StorageFirst
StorageFirst is a wholesale/MGA insurance program providing property and liability coverage for self-storage and mobile self-storage businesses across all 50 U.S. states, operating as a subsidiary of Arthur J. Gallagher & Co. since 1998.
- Company typePrivate
- Founded1998
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What StorageFirst does
StorageFirst is a wholesale insurance program operating as a Managing General Agent (MGA) that delivers specialized property and liability coverage for self-storage and mobile self-storage businesses. Founded in 1998 and headquartered in Tulsa, Oklahoma, the program operates as a subsidiary of Arthur J. Gallagher & Co. (NYSE: AJG), one of the world's largest insurance brokerage firms. Insurance is underwritten by Evanston Insurance Company, part of Markel Insurance Group, and the program is distributed nationwide through independent agents and brokers with licensing in all 50 U.S. states.
The offering comprises two core products: Self-Storage Business Insurance and Mobile Self-Storage Insurance. Coverage components span buildings, business income, commercial business liability, customers' goods legal liability, sale and disposal liability, and umbrella liability. The mobile self-storage extension addresses the on-demand portable container storage segment that has grown alongside urbanization and last-mile logistics trends, broadening the addressable market beyond traditional fixed-facility self-storage operators.
The business model is a classic specialty MGA structure embedded within Gallagher's wholesale brokerage operations. Revenue is generated through commissions and program fees on placed premiums, leveraging Gallagher's distribution scale and Markel's rated-paper underwriting capacity. Program administration is supported through a partnership with RPS (Risk Placement Services), and vertical engagement is reinforced by industry association memberships with the Self-Storage Association and the California Self Storage Association. There is no disclosed technology platform or proprietary AI tooling; the program's defensibility rests on specialization, distribution, and long-standing carrier and broker relationships.
StorageFirst firmographics
Firmographics- Name
- StorageFirst
- Legal name
- StorageFirst
- Website
- https://storagefirst.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StorageFirst is a wholesale/MGA insurance program providing property and liability coverage for self-storage and mobile self-storage businesses across all 50 U.S. states, operating as a subsidiary of Arthur J. Gallagher & Co. since 1998.
- Ownership category
- akta.pro rank
StorageFirst industry classification
Industry- Product category
- Specialty Commercial Insurance
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)
- akta.pro secondary industries
- Portable Storage/Container Contents Coverage (HSAKANAG), Product Liability Umbrella / Excess (FSAJANAI)
Keywords
Where StorageFirst is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StorageFirst business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Premium Revenue: StorageFirst generates revenue through insurance premiums collected from self-storage and mobile self-storage business policyholders. As a wholesale/MGA (Managing General Agent) program, they underwrite and administer insurance policies, with all coverage lines underwritten by Evanston Insurance Company, a member of the Markel Insurance Group.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based insurance pricing tailored to individual self-storage operations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
StorageFirst product offering
Product offeringCore offering
StorageFirst is a wholesale/MGA (Managing General Agent) insurance program offering comprehensive property and liability insurance packages designed specifically for self-storage and mobile self-storage business operations. Coverage includes buildings, business income, commercial business liability, customers' goods legal liability, and sale and disposal liability, with umbrella coverage available. All coverage lines are underwritten by Evanston Insurance Company (Markel Insurance Group), and policies are accessed exclusively through independent insurance agents and brokers.
Product overview
StorageFirst is a wholesale/MGA program offering two core insurance products: Self-Storage Business Insurance and Mobile Self-Storage Insurance. Both products provide comprehensive property and liability coverage that includes buildings, business income, commercial business liability, customers' goods legal liability, and sale and disposal liability. Umbrella coverage is available as an add-on module. All coverage lines are underwritten by Evanston Insurance Company, a member of Markel Insurance Group, and are accessible through independent agents and brokers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Storage Business Insurance Comprehensive property and liability insurance package designed specifically for self-storage business operations. Coverage includes buildings, business income, commercial business liability, customers' goods legal liability, and sale and disposal liability, all underwritten by Evanston Insurance Company and accessed through independent agents and brokers.
- Mobile Self-Storage Insurance
Companies that use StorageFirst
Customer profileSegments3 records
Ideal customer profiles3 records
StorageFirst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
StorageFirst partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Evanston Insurance CompanycoreEvanston Insurance Company is the underwriter for all StorageFirst insurance coverage lines. It is a member of the Markel Insurance Group, providing the financial backing and paper for the StorageFirst insurance program.
- RPS (Risk Placement Services)coreRPS is the wholesale/MGA program administrator for StorageFirst. Brokers must register and be approved at my.rpsins.com/portal-client/ before coverage may be bound. The portal serves as the platform for agent registration and coverage binding.
- Arthur J. Gallagher & Co. (Gallagher)minorStorageFirst operates under the Gallagher umbrella. The company website is hosted at ajg.com domain and references Gallagher in footer links. Contact email uses @ajg.com domain.
- Self-Storage AssociationminorStorageFirst is a proud member of the Self-Storage Association, a trade organization for the self-storage industry.
- California Self Storage AssociationminorStorageFirst is a proud member of the California Self Storage Association, a regional trade organization for the self-storage industry in California.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
StorageFirst competitors and assessment
Company assessmentDirect peers
- USAssure Insurance Services (Bader Company): USAssure runs specialty insurance programs, including programs tailored to self-storage facility owners, distributed through independent agents. Comparable niche-MGA structure and self-storage product overlap make it a direct peer.
- National Self Storage Insurance (NSSI): NSSI is a specialty broker/program administrator focused exclusively on self-storage facility insurance. It competes head-to-head with StorageFirst for the same owner customer and broker channel.
- TNR Solutions: TNR Solutions operates a self-storage insurance program marketed through agents. It targets the same self-storage facility owner customer with packaged property and liability coverage similar to StorageFirst's core product.
- MiniCo Insurance Agency: MiniCo is a specialty MGA historically focused on self-storage and mobile self-storage insurance programs. It is the closest direct competitor to StorageFirst, offering a similar packaged product distributed through agents in the same niche.
Others
- Risk Placement Services (RPS): RPS is the wholesale/MGA platform that administers StorageFirst's broker registration and binding workflow. While not a competing product, RPS distributes many similar specialty programs, making it an adjacent ecosystem participant.
- Arthur J. Gallagher & Co. Gallagher is StorageFirst's parent company and a top global insurance brokerage. While not a product competitor, it owns and distributes StorageFirst and decides the program's strategic priority, channel, and capital allocation.
Broad incumbents
- Hiscox Insurance: Hiscox is a specialty commercial insurer with a strong small-business and niche-vertical book (including storage-adjacent risks). It competes for similar specialty commercial accounts via digital and broker channels.
- Cincinnati Financial: Cincinnati Financial underwrites commercial property and liability through independent agents across the U.S. Its standard commercial package and BOP products overlap with the same self-storage owner customer that StorageFirst serves.
- The Hanover Insurance Group: The Hanover writes specialty commercial lines through agents, including niche property and liability products. It competes for self-storage-adjacent small commercial accounts on a broader portfolio basis.
- Markel Insurance Group: Markel is the parent of Evanston Insurance Company, which underwrites StorageFirst's book. As a specialty commercial insurer operating across many niche programs, Markel is both carrier-counterparty and a broader specialty-insurance incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StorageFirst compliance and trust
Trust signalCompliance1 record
StorageFirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
StorageFirst leadership team
Management profileNumber of profiles
StorageFirst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StorageFirst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StorageFirst
What does StorageFirst do?
StorageFirst is a wholesale/MGA (Managing General Agent) insurance program offering comprehensive property and liability insurance packages designed specifically for self-storage and mobile self-storage business operations. Coverage includes buildings, business income, commercial business liability, customers' goods legal liability, and sale and disposal liability, with umbrella coverage available. All coverage lines are underwritten by Evanston Insurance Company (Markel Insurance Group), and policies are accessed exclusively through independent insurance agents and brokers.
Is StorageFirst a public or private company?
StorageFirst is a private company. It is classified as corporate owned and is currently operating.
When was StorageFirst founded?
StorageFirst was founded in 1998. It employs 1 to 10 people.
Where is StorageFirst based?
StorageFirst is headquartered in Tulsa, United States, in the North America region.
How does StorageFirst make money?
One revenue line is on record: insurance Premium Revenue.
Who are StorageFirst's main competitors?
Direct peers on record are USAssure Insurance Services (Bader Company), National Self Storage Insurance (NSSI), TNR Solutions and MiniCo Insurance Agency. Others are Risk Placement Services (RPS) and Arthur J. Gallagher & Co.. Broad incumbents are Hiscox Insurance, Cincinnati Financial, The Hanover Insurance Group and Markel Insurance Group.
Does StorageFirst have an API?
No public API is recorded for StorageFirst.
What industry is StorageFirst in?
StorageFirst's product category is Specialty Commercial Insurance. Its primary akta.pro industry code is HSAKANAF, Storage Insurance (Self-Storage Unit Contents Coverage), with a secondary code of HSAKANAG, Portable Storage/Container Contents Coverage. Its NAICS code is 52412 and its SIC code is 6331.