Backstage

What Backstage does

Backstage Clothing Limited Company is a privately held Chinese women's apparel manufacturer and exporter, founded in 2006 and headquartered in Guangzhou's Panyu District. The company operates an integrated design and production facility of roughly 2,000 square meters, employs more than 50 people, and reports a monthly production capacity of 100,000 pieces covering both knitted and woven styles. Its product portfolio spans Dresses, Tops, Bottoms, Plus Size, Knitwear, Outerwear, Suits, Activewear, Boho Styles, and a Sustainable Series, complemented by accessories including Bags, Scarves, and Jewelry.

The business runs a hybrid model. On the production side, it serves as an OEM/ODM supplier exporting to wholesale buyers across Europe, the United States, Spain, Italy, Australia, and Brazil, leveraging China's manufacturing cost base and a multi-continent distribution footprint built over nearly two decades. On the commercial side, it operates direct-to-consumer e-commerce through cn-backstage.com, supported by social storefronts on Instagram, Facebook, Twitter, and WhatsApp. Public product pricing is gated (the website displays ¥ 0.00), which is consistent with wholesale B2B pricing disclosed on inquiry rather than a transparent retail price list, indicating the B2B channel is likely the primary revenue engine with DTC as a secondary surface.

The company reports annual sales exceeding USD 5 million, with no disclosed institutional funding, parent entity, partnerships, management team bios, certifications, or AI/technology investments in the input data. This profile is that of a mid-sized, founder-managed apparel exporter with modest digital maturity, broad but shallow international reach, and limited public transparency.

Name

Backstage

Legal name

BACKSTAGE CLOTHING LIMITED COMPANY

Website

https://cn-backstage.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Backstage Clothing Limited Company, founded in 2006 in Guangzhou, China, is a privately held women's apparel manufacturer with 50+ employees, 100,000-piece monthly capacity, and exports to wholesale buyers across Europe, the US, Spain, Italy, Australia, and Brazil, while also selling DTC via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Women's Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (315250), Apparel Accessories and Other Apparel Manufacturing (31599), Textile Bag and Canvas Mills (314910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621), Wholesale-Apparel, Piece Goods & Notions (5130), Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

akta.pro secondary industries

Women’s Apparel Retail (CRAAABAB), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Women's apparel manufacturing
• Clothing factory export
• Knitwear woven production
• Plus size clothing supplier
• Sustainable fashion manufacturer

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apparel Sales: Direct sales of women's clothing products including dresses, tops, bottoms, jackets, vests, T-shirts, and pants through their e-commerce platform. Products are sold in both knitting and woven styles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Backstage Clothing Limited Company designs, manufactures, and retails women's apparel including dresses, tops, bottoms, plus size, knitwear, outerwear, suits, boho styles, activewear, and a sustainable series, alongside accessories such as bags, scarves, and jewelry. Production spans knitting and woven styles at a Guangzhou facility with 100,000-piece monthly capacity, and finished goods are sold via the company's own e-commerce storefront and through wholesale export.

Product overview

Backstage is a large women's clothing manufacturing company that designs and produces a comprehensive range of apparel. The company operates as both a manufacturer and e-commerce retailer, primarily serving international markets including Europe, United States, Spain, Italy, Australia, and Brazil. Their product portfolio centers on women's fashion and includes core clothing categories (Dresses, Tops, Bottoms, Plus Size, Knitwear/Sweaters, Outerwear, Suits, Activewear, Boho Styles, and Sustainable Series) complemented by accessories (Bags, Scarfs, and Jewelry). The company offers products in both knitting and woven styles, targeting markets for women's shirts, dresses, jackets, vests, T-shirts, and pants. Backstage functions as a B2B/B2C apparel company with a factory operation in Guangzhou, China.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses Women's dresses including casual and sexy styles, offered through the SHOP and CLOTHING sections of cn-backstage.com for both individual consumers and wholesale buyers.
• Tops Women's tops including tank tops and camis, crop tops and tees, blouses and shirts, and hoodies and sweatshirts.
• Bottoms Women's bottoms and pants offered within the CLOTHING category.
• Plus Size Plus size women's clothing line offered within the CLOTHING category.
• Knitwear Knitwear and sweaters for women produced in knitting styles.
• Outerwear Women's outerwear including jackets and coats.
• Suits Women's suits and coordinated ensembles.
• Activewear Women's activewear and athletic clothing.
• Boho Styles Bohemian-style women's clothing line.
• Sustainable Series Sustainable and eco-friendly women's clothing line.
• Bags Women's handbags and bags offered within the ACCESSORIES category.
• Scarfs Women's scarves and neckwear offered within the ACCESSORIES category.
• Jewelry Women's jewelry accessories offered through the SHOP section of cn-backstage.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ASOS: UK-based online fashion retailer focused on 20-something women's apparel with global reach and multiple in-house labels. Comparable as a women's apparel e-commerce operator with international brand-building ambitions similar to Backstage's DTC track.
• Boohoo Group: UK-listed online fast-fashion group operating multiple women's brands. Comparable as an online-led women's apparel retailer serving international markets, similar to Backstage's DTC positioning.
• H&M (Hennes & Mauritz): Global mass-market fast fashion retailer sourcing heavily from Asian manufacturers including China. Overlaps with Backstage as both a customer-style buyer of women's apparel and a competitor in women's fashion retail.
• Inditex (Zara): World's largest fast-fashion group, vertically integrated with extensive Asian manufacturing base. Comparable as a buyer of women's apparel and a benchmark for omnichannel women's fashion retail.

Emerging players

• Shein: China-origin global ultra-fast-fashion DTC platform with integrated supplier network. Directly comparable to Backstage as a Chinese-rooted women's apparel producer selling globally through its own e-commerce channel.
• Fashion Nova: US-based DTC fast-fashion brand with significant manufacturing ties to Los Angeles and global suppliers. Comparable as a digitally native women's apparel brand leveraging supplier networks to scale internationally.
• Cider: China-origin social-commerce-led fast fashion brand targeting Gen Z women globally. Comparable as a Chinese-rooted digitally native women's apparel brand competing for the same international consumer.

Direct peers

• Eclat Textile: Taiwan-based knit apparel manufacturer serving major Western brands. Direct comparability in knitwear production, multi-region customer base, and design-to-production integration.
• Pou Chen Corporation: Taiwan-based, one of the world's largest footwear and apparel manufacturers with vertically integrated production. Comparable as a high-volume Asian apparel manufacturer serving global apparel buyers across multiple product lines.
• Crystal International Group: Hong Kong-listed apparel OEM/ODM producing knit and woven garments for global brands across multiple categories. Closely mirrors Backstage's cut-and-sew, multi-category women's apparel manufacturing model at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/backstage.clothing.factory
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/backstage-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Backstage