Progetto

What Progetto does

Progetto Srl is a privately held Italian advertising concessionaire founded in 1993, headquartered in Trento with a secondary office in Milan. The company acts as an intermediary between Italian advertisers and a curated portfolio of prestigious publishing partners — most notably Touring Club Italiano (since 1996), Giunti Editore, G. Mondadori (Cairo Communication), AIC (Associazione Italiana Celiachia), and RCS MediaGroup — selling advertising space across their print guidebooks, magazines, websites, and mobile applications. Progetto also operates a social-media agency line (Meta Business Partner) managing sponsored campaigns on platforms such as Bell'Europa's Instagram profile, extending its offering beyond traditional print.

The company's core technology stack is minimal: it relies on standard web infrastructure (WordPress-based website, standard social-media profiles on Facebook, Instagram, YouTube) and the Meta advertising platform for digital campaign execution, with no proprietary ad-tech platform disclosed. There is no app, no public API/SDK, and no documented AI/ML capability.

Progetto's go-to-market is sales-led, executed through a nationwide network of professional sales accounts (commerciali) providing in-person and Zoom-based consultation, supported by offices in Trento and Milan. Revenue is generated via commissions and fees on multi-year advertising contracts sold on a quote-based model tailored to individual client needs, with no publicly disclosed pricing tiers. Customer segments are diverse, spanning tourism SMBs (hotels, tour operators, restaurants), public institutions (APT tourism boards, government entities), cultural nonprofits (museums, foundations), and large corporates — primarily Italian, with no operations outside Italy. The company is bootstrapped, with no disclosed funding rounds, parent entity, or M&A activity.

Name

Progetto

Legal name

Progetto Srl

Website

https://progettosrl.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Progetto Srl is an Italian advertising concessionaire, founded in 1993, that sells print and digital ad space on behalf of Touring Club Italiano, Giunti Editore, G. Mondadori, AIC, and RCS MediaGroup, and runs a Meta-partnered social-media agency serving Italian tourism, F&B, retail, public-sector, and cultural clients.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising concessionaire
• Publisher media sales
• Social media agency
• Print advertising services
• Italian publishing media

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Space Sales: Progetto Srl acts as an advertising concessionaire, selling advertising space on behalf of prestigious Italian publishers including Touring Club Italiano, Giunti Editore, G. Mondadori (Cairo Communication), and AIC. Revenue is generated through commissions and fees for managing advertising campaigns across multiple media channels (print, digital, social).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Progetto Srl operates as an advertising concessionaire representing prestigious Italian publishers (Touring Club Italiano, Giunti Editore, G. Mondadori/Cairo Communication, AIC, RCS MediaGroup), selling and managing advertising space across their print guidebooks, magazines, web portals, and mobile applications. The company also runs a social media agency offering sponsored post management and online visibility optimization as a Meta Business Partner.

Product overview

Progetto SRL operates as an advertising concessionaire representing multiple prestigious Italian publishers. The company offers two primary service lines: (1) print advertising across partner publishers including Touring Club Italiano (TCI), Giunti Editore, G. Mondadori/Cairo Communication, RCS MediaGroup, and AIC, with spaces managed on magazines, guidebooks, and digital portals; and (2) Social Media Agency services providing online visibility optimization with Meta Business Partner capabilities for targeted sponsored campaigns. The portfolio combines traditional print media with digital/social media advertising solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Touring Club Italiano (TCI) Media Advertising Advertising space sales across Touring Club Italiano's portfolio of print guides (Guide Verdi, Alberghi e Ristoranti d'Italia, Il mare più bello), Touring Magazine monthly journal, the touringclub.it web portal, and mobile apps. Targeted at tourism-sector businesses and brands seeking access to TCI's member audience.
• Giunti Editore Media Advertising Advertising space on Giunti Editore's flagship products including Art e Dossier monthly magazine and artedossier.it website, reaching cultured audiences interested in art, culture, and education.
• G. Mondadori (Cairo Communication) Media Advertising Advertising sales on G. Mondadori's premium publications including Bell'Italia magazine and its special thematic inserts, plus the Bell'Europa Instagram profile.
• AIC (Italian Celiac Association) Media Advertising Advertising space on Italian Celiac Association media including Celiachia Notizie (quarterly journal), Guida per l'Alimentazione Fuori Casa (print and online directory of AIC-certified restaurants), and the AIC Mobile application.
• Social Media Agency Services Online visibility optimization and sponsored social media campaign management for businesses and professionals, including Meta Business Partner sponsored post management on the Bell'Europa Instagram profile targeting users interested in tourism and European culture.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Touring Club Italiano (TCI)coreChannel Partner/ Reseller/ Distributor · 1 January 1996Progetto Srl has been an official partner of Touring Club Italiano since 1996, promoting TCI editorial products and managing advertising space on TCI media including print guides (Guide Verdi, Alberghi e Ristoranti d'Italia, Il mare più bello), Touring Magazine (monthly print journal), the touringclub.it portal, and mobile apps. TCI, founded in 1894, is Italy's oldest and most prestigious tourism, culture, and environment foundation, with hundreds of thousands of members.
• Giunti EditorecoreChannel Partner/ Reseller/ DistributorProgetto Srl manages advertising inventory for Giunti Editore, one of Italy's most prestigious publishers. The partnership covers advertising spaces on key Giunti products including Art e Dossier (monthly art magazine and website at artedossier.it), targeting cultured audiences interested in art, culture, and education.
• G. Mondadori (Cairo Communication)coreChannel Partner/ Reseller/ DistributorProgetto Srl manages advertising space for G. Mondadori, owned by Cairo Communication since 1999. Key media include Bell'Italia magazine and its special supplements, as well as Bell'Europa's Instagram profile. The company is also a Meta Business Partner facilitating social media advertising services.
• AIC (Associazione Italiana Celiachia)coreChannel Partner/ Reseller/ DistributorProgetto Srl manages advertising space for the Italian Celiac Association, promoting visibility opportunities on AIC media including Celiachia Notizie (quarterly official journal), the Guida per l'Alimentazione Fuori Casa (print and online directory of AIC-certified restaurants), and the AIC Mobile app.
• RCS MediaGroupminorChannel Partner/ Reseller/ DistributorRCS MediaGroup is mentioned as one of the main Italian publishers with whom Progetto Srl has built solid partnerships over the years, enabling clients privileged access to prestigious communication media.
• Cairo CommunicationminorChannel Partner/ Reseller/ DistributorCairo Communication is mentioned as the parent company of G. Mondadori and a partner through which Progetto Srl manages advertising space on Giorgio Mondadori publications.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ProgettoSrl
• Facebookfacebook.com/Progettosrl
• Instagraminstagram.com/progetto.srl
• LinkedInlinkedin.com/company/progetto-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progetto