What Klasse Uno Network does

Klasse Uno Network is the exclusive advertising concessionaire for a portfolio of 9 FM radio stations and 4 digital terrestrial TV channels broadcast across Italy's Nord-Est region and into Lombardy, Piedmont, Emilia-Romagna, Trentino, Liguria, Lazio, Campania, and Switzerland (Ticino). Operating under the legal entity DEA Srl a socio unico — subject to direction and coordination by Zanella Holding s.r.l. — the company runs stations covering distinct musical and demographic formats: Radio Birikina (jukebox/classic hits), Bellla & Monella (Italian music), Piterpan (pop dance, #1 in Veneto), Marilù (rock), Sorrriso (liscio/folk, the most-listened in Italy), Gelosa (80s–2000s nostalgia), Vibra FM (reggaeton/Latin), Sportiva (24-hour sports), and Otto FM (70s–90s classics, launched 2024). The four TV channels (Birikina TV, Bellla & Monella TV, Piterpan TV, Sorrriso TV) extend the radio brands into music-video programming on DTT.

The company's core business is selling radio and TV advertising inventory to over 1,000 local and regional SMB advertisers annually. It reaches 2.335 million daily listeners in the Nord-Est — with 55% listening exclusively to Klasse Uno stations and 69.9% being purchase decision-makers — and supports campaigns with quote-based pricing tailored to demographic, geographic, and format targeting. Distribution is delivered via FM, DAB, DTT, streaming, and smart speakers. Beyond broadcast advertising, Klasse Uno monetizes through four ancillary streams: (1) digital marketing services (SEO/SEM, Google Ads, web/eCommerce development, social campaigns, graphic design, copywriting, hosting), (2) event organization and sponsorship through Klasse Uno Eventi, including the flagship Festival Show and over 450 annual events across the region, (3) branded podcast content (Voci del Territorio Business, Sport, Sapori; Fuori Klasse) simulcast on radio stations and distributed on social channels, and (4) a registered agent sales network (K1agenti) that accesses rate cards and audience data to sell advertising on the company's behalf.

Go-to-market is sales-led and event-driven: advertisers engage directly via phone, email, or the website, and the company activates campaigns through co-marketing initiatives and live event sponsorships. The 1,000+ advertiser base is fragmented across small, medium, and large local businesses. There is no proprietary software platform, AI/ML capability, or third-party technology integration disclosed — the business is fundamentally a broadcast media operation with adjacent event, digital-services, and podcast content lines.

Name

Klasse Uno Network

Legal name

DEA Srl a socio unico

Website

https://klasseuno.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Broadcast Media Advertising

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Advertising Agencies (54181)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Radio advertising sales
• Television advertising sales
• Local broadcast media
• Event organization services
• Digital marketing services

Headquarters

HQ city

Castelfranco Veneto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Radio and TV Advertising Sales: The primary revenue stream: selling advertising spots and campaigns across 9 radio stations and 4 TV channels to local, regional, and national advertisers. Campaigns are sold with geographic, demographic, and format targeting.
2. Digital Marketing Services: Supplementary revenue from ancillary services including SEO/SEM, Google Ads, website and eCommerce development, social media campaigns, graphic design, copywriting, and domain/hosting services.
3. Event Organization and Sponsorship: Klasse Uno Event organizes live music events (Festival Show, branded events) and sells event sponsorships, ticket revenue, and full-service event packages.
4. Podcast Content and Branded Podcasts: Production of branded podcast content (Voci del Territorio Business, Sport, Sapori) for advertisers and partners, generating sponsorship revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Klasse Uno Network is the exclusive advertising concessionaire for Italy's largest local radio group, operating 9 FM/DAB radio stations and 4 DTT TV channels concentrated in Nord-Est Italy. The company sells targeted radio and TV advertising airtime to local and regional businesses, producing complete advertising campaigns from concept to broadcast in 3 days. It complements this with event organization (450+ events/year, including Festival Show), digital marketing services (SEO, SEM, Google Ads, web development, social campaigns), and branded podcast production distributed on its own stations and social channels.

Product overview

Klasse Uno Network operates a diversified media conglomerate consisting of 9 radio stations and 4 television stations across the Nord-Est region of Italy, making it the largest local radio group in the country. The portfolio includes diverse formats: Radio Birikina (classic hits), Radio Bellla & Monella (Italian music), Radio Marilù (rock), Radio Piterpan (pop dance), Radio Sorrriso (liscio/folk), Radio Gelosa (80s-2000s nostalgia), Radio Vibra FM (Latin/reggaeton), Radio Sportiva (24-hour sports), and Radio Otto FM (70s-80s-90s classics). Complementing the radio network are 4 TV stations (Birikina TV, Bellla & Monella TV, Piterpan TV, Sorrriso TV) offering music video content. The company also provides integrated services including advertising campaign management, digital marketing (SEO/SEM/Google Ads), website development, social media management, graphic design, event organization through Klasse Uno Event, and podcast production (Voci del Territorio Business/Sport/Sapori and Fuori Klasse). With 2.335 million daily listens and coverage spanning Veneto and Friuli V.G., the network serves over 1,000 businesses annually with targeted advertising solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Birikina: Radio station with jukebox format featuring requests and dedications, news, traffic and weather updates. Active in Veneto, Friuli V.G., and expanded coverage areas.
• Radio Bellla & Monella
• Radio Piterpan
• Radio Marilù
• Radio Sorrriso
• Radio Gelosa
• Vibra FM
• Radio Sportiva
• Radio Otto FM
• Radio Birikina TV
• Radio Bellla & Monella TV
• Radio Piterpan TV
• Radio Sorrriso TV

Products and services

• Radio Birikina

Quantifiable outcome

• 69.9% of listeners are purchase decision-makers
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Festival ShowflagshipStrategic or Co-development PartnerFestival Show is Klasse Uno Event's flagship summer tour, running for over 20 years, featuring major Italian music acts in town squares across the Nord-Est. It is organized internally and represents the company's premier event property, open to sponsor activation.
• Musical, Cultural, and Sports Event Organizers (various)minorStrategic or Co-development PartnerKlasse Uno partners with organizers of musical, cultural, and sporting events across the Nord-Est for media partnerships and co-marketing initiatives. Over 450 such events are realized annually, many of which are open to sponsorship by Klasse Uno's advertising clients.
• DEA Srl a socio unicocoreOthersDEA Srl a socio unico is the operating legal entity that operates Klasse Uno Network under the brand Klasse Uno Network. It is subject to direction and coordination by Zanella Holding s.r.l. Registered office: Via delle Mimose 12, Castelfranco Veneto (TV). Share capital: Euro 10,000.00 i.v.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klasse Uno Network