Hebert Candies

What Hebert Candies does

Hebert Candies (legal entity Hebert Foods, Inc.) is a privately held, family-owned confectionery founded in 1917 by Frederick Hebert in Central Massachusetts and currently operating from a single flagship site called The Candy Mansion at 574 Hartford Turnpike in Shrewsbury, MA. The company handcrafts small-batch chocolates — chocolate bars, the signature Geneva bite-sized pieces, Fancy Assortments, Cremes, and seasonal products such as Easter bunnies — using traditional methods and equipment (copper kettles, marble slabs, thermometers) at the same mansion it has occupied since 1946. The company also sells 15+ flavors of ice cream year-round indoors and seasonally outdoors, and offers corporate gifting. The technology stack is deliberately low-tech and artisan-focused, with no proprietary AI or software product; the closest thing to a platform is a Shopify e-commerce storefront and a Treat List email program. The company claims historical firsts including introducing white chocolate to the United States (via founder Frederick Hebert's European travels) and operating the first roadside retail confectionery in the US (the Candy Mansion, 1946).

The business model is direct-to-consumer across two channels: physical retail at the Candy Mansion (Tuesday–Sunday, closed Mondays) and e-commerce shipping to US addresses with in-store pickup. Revenue is generated through one-time purchases at price points from $2.79 (single bars) to $109.99 (Heritage Collection, 3lb), supplemented by seasonal and ice cream sales. Customer segments include individual gift buyers (primary), corporate/business customers seeking custom arrangements, and family/local visitors attending community events. Marketing relies on community events (Spring Fling, Summer VendFest, FallFest, Haunted Hillando Halloween Maze, Santa visits, Easter Bunny photos), Facebook and Instagram, an email newsletter, and a content/blog section. Hebert Candies is kosher certified on at least one SKU (Sea Salt Caramel Milk Chocolate Bar) and offers sugar-free and nut-free options. The company is privately held with no external funding rounds disclosed and currently operates with 11–50 employees.

Name

Hebert Candies

Legal name

Hebert Foods, Inc.

Website

https://hebertcandies.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

11–50 employees

Short description

Hebert Candies is a privately held, family-owned confectionery founded in 1917 that handcrafts small-batch chocolates, signature Genevas, Fancy Assortments, and seasonal confections at its flagship Candy Mansion in Shrewsbury, MA, selling directly to gift-givers, families, and corporate customers via retail and e-commerce.

Ownership category

akta.pro rank

Product category

Premium Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Confectionery and Nut Retailers (445292), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Ice Cream & Gelato Shops (THAFAGAA), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Handcrafted chocolates
• Chocolate confections
• Boxed chocolate assortments
• Premium chocolate bars
• Artisan candy maker

Headquarters

HQ city

Shrewsbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Chocolate and Confectionery Products: Direct retail and e-commerce sales of handcrafted chocolates including bars, assortments, Genevas, and seasonal items like Easter bunnies and holiday gifts. Revenue is generated through one-time product purchases at varying price points from $2.79 to $109.99.
2. Ice Cream Sales: Seasonal ice cream sales at the Candy Mansion location. Indoor service year-round with outdoor window service during summer months. Signature Sundae Rewards Cards offer buy-7-get-1-free program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hebert Candies manufactures handcrafted chocolate confections including chocolate bars, Geneva chocolates, fancy boxed assortments, creme collections, and seasonal items (such as Easter bunnies) at its historic Candy Mansion in Shrewsbury, MA. Products are sold direct-to-consumer via the flagship retail store and Shopify e-commerce site, with ice cream served on-site year-round.

Product overview

Hebert Candies operates as a traditional confectionery retailer offering handcrafted chocolates and ice cream from their Candy Mansion location in Shrewsbury, MA. The product portfolio centers on Chocolate Bars (milk, dark, and white chocolate varieties with flavored inclusions), the Geneva Collection (bite-sized signature chocolates), Fancy Assortments (boxed chocolate collections featuring caramels, crèmes, and nut clusters), the Creme Collection, and seasonal Easter products. The company also offers Ice Cream with 15+ flavors and corporate gift options. All products are handcrafted on-site using natural chocolate, reflecting the company's heritage dating back to 1917 when Frederick Hebert began handcrafting chocolates.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Bars Handcrafted chocolate bars in milk, dark, and white chocolate varieties, including flavored options such as Sea Salt Caramel, Peanut Butter, Mint Cookie Crunch, Raspberry Burst, S'mores Galore, and solid bars in multiple cacao percentages (53%). Sugar-free and nut-free options available.
• Geneva Collection Bite-sized signature chocolate pieces in Classic and Almond varieties, offered in white, milk, and dark chocolate. Available in 1/2lb and 1lb boxes with 25-50 pieces per box.
• Fancy Assortments Signature hand-crafted boxed chocolate collections featuring caramels, cremes, turtles, and nut clusters in premium milk, white, or dark chocolate. Available in sizes from 1/2lb to 3lb with 13-52 unique pieces.
• Creme Collection A 9-piece collection of creme varieties including Milk Chocolate Creme, Dark Coconut Creme, Milk Toffee Creme, Dark Raspberry Creme, Milk Orange Creme, Dark Lemon Creme, Milk Vanilla Creme, Dark Mocha Creme, and Milk Maple Creme.
• Hebert Heritage Collection Premium 3lb assortment containing 52 chocolate pieces including signature Fancy and Geneva varieties, plus half-pound boxes of White Chocolate and Milk Chocolate Genevas.
• Easter Products Seasonal Easter-themed chocolates including Standing Rabbit Pops, filled Easter Wabbits, solid Easter Bunnies, Foiled Crispy Eggs, Easter Egg Pops, and themed Easter baskets priced from $1.00 to $32.99.
• Ice Cream Ice cream available in 15+ flavors including Vanilla, Strawberry, Coffee, Chocolate, Cookie Monster, Maple Walnut, and seasonal specialties. Served indoors year-round and via outdoor window during summer months at the Candy Mansion. Includes a Signature Sundae Rewards Card with buy-7-get-1-free.
• Corporate Gifts Custom chocolate gift arrangements and bulk orders for corporate gifting occasions such as client appreciation, employee recognition, and business events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Sean McNamara / McNamara FamilyminorStrategic or Co-development Partner · 8 October 2025Sean McNamara created the Haunted Hillando Halloween Maze and serves on the Shrewsbury Youth and Family Services (SYFS) Board. The McNamara family outgrew their original location and Hebert Candy Mansion now hosts the event. This is a community benefit event supporting SYFS youth and family counseling services.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gertrude Hawk Chocolates: Family-owned, regional U.S. chocolate company with retail stores and corporate/wholesale gifting. Comparable on private family ownership, regional retail + e-commerce model, and emphasis on boxed assortments for gift occasions.
• Jacques Torres Chocolate: Artisan chocolatier with retail locations plus e-commerce and strong brand storytelling around handcrafting. Comparable on premium artisan positioning, signature collections, and gift-boxed assortments.
• Fannie May Candies: Heritage American boxed-chocolate brand with retail stores and e-commerce, focused on gift assortments and seasonal chocolates. Comparable on heritage positioning, premium pricing tiers, and assortment-led gifting model.
• See's Candies: Long-standing American boxed-chocolate and confectionery brand with broad retail footprint. Comparable on heritage, premium boxed assortments, seasonal/gift occasions, and reliance on a multi-channel retail + e-commerce model.
• L.A. Burdick Chocolates: New England-based artisan chocolate maker offering handcrafted bonbons, truffles, and assorted gift boxes via boutique retail and e-commerce. Directly comparable on small-batch, premium positioning and gift-driven assortment model.
• Lake Champlain Chocolates: Premium handcrafted chocolate maker based in Vermont with a similar DTC model combining retail cafés, e-commerce, and corporate gifting. Closely comparable on heritage positioning, artisanal production, and New England regional identity.
• Cowan's Luxury Chocolates: Regional Midwest-based artisan chocolatier focused on handcrafted small-batch premium assortments via e-commerce and gift channels. Comparable on small-batch handcrafting, premium gift assortments, and DTC orientation.

Emerging players

• Vosges Haut-Chocolat: Premium artisan chocolate brand focused on innovative flavor profiles and gifting assortments via e-commerce and boutique retail. Comparable on premium gift positioning, though more innovation-driven and digitally native than Hebert.

Broad incumbents

• Godiva Chocolates: Global premium chocolate brand with extensive retail and gifting distribution. Operates in the same premium boxed-chocolate and seasonal gifting category but at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hebertcandies
• Instagraminstagram.com/hebertcandies
• Xx.com/hebertcandies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hebert Candies