Platinum Motor Group

What Platinum Motor Group does

Platinum Motor Group is a family-run, privately held multi-franchise automotive retail group operating under the legal entity Renrod Limited (Registered in England No. 1210595). Founded in 1975 by Rodney Cuff, the group has grown over approximately 50 years to operate 13 franchised dealerships across 8 physical sites in the Southwest of England, covering Wiltshire, Somerset, Dorset, and Gloucestershire. It holds franchise agreements with 12 manufacturers: Renault, Dacia, Nissan, Toyota, Škoda, KGM, Hyundai, Vauxhall, Suzuki, Citroën, OMODA, and JAECOO, complemented by two used-vehicle sub-brands (Platinum Select Cars and Platinum Select Plus) and an adjacent accident repair centre (ARC Group).

The company derives revenue across five streams: new and used vehicle sales (transaction margins), aftersales servicing, MOT testing and repairs (professional services), parts and accessories including wholesale trade parts supply covering approximately 17 manufacturer brands (hardware sales), finance and insurance products arranged as an FCA-authorised credit broker (transaction fees, FRN 689306), and the Motability Scheme (recurring subscription-like revenue from disability mobility leasing). Pricing is unit-based per vehicle, ranging from entry-level Dacia models at approximately £11,990 to premium performance EVs such as the Hyundai IONIQ 5 N at approximately £65,800. The technology stack consists of standard third-party dealer management systems (ADP and Kerridge) and a website platform built by Bluesky Interactive, with no proprietary technology or disclosed AI capabilities.

The business serves four customer segments: individual retail consumers (primary), business and fleet buyers via a dedicated Business Centre offering contract hire, Motability Scheme participants with disabilities, and independent garages purchasing trade parts. The group maintains a multi-channel marketing presence across Facebook, Instagram, LinkedIn, and TikTok with brand-specific accounts, alongside SEO-optimised websites and local sponsorships (Bath City FC, Chippenham FC, Longleat, Wiltshire Wildlife Trust). The legal entity Renrod Limited is authorised and regulated by the Financial Conduct Authority for credit broking and insurance distribution activities.

Name

Platinum Motor Group

Legal name

Renrod Limited

Website

https://platinummotorgroup.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Platinum Motor Group is a family-run multi-franchise car dealership group operating 13 dealerships across 8 sites in Southwest England, representing 12 brands including Renault, Toyota, Nissan, and Hyundai. It serves individual retail consumers, business fleet customers, Motability Scheme users, and trade parts buyers with sales, servicing, and bodyshop services.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330), Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Multi-franchise car dealership
• Used vehicle sales
• Vehicle servicing and MOT
• Manufacturer parts supply
• Motability and fleet services

Headquarters

HQ city

Trowbridge

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and used vehicle sales across 12+ manufacturer franchises including Renault, Dacia, Nissan, Toyota, Škoda, KGM, Hyundai, Vauxhall, Suzuki, Citroën, OMODA, and JAECOO. Revenue generated from margin on vehicle transactions.
2. Aftersales Services: Vehicle servicing, MOT testing, repairs, and maintenance using genuine manufacturer parts. Services include exhausts, brakes, shock absorbers, batteries, tyres, and air conditioning.
3. Parts & Accessories: Sale of genuine manufacturer parts and accessories. Also supplies trade parts to independent garages and businesses across the South and West regions.
4. Finance & Insurance Products: Arranges vehicle financing through PCP, HP, and PCH agreements. Offers GAP insurance, alloy wheel protection, and vehicle protection plans. Acts as credit broker introducing customers to lenders.
5. Motability Scheme: Participates in the Motability Scheme, providing vehicles to customers with disabilities in exchange for their mobility allowance. Includes insurance, servicing, maintenance, and breakdown cover.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Platinum Motor Group sells new and used vehicles from 12 manufacturer franchises through 13 dealerships in Southwest England, complemented by manufacturer-approved servicing and MOT testing, genuine parts and accessories (retail and trade), accident repair and bodyshop work, business and fleet contract hire, the Motability Scheme, and FCA-authorised car finance and insurance products.

Product overview

Platinum Motor Group is a multi-franchise car dealership group operating 13 dealerships across 8 sites in the Southwest of England (Wiltshire, Somerset, Dorset, and Gloucestershire). The company offers a unified portfolio of new vehicles from 12 franchise brands (Renault, Dacia, Nissan, Škoda, KGM, Hyundai, Vauxhall, Suzuki, OMODA, JAECOO, Toyota, and Citroën), complemented by used vehicle sales, new van sales (Renault), electric and hybrid vehicles, business fleet services, and the Motability Scheme. Aftersales services include servicing, MOT testing, parts supply, trade parts, and bodyshop repairs through the ARC Group. Two sub-brands—Platinum Select Cars and Platinum Select Plus—specialize in used vehicles. Finance and insurance products are offered through the group's FCA-authorized operations.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Select Cars: Used car dealership offering vehicles across all makes with servicing and MOT facilities.
• Platinum Select Plus
• The Accident Repair Centre (ARC)

Products and services

• Used Vehicles Pre-owned passenger cars and vans from multiple manufacturers sold across all Platinum Motor Group dealerships in the Southwest of England.
• New Vans New commercial vehicles including Renault Kangoo, Trafic, and Master vans sold at Platinum Renault dealerships.
• Electric and Hybrid Vehicles Fully electric and hybrid electric vehicles available across multiple franchise brands including Renault, Dacia, Nissan, Hyundai, Škoda, and others.
• Motability Scheme Vehicle leasing program for customers with disabilities using qualifying mobility allowances, available across most franchise brands and including insurance, servicing, maintenance, and breakdown cover.
• Business Centre Fleet and business contract hire services offering competitive rates on new and used vehicles including hybrid, plug-in hybrid, and fully electric models for sole traders, company car drivers, and fleet operators.
• Servicing, MOT and Repairs Manufacturer-trained technicians providing routine servicing, MOT testing, exhausts, brakes, shock absorbers, batteries, tyres, air conditioning and general repairs using genuine manufacturer parts across all dealerships.
• Parts and Accessories Genuine manufacturer parts and accessories with a minimum 12-month guarantee, available for purchase and fitment at all Platinum dealerships.
• Trade Parts Supply Wholesale parts supply to trade businesses covering Vauxhall, Citroën, DS, Abarth, Peugeot, Alfa Romeo, Fiat, Chrysler, Jeep, Leapmotor, Nissan, Hyundai, KGM, Renault, Dacia, Škoda, Suzuki, and Toyota across the South and West regions.
• Bodyshop and Accident Repair (ARC) Manufacturer-approved accident repair centre (ARC Group) for Citroën, Hyundai, Nissan, Škoda, Toyota, and Vauxhall vehicles, operating to BS 10125 standards.
• Finance, Insurance and Protection Solutions Car finance arrangements including PCP, HP and PCH agreements, plus GAP insurance, Alloy Wheel Protection and Shine! Protect vehicle protection plans, brokered through FCA-authorised credit and insurance distribution activities.
• Platinum Select Cars (Used Car Sub-Brand) Used car sub-brand offering quality pre-owned vehicles from all makes with all-makes servicing facilities, based in Frome.
• Platinum Select Plus (Premium Used Car Sub-Brand) Premium used car sub-brand offering higher-specification pre-owned vehicles, with a dealership in Box near Bath.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• ThringsminorOthersLegal services partner listed as an associated partner.
• Grant ThorntonminorOthersAccountancy services partner listed as an associated partner.
• Bath City Football ClubminorOthersSports sponsorship partner - local football club sponsorship.
• Chippenham Football ClubminorOthersSports sponsorship partner - local football club sponsorship.
• LongleatminorOthersLocal attraction partnership - Safari Park near Frome.
• Wiltshire Wildlife TrustminorOthersEnvironmental/CSR partnership with local wildlife conservation organization.
• Frome Cheese ShowminorOthersLocal event sponsorship - agricultural show in Frome.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Group 1 Automotive: Large US-headquartered automotive retailer with UK operations following its acquisition of Inchcape's UK retail business. A broad incumbent peer in multi-brand franchised UK automotive retail relative to Platinum's regional model.
• Inchcape plc: London-listed international automotive distributor and retailer with UK retail operations across multiple brands. Broader incumbent in the same UK automotive retail space as Platinum, but with global distribution scope.

Direct peers

• Vertu Motors: FTSE-listed UK multi-franchise dealer group operating volume and premium brands via Bristol Street Motors and other banners. Comparable to Platinum on franchised retail structure and aftermarket services, though at significantly larger scale.
• Marshall Motor Group: Cambridge-headquartered UK multi-franchise dealer representing Jaguar, Land Rover, BMW, Mercedes-Benz and other volume marques. Comparable to Platinum in operating model and breadth of franchise portfolio across multiple regions.
• Sytner Group: UK's largest premium franchised dealer group (BMW, Mercedes-Benz, Audi, Porsche, Land Rover), part of Constellation Automotive Group. Comparable to Platinum on franchised retail structure with a heavier premium-brand tilt.
• JCT600: Large Yorkshire-based multi-franchise UK dealer group with 50+ dealerships across premium and volume brands. Directly comparable to Platinum on multi-brand franchise structure and aftersales-led business model.
• Snows Motor Group: South of England family-run multi-franchise dealer group with Toyota, Lexus, Land Rover, Ford and other marques. Comparable to Platinum in scale, regional footprint, and breadth of franchised brands.
• Bristol Street Motors: National UK multi-franchise dealer group (part of Vertu Motors) operating volume brands across England. Directly comparable to Platinum on multi-brand franchised retail and aftersales operations.
• Lookers: Major UK multi-franchise dealer group (now part of Alpha Auto Group) operating volume and premium franchises nationwide. Comparable to Platinum on franchise breadth, finance and aftersales operations, and multi-site retail model.
• Westover Group: Dorset-based family-run multi-franchise dealership group representing Toyota, Lexus, Nissan, Honda, Hyundai, Land Rover, Jaguar and others across the Southwest of England. Closely comparable to Platinum in size, regional focus, and multi-brand franchise mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PlatinumMotor
• Facebookfacebook.com/PlatinumMotorGroupUK
• LinkedInlinkedin.com/company/platinummotorgroup
• Instagraminstagram.com/platinummotorgrp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Motor Group