Sustaina Company

What Sustaina Company does

Sustaina Company ApS is a Denmark-based ESG consultancy headquartered in Vejle that serves fashion, apparel, and lifestyle brands, primarily in Scandinavia. The firm helps companies design and implement sustainability strategies, comply with EU regulations (EPR, EUDR, CSDDD, CSRD, Digital Product Passport), obtain textile certifications (GOTS, GRS, OEKO-TEX, RCS, OCS, RWS, RMS, RDS, RAS), and communicate sustainability outcomes without greenwashing. Its client base spans SMBs through mid-market enterprises, with named customers including Zizzi, MOS MOSH, House Doctor, Pilgrim, Danish Design Invest, Mascot Høie, Lammhults Biblioteksdesign, and approximately 20 smaller Danish fashion and home brands.

The business operates a hybrid professional services and digital products model. Core services include part-time ESG manager placements (subscription, DKK 8,000-28,000 per month depending on days/month), project-based consultancy, certification assistance, product compliance, sustainability communication, and customizable workshops. A self-serve online shop sells the Chemical Test Program (DKK 3,000 one-time, DKK 1,500 annual update), Sustaina Deep Dives video series (DKK 1,000-5,000), the Material Guide covering 50+ materials (DKK 995), and ESG Klippekort prepaid 10-hour consulting cards (DKK 11,000). The firm's delivery is organized around the proprietary 'Elephant Approach' methodology and ESG Pyramid framework, which break sustainability implementation into phased, manageable steps.

The company was founded by Anne Katrine Blirup, who has worked in sustainability since 2006. It began as an e-learning platform before pivoting to hands-on consultancy in response to client demand for practical implementation support. Sustaina Company is part of the ebp Global network, a strategic operating partner that provides shared marketing resources and broader sustainability expertise. The firm employs 1-10 people, including the founder, five ESG consultants with prior in-house CSR/circularity/chemicals experience, a communications consultant, and two part-time ESG assistants, and has been bootstrapped with no disclosed external funding.

Name

Sustaina Company

Legal name

Sustaina Company Aps

Website

https://sustainacompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustaina Company is a Denmark-based ESG consultancy serving Scandinavian fashion, apparel, and lifestyle brands with sustainability strategy, certification, part-time ESG manager placement, and digital training tools built around its proprietary Elephant Approach methodology.

Ownership category

akta.pro rank

Product category

Sustainability and ESG Consulting

NAICS

Environmental Consulting Services (541620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability, ESG & Climate Risk Advisory (BPAHAJAH)

akta.pro secondary industries

Sustainability & ESG Consulting (BPAHACAK), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), ESG Strategy & Materiality Assessment (EUAHAJAA)

Keywords

• ESG consulting services
• Sustainability consultancy
• Fashion sustainability advisory
• ESG compliance consulting
• Sustainability education and training

Headquarters

HQ city

Skanderborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consultancy Services: Project-based ESG consultancy including ESG strategy development, compliance assistance, sustainability reporting, and certification support.
2. Part-time ESG Manager: Recurring monthly retainer for dedicated ESG manager services, available in various engagement levels from 1 day to 4 days per month.
3. Education and Training: Deep Dives video courses, workshops, talks, and e-learning content on ESG topics sold as one-time purchases or subscription for annual updates.
4. Tools and Guides: Sale of practical tools including the Chemical Test Program and Material Guide, with optional annual subscription for updates.
5. ESG Clip Cards: Prepaid consulting hours sold in bundles of 10 hours for ad-hoc advisory needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sustaina Company provides ESG consultancy services to fashion and lifestyle companies, including ESG strategy development, sustainability reporting, certification assistance, and communication support. Its flagship offerings are a part-time ESG manager retainer service and a structured 'Elephant Approach' methodology that breaks sustainability work into manageable phases, complemented by a small shop of digital tools and on-demand education such as the Sustaina Deep Dives video series.

Product overview

Sustaina Company is an ESG consultancy firm operating as a platform-plus-services model. The core offering includes part-time ESG manager rental (providing dedicated ESG specialists on flexible schedules) and consultancy services. The product portfolio is complemented by a digital shop offering educational tools and resources: the Sustaina Deep Dives (on-demand video series), Chemical Test Program (tracking tool), Material Guide (material database), and ESG Klippekort (10-hour consulting blocks). Additional services span sustainability communication, ESG strategy development, certification assistance, product compliance, and workshops—all built around their proprietary 'Elephant Approach' methodology for phased ESG implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Part-time ESG Manager (ESG Manager på deltid) Rental of experienced ESG managers on a part-time basis (1 day/month to 2 days/week), providing ongoing ESG management support for companies not ready to hire full-time staff. Targeted at fashion and lifestyle brands needing embedded ESG expertise.
• ESG Klippekort (ESG Clip Card) A 10-hour prepaid consulting card providing on-demand ESG expertise for ad-hoc tasks such as supplier mapping, policy development, Code of Conduct reviews, certification decoding, copywriting and greenwashing checks, sales team training, and certificate validation. Hours can be used within a year.
• Chemical Test Program Digital tool for tracking which apparel styles are sent for chemical testing and their pass/fail status, including a price calculator for budgeting tests at TÜV Rheinland. Sold as a one-time purchase with an optional annual update subscription.
• Sustaina Deep Dives On-demand educational video series covering five key ESG topics for fashion and lifestyle companies: Chemicals, CO2 Accounting, Due Diligence, EPR, and Materials. Sold as individual courses or as a bundle.
• Material Guide (Materialeguide) Comprehensive reference guide covering over 50 materials used in fashion and lifestyle products, with descriptions of production processes and alternatives. Each material is rated on water consumption, chemicals, social issues, environmental problems, animal welfare, price, and availability.
• Product Compliance (Produkt Compliance) Compliance support services including compliance screening, a legal quick course, and presentations on future legal requirements such as CSDDD, CSRD, and the Digital Product Passport. Designed for fashion and lifestyle companies preparing for regulatory requirements.
• Sustainability Communication (Bæredygtighedskommunikation) Communication services including greenwashing screening, greenwashing avoidance workshop, green proofreading, CSR communication strategy, copywriting, and sustainability reporting. Targeted at fashion and lifestyle companies that need to communicate ESG efforts credibly.
• ESG Strategy (ESG Strategi) Development of customized ESG strategies delivered through three phases: research and baseline analysis, strategy workshop, and action plan with training. Built around the firm's Elephant Approach methodology.
• Workshops and Talks (Workshops og Oplæg) Customizable workshops and presentations on sustainability topics including CSR strategy, UN Sustainable Development Goals, greenwashing avoidance, material selection, certifications, and legislation. Delivered to client teams and at industry events.
• Certification Assistance (Certificeringsassistance) Assistance with textile certifications including GOTS, GRS, RWS, RMS, RDS, RAS, OEKO-TEX, RCS, and OCS. Includes startup support, documentation, training, trial audits, and audit day assistance.

Quantifiable outcome

• Clients develop complete ESG strategies and compliance frameworks
• +2 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ebp GlobalcoreStrategic or Co-development PartnerSustaina Company is part of ebp Global, a larger sustainability consultancy group. The partnership provides additional resources and expertise, with shared marketing director Johanne Kragh Olesen working with ebp Global's team.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ramboll: Large Nordic engineering, design and consultancy firm with a substantial sustainability practice. Differs in scale (thousands of staff) but overlaps directly on ESG advisory for Scandinavian enterprise and public-sector clients.
• Deloitte Sustainability: Big Four sustainability practice covering ESG strategy, CSRD reporting and assurance. Competes with Sustaina for larger fashion/lifestyle client mandates where compliance and audit-grade output are required.
• EY Sustainability Services: EY's sustainability advisory business addressing ESG strategy, non-financial reporting and EU sustainability regulation. Likely competitor for enterprise-level CSRD and ESG mandates.

Direct peers

• EcoAct: Climate and sustainable development consultancy providing carbon foot-printing, ESG strategy and regulatory compliance services to corporates. Closely comparable boutique-to-mid-market advisory in ESG compliance.
• ebp Global: Sustaina's parent-partner network of sustainability consultancies. Operates in the same space (ESG advisory) and same Nordic market, sharing a marketing director; directly comparable as a strategic operating partner of similar boutique scale.
• Carbon Trust: Independent sustainability consultancy advising corporates on carbon, energy and ESG strategy. Comparable service model (consultancy + advisory) and overlap on CSRD-readiness and supply-chain decarbonization engagements.
• Quantis: Environmental sustainability consultancy focused on science-based sustainability strategy, carbon and product footprinting. Comparable service mix for fashion and lifestyle clients.
• South Pole: Global climate and sustainability consultancy offering carbon accounting, strategy and advisory. Closely comparable to Sustaina's strategy/compliance services and targets fashion/retail brands.

Emerging players

• Textile Exchange: Non-profit industry body driving preferred fiber and material standards (GRS, RCS, OCS). Strongly adjacent to Sustaina because its certifications underpin Sustaina's certification-assistance service line.
• Sphera: Software-and-services provider for ESG, carbon and product compliance. Overlaps with Sustaina's compliance and product-compliance work and represents an alternative delivery model (software-led vs. consultancy-led).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sustainacompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustaina Company