National Traffic Service
National Traffic Service (Biosoft/Bosa) is a Rosh Haayin, Israel-based control engineering firm and authorized Israeli distributor of ODOT Automation products (PLCs, HMIs), serving industrial customers with a small e-commerce food and beverage storefront on the side.
- Company typePrivate
- Founded1956
- HeadquartersAmherst, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What National Traffic Service does
National Traffic Service, as represented by its primary web presence (biosoft.co.il, doing business as Biosoft/Bosa), is a small Israel-based firm operating in industrial control engineering and automation product distribution. Its stated core capability is providing control engineering solutions and automation products to industrial customers, with services spanning consultation through implementation for manufacturing and processing applications.
The firm's product portfolio is structured around two lines: (1) proprietary control engineering services delivered to industrial customers, and (2) distributed ODOT Automation hardware — programmable logic controllers, human-machine interfaces, and related industrial automation components — sold in Israel under an authorized distributor arrangement announced on February 24, 2022. The company also maintains an e-commerce storefront on its website with a dedicated food & beverage product category, suggesting a small secondary transactional motion aimed at SMB or individual buyers.
Operationally, the firm is lean: a single office in Rosh Haayin, Israel (Building 6, Industrial Zone Lev Haarez), a single general contact email and phone number, no disclosed management team, no disclosed investors or funding history, and no disclosed revenue. The website is a low-effort WordPress site using the Bosa theme, with only four blog posts (three of which are Lorem-ipsum filler from September 2019 and one substantive ODOT announcement from February 2022). The firm markets itself primarily through this website/blog and through its distributor relationship with ODOT Automation. Note: there is a discrepancy between the company name provided in the firmographic header ('National Traffic Service,' freight audit, Amherst US, founded 1956) and the source-backed facts about the Biosoft/Bosa entity; this analysis is grounded in the source-supported Biosoft content.
National Traffic Service firmographics
Firmographics- Name
- National Traffic Service
- Legal name
- Bosa
- Website
- https://natraffic.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- National Traffic Service (Biosoft/Bosa) is a Rosh Haayin, Israel-based control engineering firm and authorized Israeli distributor of ODOT Automation products (PLCs, HMIs), serving industrial customers with a small e-commerce food and beverage storefront on the side.
- Ownership category
- akta.pro rank
Where National Traffic Service is headquartered
LocationHeadquarters
- HQ city
- Amherst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Traffic Service business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels1 record
National Traffic Service product offering
Product offeringCore offering
National Traffic Service (operating via the Biosoft / Bosa web presence at natraffic.com, which redirects to biosoft.co.il) distributes ODOT Automation products and provides control engineering solutions to industrial customers in Israel. The company also operates a small Food & Beverage storefront offering packaged goods and beverages.
Product overview
National Traffic Service operates as a control engineering company and ODOT Automation distributor in Israel. The company offers industrial automation solutions with a product portfolio that includes proprietary control engineering services alongside distributed ODOT Automation products. The company maintains a retail shop for food and beverage sector customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Control Engineering Solutions
- ODOT Automation Products Distribution
- Food & Beverage Shop
Companies that use National Traffic Service
Customer profileSegments1 record
Ideal customer profiles2 records
National Traffic Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
National Traffic Service partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ODOT AutomationcoreBiosoft announced becoming an authorized distributor of ODOT Automation products in Israel. This partnership enables the company to distribute ODOT Automation industrial automation solutions to customers within the Israeli market. The relationship positions Biosoft as the primary channel partner for ODOT Automation products in the region.
Recent moves3 records
Expansion highlights3 records
National Traffic Service competitors and assessment
Company assessmentBroad incumbents
- Avnet: Global distributor of electronic components and embedded solutions, with Israeli operations. Comparable as a competing general-line distributor for industrial automation components in Israel.
- Arrow Electronics: Global broadline distributor of electronic components and industrial automation solutions. Directly comparable to Biosoft's product distribution model though at vastly greater scale, serving the same Israeli industrial end market.
- Mouser Electronics: Global authorized distributor of semiconductors and industrial automation components. Comparable as a competing catalog channel serving Israeli design engineers and OEMs that Biosoft also targets.
- WPG Holdings: Asia-Pacific electronics distribution group with industrial automation offerings. Comparable as a broadline distributor peer competing for the same OEM/automation end customers through authorized distribution models.
- RS Components (Israel): Global industrial automation and electronics distributor with an Israel presence. It is comparable as a competing channel serving the same Israeli industrial automation buyers with PLC/HMI and control components, though at much larger scale.
- Digi-Key Electronics: Global broad-line distributor of electronic components including industrial automation devices. Comparable because both serve the same Israeli/MENA industrial buyer base across PL/HMI and control categories.
Regional players
- Eltek Ltd. (Israel): Israeli-based industrial electronics manufacturer/distributor operating in adjacent categories (power conversion, embedded systems). Comparable as a local Israeli industrial electronics peer with similar customer base and go-to-market profile.
Emerging players
- ODOT Automation: ODOT Automation is the upstream manufacturer whose products Biosoft distributes in Israel. It is relevant as a peer because the channel dynamics, brand-led PLC/HMI product portfolio, and target customer (industrial automation buyers) directly overlap with Biosoft's go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
National Traffic Service social profiles
Digital presenceNational Traffic Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Traffic Service leadership team
Management profileNumber of profiles
National Traffic Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Traffic Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Traffic Service
What does National Traffic Service do?
National Traffic Service (operating via the Biosoft / Bosa web presence at natraffic.com, which redirects to biosoft.co.il) distributes ODOT Automation products and provides control engineering solutions to industrial customers in Israel. The company also operates a small Food & Beverage storefront offering packaged goods and beverages.
Is National Traffic Service a public or private company?
National Traffic Service is a private company. It is classified as unknown and is currently operating.
When was National Traffic Service founded?
National Traffic Service was founded in 1956. It employs 11 to 50 people.
Where is National Traffic Service based?
National Traffic Service is headquartered in Amherst, United States, in the North America region.
Who are National Traffic Service's main competitors?
Broad incumbents on record are Avnet, Arrow Electronics, Mouser Electronics, WPG Holdings, RS Components (Israel) and Digi-Key Electronics. Eltek Ltd. (Israel) is listed as a regional player. ODOT Automation is listed as an emerging player.
Does National Traffic Service have an API?
No public API is recorded for National Traffic Service.