What Good Trust does

Gut Treuhand GmbH, operating under the brand 'Good Trust', is a Swiss boutique trust and fiduciary services firm founded in 2021 and headquartered at Luzernerstrasse 27, Cham, in the Canton of Zug. The company provides a unified suite of professional services for small and medium-sized enterprises and private individuals, spanning financial accounting, payroll and HR administration, tax preparation and optimization, business consulting (formation, restructuring, succession, liquidation), statutory and special auditing, full-function outsourcing (acting as an external finance, accounting, and HR department), and inheritance-law advisory. A registered statutory auditor (Revisionsexperte/Revisor RAB) capability is delivered in part through a partner network, allowing the firm to offer end-to-end audit engagements.

The firm is organized as a Swiss private limited company (GmbH) under sole ownership and managing directorship of Thomas Gut, who holds Dipl. Treuhandexperte, Revisionsexperte/Revisor RAB, and Experte Swiss GAAP FER credentials. Headcount is reported at 1–10 employees, indicating a sole-practitioner or small boutique structure. Technology consists of a digital-first delivery model enabling remote collaboration and supporting client digitization, with no proprietary software platform, mobile app, public API, or disclosed AI/ML capability.

The business model is a professional-services fee structure with quote-based, scope-tied engagements. Revenue is generated through recurring retainers for accounting, payroll, and tax compliance work, supplemented by project-based fees for consulting, formation, and audit engagements. Go-to-market is sales-led and relationship-driven, relying on the firm website (gut-treuhand.ch) as the primary lead-generation surface and direct phone/email outreach for consultation. No public pricing, no disclosed revenue, no funding rounds, and no institutional investors are present in the source materials. The firm serves a primarily domestic Swiss client base with a stated intent to also serve international clients.

Name

Good Trust

Legal name

Gut Treuhand GmbH

Website

https://gut-treuhand.ch

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Gut Treuhand GmbH is a Swiss boutique trust and fiduciary services firm in Cham (Canton of Zug) providing accounting, payroll, tax, audit, consulting, and outsourcing services to small and medium-sized enterprises and private individuals in Switzerland, founded in 2021 and led by a sole managing director.

Ownership category

akta.pro rank

Headquarters

HQ city

Cham

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Treuhand/Accounting: Recurring accounting, bookkeeping, payroll administration, and tax preparation services for businesses and individuals. Revenue generated through ongoing service retainer arrangements.
2. Consulting Services: One-time and project-based engagements for company formation, restructuring, succession planning, and liquidation services.
3. Auditing Services: Limited audits as statutory auditor, special examinations, and audit engagements delivered through partnership network.
4. Outsourcing Services: Comprehensive outsourced finance, accounting, and HR department services functioning as external chief financial officer for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gut Treuhand GmbH is a Swiss trust and fiduciary services firm providing accounting/bookkeeping, payroll and HR administration, tax preparation and optimization, business consulting (formation, restructuring, succession), statutory and special audits, and full outsourced finance department services for small and medium-sized businesses as well as private individuals in Switzerland. The firm also offers estate and inheritance planning advice for individuals.

Product overview

Gut Treuhand GmbH is a Swiss trust and fiduciary services company offering a unified platform of professional services. The portfolio centers on core offerings: Treuhand (trust/accounting services), Lohn- und Personaladministration (payroll and HR), Steuern (tax preparation and optimization), Beratung (business consulting for formation, restructuring, succession), Wirtschaftsprüfung (auditing), Outsourcing (full finance department services), Erbrechtliche Beratung (inheritance law), and Start-up Services. The company operates as a single-service firm rather than a modular platform—with services spanning financial accounting, payroll processing, tax advisory, business consulting, auditing, and estate planning for both corporate and individual clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Treuhand (Trust Services) Comprehensive trust and fiduciary services including financial accounting, debtor and creditor management, cost accounting, budgeting, VAT reporting, Swiss GAAP FER financial statements, and group accounting for Swiss businesses.
• Lohn- und Personaladministration (Payroll & HR Administration) Monthly payroll processing, year-end payroll processing, social security and source tax settlements, employment contract drafting, and HR policy documentation for businesses in Switzerland.
• Steuern (Tax Services) Tax return preparation, tax optimization strategies, tax rulings, representation before tax authorities, and VAT-related advice for both businesses and private individuals.
• Beratung (Consulting) Business consulting engagements covering company formation, restructuring, succession planning, and liquidation services for SMEs and startups.
• Wirtschaftsprüfung (Auditing) Limited statutory audits, special audits (formation, capital increase or reduction, liquidation), and custom examination services delivered through a partner network of qualified auditors.
• Outsourcing Comprehensive outsourced finance, accounting, and HR department services acting as an external chief financial officer for clients needing full finance function coverage.
• Erbrechtliche Beratung (Inheritance Law Consulting) Estate planning and inheritance consulting including matrimonial property advice, marriage and inheritance contracts, estate division, and wills for private individuals.
• Start-up Services Guided support through the company formation process with advisory services for new business launches in Switzerland.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Unnamed Partner NetworkminorOthersGut Treuhand collaborates with unnamed partners to provide comprehensive auditing services. The firm states that together with partners, they possess all necessary qualifications and experience to offer complete audit services, including statutory limited audits and special examinations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Grant Thornton Switzerland: Mid-tier accounting and advisory firm serving Swiss SMEs with audit, tax, and outsourcing services — directly comparable business model and client segment.
• Mazars Switzerland: Mid-tier international audit and advisory network in Switzerland offering accounting, tax, audit, and consulting services to SMEs — closest comparable in scope and target market to Gut Treuhand.
• PKF Switzerland: International accounting, audit, and advisory network in Switzerland serving SMEs with full-service Treuhand, tax, and audit offerings — comparable mid-market positioning.
• RSM Switzerland: Mid-tier international audit, tax, and consulting network in Switzerland focused on owner-managed and mid-market businesses — directly overlapping offering and customer base.

Broad incumbents

• EY Switzerland: Big Four audit, tax, and advisory firm serving Swiss clients from SME to multinational — broad incumbent with overlapping trust and audit services.
• PwC Switzerland: Big Four professional services firm in Switzerland providing audit, tax, and advisory services — broad incumbent covering the full Treuhand value chain at enterprise scale.
• Deloitte Switzerland: Big Four firm offering full-scope audit, tax, consulting, and outsourcing services to Swiss enterprises — broad incumbent defining the upper bound of the Swiss Treuhand market.
• BDO Switzerland: Major Swiss audit, accounting, tax, and advisory network serving SMEs and mid-market companies across Switzerland — overlapping service portfolio (Treuhand, audit, tax, outsourcing) at significantly larger scale.
• KPMG Switzerland: Big Four professional services firm in Switzerland offering audit, tax, advisory, and outsourcing at scale — broad incumbent covering the same service categories as Gut Treuhand.

Others

• Abacus Research: Swiss accounting, payroll, and ERP software vendor widely used by Treuhand firms and SMEs — adjacent ecosystem participant whose digital tools increasingly compete with traditional Treuhand service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gut-treuhand-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Trust