Niner Bikes
Niner Bicycles is a privately held Fort Collins, Colorado-based specialty bicycle manufacturer founded in 2005 that designs and sells premium mountain, gravel, and Bosch-powered electric bicycles direct-to-consumers across the US, EU, UK, and Canada, supported by proprietary CVA suspension and RDO carbon frame technology.
- Company typePrivate
- Founded2005
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Niner Bikes does
Niner Bicycles (operating as Niner Bikes) is a privately held specialty bicycle manufacturer founded in 2005 and headquartered in Fort Collins, Colorado. The company designs, engineers, and distributes mountain, gravel, and electric-assist bicycles through owned direct-to-consumer e-commerce storefronts in the United States, European Union, United Kingdom, and Canada, with a stated 'Lifetime Warranty' on frames. Its product portfolio spans eight core bicycle models (RIP 9 RDO, JET 9 RDO, RKT 9 RDO, AIR 9 in the mountain line; ORE 9 RDO, RLT 9 RDO, RLT 9 Steel, RLT 9 in the gravel line), an e-bike line integrating Bosch drive systems, and complementary frame sets, components, accessories, and Giro-produced branded apparel.
The technical platform centers on proprietary mechanical systems: CVA (Constantly Variable Architecture) suspension, RDO (Race Day Optimized) carbon fiber frame construction, the Biocentric 30 bottom bracket, Reynolds 853 steel tubing, and Enduro Bearings. Complete bikes are priced from $1,999 (entry alloy gravel) to $7,299 (premium carbon full-suspension with SRAM GX Eagle AXS Transmission), while framesets span $649.99 to $3,300, positioning Niner in the premium specialty segment of the market.
The revenue model is hardware-driven through complete-bike sales, framesets, components, and apparel, with no disclosed subscription, service, or licensing revenue. Marketing is conducted through owned digital channels (website, YouTube, Instagram, email, blog) targeting performance-oriented mountain and gravel riders. The company is small (11–50 employees), with no public revenue disclosure, no disclosed institutional funding, and no M&A activity recorded in available sources.
Niner Bikes firmographics
Firmographics- Name
- Niner Bikes
- Legal name
- Niner Bicycles
- Website
- https://ninerbikes.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Niner Bicycles is a privately held Fort Collins, Colorado-based specialty bicycle manufacturer founded in 2005 that designs and sells premium mountain, gravel, and Bosch-powered electric bicycles direct-to-consumers across the US, EU, UK, and Canada, supported by proprietary CVA suspension and RDO carbon frame technology.
- Ownership category
- akta.pro rank
Niner Bikes industry classification
Industry- Product category
- Mountain and Gravel Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA), E-Bike Retail (CRAMAHAE)
Keywords
Where Niner Bikes is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Niner Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Complete Bicycle Sales: Niner generates primary revenue through the sale of complete, fully-built bicycles across mountain, gravel, and e-bike categories. Bikes range from entry-level alloy frames to premium carbon RDO models with prices spanning $1,999 to $7,299.
- Frames and Framesets: Sale of framesets in carbon RDO and alloy materials, allowing customers to build their own bikes with preferred components. Framesets range from $649.99 to $3,300.
- Components and Accessories: Sale of bicycle components including brakes, drivetrain parts, and accessories through the online shop.
- Apparel and Merchandise: Branded apparel including jerseys, bib shorts, hoodies, t-shirts, hats, and accessories featuring Niner's 'Pedal Damn It' branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Full-Suspension Mountain - RIP 9 RDO |
| Unit Pricing | Pay-as-you-go | Trail Mountain - JET 9 RDO GX EAGLE AXS TRANSMISSION |
| Unit Pricing | Pay-as-you-go | Gravel - ORE 9 RDO High-End Build |
| Unit Pricing | Pay-as-you-go | Gravel - ORE 9 RDO Entry Build |
| Unit Pricing | Pay-as-you-go | Gravel - RLT 9 RDO |
| Unit Pricing | Pay-as-you-go | Gravel - RLT 9 Alloy |
| Unit Pricing | Pay-as-you-go | Frame Only Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Niner Bikes product offering
Product offeringCore offering
Niner Bikes is a specialty bicycle manufacturer that designs, builds, and sells high-performance mountain bikes, gravel bikes, and electric-assist bicycles directly to consumers. The portfolio spans four mountain models (RIP 9 RDO, JET 9 RDO, RKT 9 RDO, AIR 9), four gravel models (ORE 9 RDO, RLT 9 RDO, RLT 9 Steel, RLT 9), Bosch-powered e-bikes, plus framesets, components, and branded apparel, all sold through regional e-commerce storefronts in the US, EU, UK, and Canada with a lifetime frame warranty.
Product overview
Niner Bikes is a specialty bicycle manufacturer offering a focused portfolio of mountain and gravel bikes. The mountain bike lineup includes four models: RIP 9 RDO (enduro), JET 9 RDO (trail/XC), RKT 9 RDO (XC/marathon), and AIR 9 (hardtail). The gravel lineup features the ORE 9 RDO, RLT 9 RDO, RLT 9 Steel, and RLT 9 aluminum models. The company also offers e-bikes with Bosch systems, individual frame sets in carbon/aluminum/steel, components, and branded apparel. All bikes are designed and supported from the company's headquarters in Fort Collins, Colorado, with a tagline of 'Pedal Damn It.'
Differentiator
Problem solved
Functional benefit
Products and services
- RIP 9 RDO High-performance full-suspension mountain bike designed for aggressive trail riding and enduro use, featuring RDO carbon fiber frame, advanced CVA suspension with 140mm of travel, and aggressive geometry. Targeted at performance-oriented mountain bikers.
- JET 9 RDO Versatile full-suspension mountain bike optimized for cross-country and trail riding, featuring 120mm of travel and a lightweight RDO carbon fiber frame. Available in premium builds such as the SRAM GX Eagle AXS Transmission at $7,299.99.
- RKT 9 RDO Cross-country and marathon-focused full-suspension mountain bike with efficient pedaling geometry and lightweight RDO carbon construction, designed for racing and endurance XC use.
- AIR 9 Hardtail mountain bike offering a balance of performance and value, suitable for trail riding and entry-level mountain bikers. Available as alloy frameset starting at $649.99.
- ORE 9 RDO High-performance gravel bike with RDO carbon fiber frame designed for long-distance gravel riding and adventure racing with maximum tire clearance. Premium 4-star Shimano GRX 800 1x12sp build priced at $4,499.99, with entry 2-star Apex 1 XPLR build at $3,799.99.
- RLT 9 RDO Premium carbon fiber gravel bike offering versatility for mixed-terrain riding with multiple configuration options for different riding styles. SRAM Apex XPLR build priced at $3,799.99.
- RLT 9 Steel Steel frame gravel bike providing a comfortable ride quality and durability for endurance gravel riding, featuring Reynolds 853 tubing for bikepacking and long-distance adventure cycling.
- RLT 9 Entry-level aluminum gravel bike offering accessibility and reliability for new gravel riders. Apex XPLR build discounted to $1,999.99 from $2,999.99.
- Niner E-Bikes Electric-assist mountain and gravel bikes featuring Bosch e-bike systems for extended range and assisted pedaling on climbs, providing accessibility and commuter utility.
- Frame Sets Individual bicycle frames and framesets available in carbon RDO, aluminum, and Reynolds 853 steel materials for custom builds, with prices ranging from AIR 9 alloy at $649.99 to RKT 9 RDO at $3,300.00.
- Components Bicycle components including brakes, drivetrain parts, suspension components, frame parts, and other mechanical parts for maintenance and upgrades, sold through the online shop.
- Apparel Cycling apparel including jerseys, bib shorts, hoodies, t-shirts, caps, and accessories featuring the Niner brand and 'Pedal Damn It' logo, produced in partnership with Giro.
Companies that use Niner Bikes
Customer profileSegments3 records
Ideal customer profiles3 records
Niner Bikes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Niner Bikes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BoschcoreBosch provides the electric bicycle drive systems integrated into Niner's e-bike lineup. This partnership enables Niner to offer electric-assist versions of their mountain and gravel bikes using Bosch's established e-bike motor and battery technology.
- GirominorGiro produces Niner-branded cycling apparel including jerseys, bib shorts, and performance wear sold through Niner's e-commerce platform. The partnership allows Niner to offer coordinated cycling apparel with their brand identity.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Niner Bikes competitors and assessment
Company assessmentBroad incumbents
- Giant Bicycles: World's largest bicycle manufacturer by volume with broad mountain (Trance, Anthem), gravel (Revolt, Toughroad), and e-bike offerings; competes across price tiers where Niner plays.
- Specialized Bicycle Components: One of the world's largest premium bicycle manufacturers with broad mountain, gravel, road, and e-bike (Turbo) portfolios; overlaps with Niner across all of Niner's product categories at greater scale.
- Trek Bicycle Corporation: Global bicycle giant with extensive mountain (Slash, Fuel EX), gravel (Checkmate, Domane), and e-bike (Rail, Domane+) lines; competes with Niner at the premium tier across all of Niner's categories.
Direct peers
- Yeti Cycles: Boutique premium mountain bike maker known for proprietary Switch Infinity suspension; comparable price points and target audience to Niner's RIP 9 RDO and JET 9 RDO.
- Salsa Cycles: Adventure, gravel, and mountain bike brand owned by Quality Bicycle Products; directly comparable to Niner's gravel portfolio (ORE 9 RDO, RLT 9 RDO) with overlapping bikepacking/adventure use cases.
- Canyon Bicycles: Premium DTC bicycle manufacturer selling direct-to-consumer across road, mountain, gravel, and e-bike categories; competes with Niner on DTC economics and premium mountain/gravel positioning.
- Orbea: Spanish premium bicycle manufacturer with strong mountain (Oiz, Rallon), gravel (Terra, Avant), and e-bike lines; comparable premium positioning and direct sales model to Niner.
- Santa Cruz Bicycles: Premium mountain bike manufacturer with strong suspension technology (VPP) and direct-to-consumer reach; competes head-to-head with Niner in the high-end full-suspension MTB segment.
- Ibis Cycles: Specialty mountain bike brand with proprietary DW-Link suspension and carbon frame technology; direct overlap with Niner's RIP 9 RDO and JET 9 RDO models in the premium MTB category.
- Pivot Cycles: Specialty manufacturer of high-end mountain and gravel bikes with proprietary dw-link suspension; competes with Niner across both mountain and gravel lineups.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Niner Bikes social profiles
Digital presenceNiner Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Niner Bikes leadership team
Management profileNumber of profiles
Niner Bikes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Niner Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Niner Bikes
What does Niner Bikes do?
Niner Bikes is a specialty bicycle manufacturer that designs, builds, and sells high-performance mountain bikes, gravel bikes, and electric-assist bicycles directly to consumers. The portfolio spans four mountain models (RIP 9 RDO, JET 9 RDO, RKT 9 RDO, AIR 9), four gravel models (ORE 9 RDO, RLT 9 RDO, RLT 9 Steel, RLT 9), Bosch-powered e-bikes, plus framesets, components, and branded apparel, all sold through regional e-commerce storefronts in the US, EU, UK, and Canada with a lifetime frame warranty.
Is Niner Bikes a public or private company?
Niner Bikes is a private company. It is classified as unknown and is currently operating.
When was Niner Bikes founded?
Niner Bikes was founded in 2005. It employs 11 to 50 people.
Where is Niner Bikes based?
Niner Bikes is headquartered in Fort Collins, United States, in the North America region.
How does Niner Bikes make money?
Four revenue lines are on record. Complete Bicycle Sales are the primary driver. The others are frames and Framesets, components and Accessories and apparel and Merchandise.
Who are Niner Bikes's main competitors?
Broad incumbents on record are Giant Bicycles, Specialized Bicycle Components and Trek Bicycle Corporation. Direct peers are Yeti Cycles, Salsa Cycles, Canyon Bicycles, Orbea, Santa Cruz Bicycles, Ibis Cycles and Pivot Cycles.
Does Niner Bikes have an API?
No public API is recorded for Niner Bikes.
What industry is Niner Bikes in?
Niner Bikes's product category is Mountain and Gravel Bicycles. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of IMACAOAA, E-bikes & E-cargo Bikes Manufacturing. Its NAICS code is 336991 and its SIC code is 3751.