P.R.O.
P.R.O. Marketing Research is an independent German boutique agency that conducts qualitative healthcare market research, running moderated in-depth interviews and focus groups with HCPs and patients to help pharmaceutical clients understand the German healthcare market.
- Company typePrivate
- Founded2009
- HeadquartersOffenbach, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What P.R.O. does
P.R.O. Marketing Research UG (haftungsbeschränkt) is an independent, boutique market research agency headquartered in Offenbach am Main, Germany, founded in 2009 by Peter Riedl. The firm specializes exclusively in qualitative healthcare research, helping pharmaceutical clients understand the German healthcare market by exploring the attitudes and behavior of healthcare professionals (HCPs) and patients. Service scope covers end-to-end project management, study design and discussion guide development, respondent recruitment, moderation of in-depth interviews and focus groups (in central location, telephone, in-office, or in-home settings), and analysis and reporting delivered in German or English. Research spans 16+ therapy areas including Cardiology, Dermatology, Endocrinology, Gastroenterology, Hematology, Infectious Diseases, Nephrology, Neurology, Oncology, Ophthalmology, Psychiatry, Pulmonology, Rheumatology, Surgery, and Urology, addressing topics such as prescription behavior, therapy pathways, unmet needs, treatment perceptions, patient journeys, and disease burden.
The firm's core technology is human expertise rather than a proprietary platform: there is no disclosed software product, AI/ML tooling, or data asset. The deliverable is qualitative insight produced via expert moderation, principally by founder Peter Riedl (30+ years of agency-side experience since 1991), supported by Research Manager Juliane Frisch. The website (pro-mr.com) and direct client relationships function as the primary go-to-market channels, with no app, API, or digital distribution disclosed.
P.R.O. generates revenue through project-based professional services fees charged to pharmaceutical companies and healthcare organizations for custom qualitative research engagements. Pricing is not publicly disclosed and is determined per project based on therapy area complexity, sample size, methodology, language requirements, and deliverables, with billing on multi-year contracts. The company operates as a UG (haftungsbeschränkt), a German private limited company structure, under founder ownership with no external investment, parent company, or subsidiary relationships disclosed. Geographic scope is domestic (Germany), with nationwide field coverage.
P.R.O. firmographics
Firmographics- Name
- P.R.O.
- Legal name
- P.R.O. Marketing Research UG (haftungsbeschränkt)
- Website
- https://pro-mr.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P.R.O. Marketing Research is an independent German boutique agency that conducts qualitative healthcare market research, running moderated in-depth interviews and focus groups with HCPs and patients to help pharmaceutical clients understand the German healthcare market.
- Ownership category
- akta.pro rank
P.R.O. industry classification
Industry- Product category
- Healthcare Market Research Services
- NAICS
- Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)
Keywords
Where P.R.O. is headquartered
LocationHeadquarters
- HQ city
- Offenbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
P.R.O. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Healthcare Market Research Services: Project-based research services for pharmaceutical companies and healthcare organizations. Services include project management, study design and discussion guide development, recruitment of respondents, moderation of interviews and focus groups, and analysis and reporting. Revenue generated through project fees for these qualitative research engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
P.R.O. product offering
Product offeringCore offering
P.R.O. is an independent German market research agency providing end-to-end qualitative healthcare research services to pharmaceutical companies. Its deliverables cover project management, study design and discussion guide development, respondent recruitment, moderation of in-depth interviews and focus groups (in central locations, by phone, in-office, or in-home), and analysis and reporting in German or English across 16+ therapy areas.
Product overview
P.R.O. Marketing Research is an independent German market research agency offering a unified suite of qualitative healthcare research services. The core offering encompasses end-to-end research project management, study design and discussion guide development, respondent recruitment, and professional moderation of in-depth interviews and focus groups conducted in German (at central locations, over the phone, or in-office/in-home). Analysis and reporting are delivered in German or English. The agency specializes in 16+ therapy areas including Cardiology, Dermatology, Endocrinology, Gastroenterology, Hematology, Infectious Diseases, Nephrology, Neurology, Oncology, Ophthalmology, Psychiatry, Pulmonology, Rheumatology, Surgery, and Urology, covering research subjects such as prescription behaviour, therapy pathways, unmet needs, treatment perceptions, patient journeys, and disease burden. Key personnel include Managing Partner Peter Riedl and Research Manager Juliane Frisch.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualitative Healthcare Research Services End-to-end qualitative research services for pharmaceutical and healthcare clients covering project management, study design and discussion guide development, respondent recruitment, moderation of in-depth interviews and focus groups (in central locations, by phone, in-office, or in-home), and analysis and reporting delivered in German or English. Covers 16+ therapy areas including Cardiology, Dermatology, Endocrinology, Gastroenterology, Hematology, Infectious Diseases, Nephrology, Neurology, Oncology, Ophthalmology, Psychiatry, Pulmonology, Rheumatology, Surgery, and Urology.
- Multi-Therapy Area Healthcare Research Qualitative healthcare research services spanning 16+ therapy areas (Cardiology, Dermatology, Endocrinology, Gastroenterology, Hematology, Infectious Diseases, Nephrology, Neurology, Oncology, Ophthalmology, Psychiatry, Pulmonology, Rheumatology, Surgery, and Urology) covering research subjects such as prescription behaviour, therapy pathways, unmet needs, treatment perception, promotion materials, HCP-patient interactions, patient journeys, and disease burden.
- Healthcare Research Project Management Professional, flexible, and reliable project management for healthcare research engagements, including nationwide coverage across Germany, proactive issue management, ability to work under pressure and respond to last-minute changes, and experience with pharmaceutical adverse event training compliance.
Companies that use P.R.O.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
P.R.O. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
P.R.O. partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
P.R.O. competitors and assessment
Company assessmentBroad incumbents
- Ipsos Healthcare: Global market research firm with a dedicated healthcare division offering qualitative and quantitative research for pharma clients across multiple geographies. Comparable as a competitor for healthcare market research projects, though significantly larger and broader in scope than P.R.O.'s Germany-only niche.
- IQVIA: Global CRO and healthcare intelligence firm with extensive primary market research capabilities in Germany and across therapy areas. Comparable as a major player competing for the same pharma market research budgets.
- Kantar Health: Major healthcare-focused insights and analytics provider offering qualitative patient and HCP research alongside quantitative and real-world evidence solutions. Competes for pharma market research budgets globally and in Germany.
Emerging players
- SKIM: Specialized market research firm with healthcare practice offering qualitative and quantitative research for pharma clients. Comparable as a specialist insights provider with overlapping therapy area coverage.
Direct peers
- Cello Health: Healthcare insights agency offering qualitative and quantitative research, patient and HCP studies, and therapy area expertise to pharmaceutical clients. Comparable as a specialist healthcare research firm with overlapping service offering.
- Hall & Partners: Healthcare-focused insights agency offering qualitative research, patient journey work, and HCP research for pharma clients. Comparable specialist positioning serving pharmaceutical customers with overlapping qualitative capabilities.
- Adelphi Research: Independent healthcare market research agency providing qualitative patient and HCP research for pharmaceutical companies. Comparable as a boutique specialist serving similar customer base with similar methodology.
- Research Partnership: Independent healthcare market research agency offering qualitative and quantitative research for pharma clients across therapy areas. Directly comparable as a specialist healthcare insights firm serving similar pharmaceutical customers with similar qualitative methodology.
- Schlesinger Group: Qualitative research fieldwork and recruitment specialist with operations across multiple countries including Germany. Comparable as a provider of qualitative research infrastructure serving healthcare clients.
- M3 Global Research: Healthcare market research provider offering qualitative and quantitative HCP and patient research with physician panel access. Comparable as a specialist healthcare research firm serving pharma clients.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
P.R.O. social profiles
Digital presenceP.R.O. financial estimates
Financial estimateRevenue estimate
Valuation estimate
P.R.O. leadership team
Management profileNumber of profiles
Profiles2 records
P.R.O. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P.R.O. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P.R.O.
What does P.R.O. do?
P.R.O. is an independent German market research agency providing end-to-end qualitative healthcare research services to pharmaceutical companies. Its deliverables cover project management, study design and discussion guide development, respondent recruitment, moderation of in-depth interviews and focus groups (in central locations, by phone, in-office, or in-home), and analysis and reporting in German or English across 16+ therapy areas.
Is P.R.O. a public or private company?
P.R.O. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P.R.O. founded?
P.R.O. was founded in 2009. It employs 11 to 50 people.
Where is P.R.O. based?
P.R.O. is headquartered in Offenbach, Germany, in the Europe region.
How does P.R.O. make money?
One revenue line is on record: healthcare Market Research Services.
Who are P.R.O.'s main competitors?
Broad incumbents on record are Ipsos Healthcare, IQVIA and Kantar Health. SKIM is listed as an emerging player. Direct peers are Cello Health, Hall & Partners, Adelphi Research, Research Partnership, Schlesinger Group and M3 Global Research.
Does P.R.O. have an API?
No public API is recorded for P.R.O..
What industry is P.R.O. in?
P.R.O.'s product category is Healthcare Market Research Services. Its primary akta.pro industry code is BPAHALAN, Healthcare Outcomes & Real-World Evidence (RWE) Analytics. Its NAICS code is 54172 and its SIC code is 8000.