Future Products Group

What Future Products Group does

Future Products Group (FPG) is a privately held New Zealand manufacturer of premium temperature-controlled food and drink display cabinets, founded in 1985 and headquartered in Napier. The company designs and builds a portfolio of refrigerated, heated, controlled ambient, and ambient display cabinets across flagship families (Encore Series 8, Impulse, Inline, Isoform Grab&Go, Visair), supported by proprietary technologies such as IWave infrared heating, R290 variable speed drive refrigeration, Reliaheat thermal film for condensation control, and engineered humidity management. Roughly 90% of cabinets are custom-made to buyer specifications.

FPG operates three distinct revenue streams: hardware sales of cabinets, turnkey custom fitout projects spanning design through installation, and licensing royalties plus spare parts and service for the life of installed cabinets. Distribution combines direct enterprise sales through a dedicated account team with a network of licensed manufacturing partners (Haidley in China, Antarctica Equipment in India/Bangladesh/Nepal) and distribution partners in the UK (MC Refrigeration), Southeast Asia (PT Skyline Kirana Nusantara), and Europe (FE Concepts). Pricing is quote-based, with FPG explicitly emphasizing total cost of life and energy efficiency rather than initial price.

FPG's customer base is concentrated among multinational enterprises including McDonald's (approved McCafé supplier since 1999 across APAC, MEA, Europe, and North America), BP (since 2000), Foodstuffs NZ (since the 1990s), 7-Eleven Australia, Woolworths, Coles, Air New Zealand, IKEA, Coca-Cola, Z Energy, IGA, Hilton, and The Langham. The company serves QSR and cafés, convenience stores, supermarkets, fuel retail, hospitality, and specialty food service verticals across more than 25 countries with 80% of revenue from repeat customers averaging 25+ years of engagement.

Name

Future Products Group

Legal name

Future Products Group Limited

Website

https://fpgworld.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Future Products Group manufactures premium temperature-controlled food and drink display cabinets and provides turnkey custom fitouts for multinational QSR, supermarket, convenience, fuel retail, and hospitality customers across more than 25 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Display Cabinet Sales: Sale of temperature-controlled food and drink display cabinets including Encore, Impulse, Inline, Visair, and Isoform series. Products include refrigerated, heated, controlled ambient, and ambient cabinets.
2. Custom Fitout Projects: Turnkey custom fitout projects including design, manufacturing, and installation of complete food retail and food service environments.
3. Licensing Royalties: Revenue from licensing FPG technology and manufacturing rights to partners in China (Haidley), India (Antarctica Equipment), and distribution partnerships in Southeast Asia and Europe.
4. Spare Parts and Service: Sale of spare parts and service support for the lifetime of FPG cabinets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Future Products Group manufactures premium temperature-controlled food and drink display cabinets (refrigerated, heated, controlled ambient, and ambient) including the Encore Series 8, Impulse, Inline, Isoform Grab&Go, and Visair product families. The company also delivers custom turnkey fitout services spanning multi-site store rollouts, front-of-house cooking stations, and buffets for supermarket, convenience store, QSR, hospitality, and fuel retail customers. Over 90% of cabinets sold are custom-made to customer specifications, and the company supports its products with warranty, maintenance, spare parts, and training services.

Product overview

Future Products Group (FPG) manufactures premium temperature-controlled food and drink display solutions. The product portfolio is organized into distinct cabinet families: Encore Series 8 (flagship premium line with refrigerated, heated, controlled ambient, and ambient options including Open Front and Bain Marie variants), Impulse Series (versatile compact refrigerated cabinets), Inline Series (classic proven performers including 3000, 5000, Barista, GN, and Tower variants), Isoform Grab&Go (dual-zone premium display), and Visair (designed for harsh conditions including Dual Zone, Island, Pass Through, Slimline, and Upright models). Beyond products, FPG offers comprehensive services including custom turnkey fitouts, warranty, maintenance, spare parts, training, and instructional videos. The company serves diverse market sectors including C-Stores, Cafes/Bakeries/QSR, FMCG, Hospitality, Specialty Food Service, and Supermarkets across Australia, New Zealand, and global markets.

Differentiator

Problem solved

Functional benefit

Brands

• FPG: Food Display Solutions - premium temperature-controlled food and drink display cabinets and custom fitouts

Products and services

• Encore Series 8 Premium temperature-controlled food and drink display cabinet series featuring refrigerated, heated, controlled ambient, and ambient configurations, rated up to 10 stars for energy efficiency (Australia/NZ) and EPREL A (Europe), designed for supermarket, QSR, convenience and hospitality customers.
• Encore Series 8 Open Front Refrigerated Refrigerated open-front cabinet that removes barriers between customers and products for uninhibited access, featuring super bright LED lighting and seamless integration with the Encore Series 8 lineup.
• Encore Series 8 Bain Marie Heated Heated food display cabinet accommodating a range of GN pan sizes, designed to integrate seamlessly with the Encore Series 8 and extend versatility for hot food offerings.
• Impulse Series Refrigerated Versatile compact refrigerated cabinet available in Plus and Slim depths, multiple heights (1200mm–2000mm), with swing door and open front options; designed for modular islands and gondola ends.
• Inline Series Classic food display cabinet series including 3000 Series, 5000 Series, Barista (milk storage), GN, and Tower variants, featuring timeless steel and glass construction suitable for all decors.
• Isoform Grab&Go Premium refrigerated or heated fresh product display combining full-service top display and self-service bottom display in a compact footprint, enabling cross-merchandising and upselling.
• Visair Series Temperature-controlled cabinet series designed for harsh conditions, including Dual Zone (hot/cold), Island, Pass Through, Slimline, Upright Refrigerated, and Upright Heated variants, incorporating IWave heating technology.
• Custom Fitouts Custom turnkey fitout services including multi-site store fitouts, front-of-house restaurant cooking stations, and buffets, covering design through to commissioning and installation.

Quantifiable outcome

• 5-year energy savings of $28,569 compared to budget brand competitors on a 3-cabinet lineup (Heated 900mm + Refrigerated 1200mm + Controlled Ambient 600mm)
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor, core and strategic.

• Gahan EnergyminorImplementation/ SI/ Consulting Partner · 1 January 2025Partnered with FPG on BP site refitouts throughout New Zealand for energy-efficient solutions.
• Haidley Catering EquipmentcoreOEM/ Whitelabel/ Licensing Partner · 1 September 2024Licensed business by FPG to manufacture and distribute FPG cabinets in China. Located in Qingdao, Shandong province, China, focusing on food retail and food service solutions. Led by CEO Stephen Feng.
• Antarctica EquipmentcoreOEM/ Whitelabel/ Licensing PartnerLicensed by FPG to manufacture FPG cabinets in India, and distribute throughout India, Bangladesh and Nepal. Family-owned and operated business managed by Gaurav Mittal, son of founder Mr. Vinod Mittal.
• PT Skyline Kirana NusantaracoreStrategic or Co-development PartnerResponsible for market development and customer engagement across Southeast Asia. Led by Setiawan Nurtjahja.
• MC RefrigerationcoreChannel Partner/ Reseller/ DistributorFPG's Partner for the United Kingdom. Responsible for supporting UK customers and enquiries. Led by Murray Carvel.
• BellwetherminorGTM or Marketing PartnerListed as a partner company from which FPG may send marketing information about products and services.
• Wildfire Commercial Kitchens & BarsstrategicImplementation/ SI/ Consulting PartnerPartnered with FPG on commercial food service projects including Air New Zealand Regional Lounge and Flourish Cafe. FPG provided food display cabinets while Wildfire handled commercial kitchen fitouts.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Roland (commercial refrigeration): Commercial refrigeration manufacturer focused on custom display and integrated cabinet solutions for foodservice and convenience retail. Overlaps with FPG's custom-fitout and bespoke refrigerated display offering, though at smaller scale and more limited geographic footprint.

Direct peers

• Williams Refrigeration: UK manufacturer of commercial refrigeration equipment including display cabinets for foodservice and retail. Comparable to FPG in product category, customer base (c-stores, QSR, hospitality), and emphasis on energy-efficient cabinet design.
• True Manufacturing: US manufacturer of commercial refrigeration including display cases for foodservice, c-stores, and specialty retail. Comparable to FPG in product category and energy-efficient refrigeration, though True's geographic focus is predominantly North America.
• Hussmann (Panasonic): A global manufacturer of commercial refrigeration and food display cases serving supermarkets, c-stores, and foodservice. Hussmann is a direct competitor to FPG in temperature-controlled retail display cabinets, particularly in the supermarket and QSR channels.
• Hoshizaki: Global manufacturer of commercial refrigeration and ice equipment with a display cabinet range for QSR, c-stores, and foodservice. Comparable to FPG in product category and end markets, with substantially greater scale and geographic reach.
• AFINOX: Spanish manufacturer of commercial refrigeration and display cases for foodservice and retail. AFINOX's custom display cabinet offering and QSR/c-store customer base closely mirror FPG's profile.
• Frilixa: UK-based manufacturer of commercial refrigeration and display cabinets for foodservice, retail, and convenience stores. Frilixa is closely comparable to FPG's product portfolio of refrigerated, heated, and ambient display cabinets serving similar end markets.
• Visual Europe Group: Italian producer of refrigerated display cases and shelving for retail and foodservice. Comparable to FPG in product category, particularly in supermarket fresh-food and grab-and-go display segments.
• ISA S.p.A. Italian manufacturer of professional refrigerated display cases for foodservice, gelato, pastry, and retail. ISA's product range and target customers (cafes, QSR, supermarkets) overlap directly with FPG's Impulse, Encore, and Visair cabinet lines.

Broad incumbents

• Carrier Commercial Refrigeration: A major global player in commercial refrigeration, supplying supermarkets, QSR, and c-store chains. Carrier competes with FPG in display cabinets and integrated refrigeration but operates as a broad incumbent across a much wider portfolio of HVAC and refrigeration equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fpgcabinets
• LinkedInlinkedin.com/company/fpgworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Products Group