What Maag Flock does

Maag Flock GmbH is a German family-owned manufacturer of electrostatic flocking machines, equipment, and systems, headquartered in Nehren, Germany (Daimlerstrasse 50, 72147 Nehren) and operating since 1992 under the ownership and management of the Wagner family. Andreas Wagner and Michael Wagner serve as managing directors, and the company describes itself as the world market leader in flocking machine manufacturing with over 40 years of accumulated know-how. Its proprietary electrostatic flocking technology uses high-voltage systems (0-80 kV) to apply short fibers to substrates, with processes developed and validated in an in-house Technikum; testing standards were co-developed with the automotive industry.

The product portfolio is organized as a comprehensive flocking ecosystem: automatic flocking machines (profile, surface, rotationally symmetric, form part, corner, roll-to-roll, SWAP, spring, shoe, paint roller, and glove box configurations); hand flocking devices (HEK 0-80 kV series, KFG cabin device, EPF electro-pneumatic, Mini Flock entry-level); testing and quality control equipment (APG abrasion testers, DMB 15 conductivity meter, SPG 1000 spring tester, RPG 1000 flowability tester, HMG-D high-voltage meter with Fluke integration); flocking workstations (tables, cabins, adhesive spray tables and walls, Dustomat extraction units, mechanical turntables); consumables (flock fibers in polyamide, viscose, wood, metal, compostable biomaterials, recycled, and polyester; flock yarn; flock adhesives); high voltage generators; robot cells for automated adhesive application and flocking; and a service/maintenance offering covering calibration, first-sample flocking, and training.

The company operates a hybrid hardware-and-services revenue model: standardized equipment and consumables are sold through an online catalog with unit pricing (some accessories from €1.19), custom-built flocking systems are sold under multi-year contracts with individual quotation, and recurring revenue is generated from plant maintenance, calibration, training, and consumables. Distribution combines direct e-commerce via a five-language website (German, English, Spanish, Russian, Chinese) with regional sales representatives covering America, Asia, China, and Mexico/Caribbean. The company serves at least nine vertical segments including automotive (springs, seals, glove compartments), medical and dental applicators, medical testing (diagnostic swabs), cosmetics, paint rollers, footwear, textile and fashion, construction materials, and porcelain/ceramics. Revenue is not publicly disclosed, there are no external investors, and the company is registered as a German private limited company (GmbH) under HRB 775382 in the Stuttgart commercial register.

Name

Maag Flock

Legal name

Maag Flock GmbH

Website

https://maagflock.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Maag Flock GmbH is a German family-owned manufacturer of electrostatic flocking machines, testing equipment, consumables, and robot cells, serving automotive, medical, cosmetics, construction, and textile industries worldwide.

Ownership category

akta.pro rank

Product category

Industrial Flocking Equipment

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• Electrostatic flocking machines
• Flock testing equipment
• Industrial flocking systems
• Flock fiber materials
• High voltage generators

Headquarters

HQ city

Mössingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Flocking Machines and Systems: Manufacture and sale of automated flocking machines for various applications including profile, surface, rotational, form part, corner, roll-to-roll, SWAP, spring, shoe, paint roller, and glove compartment flocking.
2. Flock Testing and Measuring Equipment: Sale of testing equipment for quality control including abrasion testers, spring testers, conductivity meters, pourability testers, and high voltage meters.
3. Hand Flocking Devices: Sale of hand flocking devices ranging from beginner to professional models, including electrostatic and pneumatic options.
4. Flock Basic Equipment: Sale of flock workstations, cabins, tables, adhesive spray tables, extraction units, cleaning devices, flock dryers, and accessories.
5. Flock Materials: Sale of flock fibers, flock yarn, and flock adhesives.
6. Service and Maintenance: Plant maintenance, testing equipment calibration, initial sample flocking services, and flock training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Maag Flock GmbH manufactures and sells electrostatic flocking machines, complete flocking plants, hand flocking devices, flock quality-control testing equipment, flocking workstations, high-voltage generators, robot cells, and consumables (flock fibers, yarn and adhesives). The company also provides maintenance, calibration, first-sample flocking and training services, serving industrial manufacturers worldwide across automotive, medical, cosmetics, construction, textile, footwear, and porcelain/ceramics sectors.

Product overview

Maag Flock GmbH is a German manufacturer of electrostatic flocking machines, equipment, and systems, founded in 1992 and managed by the Wagner family. The product portfolio is organized as a comprehensive flocking ecosystem comprising: (1) Automatic Flocking Machines and Complete Flocking Plants for various applications including profile, surface, rotationally symmetric, form part, corner, roll-to-roll, SWAP, spring, shoe, paint roller, glove box, and glove flocking; (2) Hand Flocking Devices including the electro-pneumatic EPF, electrostatic HEK series with adjustable 0-80kV voltage and safety features, cabin flocking device KFG, and entry-level Mini Flock; (3) Testing and Quality Control Equipment including abrasion testers (APG series), conductivity meter (DMB 15), spring testing device (SPG 1000), flowability tester (RPG 1000), and high voltage meter (HMG-D) which connects to Fluke multimeters; (4) Flocking Workstations including flocking tables (FT), flocking cabins, adhesive spray tables and walls, extraction units (Dustomat 160S), and mechanical turntables; (5) Consumables including flock fibers, flock yarn, and flock adhesives; (6) Components including high voltage generators; (7) Robot Cells for automated processes; and (8) Services including plant maintenance, calibration, first-sample flocking, and training. The company also provides specialized solutions for industries including automotive, construction, cosmetics, medical/dental, textile, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Automatic Flocking Machines Fully automatic industrial flocking machines for applying short fibers to substrates, offered in multiple configurations (profile, surface, rotationally symmetric, form part, corner, roll-to-roll, SWAP, spring, shoe, paint roller, and glove compartment) for manufacturers across automotive, medical, cosmetics and other industries.
• Flocking Systems / Plants (Beflockungsanlagen) Complete, integrated flocking plants and turnkey systems tailored to specific customer production situations, from small to large series, covering profile, surface, roll-to-roll, SWAP, spring, shoe, paint roller, glove box, and form part flocking.
• HEK Electrostatic Hand Flocking Device Professional electrostatic hand-held flocking device with adjustable high voltage (0–80 kV), digital display of voltage and current, adjustable current limit as a safety mechanism, and industrial-grade robustness; available in HEK 170, HEK 280, HEK 300, and HEK 70 models for piece-part to small-series flocking.
• EPF Electro-Pneumatic Flocking Device Electro-pneumatic flocking device designed for three-dimensional electrostatic-pneumatic flocking of small series parts.
• KFG Cabin Flocking Device Cabin flocking device that works purely electrostatically with upward flocking for very dense and uniform flocking surfaces; suitable for three-dimensional parts up to 800x800x800mm and includes a HEK 280 hand device, digital kV and µA display, and adjustable 0–80 kV high voltage.
• Mini Flock Entry-level hand flocking device targeted at beginners and small-series production of single flocked pieces.
• APG 1000 / 1003 / 1004 Abrasion Testing Device Abrasion testing device for checking the intensity of abrasion on flocked samples or objects and verifying adhesive quality in combination with flock fibers for stability and firmness.
• DMB 15 Conductivity Measurement Device Conductivity measurement device for measuring the conductivity and humidity of flock fibers to ensure quality and ideal flocking results.
• SPG 1000 Spring Testing Device Spring testing device for checking the jumping and dissolution capability of flock fibers under the influence of voltage.
• RPG 1000 Flowability Testing Device Flowability testing device for evaluating the dripping behavior and dissolution capability of flock during processing.
• HMG-D High Voltage Measurement Device High voltage measurement device for checking DC voltage in ranges 0–110 kV or 0–160 kV with positive and negative polarity; can be connected to Fluke voltage meters for data readout.
• Flocking Table (Flocktisch FT) Ergonomic flocking table designed for efficient work with HEK and MiniFlock hand devices, with 1000x800mm work surface, 800mm adjustable working height, integrated flock collection container and weight compensation.
• Flocking Cabin (Flockkabine) Flocking cabin providing an ideal working environment for manual flocking devices; dimensions 800x1200x2400mm, 110/230V 50/60Hz power supply, 650W power consumption.
• Adhesive Spray Table (Klebstoffspritztisch) Ergonomic and safe adhesive spray table designed for applying adhesive to substrates before flocking.
• Adhesive Spray Wall (Klebstoffspritzwand) Adhesive spray wall with integrated extraction system for applying adhesive before flocking; working width 2000mm, depth 450mm, height 2070mm, extraction capacity 8500 m³/h.
• Dustomat 160S Extraction Unit Extraction unit with integrated filtration for suction of sticky and long-fiber dust generated during flocking processes; 935x1440x1460mm, 260kg, 2.2/4.0 kW power.
• Mechanical Turntable (MDT) Mechanical turntable with smooth-running thread for flexible and easy flocking and adhesive application from all sides, with galvanized surface for optimal feel and easy cleaning.
• Flock Fibers Flock fibers supplied as raw material for the flocking process, available in polyamide, viscose, wood, metal, compostable biomaterials, recycled materials, and polyester variants.
• Flock Yarn (Flockgarn) Flock yarn supplied for textile flocking applications.
• Flock Adhesive (Flockklebstoff) Adhesives specifically formulated for flocking processes, supplied to anchor flock fibers on substrates.
• High Voltage Generators (Hochspannung) High voltage generators for electrostatic flocking processes, adjustable continuously from 0 to 80 kV.
• Robot Cells (Roboterzelle) Robot cells designed for automated adhesive application, automated flocking and other automated flock-process steps.
• Service & Maintenance Comprehensive service offering covering plant maintenance, testing equipment calibration, first-sample flocking services, and flock training programs for customers.

Quantifiable outcome

• Flocked surfaces achieve approximately 10% fiber coverage with remaining 90% being air gaps that provide insulation and other functional properties.

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rieter: Swiss-based leader in textile machinery (spinning systems and components). Comparable as a broad incumbent in European textile machinery serving similar B2B process-industry customers through engineered capital equipment and service.
• KraussMaffei Group: German manufacturer of injection molding, extrusion, and reaction process machinery. Comparable as a European industrial machinery OEM providing engineered production systems and after-sales support across multiple end-market verticals.
• Andritz AG: Austrian-headquartered industrial machinery group serving pulp, paper, textile, and other process industries. Comparable as a broad incumbent in specialty industrial machinery with a European base serving global process-manufacturing customers.
• Trützschler Group: Major German-based textile machinery specialist supplying spinning and nonwoven equipment. Comparable as an established European industrial machinery company serving similar process-industry customers (textile/nonwoven) with engineered capital equipment.
• Dürr AG: Global German manufacturer of surface finishing and paint-shop systems across automotive and industrial customers. Comparable as a broad incumbent in industrial surface treatment and finishing machinery, the same functional category in which Maag Flock's flocking systems compete.

Emerging players

• KUKA AG: German industrial robotics and automation specialist. Comparable through Maag Flock's robot-cell offerings for automated flocking and adhesive application — overlapping at the automation/robotics layer where Maag Flock is a niche buyer/integrator.

Others

• Groz-Beckert: German textile-technology supplier producing needles, machine components, and tooling for knitting, weaving, and nonwovens. Comparable as an adjacent specialist German industrial supplier serving textile/technical-textile process industries with engineered components and consumables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLx77D7asryPmfRGNdnzEhw
• LinkedInlinkedin.com/company/maag-flockmaschinen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maag Flock