What Kobi Group does

Kobi Group (株式会社広美 / KOBI co., ltd.) is a privately held, Tokyo-based comprehensive advertising agency founded in November 1977, operating from its headquarters in Chuo-ku, Tsukiji. The company serves more than 100 corporate clients including major manufacturers and listed companies across entertainment (film, game, music, anime), pharmaceuticals and healthcare, IT, sports, beverages, cosmetics, fashion, and retail. Client engagement is managed through an Account Executive (AE) system in which assigned staff own all advertising communication activities for their accounts, from strategy development through campaign execution and post-campaign analysis.

The firm's service portfolio is unified under the KOBI 360 brand and spans ten integrated service categories: Media Services (newspapers, magazines, TV, radio, internet, transportation), Design Services, Multi Media (video, DVD/Blu-ray, game software), Music & Visual, CI/IR (corporate identity and investor relations), Sales Promotion, Video & Photograph, Point & Purchase (store design and interior decoration), Outdoor Advertising, and Publication. The company maintains an in-house Creative Center with design, editing, and software development capabilities. Revenue is generated primarily through professional services fees from advertising agency commissions, campaign planning, and creative production, with no public pricing disclosed. The firm is family-controlled under the Okada family — Okada Masumi serves as Representative Director Chairman, Okada Kenta (岡田健太) as Representative Director President, and Okada Shinjiro as Director.

Business operations are domestic Japan only (Kanto region), with no disclosed international expansion. Related entities within the corporate group include 株式会社スペースプロジェクト (Space Project) and 株式会社スペースプランナーズ (Space Planners), described as affiliated companies. Registered capital is ¥50 million, and the firm holds PrivacyMark certification for personal data protection. The career page indicates an active mid-career sales hiring program targeting professionals with at least 3 years of experience in advertising agencies, printing firms, manufacturer PR, or production companies.

Name

Kobi Group

Legal name

株式会社広美

Website

https://kobi.co.jp

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

KOBI is a Tokyo-based comprehensive advertising agency founded in 1977, serving 100+ enterprise clients across entertainment, pharmaceuticals, retail, IT, and consumer goods with integrated media, creative, and sales promotion services delivered through an Account Executive model.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Advertising agency services
• Sales promotion
• Creative production
• Corporate identity design
• Media planning

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Agency Services: Traditional advertising agency fees and commissions from handling client advertising across multiple media channels including newspapers, magazines, TV, radio, internet, and transportation advertising.
2. Sales Promotion Services: Campaign planning and implementation, event promotion, point-of-purchase displays, and店内装飾 services.
3. Creative Production: Design, illustration, character creation, poster, brochure, DM production; Blu-ray/DVD packaging and duplication; game software development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kobi Group is a comprehensive advertising agency providing integrated 360-degree advertising and promotional services to enterprise clients. Its core offerings span media planning and placement across newspapers, magazines, TV, radio, internet, and transportation advertising; creative design for advertising materials, corporate materials, and character designs; multimedia production including video, DVD, CD-ROM, Blu-ray packaging, and game software; music and visual content such as film campaigns and jacket design; corporate identity (CI) and investor relations (IR) communications; sales promotion including events, campaigns, and promotional video; video and photography production; point-of-purchase store design and interior decoration; outdoor advertising signage; and publication services including company histories and communication magazines.

Product overview

Kobi Group (株式会社広美 / KOBI co., ltd.) is a comprehensive advertising agency established in 1977 with over 47 years of history, serving more than 100 corporate clients including major manufacturers and listed companies. The company operates as a single unified service provider rather than a platform architecture, offering integrated advertising and promotional services across multiple verticals. Its core offerings are organized under the KOBI 360 brand, supported by specialized divisions including Media Services (newspapers, magazines, TV, radio, internet, transportation), Design Services (advertising, corporate materials, illustrations, character designs), Multi Media (video, DVD, game software), Music & Visual (film campaigns, jacket design), CI/IR (corporate identity, investor relations), Sales Promotion (events, campaigns), Video & Photograph, Point & Purchase (store design), Outdoor Advertising, and Publication services. The company employs an Account Executive (AE) system where account groups manage all advertising communication activities for clients from strategy development through implementation and analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• KOBI 360 Comprehensive advertising and promotional service brand covering 360-degree communication strategies spanning media placement, design, events, web promotion, transportation advertising, in-store displays, and direct marketing for enterprise clients.
• Media Services Comprehensive media planning and placement across newspapers, magazines, TV, radio, internet, and transportation advertising channels for enterprise advertising clients.
• Design Services Creative design services including advertising planning and production, corporate materials, product catalogs, calendars, illustrations, character designs, posters, brochures, flyers, and direct mail for enterprise clients.
• Multi Media Services Video software planning, production and sales; CD-ROM and DVD software planning, production and sales; computer game software planning, production and sales; Blu-ray and DVD duplication and packaging; CD-ROM duplication and packaging.
• Music & Visual Services Blu-ray and DVD jacket design, CD jacket design, sales promotion planning and production, film and entertainment campaign planning and implementation, movie theater poster production, film promotion, advertising and publicity implementation, promotional novelty planning and production for entertainment industry clients.
• CI and IR Services Corporate Identity (CI) introduction systems, corporate philosophy construction, design systems, application system development, investor relations, statutory disclosures, financial advertising, corporate advertising, investor-targeted company materials, annual reports, and shareholder communications.
• Sales Promotion Services Event planning and implementation, campaign planning and implementation, sales promotion planning and implementation, promotional video planning and production, sales promotion tools planning and production, point-of-purchase display planning and production.
• Video & Photography Services Promotion video planning and production, video program planning and production, commercial photography services for advertising clients.
• Point & Purchase (Store Design) Services Store design and construction, interior decoration, corner displays, window displays, exhibition displays, and event installations for retail and consumer brand clients.
• Outdoor Advertising Services

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• 株式会社スペースプロジェクトminorOthersRelated company (関連会社) of KOBI, part of the corporate group structure. No specific partnership details disclosed.
• 株式会社スペースプランナーズminorOthersRelated company (関連会社) of KOBI, part of the corporate group structure. No specific partnership details disclosed.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Dentsu: The largest advertising agency group in Japan and globally, with full-service capabilities across media, creative, digital, and CXM. Comparable to KOBI at the category level but operates at vastly greater scale and geographic reach.

Direct peers

• Yomiko Advertising: Japanese advertising agency providing integrated marketing communications, media planning, and creative services. Comparable to KOBI on full-service offering and domestic enterprise client focus.
• ADK Holdings (Asatsu-DK): Japanese comprehensive advertising agency group providing creative, media, and content services. Closely comparable to KOBI in full-service agency positioning and entertainment / content marketing capabilities, with broader scale.
• Hakuhodo: Japan's second-largest full-service advertising agency, offering integrated creative, media, and digital services to major enterprises. Directly comparable to KOBI on full-service agency model and enterprise client focus, but at much larger scale.
• I&S BBDO: Japanese advertising agency affiliated with the BBDO Worldwide network, offering creative and integrated marketing services. Comparable to KOBI in full-service agency model and Japanese enterprise client base.
• Tokyu Agency: Mid-sized Japanese advertising agency providing integrated advertising and promotional services to enterprise clients. Highly comparable to KOBI in size, full-service positioning, and Japanese-domestic enterprise focus.
• Daiko Advertising: Japan-based full-service advertising agency offering creative, media, and digital services. Comparable to KOBI on integrated service model and Japanese enterprise client base.

Emerging players

• Septeni Holdings: Japanese advertising group with stronger digital and programmatic advertising emphasis. Comparable to KOBI as a Japanese agency competitor, but differentiated by a digital-first orientation that KOBI lacks.
• Allied Architects: Japanese advertising and marketing group offering digital and integrated advertising services. Overlaps with KOBI in advertising services but skews toward digital channels and tech-enabled marketing.

Regional players

• Nissen Holdings (ad arm / communication services): Mid-sized Japanese advertising agency focused on integrated marketing and promotional services. Comparable to KOBI on mid-tier enterprise focus and full-service model, but regionally anchored in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kobi.co.ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kobi Group