, Norway, in the Europe region.
How does Agera make money?
Two revenue lines are on record. Advisory/Consulting Services are the primary driver. The others are venture Portfolio Management.
Who are Agera's main competitors?
Broad incumbents on record are BearingPoint, Boston Consulting Group, Capgemini Invent, Bain & Company, Roland Berger and McKinsey & Company. Oxceed AS is listed as a regional player. Direct peers are Valcon, PA Consulting and Implement Consulting Group.
Does Agera have an API?
No public API is recorded for Agera.
What industry is Agera in?
Agera's product category is Management Consulting. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 541612 and its SIC code is 8742.