Crux Research
- Company typePrivate
- Founded2005
- HeadquartersHoneoye Falls, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Crux Research firmographics
Firmographics- Name
- Crux Research
- Legal name
- Crux Research Inc.
- Website
- https://cruxresearch.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Crux Research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Crux Research is headquartered
LocationHeadquarters
- HQ city
- Honeoye Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crux Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Research Projects: Crux Research generates revenue through custom-designed research projects for clients. Each engagement is project-based, fully bespoke, and priced according to project scope, methodology, sample requirements, and analysis complexity. Projects include custom survey/poll design, online qualitative research, traditional focus groups, and advanced analysis/reporting. The firm does not use off-the-shelf panels or pre-packaged methodologies; every element is custom-tailored to client objectives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing (quote only) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Crux Research product offering
Product offeringCore offering
Crux Research is a custom survey and polling firm that designs, fields, and analyzes bespoke research projects for nonprofits, foundations, educational institutions, and youth-focused brands. All work is project-based and tailored to client objectives, with particular specialization in youth, family, education, and youth risk behavior studies. Each engagement is led by senior researchers from kickoff through final reporting, distinguishing the firm from large agencies that assign junior analysts.
Product overview
Crux Research is a survey and polling firm offering four core bespoke research services: Custom Survey & Poll Design (their primary quantitative offering), Online Qualitative Research, Traditional Focus Groups, and Advanced Analysis & Reporting. All projects are custom-designed from scratch—nothing is templated or off-the-shelf. The company specializes in youth, families, and mission-driven organizations, with particular depth in education research and youth risk behavior studies. The founder also authored 'POLL-ARIZED', an Amazon bestseller on polling challenges.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Survey & Poll Design Fully bespoke quantitative research built around specific client objectives, covering questionnaire development, sample design, fielding, data analysis, and final reporting. Designed for nonprofits, foundations, educational institutions, and brands seeking tailored survey research.
Quantifiable outcome
- Founder has overseen nearly two million interviews and directed more than 2,500 market research projects
- +2 more outcomes
Companies that use Crux Research
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Crux Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crux Research partnerships and signals
Strategic signalScale indicators6 records
Recent moves3 records
Expansion highlights4 records
Crux Research competitors and assessment
Company assessmentDirect peers
- Reach Advisors: Reach Advisors is a research and strategy firm focused on youth, family, and education audiences through syndicated and bespoke studies. Direct competitor in the youth/family custom-research niche Crux serves.
- Kelton Global: Kelton Global is a boutique insights and strategy firm offering custom qualitative and quantitative research. Closely comparable in custom-project pricing, senior-researcher engagement model, and category mix including nonprofit and education clients.
- Y-Pulse: Y-Pulse is a youth and millennial market research firm that produces syndicated and custom research on kids, teens, and young adults. Directly comparable to Crux Research's youth-research specialization and nonprofit/education go-to-market.
- C+R Research: C+R Research is a custom market research firm delivering qualitative and quantitative insights for brands and agencies. Comparable custom-projects-from-scratch model and similar customer segments in consumer, education, and nonprofit work.
- Directions Research: Directions Research is a custom market research firm offering online qualitative, focus groups, and advanced analytics across consumer and nonprofit segments. Comparable custom-project model and analytics offerings including conjoint and discrete choice modeling.
- Smarty Pants Research: Smarty Pants Research is a custom qualitative and quantitative research firm specializing in kids, tweens, teens, and family audiences. Closely aligned with Crux on youth-research methodology, online qualitative offerings, and brand/agency client base.
Broad incumbents
- Kantar: Kantar is a global insights and analytics firm with practices in media, brand, and consumer research. Comparable as a broad incumbent whose large-firm approach Crux's 'senior attention' messaging implicitly competes against in enterprise RFPs.
- Westat: Westat is a large employee-owned research firm serving federal, education, and health clients with statistical, survey, and evaluation work. Comparable in custom survey design and program evaluation, particularly for education and nonprofit clients.
- Ipsos: Ipsos is a global market research and public opinion firm operating across hundreds of categories including youth, education, and public health. Comparable as the type of large full-service incumbent Crux positions itself against in its 'no junior analysts' messaging.
- Harris Poll (Harris Interactive): Harris Poll / Harris Interactive is a long-standing US public-opinion and custom research firm and Crux founder's former employer. Comparable offering in custom survey design, public opinion polling, and brand tracking, but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crux Research social profiles
Digital presenceCrux Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crux Research leadership team
Management profileNumber of profiles
Profiles1 record
Crux Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crux Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crux Research
What does Crux Research do?
Crux Research is a custom survey and polling firm that designs, fields, and analyzes bespoke research projects for nonprofits, foundations, educational institutions, and youth-focused brands. All work is project-based and tailored to client objectives, with particular specialization in youth, family, education, and youth risk behavior studies. Each engagement is led by senior researchers from kickoff through final reporting, distinguishing the firm from large agencies that assign junior analysts.
Is Crux Research a public or private company?
Crux Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crux Research founded?
Crux Research was founded in 2005. It employs 1 to 10 people.
Where is Crux Research based?
Crux Research is headquartered in Honeoye Falls, United States, in the North America region.
How does Crux Research make money?
One revenue line is on record: custom Research Projects.
Who are Crux Research's main competitors?
Direct peers on record are Reach Advisors, Kelton Global, Y-Pulse, C+R Research, Directions Research and Smarty Pants Research. Broad incumbents are Kantar, Westat, Ipsos and Harris Poll (Harris Interactive).
Does Crux Research have an API?
No public API is recorded for Crux Research.
What industry is Crux Research in?
Crux Research's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 54191 and its SIC code is 7310.