What IAOnlineDivorce does

IAOnlineDivorce, operated by Boosters Lab Inc., is an online document preparation service headquartered in Des Moines, Iowa, that helps Iowa residents complete uncontested divorce paperwork without hiring an attorney. Customers access the service through iaonlinedivorce.com, complete a guided online questionnaire about their case details, and receive a package of case-specific, court-approved Iowa divorce forms ready for filing. The company covers all 99 Iowa counties with county-specific guidance and forms, and explicitly restricts its service to Iowa residents only.

The underlying technology is a rule-based questionnaire system that analyzes customer answers to automatically select and populate the appropriate Iowa-specific divorce forms based on case characteristics such as whether children are involved. The platform includes 45-day access to review and edit responses, downloadable documents, step-by-step filing instructions, and optional add-ons including FedEx physical shipping and expedited delivery. The company is not a law firm and does not provide legal advice; it is a self-help document preparation service.

The business model is product-led growth with a one-time fee per case. The Standard Subscription is priced at $139 (with some marketing copy referencing $99), providing 45-day access to the questionnaire and document generation system. An installment plan ($75 first payment plus $65 after 30 days) broadens accessibility for price-sensitive customers. Customers acquire the service through direct website visits driven by SEO-optimized county-specific landing pages and educational blog content covering Iowa divorce laws, costs, and procedures. The addressable market is Iowa residents with uncontested divorces seeking an affordable alternative to attorney representation.

Name

IAOnlineDivorce

Legal name

Boosters Lab Inc.

Website

https://iaonlinedivorce.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IAOnlineDivorce is an Iowa-focused online document preparation service that helps residents complete uncontested divorce paperwork via a guided questionnaire, delivering court-approved forms for all 99 Iowa counties at $139 per case.

Ownership category

akta.pro rank

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Document Preparation Service: One-time fee for complete divorce document package. Standard Subscription costs $139 and includes 45-day access to complete questionnaire, download forms, and receive step-by-step filing instructions. Additional fees apply for expedited delivery and physical shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

IAOnlineDivorce provides an online, questionnaire-driven document preparation service for uncontested divorces filed in the state of Iowa. Customers complete a guided online interview, after which the service produces a case-specific packet of court-approved Iowa divorce forms tailored to the customer's county, ready for filing without attorney representation.

Product overview

IAOnlineDivorce is a single-product online document preparation service for Iowa residents seeking uncontested divorces. The core offering is a questionnaire-based platform where customers complete an online form with their divorce details and receive case-specific, court-approved divorce documents. The Standard Subscription ($139) provides 45-day access to the questionnaire and document generation system. Optional add-ons include an Installment Plan (split payments of $75 and $65) and Extras such as expedited delivery and FedEx shipping. The company is not a law firm and does not provide legal advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Iowa Online Divorce Document Preparation Service Online, questionnaire-driven document preparation service that produces a case-specific, court-approved packet of Iowa uncontested divorce forms tailored to the customer's county, enabling self-represented Iowa residents to file divorce paperwork without an attorney.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Emerging players

• DivorceNet: Divorce-focused legal information site with attorney directories and divorce-related resources. Comparable audience (people researching divorce) but with a content-plus-directory model rather than pure document preparation.
• eForms: Free and premium legal forms provider covering many document types including divorce. Competes in the same DIY legal-document space as IAOnlineDivorce, with a freemium pricing model.

Direct peers

• Rocket Lawyer: Online legal services platform providing document preparation, legal advice, and attorney access. Overlaps directly with IAOnlineDivorce on the online divorce document preparation offering, with a subscription-based model and multi-state coverage.
• Total Divorce: Online divorce document preparation service focused exclusively on divorce filings across multiple states. Closely mirrors IAOnlineDivorce's questionnaire-based, state-specific form preparation model.
• LegalZoom: National online legal document preparation service offering divorce filings alongside wills, business formation, and other legal documents. Directly competes with IAOnlineDivorce in the divorce category, with vastly broader geographic and category reach.
• LawDepot: Online legal forms provider offering customizable templates across many practice areas including divorce. Comparable to IAOnlineDivorce in self-serve document generation, with a broader category footprint.
• MyDivorcePapers: State-specific online divorce document preparation service. Directly comparable business model to IAOnlineDivorce, operating the same questionnaire-to-court-forms workflow in multiple U.S. states.

Broad incumbents

• Nolo: Long-established legal information publisher offering books, forms, and articles across many practice areas including divorce. Adjacent to IAOnlineDivorce in DIY legal content and form sales, with broader category coverage.
• Avvo: Online legal marketplace featuring attorney directories, Q&A, and reviews. Indirectly comparable to IAOnlineDivorce as a destination for consumers researching divorce, though its monetization model (attorney referrals) differs.

Regional players

• Iowa Legal Aid: Iowa-based nonprofit providing free legal help and self-help resources, including divorce forms and instructions, for low-income Iowans. Represents the free public alternative that competes with IAOnlineDivorce's paid offering in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAOnlineDivorce