What undknup does

undknup is a Swiss photography and advertising agency headquartered in Zürich, providing integrated visual communication services across photography, graphic design, and advertising to primarily enterprise and institutional clients. The firm's core offerings span architecture, still-life, people, industrial, and reportage photography, alongside graphic design (logo development, corporate identity) and advertising production (campaigns, posters, brochures), with drone photography as an incremental capability. Underlying delivery is a direct creative services model — "Heads & Hands" — with no account-management layer, in which founder Peter Knup serves as principal photographer, creative director, and client-facing lead, supported by a developer and an administration lead.

The firm's client base is concentrated in the Swiss market and spans luxury hospitality (Gstaad Palace, The Dolder Grand), hospitality and gaming (Swiss Casinos), retail and luxury goods (Jelmoli, Lalique, Seleform), architecture and real estate (Toppler Architekten, KE Architekten, Ledermann Management AG, B3 Immopartner AG), cultural institutions (Theater Winterthur, Katholische Kirche im Kanton Zürich, Obergericht Zürich), and select enterprise clients (IBM, Lanz Industries). Distribution is direct-to-client through portfolio visibility (website, Instagram) and referrals, with no intermediaries or formal channel partnerships.

undknup AG is a Swiss Aktiengesellschaft incorporated in Zürich, founder-owned, bootstrapped, and operating without external investors. It is not a technology platform and generates revenue through project-based professional services engagements rather than subscriptions, licensing, or product sales. The firm operates two locations in Zürich (a headquarters at Wachtelstrasse 22 and a studio at Eibenstrasse 9), and its marketing is portfolio- and relationship-driven.

Name

undknup

Legal name

undknup AG

Website

https://undknup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

undknup is a Zürich-based, founder-led Swiss photography and advertising agency delivering architecture, product, people, and reportage photography alongside graphic design and advertising services to enterprise and institutional clients across hospitality, retail, architecture, cultural, and luxury sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Photography Services: Professional photography services including architecture, still life, people, industry, and reportage photography. These services are delivered as project-based engagements to business clients.
2. Design and Advertising Services: Creative design and advertising services including logo development, corporate identity, branding, and marketing material creation for business clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

undknup is a Zürich-based photography and advertising agency delivering professional photography across architecture, still life, people, industrial, reportage, and drone specializations, combined with graphic design (logos, corporate identity, brand systems) and advertising services (campaigns, posters, brochures, promotional materials). The agency serves business clients directly without account-management layers, from concept and shoot through to design and final delivery, under a 'Heads & Hands' model emphasizing Swiss precision and direct access to creative leadership.

Product overview

undknup is a Swiss photography and advertising agency offering a unified suite of visual communication services. The company provides photography across multiple specializations (architecture, still life, people, industrial, reportage), design services (graphic design, corporate identity, logo development), and advertising services (campaign creation, print materials, promotional content). The portfolio demonstrates expertise in both B2B sectors (architecture firms, construction companies, law firms, healthcare) and B2C brands (luxury hotels, retail, fashion). As a service-based company rather than a software provider, undknup does not offer distinct product modules or a SaaS platform—the offerings represent the full range of creative and production capabilities delivered directly to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Photography (Architekturfotografie) Professional photography services for architectural projects including building exteriors, interiors, construction sites, drone-assisted aerial views, and renovation documentation, delivered to architects, construction firms, real estate companies, and property developers in Switzerland.
• Still Life Photography (Stilllife-Fotografie) Studio product photography for commercial and advertising purposes, including food, jewelry, watches, furniture, and consumer goods imagery used in catalogs, webshops, and campaigns.
• People Photography (People-Fotografie) Portrait and people photography services including executive portraits, team photography, fashion shoots, artist portraits, and event coverage for corporate and brand clients.
• Industrial Photography (Industriefotografie) Industrial and corporate photography for manufacturing, construction, and infrastructure projects including factory documentation, machinery, and reference object imagery.
• Reportage Photography (Reportage-Fotografie) Documentary-style photography for events, news, theater performances, construction progress, brand stories, and corporate storytelling, delivered to cultural, hospitality, and corporate clients.
• Drone Photography (Drohnenfotografie) Aerial photography and videography using drone technology for architectural sites, properties, facilities, and event coverage, complementing on-the-ground shoots.
• Design Services (Gestaltung) Graphic design and visual communication services including logo development, corporate identity (CI/CD) systems, print materials, brochures, posters, and brand design for business clients.
• Advertising Services (Werbung) Advertising and marketing communication services including campaign creation, poster design, brochure layout, and promotional material production for business clients across hospitality, retail, cultural, and corporate sectors.

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• HGEsch Photography: Specialized architectural and commercial photography studio producing high-quality building, interior, and reportage imagery for architects and brands. Directly comparable to undknup's architecture and reportage photography specializations, serving an overlapping premium client base.
• Walker Werbeagentur AG: Long-standing Swiss independent advertising agency headquartered in Bern/Zürich, offering integrated creative, brand, and campaign work for premium Swiss clients. Directly comparable to undknup as a Swiss boutique offering photography, design, and advertising under one roof.
• Frame Communications AG: Zürich-based Swiss communications and brand agency serving corporate and institutional clients with integrated communications services. Comparable as a similarly sized Swiss boutique offering integrated creative and communications work for premium Swiss clients.
• Ruf Lanz Werbeagentur AG: Boutique Swiss advertising agency in Zürich known for award-winning creative campaigns across print, poster, and digital. Directly comparable on boutique scale, Swiss premium positioning, and integrated creative production similar to undknup's offerings.
• Wirz Advertising AG: Established Zürich-based Swiss advertising agency offering brand strategy, campaign creation, and cross-media production. Comparable to undknup as a Swiss creative boutique, though materially larger, serving many of the same enterprise client categories.
• Feinheit GmbH: Zürich-based Swiss independent digital and brand agency providing web, design, and communications work for cultural and corporate clients. Comparable as a similarly sized Swiss boutique producing integrated design + content outputs, with a similar premium client profile.

Broad incumbents

• Jung von Matt (Switzerland): Swiss arm of the major Jung von Matt network, offering full-service advertising, brand, and digital campaigns from Zürich. Comparable as a Swiss-headquartered integrated creative/advertising provider, but materially larger with broader portfolio positioning versus undknup's boutique model.
• Serviceplan Group: Large European advertising and communications group with full-service creative, media, and digital capabilities across multiple markets. Comparable in the broader advertising + creative production category, but operates at network scale rather than undknup's boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/undknup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about undknup