What Indesit does

Indesit is a European home appliance brand operating under parent Beko Europe BV, part of the Beko Group conglomerate, with Italian origin in Fabriano and operational headquarters in Peterborough, UK via Hotpoint UK Appliances Limited. The brand sells a full mass-market portfolio of kitchen and laundry appliances — washing machines, washer-dryers, tumble dryers, dishwashers, refrigerators, freezers, ovens, microwaves, hobs, cooktops, hoods, and freestanding cookers — through 30+ country-specific websites, retail partners, and authorized service networks across Europe, the Middle East, Asia Pacific, and Africa.

Its product technology is built around proprietary ease-of-use and time-saving features: the patented Click&Clean tool-free oven glass removal system, Push&Go and Turn&Go single-action wash programs, the Fast&Clean 28-minute dishwasher cycle, Auto Door Opening for improved drying, My Time sub-60-minute laundry cycles, Double Power Wave microwave heating, and the DualZone adaptive induction cooking surface. The 2024 Aria built-in collection extends this platform into a harmonized integrated kitchen ecosystem spanning ovens, microwaves, hobs, and hoods. Warranty tiers include a 5-year standard warranty and 10-year motor/compressor warranty, with extended warranty distribution handled through a partnership with Domestic & General.

The business model is hardware sales through direct-to-consumer regional websites and third-party retail channels, supplemented by after-sale service revenue via authorized service partners and extended warranty contracts. Pricing is not publicly disclosed; the brand targets value-tier, time-constrained family households rather than premium smart-appliance buyers, and revenue is consolidated within the Beko Group rather than separately reported at the Indesit brand level.

Name

Indesit

Legal name

Hotpoint UK Appliances Limited

Website

https://indesit.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Indesit is a European mass-market home appliance brand owned by Beko Europe BV, selling washing machines, dishwashers, ovens, cookers, refrigeration, and built-in kitchen products to family households across 30+ countries via retail and regional websites.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (335220), Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (449210)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industries

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

Keywords

• Home appliances
• Kitchen appliances
• Laundry appliances
• Built-in appliances
• Consumer durables

Headquarters

HQ city

Fabriano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Sales: Sale of household appliances including washing machines, tumble dryers, dishwashers, refrigerators, freezers, ovens, microwaves, cooktops, hobs, and cookers/stoves. Products are sold through retail channels and direct-to-consumer via regional websites.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Indesit manufactures and sells a full range of affordable, family-oriented home appliances including washing machines, washer-dryers, tumble dryers, dishwashers, refrigerators, freezers, ovens, microwaves, cooktops/hobs, kitchen hoods, and cookers/stoves. Appliances are sold through retail partner networks and the company's country-specific websites across 30+ European markets under the "Life Proof" promise of reliability and ease of use. After-sale revenue is generated through extended warranties and self-service spare parts.

Product overview

Indesit is a home appliance manufacturer offering a comprehensive portfolio of kitchen and laundry products. The core product lineup includes washing machines (including My Time fast-wash series), tumble dryers, washer-dryers, refrigerators, freezers, ovens (part of the Aria built-in collection), microwaves, cooking hobs (electric and induction), kitchen hoods, cookers/stoves, and dishwashers. The Aria built-in collection provides harmonized design across ovens, microwaves, hobs, and hoods. Products feature technologies like Fast&Clean (dishwashers), Push&Go/Turn&Go (appliances), Click&Clean (ovens/hoods), and inverter motors (washing machines). The company offers extended warranties up to 5 years and 10-year motor/compressor warranties, with products sold across European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Washing Machines Front-loading washing machines with capacities from 7kg, inverter motors, multiple wash programs including Eco 40-60, and energy classes from E to C. Marketed for everyday household laundry.
• Tumble Dryers Clothes dryers designed for efficient drying with various capacity options and energy-efficient performance. For households needing timed or sensor-controlled drying.
• Washer-Dryers Combined washing and drying machines offering both laundry functions in a single appliance for space-constrained households.
• Dishwashers Standard and slim dishwashers with capacities from 10-14 place settings, featuring Fast&Clean 28-minute cycle, Push&Go, Auto Door Opening, Extra Hygiene 72°C rinse, and energy classes from C to E.
• Refrigerators Refrigeration appliances for food storage including combined refrigerator-freezer units for households needing daily and short-term preservation.
• Freezers Freezer appliances for long-term food preservation with various capacity options for households.
• Ovens Built-in and standalone ovens with capacities up to 71L, featuring Turn&Cook technology with 80+ recipes, Click&Clean, and Full Surface Grill. For everyday family cooking and baking.
• Microwave Ovens Built-in microwaves with Double Power Wave technology for enhanced cooking performance, LCD controls, and capacities from 22L. Aimed at quick heating and defrosting in family kitchens.
• Hobs and Cooking Plates Electric and induction hobs including radiant vitroceramic models with 2-4 zones, DualZone technology for flexible cooking areas, and power outputs from 1000W to 2000W.
• Kitchen Hoods Range hoods in T-Box and traditional designs, widths 60-90cm, with LED lighting, dishwasher-safe aluminum grease filters, and extraction rates from under 400 to 400-600 m³/h.
• Cookers and Stoves Freestanding electric cookers in 50cm and 60cm widths with 4 cooking plates (electric/induction/radiant/halogen), oven capacities from 55L to 75L, and functions including Click&Clean, Steam&Clean, Bakery, Forced Air, and Convection.
• Aria Built-in Collection Integrated kitchen appliance collection with harmonized design across ovens (71L XXL, Turn&Cook 80+ recipes), microwaves (Double Power Wave), induction hobs (DualZone, MaxiCook), and hoods (Click&Clean filters) for seamless kitchen aesthetics.
• Product Registration and Extended Warranty Online product registration portal activating standard warranties (5 years) and offering extended warranty programs via Domestic & General, including 10-year motor/compressor warranty options.
• Self-Service Spare Parts Portal for out-of-warranty self-service repairs, providing access to genuine Indesit spare parts for consumers to maintain their own appliances.

Quantifiable outcome

• 28 minutes for clean dishes with Fast&Clean
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• Beko Europe BVcoreStrategic or Co-development PartnerBeko Europe BV is the parent company operating Indesit and related brands. The company is incorporated under the laws of Italy with registered office in Milan, part of the Beko Group. Indesit website and operations are managed under this parent company structure.
• WhirlpoolcoreStrategic or Co-development PartnerIndesit is part of the Whirlpool group. The UK website is operated by Hotpoint UK Appliances Limited. 'HOTPOINT' and 'INDESIT' are UK registered trademarks of Hotpoint UK Appliances Limited and its ultimate holding company and subsidiaries.
• Domestic & General (D&G)coreChannel Partner/ Reseller/ DistributorExtended warranty provider acting as joint controller with Beko for promotion and sale of extended warranties, as well as handling repair requests pursuant to such extended warranties. D&G processes personal data for account management, warranty registration, customer service calls, sales of service contracts, and repair service provision.
• Beko Balkans d.o.o.coreStrategic or Co-development PartnerRegional office in Belgrade, Serbia handling Indesit operations in the Balkans region including Bosnia and Herzegovina. The company processes personal data in accordance with GDPR for local market operations.
• Hotpoint UK Appliances LimitedcoreStrategic or Co-development PartnerUK operating entity registered in England and Wales under company number 106725 with registered office at Morley Way, Peterborough. Operates the UK Indesit website and holds UK trademarks for HOTPOINT and INDESIT brands.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samsung Home Appliances: Global consumer-electronics incumbent whose home-appliance range (washers, refrigeration, cooking) increasingly competes with mid-tier European brands like Indesit, especially with its connected-appliance ecosystem.
• Whirlpool: Former parent (with Hotpoint UK Appliances) of the Indesit brand and a globally dominant appliance maker. Continues to compete in European major appliances with overlapping product categories.
• Bosch Home Appliances (BSH): Premium-tier European household appliance leader under BSH, offering the same product categories (laundry, dishwashing, cooking, cooling) at a higher price band but competing for the same household purchase occasions.
• Siemens Home Appliances (BSH): Premium brand within BSH Hausgeräte sharing the same dealer networks and product platforms as Bosch but positioned above Indesit in the European appliance portfolio.
• Electrolux: Global major-appliance manufacturer competing across all of Indesit's categories (laundry, dishwashing, refrigeration, cooking) with premium and mass-market brands including Zanussi, AEG, and Frigidaire.

Direct peers

• Hoover: Sister to Candy under Haier, Italian-origin brand selling comparable laundry and floor-care appliances at similar price points to Indesit's core European customers.
• Zanussi: Italian heritage appliance brand owned by Electrolux with overlapping mid-tier kitchen and laundry offerings sold through the same European retail channels as Indesit.
• Hotpoint: Direct sister brand under the same Hotpoint UK Appliances Limited / Beko Europe BV corporate umbrella, selling overlapping kitchen and laundry appliance ranges into the same European retailers and consumer segments.
• Candy: Italian appliance brand (now under Haier) with overlapping washing, cooking, and dishwasher ranges targeted at similar value-tier consumers in Europe. Indesit and Candy frequently co-merchandise in the same retail aisle.
• Beko: Sister brand within the same Beko Group, offering a parallel full-line of kitchen and laundry appliances to European consumers with similar mid-tier value positioning and distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/indesit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indesit