SEOUL CHILDREN'S MUSEUM

What SEOUL CHILDREN'S MUSEUM does

Seoul Children's Museum (서울상상나라) is a play-based learning facility located within Seoul Children's Grand Park in Seoul, South Korea. Established in 2017 under the initiative of the Seoul Metropolitan Government, the museum occupies a 19,860m² floor area spread across three above-ground floors and three basement levels, with a site footprint of 6,600m². The facility is operated by Connecting the Dots (커넥팅더닷츠(주)), a private corporation contracted to manage the publicly-owned venue, and serves families with children aged 0-8 years through hands-on exhibits, educational programs, and themed play zones including a dedicated water exhibit.

The museum's core offering combines physical exhibit-based play with structured educational programming. Pricing structure includes discounted group admission (3,000 won per child), premium combined water-exhibit and education programs (11,000 won), and complimentary entry for children under 36 months, with an annual membership program available for repeat visitors. The venue supports multiple visitor channels — individual families, school and institutional groups, and domestic/international tourists — evidenced by a multi-language website (Korean, English, Japanese, Chinese). The operator has invested in web accessibility certification and received the edu2020 Parents' Education Brand Award, indicating brand positioning within the family-education segment.

Revenue mechanics are anchored in ticketed admissions and membership fees, with no disclosed ancillary commercial lines (e.g., retail, food service revenue streams are not separately broken out). Distribution and marketing rely on owned social media channels (Instagram, Facebook, YouTube, Naver Blog, KakaoTalk) and a digital product extension ("Imagination Online Play") that supplements the physical venue experience. The entity functions as a hybrid public-private cultural attraction rather than a pure commercial venture, with the Seoul Metropolitan Government's continued sponsorship and contract structure serving as a foundational operating anchor.

Name

SEOUL CHILDREN'S MUSEUM

Legal name

커넥팅더닷츠(주) 서울상상나라

Website

https://seoulchildrensmuseum.org

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Seoul Children's Museum (서울상상나라) is a government-affiliated play-based learning facility in Seoul Children's Grand Park, operated under private contract by Connecting the Dots, serving families with children aged 0-8 through hands-on exhibits and educational programs.

Ownership category

akta.pro rank

Product category

Children's Museum and Cultural Education Services

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s Museums (THAJADAE)

akta.pro secondary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

Keywords

• Children's museum exhibits
• Interactive play-based learning
• Early childhood education programs
• Family educational attractions
• Cultural experiential education

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Admission fees: Revenue generated from individual and group admission fees for museum exhibitions and educational programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Seoul Children's Museum operates a children's museum within Seoul Children's Grand Park offering interactive play-based exhibitions, educational programs, and group tours for children aged 0–8. Its core offering consists of permanent themed exhibitions (science play, body/imagination play, space play, culture play, art zones), rotating special exhibitions, dedicated infant play areas, structured educational programs by age group, and an annual membership program.

Product overview

Seoul Children's Museum operates as a children's museum offering physical interactive exhibitions and educational programs. The museum features permanent exhibitions (상설전시) across multiple themed zones including Body & Imagination Play, Space Play, Science Play, Culture Play, and a Baby Playground, complemented by rotating special exhibitions (기획전시) and diverse education programs (교육프로그램). The museum provides services including group tours, online educational content (상상랜선놀이), birthday party packages, and annual membership programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Exhibitions (상설전시) Permanent interactive exhibitions across multiple floors including science play (물놀이), body/imagination play (신체·상상놀이), space play (공간놀이), culture play (문화놀이), and art zones, designed for children aged 0–8 and their families.
• Science Play - Water Play (과학놀이 - 쏴아 물놀이) Water play exhibition on the 3rd floor where children explore water properties through playful experiments and scientific discovery activities.
• Body and Imagination Play (신체·상상놀이) - Poom Poom Fun Energy (뿜뿜! 펀 에너지) Physical activity exhibition where children generate energy through movement, learning about human power, self-power generation, body energy harvesting, and bio energy in an interactive play environment.
• Space Play (공간놀이) - Strange Art Alley (이상한 예술골목) An exhibition exploring light, shadow, movement, and imagination through art-focused experiences including shadow dance, corner art, shadow theater, and dream murals.
• Our, Camping Let's Go! (우리, 캠핑 가요!) A culture play exhibition where children learn essential living skills through camping-themed activities including planning, packing, tent pitching, cooking, and appreciating nature.
• Baby Playground - Cozy Nest for Babies (아기놀이터) A dedicated space for infants under 36 months featuring developmentally appropriate sensory play areas and parent-child bonding activities in a nest-like environment.
• Special Exhibitions (기획전시) Rotating special exhibitions with unique themes such as 'Love Shape' (사랑하는 모양이야) and 'Through Communication' (통-하다), featuring artist collaborations and sensory experiences for children and families.
• Education Programs (교육프로그램) Various educational programs including cooking classes, art workshops, science experiments, and nature exploration activities designed by age group (infant, preschool, weekend, weekday).
• Group Tours (단체관람) Organized group tours for 20 or more children aged 36 months and above, with themed exhibition pathways covering all floors, with optional education programs and meal time arrangements for kindergartens, elementary schools, and daycare centers.
• Imagination Online Play (상상랜선놀이) Online educational video content and activities that children can do at home, extending the museum experience beyond physical visits with video tutorials and activity guides accessible via YouTube and the museum website.
• Annual Membership Program (연간회원) Annual membership program providing unlimited visits and member-exclusive events for repeat individual visitors and families.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Seoul Metropolitan Government (서울특별시)coreStrategic or Co-development PartnerPrimary operating authority; Seoul Metropolitan Government established and operates the museum within Seoul Children's Grand Park as a public cultural facility for children and families

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Children's Museum of Indianapolis: The largest children's museum in the world, with permanent and rotating exhibits spanning science, culture, and arts. Comparable operating model but at substantially greater scale and scope.
• Lotte World: Seoul-based indoor theme park and amusement complex operated by Lotte. Comparable as a Seoul-based family entertainment attraction, but broader in scope (rides, retail) versus a focused children's museum.

Regional players

• Everland: Korea's largest theme park, located near Seoul and operated by Samsung C&T. Competes with Seoul Children's Museum for family day-out visits within the greater Seoul catchment.
• Seoul Land: Large outdoor amusement park operated within the Seoul metropolitan area. Comparable as a Seoul-region family attraction competing for the same demographic's leisure time, though a much broader theme-park offering.

Direct peers

• Children's Discovery Museum of San Jose: San Jose-based children's museum with permanent interactive exhibits, rotating special exhibitions, and group/school programming. Direct peer in exhibit portfolio and education-program structure.
• Please Touch Museum: Philadelphia-based children's museum dedicated to learning through play for children ages 0–8. Direct peer in mission, age targeting, and interactive exhibit-driven revenue model.
• Children's Museum of Manhattan: A long-established urban children's museum offering hands-on, play-based exhibits targeted at early childhood (0–10). Closely comparable operating model, target demographic, and experiential-learning philosophy to Seoul Children's Museum.
• Boston Children's Museum: One of the oldest children's museums globally, with play-based exhibits, education programs, and a membership model aimed at young children and families. Direct peer in product category and visitor-facing operating model.
• National Children's Museum: Washington D.C. museum focused on STEAM learning through hands-on exhibits for young children and families. Comparable in mission, audience, and experiential-learning product.

Emerging players

• KidZania: Global edutainment franchise offering role-play 'city' experiences for children, including sites in Seoul. Comparable in age targeting, experiential learning, and ticketed admission model, though built around role-play rather than museum exhibits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJQeP_W09lUYNFPU1TlXSng
• Facebookfacebook.com/seoulchildrensmuseum
• Instagraminstagram.com/seoulchildrensmuseum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEOUL CHILDREN'S MUSEUM