BRAUN Hamburg

What BRAUN Hamburg does

BRAUN Hamburg GmbH & Co. KG is a family-owned luxury menswear retailer headquartered in Hamburg, Germany, tracing its origins to a flagship store established on Mönckebergstraße in 1937. The company is led in its third generation by owner Lars Braun (Inhaber) and operates three physical retail locations in Hamburg's city center — the original Mönckebergstraße 17 flagship, the Kaisergalerie location on Große Bleichen 27, and the Speersort 4–6 store branded 'NO. 3 BY BRAUN'. Its core business is the multi-brand retail of premium and luxury men's clothing, footwear, and accessories, drawing on more than 140 national and internationally recognized designer brands including Brunello Cucinelli, Tom Ford, Zegna, Stone Island, Jacob Cohen, Boglioli, Fedeli, and Borrelli, with price points ranging from roughly €89.50 (entry-level C.P. Company t-shirts) to €7,950 (Tom Ford suede jackets).

BRAUN Hamburg monetizes through two complementary channels: in-store retail at the three Hamburg locations and a proprietary e-commerce online shop at braun-hamburg.com, which ships internationally from Germany to customers worldwide. The e-commerce platform is built on Magento with a Hyvä front-end and supports account management, order tracking, favorites, and newsletter subscription (offering a 10% welcome discount). Distribution is dual-channel: domestic single-country physical retail combined with global e-commerce fulfillment. Marketing combines organic social (Instagram, Facebook), email/newsletter, and proprietary editorial content including the EDITION style magazine, 'Shop by Look' curated collections, and the 'Curators Circle' collaboration program featuring external stylists and creatives.

The company is a privately held limited partnership (GmbH & Co. KG) with no external institutional investors, no disclosed funding rounds, and no public financials. Headcount is stated at 51–100 employees. There are no disclosed AI/ML capabilities, patents, awards, partnerships, M&A activity, or regulatory actions. The company's competitive position rests on multi-generational family heritage, deep curation of luxury brands, prime Hamburg retail real estate, and an international e-commerce reach — with the online channel described as the engine of its 'international growth course'.

Name

BRAUN Hamburg

Legal name

BRAUN Hamburg GmbH & Co. KG

Website

https://braun-hamburg.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

BRAUN Hamburg is a family-owned luxury menswear retailer, in its third generation under Lars Braun, operating three flagship stores in Hamburg and a global e-commerce shop stocking 140+ premium designer brands for affluent male consumers.

Ownership category

akta.pro rank

Product category

Luxury Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Men’s Apparel Retail (CRAAABAC), Leather Travel Goods & Luggage (CRAKAEAC), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

Keywords

• Luxury menswear retail
• Designer fashion brands
• Men's clothing store
• Premium menswear shopping
• Multi-brand boutique

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of luxury menswear through 3 physical retail stores located in Hamburg, Germany (Kaisergalerie, Mönckebergstraße, and Speersort). Stores offer personalized customer service and consultation for high-end designer fashion.
2. E-commerce Online Sales: Revenue from online sales through their Magento-based e-commerce platform, shipping luxury menswear internationally from Hamburg to customers worldwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BRAUN Hamburg is a family-owned luxury menswear retailer that curates and sells designer men's clothing, shoes, and accessories from 140+ premium brands through three physical retail stores in Hamburg and an international e-commerce online shop. The company offers a hand-picked assortment spanning business attire, casual wear, outerwear, footwear, and accessories from labels such as Brunello Cucinelli, Tom Ford, Zegna, Stone Island, and Jacob Cohen.

Product overview

BRAUN Hamburg is a family-owned luxury menswear retailer founded in 1937, operating as a multi-brand e-commerce platform and brick-and-mortar stores in Hamburg, Germany. The company curates and sells designer men's fashion from over 140 national and international designer brands. Their product portfolio includes premium designer brands such as Brunello Cucinelli, Stone Island, Tom Ford, Zegna, and Boglioli, organized across three main categories: Men's Clothing (suits, jackets, coats, shirts, sweaters, jeans, pants), Men's Shoes (oxfords, sneakers, boots, loafers), and Men's Accessories (bags, belts, scarves, sunglasses, fragrances). The company operates a German-language online shop with international shipping capability, featuring an award-winning e-commerce platform that allows customers to browse new arrivals, shop by designer, access curated editorial content (EDITION style magazine), and utilize personalized shopping features including favorites lists and style recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing Comprehensive selection of men's clothing including suits, tuxedos, jackets, coats, leather jackets, blousons, parkas, down jackets, waxed jackets, jeans jackets, pants, jeans, shirts, sweaters, cardigans, t-shirts, polo shirts, underwear, nightwear, sportswear, and swim shorts. Targeted at fashion-conscious men seeking premium designer menswear.
• Men's Shoes Extensive footwear collection including oxfords, derbies, brogues, loafers, monks, boots, Chelsea boots, desert boots, sneakers (low-top, white, business, retro), slippers, sandals, and shoe care products. Targeted at luxury menswear consumers seeking designer footwear.
• Men's Accessories Wide range of men's accessories including bags (business, messenger, travel, backpacks, totes, small bags, laptop cases, wallets), belts, ties, pocket squares, scarves, hats, caps, sunglasses, eyeglasses, jewelry, care products, fragrances, books, and beach accessories. Targeted at customers seeking complete designer accessory assortments.
• BRAUN Hamburg Online Shop

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Breuninger: Stuttgart-headquartered German luxury department store and e-commerce platform with broader assortment than BRAUN; comparable as a multi-brand luxury menswear destination but operates at significantly larger scale and breadth.
• Saks Fifth Avenue: US luxury department store with deep multi-brand menswear assortment and strong e-commerce; broader incumbent analogue that benchmarks how large multi-brand luxury operators extend curated menswear online.
• KaDeWe: Berlin's flagship luxury department store carrying comparable designer brands (Tom Ford, Brunello Cucinelli, Stone Island); larger and broader assortment than BRAUN but the most direct German luxury department-store analogue.
• Peek & Cloppenburg: Düsseldorf-headquartered European multi-brand fashion retailer with broad designer assortment; comparable retail format but operates at considerably larger scale and with a more mass-premium positioning than BRAUN.

Direct peers

• Loden-Frey: Munich-based luxury department store carrying many of the same designer brands (Brunello Cucinelli, Boglioli, etc.) as BRAUN; directly comparable in customer segment, premium German city location, and curated multi-brand luxury model.
• MR PORTER: YOOX Net-a-Porter-owned global online luxury menswear retailer; the closest international e-commerce peer to BRAUN's digital operations, targeting a similar affluent menswear customer with multi-brand curated luxury.
• Engelhorn: German family-owned multi-brand luxury retailer based in Mannheim, operating flagship department stores plus online; directly comparable to BRAUN Hamburg in curated luxury menswear, premium German cities, and family-management governance.
• Alsterhaus: Premier luxury department store in Hamburg itself, sharing the same city as BRAUN; the most direct local competitor for affluent Hamburg menswear shoppers and a benchmark for the curated multi-brand luxury retail model.
• Hirmer: Munich-based specialty menswear retailer carrying premium international designer brands; the closest single-category menswear specialty peer to BRAUN, sharing curated multi-brand positioning across suits, casualwear, and designer labels.

Emerging players

• Mytheresa: Germany-headquartered (Munich) global online luxury fashion platform with strong menswear category; comparable as a digitally-native luxury multi-brand retailer serving international customers, but at much larger scale than BRAUN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BraunHamburg
• Instagraminstagram.com/braunhamburg
• Xx.com/braunhamburg
• LinkedInlinkedin.com/company/braun-hamburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAUN Hamburg