CB
CB Italy is a Bottanuco-based Italian manufacturer of professional cooking equipment founded in 1962, supplying ovens, rotisseries, grills, and snack-line appliances to foodservice operators in over 90 countries.
- Company typePrivate
- Founded1962
- HeadquartersBottanuco, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CB does
CB Italy (legal entity C B S.R.L.) is an Italian manufacturer of professional cooking equipment founded in 1962 by Pietro Colombo and headquartered in a 3,000 square meter integrated facility in Bottanuco, Italy that houses development, production, and sales operations under one roof. The company designs, manufactures, and distributes a broad portfolio of commercial cooking equipment, including convection ovens (FCE series), self-cleaning ovens, infrared ovens, pizza ovens, planetary and traditional rotisseries (including the Chicken Master sub-brand), gas and electric grills, kebab/gyros machines, heated display cases, manual food wrapping machines, knife sterilizers (UVC-based PLEXI/STL/STA lines), and snack line accessories. Two patented technologies anchor the product roadmap: modulated infrared cooking (first deployed in 1993 on the Gyros series) and the CB Self-Cleaning Innovation system (2013), the latter commercialized through the CB Cooking Innovation series and the CHEF 706 multicooker, which is claimed to reduce cooking time by 50%.
CB firmographics
Firmographics- Name
- CB
- Legal name
- C B S.R.L.
- Website
- https://cb-italy.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CB Italy is a Bottanuco-based Italian manufacturer of professional cooking equipment founded in 1962, supplying ovens, rotisseries, grills, and snack-line appliances to foodservice operators in over 90 countries.
- Ownership category
- akta.pro rank
CB industry classification
Industry- Product category
- Commercial Cooking Equipment
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
Keywords
Where CB is headquartered
LocationHeadquarters
- HQ city
- Bottanuco
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Cooking Equipment Sales: CB Italy generates revenue through the manufacture and sale of professional cooking equipment including ovens, rotisseries, grills, heated displays, and snack line equipment. The company sells directly to businesses (B2B) and through distribution channels to end consumers (B2C).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B and B2C equipment sales |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
CB product offering
Product offeringCore offering
CB Italy designs, manufactures, and sells professional cooking equipment for the food service industry, including professional ovens (self-cleaning, infrared, convection, pizza), planetary and standard rotisseries, heated LED display cases, electric and gas grills, manual wrapping machines, and a complete snack line (kebab/gyros machines, knife sterlizers, hot dog equipment). Products are sold under the CB and Chicken Master brands through direct sales, an international distributor network covering over 90 countries, a reseller portal, and the company website.
Product overview
CB is an Italian manufacturer of professional cooking equipment founded in 1962, operating from a single integrated facility in Bottanuco, Italy. The product portfolio centers on professional ovens (including self-cleaning, infrared, convection, and pizza ovens), rotisseries (electric, gas, and planetary), heated display cases, grills, manual wrapping machines, and a comprehensive snack line. Key product lines include the FCE convection oven series with humidifiers (FCE4-UM, FCE5-UM, FCE10-UM, and PR9 electronic variants), GOLOSO combination ovens with grill function, KEBAB electric/gyros grills with ceramic infrared technology, gas-powered kebab/gyros machines (2B, 3B, 4B series), CHEF 706 modulated infrared multicooker, and knife sterilization equipment (PLEXI, STL, STA series). The company also produces accessories including Gastronorm trays, grids, and support furniture. Products are distributed to over 90 countries worldwide through B2B and B2C channels.
Differentiator
Problem solved
Functional benefit
Brands
- CB Cooking Innovation: Revolutionary cooking series presented in 2013 featuring modulated infrared cooking and CB Self-Cleaning Innovation patented technologies
- CB Academy
- Chicken Master
Products and services
- Forni Professionali (Professional Ovens) Range of professional ovens for commercial cooking applications, including self-cleaning ovens with patented CB Self-Cleaning Innovation, infrared ovens with modulated infrared cooking technology, convection ovens, regenerators and temperature maintainers, pizza ovens, and hot food maintainers. Designed for restaurants, supermarkets, hotels, and professional kitchens.
- Girarrosti Professionali (Professional Rotisseries) Complete line of professional rotisseries including the Chicken Master line, electric rotisseries, gas rotisseries, planetary rotisseries with planetary rotation mechanism, and hot display cases for chickens. Designed for crispy outside and succulent inside cooking results.
- Vetrine Calde (Heated Display Cases)
Quantifiable outcome
- Cooking time reduction of 50% with CHEF 706 multicookers through modulated infrared technology
- +1 more outcomes
Companies that use CB
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
CB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CB partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights3 records
CB competitors and assessment
Company assessmentBroad incumbents
- Ali Group: Italian-headquartered global foodservice equipment conglomerate with a broad portfolio of cooking, refrigeration, and food-prep brands. It is the most direct large incumbent in the same commercial kitchen equipment category served by CB Italy, especially across European foodservice accounts.
- Middleby Corporation: Large US-listed foodservice equipment group with deep presence in commercial cooking, including rotisseries, ovens, and snack cooking lines. Comparable to CB Italy as a multi-category commercial kitchen equipment supplier serving global chain and foodservice customers.
- Convotherm (Welbilt brand): Brand within Welbilt's commercial oven portfolio offering combi and convection ovens for professional kitchens. Comparable to CB Italy's FCE convection oven series; both target restaurants, hotels, and catering with similar capacity ovens.
- Hoshizaki: Japanese global manufacturer of commercial kitchen equipment with strong presence in food preparation, cooking, and refrigeration. Comparable to CB Italy as a global commercial kitchen equipment competitor with overlapping foodservice customers.
Direct peers
- Roller Grill: French manufacturer of professional cooking equipment including grills, contact grills, and snack equipment. Comparable to CB Italy in the snack-line and grill product range, particularly for kebab and hot-dog equipment.
- Rotisol: French specialist manufacturer of professional rotisseries (Ferdinand, Revolution, and other series). Direct competitor to CB Italy in the planetary and electric rotisserie category, serving the same supermarket, catering, and restaurant customers.
- Garland (part of Middleby): Commercial ranges, grills, and ovens used in restaurants and institutional kitchens. Comparable to CB Italy's grills and cooking equipment; targets overlapping foodservice customers but is now part of Middleby, giving them larger scale.
- Bakers Pride: US-based manufacturer of commercial ovens, including pizza and convection ovens for restaurants and foodservice. Comparable to CB Italy in the commercial pizza and convection oven categories, particularly for independent and chain restaurants.
- Unox: Italian competitor specializing in professional convection and combi ovens for restaurants and bakeries. Highly comparable to CB Italy as an Italian-made commercial oven maker with patented cooking technology and global distribution in the same foodservice segment.
- Rational AG: German manufacturer of commercial combi-ovens widely used in professional kitchens. Comparable to CB Italy as a premium European commercial oven specialist with patented cooking technology and a similar global foodservice customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CB social profiles
Digital presenceCB financial estimates
Financial estimateRevenue estimate
Valuation estimate
CB leadership team
Management profileNumber of profiles
Profiles1 record
CB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CB
What does CB do?
CB Italy designs, manufactures, and sells professional cooking equipment for the food service industry, including professional ovens (self-cleaning, infrared, convection, pizza), planetary and standard rotisseries, heated LED display cases, electric and gas grills, manual wrapping machines, and a complete snack line (kebab/gyros machines, knife sterlizers, hot dog equipment). Products are sold under the CB and Chicken Master brands through direct sales, an international distributor network covering over 90 countries, a reseller portal, and the company website.
Is CB a public or private company?
CB is a private company. It is classified as family owned and is currently operating.
When was CB founded?
CB was founded in 1962. It employs 11 to 50 people.
Where is CB based?
CB is headquartered in Bottanuco, Italy, in the Europe region.
How does CB make money?
One revenue line is on record: professional Cooking Equipment Sales.
Who are CB's main competitors?
Broad incumbents on record are Ali Group, Middleby Corporation, Convotherm (Welbilt brand) and Hoshizaki. Direct peers are Roller Grill, Rotisol, Garland (part of Middleby), Bakers Pride, Unox and Rational AG.
Does CB have an API?
No public API is recorded for CB.
What industry is CB in?
CB's product category is Commercial Cooking Equipment. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale. Its NAICS code is 335210 and its SIC code is 3630.