CurraNZ

What CurraNZ does

CurraNZ (legal entity Health Currancy Ltd, registered in England; related CurraNZ Ltd entities in New Zealand and Australia) is a privately held, family-owned dietary supplement company founded in 2014 by Fleur Cushman in the UK, continuing a natural-health tradition begun by her father, pharmacist Mike Cushman, in New Zealand. The company's core product is a New Zealand blackcurrant extract standardized to 105mg anthocyanins per 300mg capsule, with the proprietary Enzans™ bioactive identifier system and an Immuno3B™ super-complex supporting a newer immune-support line. The product range spans CurraNZ Original (15 and 30-capsule packs), the licensed Healthspan Elite CurraNZ Blackcurrant Extract positioned as the official supplement of the New Zealand All Blacks rugby team, and the CurraNZ Immune Support Capsules featuring a blackcurrant-blueberry-elderberry blend plus vitamins and beta glucans. The offering is supported by more than 60 peer-reviewed studies conducted with UK universities (Chichester, Liverpool John Moores, Surrey, Worcester), a 2026 Journal of Dietary Supplements meta-analysis, Informed-Sport batch certification, and six NutraIngredients awards across Asia, Europe and the USA.

CurraNZ generates revenue through three streams: direct e-commerce sales at curranz.com with a 10%-discount subscription model (£21.59-£25.99 per 30-cap pack), wholesale to a global stockist network spanning Amazon (US, UK, DE, UAE) and specialty fitness/health retailers in the UK, US, EU, Middle East and Oceania, and a licensing/royalty stream via Healthspan Elite that places the extract in All Blacks rugby nutrition. GTM is content-led and community-led: a 79+ page blog with coaching and athlete race content, an ambassador network of elite and professional endurance athletes (ultramarathoners, World Tour cyclists including Team UNO-X, triathletes, rugby), PR around NutraIngredients award wins, and email/social channels. Operations are lean, run by co-owners Fleur Cushman (UK-based Founder & MD) and Scott Cushman (NZ-based Co-Owner), with a UK registered office in Andover, Hampshire and returns/warehouse in Camberley, Surrey. No external institutional funding has been disclosed, and ownership remains concentrated in the founding Cushman family.

Name

CurraNZ

Legal name

Health Currancy Ltd

Website

https://curranz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

CurraNZ is a family-owned UK supplement company selling standardized New Zealand blackcurrant anthocyanin extract capsules to endurance athletes, professional sports teams and health-conscious consumers via its DTC website, global stockists and licensing partnerships.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAJAKAJ

Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates)

Agriculture & Food Production/Food Ingredients & Additives/Nutraceutical & Functional Ingredients (Vitamins, Minerals, Omega-3s, Botanicals)

Keywords

• Blackcurrant extract supplements
• Sports nutrition products
• Anthocyanin dietary supplements
• Natural health supplements
• Endurance performance supplements

Headquarters

HQ city

Andover

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of CurraNZ Original, Healthspan Elite, and Immune Support supplements directly to consumers via curranz.com. One-time purchases and subscription models available.
2. Wholesale to Stockists: Products distributed through global network of approved stockists including specialty retailers (XMiles, Dolphin Fitness, Dulwich Health), Amazon marketplace, and direct-to-consumer platforms in USA, UK, EU, UAE, NZ, Australia, and Czech Republic.
3. Licensing Partnership - Healthspan Elite: Official All Blacks supplement partnership with Healthspan Elite using CurraNZ Blackcurrant Extract in branded product. Premium positioning through elite sports endorsement.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

CurraNZ manufactures and sells premium New Zealand blackcurrant extract dietary supplements, with each 300mg capsule delivering 105mg of standardized anthocyanins derived from Canterbury Plains-grown blackcurrants. The core product line targets athletes and health-conscious consumers for pre-workout, post-workout, recovery, and immune support use, and is backed by over 60 peer-reviewed studies and Informed-Sport batch certification.

Product overview

CurraNZ is a naturally-sourced health and fitness food supplement company offering a range of blackcurrant extract products derived from New Zealand-grown blackcurrants, which contain high anthocyanin levels. The core product line consists of CurraNZ Original Blackcurrant Extract Capsules (available in 15s and 30s packs), the Healthspan Elite CurraNZ Blackcurrant Extract (the official supplement of the New Zealand All Blacks rugby team), and CurraNZ Immune Support Capsules (an add-on immune support formula featuring an Immuno3B super-complex). All products contain standardized anthocyanin doses and are backed by over 60 peer-reviewed studies.

Differentiator

Problem solved

Functional benefit

Brands

• Immuno3B: Proprietary immune support complex featuring blackcurrants, blueberries and elderberries plus vitamins C, D, A and selenium.
• Enzans

Products and services

• CurraNZ Original Blackcurrant Extract Capsules Premium New Zealand blackcurrant extract supplement containing 105mg anthocyanins per 300mg capsule, designed as a pre- and post-workout supplement for health and fitness enthusiasts, backed by over 60 peer-reviewed studies.
• Healthspan Elite CurraNZ Blackcurrant Extract Licensed supplement containing 30 x 300mg capsules with 105mg anthocyanins per capsule; Informed-Sport certified and used by New Zealand's national rugby team (All Blacks) during training and match-day competition.
• CurraNZ Immune Support Capsules Immune support supplement featuring the proprietary Immuno3B super-complex with blackcurrant, blueberry, and elderberry extracts plus nature-identical vitamins C, D, A, beta glucans, and selenium. 30 x 680mg capsules per pack, vegan-friendly daily formula.
• CurraNZ 15s Smaller 15-capsule pack size of the original CurraNZ blackcurrant extract supplement, offering a trial size option for new consumers.

Quantifiable outcome

• Increases fat oxidation during exercise by 0.042 g/min across 15 controlled human trials (Journal of Dietary Supplements, 2026)
• +4 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Team UNO-X MobilityflagshipStrategic or Co-development PartnerProfessional World Tour cycling team using CurraNZ as part of their nutritional strategy during intense racing phases and altitude training camps. Rider Torstein Traeen took the yellow jersey at the 2026 Tour de France while using CurraNZ. Team has been using CurraNZ for several years during critical racing periods including Tour de France.
• All Blacks (New Zealand National Rugby Team)flagshipStrategic or Co-development PartnerOfficial All Blacks supplement used by New Zealand's national rugby team in and around training and match-day competition. Distributed through Healthspan Elite partnership. Product contains 30 x 300mg of award-winning blackcurrant extract as part of team nutrition program.
• Healthspan ElitecoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for official All Blacks supplement. Healthspan Elite CurraNZ Blackcurrant Extract product uses proprietary CurraNZ extract formulation in premium branded packaging for elite sports and retail distribution.
• University of Chichester (Professor Mark Willems)coreStrategic or Co-development PartnerLed British sports, exercise and health studies on New Zealand blackcurrants over the last decade. Professor Willems' research interests focused on muscle physiology, muscle fatigue, and supplementation. Key academic partner in research program.
• Liverpool John Moores University (Dr Sam Shepherd, Dr Juliette Strauss)coreStrategic or Co-development PartnerResearch partnership with Senior Lecturers in Sport & Exercise Nutrition and Exercise and Health Metabolism. Conducted landmark muscle biopsy study showing 39% glycogen storage increase. Co-Directors at Total Endurance Nutrition.
• University of Surrey (Dr Julie Hunt)minorStrategic or Co-development PartnerLecturer in Sport and Exercise Sciences conducting research on skeletal muscle and vascular adaptations to exercise. Physiologist advisor to British Triathlon.
• University of Worcester (Dr Matthew Cook)minorStrategic or Co-development PartnerFirst academic in world to undertake PhD in New Zealand blackcurrant for sports performance. Thesis examined effect on physiological responses at rest and during exercise in trained cyclists.
• Informed-SportcoreOthersInformed-Sport certified brand - every batch screened for banned substances in sport. Provides professional athletes confidence in clean supplement status and quality assurance.
• Overland Running ProvisionsminorChannel Partner/ Reseller/ DistributorSpain-based retailer and co-founder Christian Meier's sustainable clothing brand. Serves local endurance market with CurraNZ products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MyProtein: Mass-market sports nutrition and supplements retailer owned by THG. A broad incumbent competing in the same end market (recreational and amateur athletes buying online) but with vastly broader SKU range, lower price points, and paid-marketing-led acquisition rather than research-led positioning.
• Bulk Powders: UK-based sports nutrition brand selling protein, creatine, and performance supplements direct-to-consumer. Comparable in channel strategy (D2C + subscription) and target customer (UK amateur athletes), but operates at lower price points and broader SKU breadth than CurraNZ.
• Optimum Nutrition: Global sports nutrition incumbent (Glanbia-owned) with Gold Standard product line and deep distribution across specialty and mass retail. Competes with CurraNZ for the same athlete end-customer but at a much broader, mainstream positioning.

Emerging players

• Performance Lab: Premium direct-to-consumer supplement brand emphasising research-grade formulations and minimal excipients. Comparable premium positioning and evidence-led marketing, though with a broader range of actives rather than single-ingredient specialisation.
• Klean Athlete: NSF/Informed-Sport certified sports supplement brand specifically targeting professional and elite athletes. Comparable positioning around banned-substance-free certification and elite athlete endorsement, with a broader but less deep SKU portfolio than CurraNZ.

Direct peers

• Healthspan: UK-based direct-to-consumer supplement brand and existing licensing partner of CurraNZ through the Healthspan Elite line. Comparable as a premium UK supplement retailer with overlapping customer base, similar subscription/D2C model, and shared position in the elite sports endorsement category.
• Cherry Active: UK-based Montmorency cherry supplement brand targeting athletes with polyphenol/anthocyanin recovery claims. Directly competes in the 'fruit-derived polyphenol for sports recovery' niche that CurraNZ dominates, and shares the D2C-plus-stockist distribution model.
• High5 Nutrition: UK endurance sports nutrition brand with strong athlete sponsorship heritage (cycling, running, triathlon). Directly comparable customer base to CurraNZ — endurance athletes using supplements for training and competition — and overlaps in retail channels through specialty running and cycling stores.
• BeetElite: US sports nutrition brand built around a single, research-backed botanical active (beetroot nitrates) targeting endurance performance. Closely analogous business model to CurraNZ: one hero ingredient, clinical evidence as the primary marketing lever, endurance athletes as the core customer.

Others

• Clinicians (NZ): New Zealand practitioner-grade supplement brand founded by Mike Cushman (Fleur and Scott's father) — the parent heritage brand of CurraNZ. Comparable product category (botanical supplements), shared supplier relationships in NZ blackcurrants, and historical brand equity from which CurraNZ was spun out in 2014.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/healthcurrancy
• Facebookfacebook.com/CurranzHealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CurraNZ