Atlanta Institute for Facial Aesthetic Surgery

What Atlanta Institute for Facial Aesthetic Surgery does

Atlanta Institute for Facial Aesthetic Surgery is a privately held single-location facial plastic surgery practice founded in 1999 and led by Dr. Pradeep K. Sinha, M.D., Ph.D., FACS, a double board-certified facial plastic surgeon with 30+ years of clinical experience and 10,000+ procedures performed. The practice is headquartered at 5730 Glenridge Dr., Suite T200, Atlanta, GA, and operates an AAAHC-certified, state-licensed private ambulatory surgery center equipped with 3D nasal and facial imaging and VISIA Skin Analysis technology for pre-operative planning.

The service offering is anchored in rhinoplasty — across primary, revision, ethnic, male, non-surgical/liquid, and functional variants — and extends to complementary facial rejuvenation procedures (facelift, deep plane facelift, neck lift, blepharoplasty, brow lift, otoplasty, chin implants), hair restoration, and an extensive non-surgical portfolio (Botox, Dysport, Kybella, Juvederm, Restylane, Sculptra, CoolSculpting, TruSculpt Flex, microneedling, chemical peels, laser resurfacing, IPL, PRP, and emerging GLP-1-related offerings such as Ozempic Face Treatment). The practice also retails physician-prescribed skincare lines (Obagi, Revision Skincare, SkinCeuticals, SkinMedica, ISDIN, Latisse) as an ancillary revenue stream.

Revenue is generated primarily through one-time surgical procedures and recurring non-surgical treatments on a direct-to-consumer basis, with a $200 paid consultation serving as the entry funnel (the fee is applied toward services if completed). The practice employs a sales-led go-to-market motion centered on in-person consultations with Dr. Sinha, complemented by a comprehensive digital marketing stack (educational blog, location-specific SEO, Google Business Profile, Facebook, Instagram, YouTube, LinkedIn, TikTok, press coverage, and patient testimonials). Patient acquisition is concentrated in the greater Atlanta metropolitan area, with no disclosed second location, no external capital, and no institutional or PE ownership.

Name

Atlanta Institute for Facial Aesthetic Surgery

Legal name

Atlanta Institute for Facial Aesthetic Surgery

Website

https://facialaestheticsurgery.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlanta Institute for Facial Aesthetic Surgery is a privately held, single-location facial plastic surgery practice in Atlanta, GA, founded in 1999 and led by Dr. Pradeep K. Sinha, offering rhinoplasty, facial rejuvenation, hair restoration, non-surgical aesthetic treatments, and physician-prescribed skincare to the greater Atlanta metropolitan consumer market.

Ownership category

akta.pro rank

Product category

Facial Plastic Surgery and Aesthetic Services

NAICS

Beauty Salons (812112)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industry

Oculoplastics & Orbital Surgery (HLAKAKAI)

Keywords

• Facial plastic surgery
• Rhinoplasty procedures
• Cosmetic injectables
• Non-surgical aesthetics
• Physician skincare products

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Surgical Procedures: One-time surgical procedures including rhinoplasty, facelifts, deep plane facelifts, neck lifts, blepharoplasty, brow lifts, otoplasty, and chin implants. These represent the primary revenue stream with significant per-procedure fees.
2. Non-Surgical Treatments: Injectables (Botox, Dysport, Kybella, Juvederm, Restylane, Sculptra, Voluma), skin treatments (DiamondGlow, dermaplaning, microneedling, chemical peels, laser treatments, IPL, PRP), and body treatments (CoolSculpting, TruSculpt Flex, laser hair removal). These generate recurring revenue from repeat treatments.
3. Skincare Products: Sale of physician-prescribed skincare products including Obagi, Revision Skincare, SkinCeuticals, SkinMedica, ISDIN, and Latisse. These products provide ancillary revenue and support treatment outcomes.
4. Financing Services: Third-party financing options through CareCredit and other lenders for patients who prefer payment plans for procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

The Atlanta Institute for Facial Aesthetic Surgery is a facial plastic surgery practice led by Dr. Pradeep K. Sinha that offers surgical facial procedures (rhinoplasty, facelifts, neck lifts, blepharoplasty, brow lifts, otoplasty, chin implants, hair transplantation, sinus surgery), non-surgical aesthetic treatments (Botox, Dysport, dermal fillers, microneedling, chemical peels, laser treatments, IPL, PRP, CoolSculpting, TruSculpt Flex, laser hair removal), and physician-prescribed skincare products. Procedures are performed in a private AAAHC-certified ambulatory surgery center using advanced 3D nasal and facial imaging for surgical planning, with consultations and year-long follow-up care delivered directly to patients at the Atlanta facility.

Product overview

Atlanta Institute for Facial Aesthetic Surgery is a medical practice led by Dr. Pradeep Sinha offering a comprehensive portfolio of facial plastic surgery procedures and non-surgical aesthetic treatments. The practice provides surgical procedures including rhinoplasty (primary, revision, ethnic, and male variants), facelifts (including deep plane techniques), neck lifts, blepharoplasty, brow lifts, otoplasty, chin implants, hair transplantation, and sinus surgery. Non-surgical offerings include injectable treatments (Botox, Dysport, Kybella, Juvederm, Restylane, Sculptra), skin rejuvenation procedures (DiamondGlow, dermaplaning, SkinPen and Virtue RF microneedling, chemical peels, laser skin resurfacing, IPL therapy, PRP therapy), and body treatments (CoolSculpting, TruSculpt Flex, laser hair removal). The practice also offers a curated selection of physician-prescribed skincare products including Obagi, Revision Skincare, Latisse, SkinCeuticals, SkinMedica, and ISDIN. The practice operates an AAAHC-certified ambulatory surgery center with advanced 3D imaging technology for pre-operative evaluation and planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhinoplasty Primary nose-reshaping surgical procedure that modifies the nose for aesthetic improvement and/or functional correction of breathing issues; performed by Dr. Sinha at the Atlanta facility.
• Revision Rhinoplasty Corrective surgery to improve or fix results from a previous rhinoplasty; a specialty of Dr. Sinha who often accepts complex secondary cases declined by other surgeons.
• Ethnic Rhinoplasty Nose reshaping tailored to preserve ethnic facial characteristics while achieving desired aesthetic goals.
• Non-Surgical Rhinoplasty Dermal filler-based nose reshaping without surgery, providing temporary aesthetic improvements.
• Male Rhinoplasty Nose surgery specifically designed for male patients, maintaining masculine features while achieving aesthetic goals.
• Septoplasty Corrective surgery to straighten the nasal septum, improving airflow and breathing.
• Functional Rhinoplasty Nose surgery focused on improving nasal function and breathing while maintaining or improving aesthetics.
• Sinus Surgery Surgical treatment for sinus conditions to improve sinus drainage and relieve symptoms.
• Facelift Surgical procedure to reduce visible signs of aging by lifting and tightening facial skin and underlying tissues.
• Deep Plane Facelift Advanced facelift technique that repositions deeper facial tissues for more natural, long-lasting results.
• Neck Lift Surgical procedure to improve visible signs of aging in the neck and jawline area.
• Otoplasty Ear surgery to set prominent ears back closer to the head or reduce the size of large ears.
• Blepharoplasty Eyelid surgery to improve the appearance of drooping eyelids or under-eye bags.
• Brow Lift Surgical procedure to raise the eyebrows and reduce forehead wrinkles for a more youthful appearance.
• Chin Implants Chin augmentation using implants to improve facial balance and profile.
• Hair Transplant Surgical procedure to restore hair by transplanting hair follicles from donor areas to balding areas.
• No Shave FUE Hair Transplant Follicular unit extraction technique that leaves the donor area unchanged, allowing patients to maintain their existing hairstyle during recovery.
• Botox Injections Botulinum toxin injections to temporarily relax facial muscles and reduce the appearance of wrinkles and fine lines.
• Dysport Injections Botulinum toxin injectable treatment similar to Botox for reducing facial wrinkles and lines.
• Kybella Injectable treatment to reduce submental fat below the chin for a more defined jawline.
• Juvederm Dermal Fillers Hyaluronic acid-based dermal filler family for facial volume restoration, lip enhancement, and wrinkle smoothing.
• Restylane Dermal Fillers Hyaluronic acid-based dermal filler line for lip enhancement, wrinkle treatment, and facial contouring.
• Sculptra Aesthetic Poly-L-lactic acid injectable that stimulates collagen production for gradual, long-lasting facial volume restoration.
• Lip Fillers Dermal filler injections to enhance lip volume, shape, and definition.
• Liquid Facelift Non-surgical facial rejuvenation using a combination of dermal fillers and injectables to lift and refresh the face.
• Ozempic Face Treatment Treatment to address facial volume loss following significant weight loss from Ozempic or similar medications.
• DiamondGlow Facial Medical-grade facial treatment that combines exfoliation, extraction, and infusion of serums for comprehensive skin rejuvenation.
• Dermaplaning Exfoliation treatment using a surgical blade to remove dead skin cells and vellus hair for smoother skin.
• SkinPen Microneedling Collagen induction therapy using micro-needles to improve skin texture, reduce scars, and enhance overall skin appearance.
• Virtue RF Microneedling Radiofrequency microneedling combining traditional microneedling with RF energy for enhanced skin tightening and rejuvenation.
• Chemical Peels Skin resurfacing treatments using chemical solutions to improve skin texture, tone, and appearance.
• Laser Skin Resurfacing Laser treatment to improve skin texture, reduce wrinkles, and address sun damage and scarring.
• IPL Therapy Intense Pulsed Light therapy to treat skin pigmentation, sun damage, and vascular concerns.
• PRP Therapy Platelet-Rich Plasma therapy using the patient's own blood plasma to promote healing and skin rejuvenation.
• CoolSculpting Non-invasive fat reduction treatment using controlled cooling to eliminate stubborn fat cells.
• TruSculpt Flex Muscle sculpting treatment using electromagnetic technology to induce muscle contractions for improved muscle definition.
• Laser Hair Removal Laser-based treatment to permanently reduce unwanted hair growth on various body areas.
• Obagi Skincare Products Physician-prescribed skincare line including Nu-Derm System, Obagi-C Rx System, ELASTIderm, CLENZIderm, and Blue Peels for treating aging, hyperpigmentation, and skin damage.
• Revision Skincare Products Physician-prescribed skincare line focused on restoring, protecting, and hydrating skin, including products for hyperpigmentation and premature aging.
• SkinCeuticals Products Advanced skincare products with clinically-proven formulations for skin health and anti-aging benefits.
• SkinMedica Products Clinical skincare collection including products to enhance skin appearance and reduce signs of aging.
• ISDIN Sunscreen Products Daily facial sunscreen providing broad-spectrum protection with a matte, silky finish.
• Latisse FDA-approved prescription treatment for growing eyelashes longer, fuller, and darker.

Quantifiable outcome

• Over 10,000 successful procedures performed since 1999
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ObagiminorOthersAuthorized provider of Obagi skincare products including Nu-Derm System, Obagi-C Rx System, ELASTIderm products, CLENZIderm M.D. System, Blue Peels, and Rosaclear System.
• Revision SkincareminorOthersAuthorized provider for Revision Skincare products, a physician-prescribed line focusing on restoring, protecting, and hydrating skin.
• AllergancoreOthersDiamond status provider for Allergan injectable products including Botox, Juvederm, and other aesthetic treatments, indicating high treatment volume and expertise.
• SkinCeuticalsminorOthersAuthorized retailer of SkinCeuticals clinical skincare products known for safe, effective formulations.
• SkinMedicaminorOthersProvider of SkinMedica clinical skincare collection offering products to enhance skin appearance and reduce signs of aging.
• ISDINminorOthersProvider of ISDIN facial sunscreen products for daily use across all skin types with fresh sensation and matte finish.
• Latisse (AbbVie)minorOthersPrescription provider of Latisse, the FDA-approved treatment for hypotrichosis to grow eyelashes longer, fuller, and darker.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Maercks Institute: Facial plastic surgery practice specializing in rhinoplasty and revision rhinoplasty, comparable in surgeon-driven premium positioning and brand-led acquisition model.
• Artisan Plastic Surgery: Atlanta-area plastic surgery practice with overlapping offerings in facelifts, rhinoplasty, and injectables, serving the same regional patient demographic.
• Buckhead Plastic Surgery: Atlanta-metro cosmetic and facial plastic surgery practice offering surgical and non-surgical aesthetic services to a similar affluent client base in the same metro area.
• Piedmont Plastic Surgery & Dermatology: Greater Atlanta practice combining plastic surgery and dermatology, competing for the same elective aesthetic procedures (rhinoplasty, injectables, skin treatments) in the same region.
• Kalos Facial Plastic Surgery: Atlanta-based facial plastic and reconstructive surgery practice with similar service mix (rhinoplasty, facelift, injectables). Comparable on geography, target patient, and surgeon-led specialty positioning.
• Dr. Edwin Williams Facial Plastic Surgery: Northeast-based facial plastic surgery practice similarly anchored on rhinoplasty and revision rhinoplasty with surgeon-led brand identity and comparable procedure mix.
• Premier Image Cosmetic and Laser Surgery: Atlanta-based aesthetic surgery and laser center providing a comparable mix of facial surgery, injectables, and skincare products to a similar consumer market.

Broad incumbents

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, Juvederm, and other injectable products that the practice uses at Diamond-tier volume — relevant as upstream supplier and category-creator whose product pipeline shapes the practice's injectable revenue stream.
• Emory Aesthetic Center: Academic-affiliated cosmetic and facial plastic surgery offering in the Atlanta market with broader institutional capabilities and hospital-backed credentials, competing for similar facial aesthetic procedures.

Others

• American Academy of Facial Plastic and Reconstructive Surgery: Professional society setting the dual-board credentials Dr. Sinha holds; relevant as the credentialing body and referral infrastructure for facial plastic surgeons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTCXT2MxsMktTw8-_QX9smg/featured
• Facebookfacebook.com/FacialAestheticSurgery
• LinkedInlinkedin.com/company/atlanta-institute-for-facial-aesthetic-surgery
• Instagraminstagram.com/facialaestheticsurgery
• TikToktiktok.com/@doctor.sinha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Institute for Facial Aesthetic Surgery