Amax
Amax is a New Delhi-based website design and development agency founded in 2008 that provides custom websites, eCommerce, CRM, and digital marketing services to small and medium businesses across India and five other countries.
- Company typePrivate
- Founded2008
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amax does
Amax is a New Delhi, India-based digital agency founded in 2008 that provides website design, development, and digital marketing services primarily to small and medium businesses. The company's core offerings span custom website design and development across multiple platforms (WordPress, Joomla, Drupal, Magento, OpenCart), eCommerce solutions with payment gateway integration, customized CRM solutions, feedback systems, and online evaluation systems. A digital marketing layer encompasses SEO, social media marketing (including PPC), email marketing, and print media design. Amax serves clients in India, Dubai, Kuwait, Nigeria, USA, and Germany, suggesting a remote-delivery, internationally distributed SMB book of business despite a small in-house team.
The agency's primary proprietary technical asset is WebCommander, a custom content management system developed in-house to address gaps in available software options. Underlying technology is described as MVC, Angular JS, CSS3, jQuery, HTML5, and AJAX components. The company maintains an active content marketing presence through its blog and a multi-platform social media footprint (Instagram, Facebook, LinkedIn, Twitter), publishing educational content on SEO, social media marketing, and website development topics with posts observed as recently as 2025.
Amax operates as a privately held, founder-owned company with no disclosed institutional investors, parent company, subsidiaries, or external funding rounds. Revenue is generated entirely through project-based, quote-based pricing on multi-year contract cadence, with no recurring SaaS, product, or licensing revenue streams identified. The go-to-market is sales-led and direct, relying on inbound traffic from the company's own SEO-optimized website, blog content, social media engagement, and direct client inquiry via web forms, email ([email protected]), and phone. Two named customer references — Shreela Sen Gupta (Co-Founder) and Ashwani Nanda (Director) — are SMB clients providing website design and support services. No enterprise logos, recurring managed-service contracts, or formal partnership channels are documented.
Amax firmographics
Firmographics- Name
- Amax
- Legal name
- Amax
- Website
- https://amax.in
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amax is a New Delhi-based website design and development agency founded in 2008 that provides custom websites, eCommerce, CRM, and digital marketing services to small and medium businesses across India and five other countries.
- Ownership category
- akta.pro rank
Amax industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (54143)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
Keywords
Where Amax is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Amax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Website Design & Development Services: Project-based custom website design and development services. Pricing is quote-based, tailored to individual client requirements. Services include responsive design, custom web applications, eCommerce solutions, and platform options (WordPress, Joomla, Drupal, Magento, OpenCart).
- SEO Services: Search engine optimization services including website analysis, keyword research, on-page/off-page optimization, content creation and distribution, and technical SEO.
- Social Media Marketing (SMM) & PPC: Social media marketing services including brand management, social consultancy, pay-per-click advertising, content creation and posting, reporting and analytics.
- Email Marketing: Email marketing services providing low-cost customer communication, newsletter campaigns, promotional announcements, and measurable results tracking.
- Print Media Services: Graphic design services for print media including brochure design, logo design, marketing collateral (stationery, business cards, banners, leaflets, catalogues), and email design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Amax product offering
Product offeringCore offering
Amax is a website design and development agency that delivers custom responsive website design, web development, e-commerce solutions, and digital marketing services (SEO, social media marketing, email marketing) to small and medium businesses. The agency supports multiple platforms including WordPress, Joomla, Drupal, Magento, OpenCart, and its own proprietary WebCommander CMS, and also provides print media design services such as brochures, logos, and business collateral.
Product overview
Amax is a website design and development agency based in New Delhi, India, founded in 2008. The company offers a comprehensive suite of digital services built around their core Website Design and Website Development offerings. Their product portfolio includes E-commerce Solutions, CRM Solutions, Feedback Systems, and Online Evaluation Systems, all supported by their proprietary WebCommander CMS. The digital marketing layer consists of Search Engine Optimization (SEO), Social Media Marketing (SMM), and Emailer Marketing services. Additional offerings include Print Media design. Together, these services form an integrated digital solution helping small and medium businesses establish their online presence, from website creation through ongoing digital marketing and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design
Companies that use Amax
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Amax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amax partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Amax competitors and assessment
Company assessmentDirect peers
- PixelCrayons: India-based custom web development and digital marketing agency with a similar SMB/start-up focus and comprehensive service portfolio spanning design, development, and SEO.
- Brainvire Infotech: Indian web development and digital marketing agency serving SMB and enterprise clients globally. Directly comparable in service offering (design, dev, eCommerce, SEO) and customer segment.
- ValueCoders: Indian outsourcing agency providing custom web development, eCommerce, and digital marketing services. Directly comparable in target market, delivery model, and service breadth.
- Cyber Infrastructure: India-based web and mobile app development agency serving global SMB and enterprise clients. Comparable in custom development focus, technology stack, and international delivery model.
- Net Solutions: India-based digital agency offering website design, development, and digital marketing services to SMBs and enterprises. Highly comparable business model, geography, and target customer profile to Amax.
Emerging players
- Wix.com: DIY website builder platform that competes indirectly with Amax by enabling SMBs to build their own websites. Represents a structural competitive threat to traditional web design agencies targeting the SMB segment.
Broad incumbents
- WebFX: Larger, established digital marketing agency offering SEO, web design, and content marketing primarily to mid-market clients. Overlaps with Amax in core services but at greater scale and with proprietary technology platforms.
- Bruce Clay: Established SEO and digital marketing agency with deep expertise in search marketing. Comparable to Amax's SEO service offering but with much longer brand history and thought leadership presence.
- Blue Fountain Media: US-based digital agency specializing in web design, branding, and digital marketing for SMBs and mid-market. Comparable in client focus and full-service approach but operates at larger scale.
- Thrive Internet Marketing Agency: Full-service digital agency offering web design, SEO, SMM, and PPC. Serves SMB and mid-market clients with comparable service mix but with a much larger team and broader geographic presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Amax social profiles
Digital presenceAmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amax leadership team
Management profileNumber of profiles
Profiles1 record
Amax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amax
What does Amax do?
Amax is a website design and development agency that delivers custom responsive website design, web development, e-commerce solutions, and digital marketing services (SEO, social media marketing, email marketing) to small and medium businesses. The agency supports multiple platforms including WordPress, Joomla, Drupal, Magento, OpenCart, and its own proprietary WebCommander CMS, and also provides print media design services such as brochures, logos, and business collateral.
Is Amax a public or private company?
Amax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amax founded?
Amax was founded in 2008. It employs 11 to 50 people.
Where is Amax based?
Amax is headquartered in New Delhi, India, in the Asia region.
How does Amax make money?
Five revenue lines are on record. Website Design & Development Services are the primary driver. The others are SEO Services, social Media Marketing (SMM) & PPC, email Marketing and print Media Services.
Who are Amax's main competitors?
Direct peers on record are PixelCrayons, Brainvire Infotech, ValueCoders, Cyber Infrastructure and Net Solutions. Wix.com is listed as an emerging player. Broad incumbents are WebFX, Bruce Clay, Blue Fountain Media and Thrive Internet Marketing Agency.
Does Amax have an API?
No public API is recorded for Amax.
What industry is Amax in?
Amax's product category is Web Design and Development Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions. Its NAICS code is 541511 and its SIC code is 7373.