DesleeClama
DesleeClama (BekaertDeslee) is a Belgium-based, Haniel-owned B2B manufacturer of mattress textiles and functional covers, supplying mattress and bedding OEMs globally with proprietary fabric technologies such as DREAM+™ and PURIFAIR™ across Belgium, Czechia, Romania, and the USA.
- Company typePrivate
- Founded2016
- HeadquartersZonnebeke, Belgium
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What DesleeClama does
DesleeClama, operating commercially as BekaertDeslee, is a Belgium-headquartered (Waregem) B2B textile manufacturer that designs, produces, and supplies mattress fabrics, covers, and functional textiles to global mattress and bedding OEMs. The company traces its roots to 1928 and was formed in its current corporate form around 2016 through the merger of predecessor textile businesses, operating today with 1,001-5,000 employees across Belgium, Czechia, Romania, and the USA under the ownership of German holding company Haniel. Its portfolio spans a functional 'Lab' division (DREAM+™ sleep-improvement technology, PURIFAIR™ odor elimination, Stress Relief solutions, the INFINITY COVER) and a design 'Studio' division (WOW! collection and broader cover solutions), supported by two customer-facing platforms: Studio Cloud for design management and an eBusiness Portal for order processing. The firm holds ISO 28000 supply-chain security certification at its Czech and Romanian sites and is aligned with ISO 27001 for information security, and has won the 2025 Interzum Award for High Product Quality and four 2025 German Innovation Awards.
BekaertDeslee monetizes through direct enterprise sales to mattress manufacturers and bedding producers, with pricing handled via quote-based engagement rather than disclosed list pricing, and ships internationally under DDP incoterms. Go-to-market is a B2B enterprise field-sales motion targeting OEM product development and sourcing teams, supplemented by trade show presence (notably Interzum in Cologne) and corporate channels (LinkedIn, Instagram, Facebook, YouTube). The company has been actively expanding its branded functional textile sub-brands (DREAM+™, PURIFAIR™, WOW! Collection) and embedding digital design and procurement workflows via Studio Cloud and the eBusiness Portal, while leveraging Haniel's long-duration capital base to operate without venture funding rounds. Operational priorities indicated by recent disclosures include sustainability (Science Based Targets alignment), supply-chain resilience through multi-site manufacturing, and continued innovation cadence as evidenced by multiple 2025 product launches and industry awards.
DesleeClama firmographics
Firmographics- Name
- DesleeClama
- Legal name
- BekaertDeslee Holding NV
- Website
- https://bekaertdeslee.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- DesleeClama (BekaertDeslee) is a Belgium-based, Haniel-owned B2B manufacturer of mattress textiles and functional covers, supplying mattress and bedding OEMs globally with proprietary fabric technologies such as DREAM+™ and PURIFAIR™ across Belgium, Czechia, Romania, and the USA.
- Ownership category
- akta.pro rank
DesleeClama industry classification
Industry- Product category
- Mattress Textiles
- NAICS
- Mattress Manufacturing (33791)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where DesleeClama is headquartered
LocationHeadquarters
- HQ city
- Zonnebeke
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
DesleeClama business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Mattress Textile Products: B2B manufacturing and supply of textile products including mattress fabrics, covers, and functional textiles for the bedding and mattress industry. Products are sold directly to mattress manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
DesleeClama product offering
Product offeringCore offering
DesleeClama (BekaertDeslee) designs, develops, produces, and supplies mattress fabrics, mattress covers, and functional textile solutions for the global bedding industry. Offerings include proprietary sleep-improvement textiles (DREAM+™, Stress Relief), odor-elimination textiles (PURIFAIR™), the WOW! design collection, and the award-winning INFINITY COVER, sold directly to mattress manufacturers.
Product overview
DesleeClama (BekaertDeslee) is a textile manufacturer specializing in mattress textiles. The company offers a portfolio of products including sleep technology solutions (DREAM+™ for sleep improvement, PURIFAIR™ for odor elimination, Stress Relief), design collections (WOW! Collection), and functional covers (INFINITY COVER). The product portfolio is supported by two customer-facing platforms: Studio Cloud for design management and eBusiness Portal for order management. The company operates through a Lab division for research and solutions development, and a Studio division for design and collection work.
Differentiator
Problem solved
Functional benefit
Brands
- WOW! Collection: A celebration of color, creativity, and joyful expression that transforms everyday moments into something extraordinary.
- DREAM+™
- PURIFAIR™
Products and services
- DREAM+™ A functional sleep-improvement mattress textile solution designed to help end users fall asleep faster, stay asleep longer, and sleep deeper, reportedly improving sleep experience by over 45%. Sold to mattress manufacturers for integration into finished mattresses.
- PURIFAIR™ A functional mattress textile solution that eliminates unpleasant odors from newly unrolled mattresses, ensuring a fresh and healthy unboxing experience for end consumers. Sold to mattress manufacturers.
- Stress Relief A functional mattress textile solution designed to create an optimal sleep environment supporting overnight recovery and re-energization. Sold to mattress manufacturers.
- WOW! Collection A mattress textile design collection celebrating color, creativity, and joyful expression, offering fabrics designed to capture energy and aesthetic differentiation for mattress brands. Sold to mattress manufacturers via the Studio channel.
- INFINITY COVER An award-winning mattress cover recognized with the Interzum Award for High Product Quality; supplied to mattress manufacturers for finished mattress products.
- Studio Cloud A cloud-based digital platform that enables B2B customers (mattress manufacturers) to access and manage BekaertDeslee's textile designs and collections.
- eBusiness Portal An online B2B portal that lets business customers manage orders and purchasing operations for BekaertDeslee mattress textile products.
Quantifiable outcome
- DREAM+™ improves sleep experience by over 45%
Companies that use DesleeClama
Customer profileSegments2 records
Ideal customer profiles1 record
DesleeClama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DesleeClama partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
DesleeClama competitors and assessment
Company assessmentBroad incumbents
- Leggett & Platt: Public US conglomerate supplying bedding components (innersprings, foundations, adjustable bases, fabrics) and industrial materials. Adjacent broad incumbent serving similar mattress-OEM customers with broader mechanical and textile components.
- Recticel: Belgian-based foam and bedding materials manufacturer producing mattresses, foam components, and insulation. Direct geographic neighbor and overlapping B2B supplier to European mattress OEMs; broader portfolio including finished mattresses.
- Vita Group: European-based polyurethane foam and fiber supplier serving bedding, furniture, and automotive markets. Comparable component supplier for mattress OEMs, but focused on foam rather than woven/knit ticking fabrics.
- Welspun India: Large Indian home-textiles group producing towels, sheets, and bedding products globally. Adjacent player in the broader home-textiles ecosystem; less direct on mattress ticking but relevant scale benchmark and vertical-integration comparison.
- Carpenter Co. Large US-based diversified bedding component manufacturer producing foam, chemicals, and textile components for mattress and furniture manufacturers. Overlaps with BekaertDeslee's bedding-supplier role but spans a much wider product portfolio.
Direct peers
- Boyteks: Turkish mattress fabric manufacturer producing woven and knit ticking for global mattress brands. Directly competes with BekaertDeslee on functional and decorative mattress textiles, with strong export reach into Europe and emerging markets.
- John Cotton Group: UK-based nonwoven and textile manufacturer serving bedding, mattress, and furniture customers with fiber, nonwoven, and finished textile components. Directly comparable B2B bedding-textile supplier operating in similar European markets.
- Tietex International: US-based manufacturer of mattress ticking, knit fabrics, and laminate substrates for bedding. Closest direct competitor to BekaertDeslee in the B2B mattress fabric manufacturing category, serving the same OEM mattress customer base with woven/knit ticking and functional finishes.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat4 records
Key highlights7 records
Customer concentration
DesleeClama social profiles
Digital presenceDesleeClama compliance and trust
Trust signalCompliance2 records
DesleeClama financial estimates
Financial estimateRevenue estimate
Valuation estimate
DesleeClama leadership team
Management profileNumber of profiles
Profiles1 record
DesleeClama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DesleeClama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DesleeClama
What does DesleeClama do?
DesleeClama (BekaertDeslee) designs, develops, produces, and supplies mattress fabrics, mattress covers, and functional textile solutions for the global bedding industry. Offerings include proprietary sleep-improvement textiles (DREAM+™, Stress Relief), odor-elimination textiles (PURIFAIR™), the WOW! design collection, and the award-winning INFINITY COVER, sold directly to mattress manufacturers.
Is DesleeClama a public or private company?
DesleeClama is a private company. It is classified as corporate owned and is currently operating.
When was DesleeClama founded?
DesleeClama was founded in 2016. It employs 1,001 to 5,000 people.
Where is DesleeClama based?
DesleeClama is headquartered in Zonnebeke, Belgium, in the Europe region.
How does DesleeClama make money?
One revenue line is on record: mattress Textile Products.
Who are DesleeClama's main competitors?
Broad incumbents on record are Leggett & Platt, Recticel, Vita Group, Welspun India and Carpenter Co.. Direct peers are Boyteks, John Cotton Group and Tietex International.
Does DesleeClama have an API?
No public API is recorded for DesleeClama.
What industry is DesleeClama in?
DesleeClama's product category is Mattress Textiles. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 33791 and its SIC code is 2300.