Livesound

What Livesound does

Livesound is a privately-held New Zealand-based professional audio equipment retailer and custom manufacturer headquartered in Auckland City. The company operates a Shopify-powered e-commerce storefront at livesound.co.nz selling professional audio cables, connectors (Neutrik, Amphenol, Hi-Con, Ten47, LK, Squareplug, Cable Techniques), speakers and components (Celestion, Eminence), 19-inch racking, protective cases (Pelican, Nanuk, MAX Cases, Sortimo, SKB iSeries), PA equipment, DI boxes and Dante audio solutions, cable protection (CableGuard), DJ tables, lecterns, and stands (Konig & Meyer, Proel). It claims NZ's largest selection of high-quality bulk cable and of guitar and pro-audio speakers/components. The business holds authorized NZ distribution rights for an unusually broad portfolio of international brands and adds new partnerships on a continuing basis.

Complementing retail, Livesound operates an in-house custom manufacturing capability including custom roadcases (30+ years of experience, with subsidiary references to 40+ years), custom foam inserts (with a dedicated microsite mycasebuilder.co.nz launched mid-2020), custom 19-inch rack panels machined from Penn Elcom anodized aluminum or stainless steel using CNC router and waterjet cutting, and custom cable assembly. The roadcases business is operated through a dedicated site at roadcases.co.nz. The company also offers electronics repair and speaker reconing services across nearly all major professional audio brands.

The company serves five primary customer segments: Professional Audio Integrators (primary), Musicians and Bands (primary), DJ and Mobile Entertainers, Filmmakers and Photographers, and AV Rental and Production Companies. Go-to-market is primarily direct-to-consumer e-commerce within New Zealand with NZD-denominated publicly listed pricing and multi-method payment support (American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, Union Pay, Visa); a B2B login layer provides account-based pricing and ordering for business/wholesale customers. Marketing relies on the website, Facebook (facebook.com/LivesoundNZ), Instagram (instagram.com/roadcases_nz), technical guides, and a blog with product news and case studies. No revenue, headcount, funding, ownership, or management-team data is publicly disclosed.

Name

Livesound

Legal name

Livesound

Website

https://livesound.co.nz

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Livesound is a New Zealand-based professional audio equipment retailer and custom manufacturer based in Auckland, selling cables, connectors, speakers, protective cases, and pro-AV gear via Shopify e-commerce while providing in-house custom roadcase, foam, and rack-panel manufacturing for audio integrators, musicians, and AV professionals.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment Retail

NAICS

Electronics and Appliance Retailers (4492), Musical Instrument and Supplies Retailers (459140)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industries

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

Keywords

• Professional audio equipment
• Custom roadcases
• Audio cable retail
• Pro-AV components
• Speaker reconing repair

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Retail): Primary revenue stream through direct sales of professional audio equipment, connectors, cables, speakers, protective cases, and related accessories through their e-commerce platform. Products are sold at listed retail prices in NZD.
2. Custom Manufacturing Services: Revenue from custom manufacturing services including custom roadcases, custom foam inserts, custom rack panels, and custom made cables. These are value-added services that complement the product sales.
3. Repair and Servicing: Electronics repairs and speaker reconing services for professional audio equipment. They repair and service almost all major brands of professional audio equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Livesound is a New Zealand-based retailer and custom manufacturer of professional audio equipment. The company sells third-party branded audio components (connectors, cables, speakers, cases, stands, DI boxes) from premium brands such as Neutrik, Amphenol, Celestion, and Pelican, alongside its own in-house manufactured products including custom roadcases, custom 19-inch rack panels, custom foam inserts, and custom made cables. It also offers electronics repair and speaker reconing services for professional audio equipment.

Product overview

Livesound is a New Zealand-based professional audio equipment retailer and custom manufacturer offering a comprehensive portfolio of products and services. The core offering consists of an extensive range of professional audio equipment from multiple distributed brands including Amphenol connectors, ARX audio solutions, CableGuard cable protection, Cable Techniques low-profile connectors, Celestion speakers, and CRDBag camera equipment cases. Complementing the third-party brands, Livesound provides in-house manufacturing services including custom roadcases (40+ years experience), custom 19-inch rack panels, and custom foam inserts. Additional services include electronics repairs, speaker reconing, and custom cable assembly. The company also offers technical resources and operates roadcases.co.nz as a dedicated custom case manufacturing website. The business is located in Auckland City and serves the Pro-AV, entertainment, and professional audio industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Livesound Roadcases
• Livesound Cables
• Custom Rack Panels
• Custom Foam Inserts
• Custom Made Cables
• Electronics Repairs & Servicing
• Speaker Reconing and Repairs

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Guitar Center: Large US musical instrument and pro audio retail chain offering guitars, amplifiers, PA equipment, and recording gear. Comparable as a broad-line pro audio retailer, though targeting consumer and prosumer primarily rather than B2B integrators.
• B&H Photo Video: Large US-based electronics and pro audio retailer with extensive catalog, content production, and B2B offerings. Comparable as a multi-category electronics and audio equipment retailer with professional customer base.
• Thomann: Europe's largest pro audio and musical instrument retailer with extensive SKU breadth, own-brand products, and global shipping. Comparable as a dominant pro audio multi-category retailer, though at vastly greater scale and with broader brand portfolio.
• Sweetwater Sound: US-based leading pro audio and musical instrument retailer known for deep SKU breadth, strong content marketing, and engineer-led sales support. Comparable as a pro audio retailer with adjacent services, though operating at much larger scale.

Direct peers

• Pro Audio Star: US-based online retailer specializing in professional audio equipment, speakers, mixers, and recording gear. Comparable as a DTC-focused pro audio retailer with similar product mix targeting musicians and integrators.
• RockShop NZ: New Zealand-based musical instrument and pro audio retailer offering guitars, PA equipment, speakers, and accessories. Directly comparable as a NZ pro audio retailer serving musicians, integrators, and AV professionals with a similar product mix to Livesound.
• Full Compass Systems: US-based retailer specializing in professional audio, video, lighting, and musical instruments with B2B focus. Comparable as a multi-brand pro audio retailer serving integrators, musicians, and AV professionals with extensive SKU breadth.

Others

• Pelican Products: Premium protective case manufacturer distributed by Livesound. Comparable as a supplier partner and brand presence in Livesound's protective cases category, indicating the type of premium international brands Livesound carries.
• Neutrik: Premium audio connector manufacturer whose products Livesound distributes. Comparable as a key supplier relationship and brand presence in Livesound's catalog, providing context for the pro audio connector category Livesound serves.

Regional players

• Head Office NZ: New Zealand-based supplier of professional audio, lighting, and AV equipment to production and integrator markets. Comparable as a NZ-based pro audio distributor serving similar B2B integrators and AV production companies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LivesoundNZ
• Instagraminstagram.com/roadcases_nz
• LinkedInlinkedin.com/company/a-live-sound-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livesound