EC3
EC3 is a Wisconsin-based ecological restoration and land management firm founded in 2008 that delivers prairie and wetland restoration, tree care, landscaping, and turf services — alongside an online Deep Roots Nursery of 200+ native seed species — to private landowners, corporate campuses, municipalities, and non-profits across the Upper Midwest.
- Company typePrivate
- Founded2008
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What EC3 does
EC3 Environmental Consulting Group Inc. (operating as EC3 / Ecological Contractors) is a Wisconsin-based, founder-owned subchapter S corporation founded on April 24, 2008, that delivers ecological restoration and integrated land management services across the Upper Midwest. Its core capability is a design-build practice covering wildland management (prairie and wetland restoration, prescribed burning, invasive-species control, forestry mowing, wildlife habitat), arboriculture (ISA-compliant tree pruning, removal, plant health care), landscaping (design, hardscapes, maintenance, stormwater and shoreline work), and turf and sport-field management — delivered by an in-house team of restoration ecologists, biologists, arborists, and Master's-trained landscape architects with over 100 years of combined domain experience. The firm also operates an e-commerce native-plant division, Deep Roots Nursery, which catalogs more than 200 native seed species and 100+ native plant species under a Source-Identified Native Seed Program certified by the Minnesota, Iowa, and Wisconsin Crop Improvement Agencies, and a separate design sub-brand, Deep Roots Ecological Design Studio.
EC3 generates revenue through three streams: project-based professional services (land management, ecological consulting, design, and installation billed per engagement), retail e-commerce (seed mixes at $135–$3,700, plant kits at $550 each, flats of native plants at $300, and lawn/forage/cover-crop seed by the pound), and conservation-program consulting for USDA programs including CRP, CREP, EQIP, SAFE, and WHIP. GTM is sales-led and direct for services (consultation, cost estimation, implementation) and direct-to-consumer plus B2B bulk for the nursery, with field delivery constrained to roughly a 30-mile radius of Verona/Madison while nursery goods ship across Wisconsin, Minnesota, Iowa, and Illinois. Customer mix is horizontally diversified across private landowners, corporate campuses (West Bend Mutual, Trek Bicycle), municipalities and public agencies, non-profits (Aldo Leopold Memorial), and landscape contractors — with no enterprise anchor dominating disclosed revenue.
EC3 firmographics
Firmographics- Name
- EC3
- Legal name
- EC3 Environmental Consulting Group Inc.
- Website
- https://ec3grp.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EC3 is a Wisconsin-based ecological restoration and land management firm founded in 2008 that delivers prairie and wetland restoration, tree care, landscaping, and turf services — alongside an online Deep Roots Nursery of 200+ native seed species — to private landowners, corporate campuses, municipalities, and non-profits across the Upper Midwest.
- Ownership category
- akta.pro rank
EC3 industry classification
Industry- Product category
- Ecological Restoration Services
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (54132)
- SIC
- Agricultural Services (700), Forestry (800)
- akta.pro primary industry
- Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)
- akta.pro secondary industry
- Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)
Keywords
Where EC3 is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
EC3 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Land Management Services: Ecological restoration services including prairie restoration, wetland restoration, tree care, landscaping, turf management, and prescribed burning. Revenue generated through project-based consulting and implementation services for projects ranging from residential to commercial scale.
- Native Seed and Plant Sales: Online nursery sales of native seed mixes, individual plant species, native plant kits, lawn mixes, and forage/cover crop seeds. Products sold in various sizes from small residential packages to bulk contractor quantities.
- Ecological Consulting: Natural resources consulting, property mapping, habitat assessment, and conservation program assistance for CRP, CREP, EQIP, SAFE, and WHIP programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Prairie Seed Mixes |
| Unit Pricing | Pay-as-you-go | Diverse Prairie Seed Mixes |
| Unit Pricing | Pay-as-you-go | Enhanced Prairie Seed Mixes |
| Unit Pricing | Pay-as-you-go | Specialized Native Seed Mixes |
| Unit Pricing | Pay-as-you-go | Wildlife Native Seed Mixes |
| Unit Pricing | Pay-as-you-go | Native Plant Kits |
| Unit Pricing | Pay-as-you-go | Lawn Mixes |
| Unit Pricing | Pay-as-you-go | Forages, Fescues and Cover Crops |
| Unit Pricing | Pay-as-you-go | Native Plants (Flats) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
EC3 product offering
Product offeringCore offering
EC3 is an ecological contracting and land management firm that designs, installs, and maintains native landscapes and restorations for projects ranging from 100 square feet to 100 acres. The company delivers wildland management (prescribed burning, prairie and wetland restoration, invasive species control), ecological tree care, landscaping, turf and sport field management, and ecological design services. EC3 also operates the Deep Roots Nursery, an e-commerce storefront selling over 200 native seed species and more than 100 native plant species to consumers and contractors.
Product overview
EC3 (Ecological Contractors) is an ecological restoration and land management company operating as a single unified business with multiple service divisions and a Deep Roots Nursery online store. The company offers native seed mixes (Standard Prairie, Diverse Prairie, Enhanced Prairie, Wildlife, and Specialized categories with 25+ mix varieties), native plants and plant kits, lawn mixes, and forage/cover crop seeds. Services span wildland management (prescribed burning, ecological restoration, forestry mowing, wildlife management), tree care (plant health care, pest treatment), landscaping (design, hardscapes, maintenance), and turf management. The Deep Roots Ecological Design Studio provides landscape architecture services, while the Deep Roots Nursery provides over 200 native seed species and 100+ native plant species for restoration and landscaping projects across the Upper Midwest.
Differentiator
Problem solved
Functional benefit
Brands
- Deep Roots Nursery: Internal nursery division of EC3 offering over 200 native seed species and over 100 native plant species
- Deep Roots Ecological Design
Products and services
- Design & Planning Services
Quantifiable outcome
- Over 20 acres of native prairie and wetland established at West Bend Mutual corporate campus
- +2 more outcomes
Companies that use EC3
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
EC3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EC3 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Vendors and Consignment GrowerscoreEC3 partners with respected local vendors and consignment growers in Wisconsin, Minnesota, Iowa, and Illinois to provide high-quality local genotype native seed at wholesale cost. This network supports the native plant trade while ensuring restoration projects have access to authentic, high-quality native plant material.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EC3 competitors and assessment
Company assessmentDirect peers
- Conservation Services Group: Ecological restoration and conservation management firm offering habitat restoration, prescribed burning, and natural-resource consulting — directly comparable services to EC3's wildland management practice.
- Native Edge Landscape: Michigan-based native landscape design and installation firm offering residential and commercial native landscaping with ongoing stewardship, comparable to EC3's landscape services and design studio.
- Heartland Restoration Services: Regional ecological restoration contractor providing prairie and wetland installation, prescribed burning, and land management services in the Midwest — directly comparable to EC3's wildland management line.
- Prairie Nursery: Wisconsin-based native plant nursery and prairie restoration seed supplier with design/installation services, directly overlapping EC3's Deep Roots Nursery e-commerce channel and prairie restoration practice.
- Taylor Creek Restoration Nurseries: Upper Midwest native plant nursery supplying local-genotype seed and plugs for prairie and wetland restoration projects — a close functional overlap with EC3's nursery division and seed sourcing.
- Applied Ecological Services (AES): Midwest-based ecological restoration contractor offering prairie/wetland restoration, prescribed burning, native seed production, and ecological design-build — directly comparable to EC3's full-service restoration, nursery, and stewardship model.
Broad incumbents
- Davey Tree Expert Company: National tree-care and landscape services firm offering arboriculture, plant health care, and commercial landscape maintenance — broad incumbent competing with EC3's ecological tree care and landscaping service lines.
- Cardno / Stantec Ecological Services: National environmental consulting firms offering ecological restoration, permitting, and natural-resource management as part of broader engineering portfolios — incumbent peer competing for larger municipal and developer RFPs.
Emerging players
- Roundstone Native Seed: Native seed producer and supplier for prairie and restoration projects in the Midwest, supplying the same customer base EC3 serves — an emerging direct competitor in the seed supply side of EC3's business.
Regional players
- Applied Soil & Land Restoration: Regional ecological restoration and native landscape firm serving the Upper Midwest and Plains with prairie, wetland, and roadside restoration work — direct functional overlap with EC3, focused on a different sub-region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
EC3 social profiles
Digital presenceEC3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
EC3 leadership team
Management profileNumber of profiles
Profiles8 records
EC3 subsidiaries and ownership
Company hierarchySubsidiaries1 record
EC3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EC3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EC3
What does EC3 do?
EC3 is an ecological contracting and land management firm that designs, installs, and maintains native landscapes and restorations for projects ranging from 100 square feet to 100 acres. The company delivers wildland management (prescribed burning, prairie and wetland restoration, invasive species control), ecological tree care, landscaping, turf and sport field management, and ecological design services. EC3 also operates the Deep Roots Nursery, an e-commerce storefront selling over 200 native seed species and more than 100 native plant species to consumers and contractors.
Is EC3 a public or private company?
EC3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EC3 founded?
EC3 was founded in 2008. It employs 11 to 50 people.
Where is EC3 based?
EC3 is headquartered in Madison, United States, in the North America region.
How does EC3 make money?
Three revenue lines are on record. Land Management Services are the primary driver. The others are native Seed and Plant Sales and ecological Consulting.
Who are EC3's main competitors?
Direct peers on record are Conservation Services Group, Native Edge Landscape, Heartland Restoration Services, Prairie Nursery, Taylor Creek Restoration Nurseries and Applied Ecological Services (AES). Broad incumbents are Davey Tree Expert Company and Cardno / Stantec Ecological Services. Roundstone Native Seed is listed as an emerging player. Applied Soil & Land Restoration is listed as a regional player.
Does EC3 have an API?
No public API is recorded for EC3.
What industry is EC3 in?
EC3's product category is Ecological Restoration Services. Its primary akta.pro industry code is HSAIAGAG, Tree & Shrub Fertilization & Plant Health Care (PHC), with a secondary code of AFACAJAE, Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor). Its NAICS code is 561730 and its SIC code is 700.