Shanghai New International Expo Center (SNIEC)

Name

Shanghai New International Expo Center (SNIEC)

Legal name

Shanghai New International Expo Centre Co., Ltd.

Website

https://sniec.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Exhibition Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Exhibition venue rental
• Trade show facilities
• Convention center services
• Event hosting infrastructure
• Booth construction services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Venue Rental: SNIEC generates revenue primarily through renting exhibition hall space to exhibition organizers and exhibitors. The venue offers 17 ground level exhibition halls totaling up to 200,000㎡ of indoor exhibition area for hosting events.
2. Support Services: Additional revenue streams from support services including contractor passes, booth-building management, on-site parking, food and beverage services, business center facilities, and shuttle bus services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SNIEC operates a purpose-built international exhibition venue in Shanghai's Pudong New Area, providing 17 ground-level exhibition halls totaling up to 200,000 square meters of indoor exhibition space. The venue rents hall space and meeting rooms to exhibition organizers and exhibitors, and supplies on-site support services including parking, food and beverage, contractor management, and business center facilities. SNIEC hosts more than 100 world-class exhibitions annually and accommodates over 4 million visitors per year.

Product overview

SNIEC operates as an integrated exhibition venue management platform offering 17 exhibition halls totaling 200,000 square meters of indoor exhibition space. The core product consists of the exhibition halls and meeting room facilities, supported by ancillary services including on-site parking, food and beverage options, and transportation access via metro and maglev connections. Digital services include an online exhibition calendar and VR tour. SNIEC hosts over 100 world-class exhibitions annually, attracting more than 4 million visitors, making it China's leading international exhibition venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Halls SNIEC's primary offering: 17 ground-level exhibition halls providing up to 200,000 square meters of indoor exhibition area for hosting world-class exhibitions, trade shows, and large-scale events. Rented to exhibition organizers and exhibitors.
• Meeting Rooms Conference and meeting room facilities for corporate events, presentations, and business meetings held within the exhibition venue, available to exhibition organizers and corporate clients.
• On-Site Parking Parking services for exhibitors, booth contractors, and visitors attending events at the venue.
• Food & Beverage Services Diverse dining options within the venue ranging from traditional Chinese cuisine to western cuisine, serving exhibitors, contractors, and exhibition visitors.
• Contractor Management & Card Center Regulated access and credential management service for booth contractors, including real-name authentication and photo identification system for workers involved in booth erection and dismantling, implemented to ensure safety within exhibition halls and unloading areas.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Messe (Germany)coreStrategic or Co-development PartnerGerman parent/exhibition company. Messe is listed as a partner organization with logo link on SNIEC website. As the Sino-German joint venture partner, Messe brings Western exhibition management expertise and international industry standards to the venue.
• Messe DüsseldorfminorStrategic or Co-development PartnerListed as a partner organization with logo link on SNIEC website. Messe Düsseldorf organizes world-leading trade fairs and may contribute exhibition content and international networks to the Shanghai venue.
• Messe MünchenminorStrategic or Co-development PartnerListed as a partner organization with logo link on SNIEC website. Messe München operates major international trade fairs and may provide exhibition expertise and industry connections.
• UFI (Global Association of the Exhibition Industry)minorGTM or Marketing PartnerListed as a partner with logo link on SNIEC website. UFI is the global association for the exhibition industry, providing industry recognition, standards, and networking opportunities for member venues.
• SCEIAminorGTM or Marketing PartnerListed as a partner with logo link on SNIEC website. Likely a regional exhibition industry association in China or Asia-Pacific.
• Hong Kong Exhibition AssociationminorGTM or Marketing PartnerListed as a partner with logo link on SNIEC website. Regional industry association supporting exhibition industry collaboration and standards in the Hong Kong and Greater China region.
• Shanghai Pudong New Area Security BureauminorImplementation/ SI/ Consulting PartnerRegulatory partnership for implementing real-name authentication and photo system for booth-building workers. SNIEC formulated measures in response to the Security Bureau's requirements for worker certification management and safety within exhibition halls.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Tokyo Big Sight (Tokyo International Exhibition Center): Tokyo Big Sight is Japan's largest convention and exhibition center. It serves as a comparable Asia-Pacific exhibition venue competing for international trade shows that might otherwise consider China, making it a regional benchmark for venue scale, technology, and management standards.
• Singapore EXPO: Singapore EXPO is one of Southeast Asia's largest convention and exhibition venues with over 100,000sqm of event space. It is a regional peer competing with SNIEC for international exhibition organizers evaluating Asia-Pacific destinations, particularly for ASEAN-focused trade shows.
• Dubai World Trade Centre: DWTC is a major integrated convention and exhibition complex in the Middle East, hosting over 500 events annually. It is comparable to SNIEC as a large-scale international exhibition venue in an emerging market hub, often competing for global exhibition organizer bookings.
• Hong Kong Convention and Exhibition Centre (HKCEC): HKCEC is Hong Kong's flagship exhibition venue and a major Greater China competitor for international trade shows. SNIEC is a partner of the Hong Kong Exhibition Association, indicating direct competitive overlap for exhibitions considering both Shanghai and Hong Kong as destinations.

Direct peers

• National Exhibition and Convention Center (NECC Shanghai): NECC is China's largest exhibition venue located in Shanghai's Qingpu district, with approximately 1.47 million square meters of total construction area. It is the most direct competitor to SNIEC for major international exhibitions in Shanghai, offering significantly larger scale and newer infrastructure.
• China Import and Export Fair Complex (Canton Fair Complex): The Canton Fair Complex in Guangzhou hosts the famous China Import and Export Fair and is one of China's largest exhibition complexes. It directly competes with SNIEC for major international trade show bookings and represents a comparable large-scale Chinese exhibition venue with strong international traffic.
• China International Exhibition Center (CIEC Beijing): CIEC in Beijing is one of China's earliest and largest purpose-built exhibition centers, hosting major international exhibitions. It is a direct competitor for international exhibition organizers choosing between major Chinese cities and operates under similar convention center business model.

Broad incumbents

• Messe Frankfurt: Messe Frankfurt is one of the world's largest exhibition organizers and venue operators, headquartered in Germany. It is broadly comparable to SNIEC's German Messe partners (Messe Düsseldorf, Messe München) and represents the broader German Messe model of integrated venue-and-organizer operations that SNIEC partially adopts through its JV.
• Koelnmesse (Cologne Trade Fair): Koelnmesse is a major German exhibition venue and organizer, similar in integrated model to Messe Düsseldorf. It is comparable to SNIEC's German JV partners and represents the European convention/exhibition venue paradigm that informs SNIEC's Western management approach.

Others

• Messe München (Messe Munich): Messe München is a leading German exhibition organizer and venue operator, listed as a partner of SNIEC on its website. It is a sister company to the German JV partner and provides a benchmark for SNIEC's Western management approach and international exhibition content pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shanghai-new-international-expo-centre-sniec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanghai New International Expo Center (SNIEC)