Mansfield Smiles and Orthodontics

What Mansfield Smiles and Orthodontics does

Mansfield Smiles and Orthodontics (legal name: Mansfield Smiles Dentistry and Orthodontics; also doing business as Mansfield Modern Smiles) is a single-location dental practice operating from 3300 E Broad St, Ste 120, Mansfield, TX 76063, in the Kroger Marketplace shopping center. Founded in 2006 and supported by Pacific Dental Services, LLC (Irvine, California) as part of the Smile Generation network, the practice employs an 8-person clinical and administrative team — two general dentists plus an in-house oral surgeon, orthodontist, periodontist, endodontist, dental hygienist, and office manager — serving individuals and families across Mansfield and surrounding communities with preventive, restorative, cosmetic, orthodontic, endodontic, periodontic, and oral-surgery services. Operating hours are Monday–Thursday 9:00 AM–5:00 PM and Friday 9:00 AM–3:00 PM, with weekend closures.

The practice is built around digitally-enabled dental equipment rather than AI: CEREC CAD/CAM for same-visit crown fabrication (approximately two hours per crown with no temporaries), Cone Beam Computed Tomography (CBCT) for 3D imaging with lower radiation than conventional CT, digital X-rays for early bone-loss detection, laser bacterial reduction for periodontal therapy, intraoral cameras for diagnosis and patient education, OralFitnessCheck aMMP-8 enzyme screening, and Curodont non-invasive hydroxyapatite-based early-cavity treatment. Patient engagement runs on the SmileGeneration MyChart portal (scheduling, billing, provider messaging), and the practice accepts a broad insurance panel (Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, UCCI).

Revenue is generated transactionally per procedure (fee-for-service and insurance collections) and supplemented by two recurring financial products: the Smile Generation Dental Plan membership ($119 individual / $149 two-person / $169 family per 12 months, offering 20–50% discounts) and Smile Generation Financing (up to $75,000 over 144 months, 0% APR options available). Distribution is direct-to-consumer through in-office visits, online scheduling, phone-based booking, and a MyChart-driven patient portal, with marketing concentrated in local SEO, Google Maps (5.0-star rating), Facebook, and the practice website. No revenue, headcount trend, or funding data is disclosed.

Name

Mansfield Smiles and Orthodontics

Legal name

Mansfield Smiles Dentistry and Orthodontics

Website

https://mansfieldmodernsmiles.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Mansfield Smiles and Orthodontics is a single-location, PDS-supported dental practice in Mansfield, TX offering preventive, restorative, cosmetic, orthodontic, endodontic, periodontic, and oral surgery services to local individuals and families using CEREC, CBCT, and digital imaging technology.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• General dentistry services
• Orthodontic treatment
• Restorative dental care
• Cosmetic dentistry
• Emergency dental services

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Service Fees: Fee-for-service payments from patients for dental procedures including preventive care, restorative treatments, orthodontics, and oral surgery. Revenue is generated per procedure or treatment plan.
2. Dental Insurance Collections: The practice accepts most major dental insurances (Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, UCCI) and files claims on behalf of patients.
3. Smile Generation Dental Plan Membership: Annual membership plan offering 20-50% discounts on most treatments. Plans: Individual $119/12 months, 2 individuals $149, 3+ individuals $169. Powered by Wellfit.
4. Dental Financing: Financing through Smile Generation Financing Marketplace allowing patients to finance up to $75,000 for up to 144 months with 0% interest plans available on approved credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mansfield Smiles and Orthodontics operates a single-location dental practice in Mansfield, TX that delivers comprehensive dental care including preventive, restorative, cosmetic, orthodontic, endodontic, periodontal, and oral surgery services. The practice offers same-day crowns using CEREC CAD/CAM technology, 3D CBCT imaging, digital X-rays, and laser bacterial reduction, alongside specialty services such as clear aligners, root canals, wisdom teeth removal, and OralFitnessCheck screenings. It is supported by Pacific Dental Services and affiliated with the Smile Generation network, accepting most major dental insurances and offering a discount dental plan and financing options.

Product overview

Mansfield Smiles Dentistry and Orthodontics offers comprehensive dental care services through a full suite of clinical treatments and advanced technology-powered procedures. The practice operates as a single-location dental office providing general dentistry, orthodontics, and specialty services including oral surgery, periodontics, and endodontics. Core services span preventive care (teeth cleaning, fluoride, sealants), restorative treatments (fillings, crowns, bridges, dentures, inlays/onlays), cosmetic procedures (whitening, veneers, bonding), and surgical services (extractions, root canals, wisdom teeth removal). The practice differentiates through advanced technology including CEREC CAD/CAM for same-day crowns, CBCT 3D imaging, digital X-rays, and laser bacterial reduction. Specialized offerings include Curodont early cavity treatment and OralFitnessCheck screening. Financial products include the Smile Generation Dental Plan (discount plan) and Smile Generation Financing, while patient engagement is managed through the SmileGeneration MyChart portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Teeth Cleaning Professional dental cleaning service that removes plaque, tartar, and stains above and below the gumline, including gum examination and personalized oral hygiene advice for patients of all ages.
• Dental Fillings Restorative treatment using amalgam or composite resin to repair teeth damaged by decay, cracks, or fractures.
• Dental Crowns (CEREC CAD/CAM) Same-day crown fabrication using CEREC CAD/CAM technology to design, mill, and place custom ceramic restorations in a single visit, eliminating temporaries and second appointments.
• Braces and Orthodontics Traditional and modern orthodontic treatments including braces to correct teeth alignment and bite issues.
• Clear Aligners Transparent aligner system for teeth straightening without traditional metal braces.
• Emergency Dentistry Urgent dental care for severe toothaches, knocked-out or chipped teeth, lost fillings or crowns, gum infections, abscesses, and oral injuries with same-day appointments and extended hours.
• Root Canal / Endodontics Endodontic treatment to repair and save severely decayed or infected teeth by removing damaged pulp, cleaning, disinfecting, and sealing the tooth.
• Periodontics (Gum Disease Treatment) Treatment for gingivitis and periodontal disease including scaling and root planing, laser bacterial reduction, and gum disease management.
• Wisdom Teeth Removal / Oral Surgery Surgical extraction of third molars and other oral surgery procedures to prevent overcrowding, misalignment, infection, and other dental problems.
• Dental X-Rays and Imaging (including CBCT) Advanced dental imaging including digital X-rays for early detection and Cone Beam Computed Tomography (CBCT) for detailed 3D visualization of teeth, jawbone, and surrounding structures for accurate diagnosis and treatment planning.
• Teeth Whitening Cosmetic bleaching procedure to lighten tooth color and remove stains, available as in-office treatment or at-home whitening kits with custom-fitted trays.
• Veneers Custom-crafted ultra-thin tooth-colored shells bonded to front tooth surfaces to improve appearance of discolored, stained, chipped, or misaligned teeth.
• Dentures Custom-fitted removable prosthetic devices for replacing missing teeth.
• Tooth Bridges Prosthetic devices to replace one or more missing teeth by bridging gaps between remaining teeth, anchored by crowns on adjacent teeth or dental implants.
• Teeth Extractions Tooth removal procedures for severe decay, gum disease, overcrowding, or trauma, performed under local anesthesia.
• Oral Cancer Screening Five-minute examination of mouth, teeth, gums, and oral tissues to detect early signs of oral cancer using visual and physical examination techniques.
• Fluoride Treatment Application of fluoride gel, foam, or varnish to strengthen tooth enamel and prevent decay.
• Dental Sealants Protective coating applied to chewing surfaces of teeth to prevent cavities.
• Mouth Guards Custom-fitted protective devices for athletes during contact sports and night guards for teeth grinding (bruxism), TMJ disorders, and mild obstructive sleep apnea.
• Inlays and Onlays Custom-made dental restorations crafted from porcelain or composite resin to repair moderately damaged teeth; inlays fill spaces between cusps while onlays cover larger portions including cusps.
• Teeth Bonding Cosmetic procedure using tooth-colored resin material bonded to repair chipped, cracked, discolored, or misshapen teeth.
• Scaling and Root Planing Non-surgical deep cleaning procedure to remove plaque and tartar below the gumline for treating periodontitis, available as full mouth debridement, traditional scaling and root planing, or laser-assisted treatment.
• Curodont Non-invasive early cavity treatment that repairs tooth decay without drilling or injections by rebuilding weakened enamel through mineral replenishment using hydroxyapatite formation.
• OralFitnessCheck Screening that measures aMMP-8 enzyme linked to gum disease and other health risks; provides results in minutes through a simple swish-and-spit test.
• Smile Generation Dental Plan Annual dental discount membership offering 20-50% discounts on most treatments with no deductibles, copays, or annual maximums; available as Individual ($119/year), Two-Individual ($149/year), and Family ($169/year for 3+ individuals) plans powered by Wellfit.
• Smile Generation Financing Patient financing allowing financing of up to $75,000 for up to 144 months with 0% interest plans and low-interest plans available on approved credit, issued via Comenity Capital Bank.

Quantifiable outcome

• CEREC crowns completed in approximately 2 hours in a single visit, eliminating need for temporaries and follow-up appointments
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

One partnership is on record.

• Pacific Dental Services (PDS)coreStrategic or Co-development PartnerPacific Dental Services provides business support services to this dental practice. PDS supports the practice with technology infrastructure (SmileGeneration MyChart, Smile Generation Dental Plan, Smile Generation Financing), operational systems, privacy and compliance frameworks, and a network of supported dental offices. The practice is listed on the Smile Generation website maintained by PDS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacific Dental Services: Pacific Dental Services is the parent DSO and strategic operating partner for Mansfield Smiles. PDS provides the technology, financing, dental plan, and operational infrastructure used by the practice, and it operates the broader Smile Generation network of supported dental offices — making it the most directly comparable counterparty in the ecosystem.

Broad incumbents

• Heartland Dental: Heartland Dental is the largest US dental support organization, supporting thousands of doctor-owned practices nationwide. It is comparable to PDS as a DSO platform, and Mansfield Smiles competes with Heartland-supported offices for patients, dentists, and specialist talent in the DFW market.

Peers

• Aspen Dental Management:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/296087570416317
• LinkedInlinkedin.com/company/mansfield-smiles-and-orthodontics-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mansfield Smiles and Orthodontics