EC3

What EC3 does

EC3 Environmental Consulting Group Inc. (operating as EC3 / Ecological Contractors) is a Wisconsin-based, founder-owned subchapter S corporation founded on April 24, 2008, that delivers ecological restoration and integrated land management services across the Upper Midwest. Its core capability is a design-build practice covering wildland management (prairie and wetland restoration, prescribed burning, invasive-species control, forestry mowing, wildlife habitat), arboriculture (ISA-compliant tree pruning, removal, plant health care), landscaping (design, hardscapes, maintenance, stormwater and shoreline work), and turf and sport-field management — delivered by an in-house team of restoration ecologists, biologists, arborists, and Master's-trained landscape architects with over 100 years of combined domain experience. The firm also operates an e-commerce native-plant division, Deep Roots Nursery, which catalogs more than 200 native seed species and 100+ native plant species under a Source-Identified Native Seed Program certified by the Minnesota, Iowa, and Wisconsin Crop Improvement Agencies, and a separate design sub-brand, Deep Roots Ecological Design Studio.

EC3 generates revenue through three streams: project-based professional services (land management, ecological consulting, design, and installation billed per engagement), retail e-commerce (seed mixes at $135–$3,700, plant kits at $550 each, flats of native plants at $300, and lawn/forage/cover-crop seed by the pound), and conservation-program consulting for USDA programs including CRP, CREP, EQIP, SAFE, and WHIP. GTM is sales-led and direct for services (consultation, cost estimation, implementation) and direct-to-consumer plus B2B bulk for the nursery, with field delivery constrained to roughly a 30-mile radius of Verona/Madison while nursery goods ship across Wisconsin, Minnesota, Iowa, and Illinois. Customer mix is horizontally diversified across private landowners, corporate campuses (West Bend Mutual, Trek Bicycle), municipalities and public agencies, non-profits (Aldo Leopold Memorial), and landscape contractors — with no enterprise anchor dominating disclosed revenue.

Name

EC3

Legal name

EC3 Environmental Consulting Group Inc.

Website

https://ec3grp.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

EC3 is a Wisconsin-based ecological restoration and land management firm founded in 2008 that delivers prairie and wetland restoration, tree care, landscaping, and turf services — alongside an online Deep Roots Nursery of 200+ native seed species — to private landowners, corporate campuses, municipalities, and non-profits across the Upper Midwest.

Ownership category

akta.pro rank

Product category

Ecological Restoration Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Agricultural Services (700), Forestry (800)

akta.pro primary industry

Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

akta.pro secondary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

Keywords

• Ecological restoration services
• Native plant nursery
• Land management consulting
• Prairie restoration services
• Sustainable landscaping services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Land Management Services: Ecological restoration services including prairie restoration, wetland restoration, tree care, landscaping, turf management, and prescribed burning. Revenue generated through project-based consulting and implementation services for projects ranging from residential to commercial scale.
2. Native Seed and Plant Sales: Online nursery sales of native seed mixes, individual plant species, native plant kits, lawn mixes, and forage/cover crop seeds. Products sold in various sizes from small residential packages to bulk contractor quantities.
3. Ecological Consulting: Natural resources consulting, property mapping, habitat assessment, and conservation program assistance for CRP, CREP, EQIP, SAFE, and WHIP programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

EC3 is an ecological contracting and land management firm that designs, installs, and maintains native landscapes and restorations for projects ranging from 100 square feet to 100 acres. The company delivers wildland management (prescribed burning, prairie and wetland restoration, invasive species control), ecological tree care, landscaping, turf and sport field management, and ecological design services. EC3 also operates the Deep Roots Nursery, an e-commerce storefront selling over 200 native seed species and more than 100 native plant species to consumers and contractors.

Product overview

EC3 (Ecological Contractors) is an ecological restoration and land management company operating as a single unified business with multiple service divisions and a Deep Roots Nursery online store. The company offers native seed mixes (Standard Prairie, Diverse Prairie, Enhanced Prairie, Wildlife, and Specialized categories with 25+ mix varieties), native plants and plant kits, lawn mixes, and forage/cover crop seeds. Services span wildland management (prescribed burning, ecological restoration, forestry mowing, wildlife management), tree care (plant health care, pest treatment), landscaping (design, hardscapes, maintenance), and turf management. The Deep Roots Ecological Design Studio provides landscape architecture services, while the Deep Roots Nursery provides over 200 native seed species and 100+ native plant species for restoration and landscaping projects across the Upper Midwest.

Differentiator

Problem solved

Functional benefit

Brands

• Deep Roots Nursery: Internal nursery division of EC3 offering over 200 native seed species and over 100 native plant species
• Deep Roots Ecological Design

Products and services

• Design & Planning Services

Quantifiable outcome

• Over 20 acres of native prairie and wetland established at West Bend Mutual corporate campus
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Local Vendors and Consignment GrowerscoreOthersEC3 partners with respected local vendors and consignment growers in Wisconsin, Minnesota, Iowa, and Illinois to provide high-quality local genotype native seed at wholesale cost. This network supports the native plant trade while ensuring restoration projects have access to authentic, high-quality native plant material.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conservation Services Group: Ecological restoration and conservation management firm offering habitat restoration, prescribed burning, and natural-resource consulting — directly comparable services to EC3's wildland management practice.
• Native Edge Landscape: Michigan-based native landscape design and installation firm offering residential and commercial native landscaping with ongoing stewardship, comparable to EC3's landscape services and design studio.
• Heartland Restoration Services: Regional ecological restoration contractor providing prairie and wetland installation, prescribed burning, and land management services in the Midwest — directly comparable to EC3's wildland management line.
• Prairie Nursery: Wisconsin-based native plant nursery and prairie restoration seed supplier with design/installation services, directly overlapping EC3's Deep Roots Nursery e-commerce channel and prairie restoration practice.
• Taylor Creek Restoration Nurseries: Upper Midwest native plant nursery supplying local-genotype seed and plugs for prairie and wetland restoration projects — a close functional overlap with EC3's nursery division and seed sourcing.
• Applied Ecological Services (AES): Midwest-based ecological restoration contractor offering prairie/wetland restoration, prescribed burning, native seed production, and ecological design-build — directly comparable to EC3's full-service restoration, nursery, and stewardship model.

Broad incumbents

• Davey Tree Expert Company: National tree-care and landscape services firm offering arboriculture, plant health care, and commercial landscape maintenance — broad incumbent competing with EC3's ecological tree care and landscaping service lines.
• Cardno / Stantec Ecological Services: National environmental consulting firms offering ecological restoration, permitting, and natural-resource management as part of broader engineering portfolios — incumbent peer competing for larger municipal and developer RFPs.

Emerging players

• Roundstone Native Seed: Native seed producer and supplier for prairie and restoration projects in the Midwest, supplying the same customer base EC3 serves — an emerging direct competitor in the seed supply side of EC3's business.

Regional players

• Applied Soil & Land Restoration: Regional ecological restoration and native landscape firm serving the Upper Midwest and Plains with prairie, wetland, and roadside restoration work — direct functional overlap with EC3, focused on a different sub-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/ec3grp
• Facebookfacebook.com/EC3GRPINC
• LinkedInlinkedin.com/company/ec3-environmental-consulting-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EC3