Maphi

What Maphi does

Maphi is the consumer-facing brand of Edutapps GmbH, a privately held German limited company headquartered at Busdorfwall 22, Paderborn, Germany. The company builds and operates a mobile mathematics learning application for iOS and Android that lets students solve equations through touch-based gestures rather than keyboard input or multiple-choice selection. The product is targeted primarily at middle-school students (grades 5-10) and is positioned around a gamified, didactic pedagogy intended to make practice more engaging than traditional textbook exercises. The app is offered in German, English, French, and Spanish and is distributed exclusively through the Apple App Store and Google Play Store.

The underlying technology is the proprietary Maphi Algebra Engine, a math computation platform that the company markets as embeddable in desktop, mobile, and web applications and exposes through a dedicated developer surface at engine.maphi.app for potential B2B licensing. Maphi monetizes via a freemium consumer model: the app is free to download with selected content accessible, and additional content/functionality is unlocked via in-app purchases and recurring subscriptions ("Abo") of variable minimum term, with payments processed by Apple and Google. The Terms of Service restrict use to consumers, and the company discloses no institutional investors, no headcount, and no revenue figures in the available data. Operational signals are thin: documented milestones cluster around 2017-2018 pitch competition wins (University of Göttingen, PFH, NBank, Global EdTech Startups Awards in London), and there is no evidence of subsequent funding rounds, hires, or product launches in the source material.

Name

Maphi

Legal name

Edutapps GmbH

Website

https://maphi.app

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Maphi (Edutapps GmbH) is a Paderborn, Germany-based EdTech company offering a gamified, touch-gesture math learning app for middle-school students on iOS and Android, monetized via freemium subscriptions and in-app purchases, with its underlying Algebra Engine positioned for B2B licensing.

Ownership category

akta.pro rank

Product category

Math Learning Software

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industry

Game-Based Learning & Gamification Authoring (EDAFAHAF)

Keywords

• Math learning app
• Gesture-based learning
• Mobile edtech software
• Algebra engine platform
• Interactive math practice

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Subscription (Abo): Users can purchase subscriptions through app stores to unlock full access to all content and functionality in Maphi. Subscriptions auto-renew with varying minimum terms until cancelled by user, Edutapps, or the store provider.
2. In-App Purchases: Additional content and functionality can be purchased directly within the app through Apple and Google payment systems.
3. Freemium Model: The app is free to download and use with access to selected content and functionality. Premium content requires purchase.
4. Technology Licensing: The Maphi Algebra Engine can be licensed to third parties for use on desktop, mobile apps, and websites, creating potential B2B revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Maphi is a mobile math learning application for iOS and Android that lets users solve equations by manipulating mathematical elements directly on screen via touch gestures. A gamified, didactic design transforms math practice into a game-like experience, and the underlying Maphi Algebra Engine is offered separately for licensing on desktop, mobile, and web platforms.

Product overview

Maphi is a consumer-focused educational technology company offering a mobile math learning application with a unique touch-based interface. The core product is the Maphi mobile app for iOS and Android, which uses an interactive, game-like approach to teaching mathematics through intuitive gestures. The company also offers a Maphi Algebra Engine technology platform that can be licensed for use in desktop, mobile, and web applications. The app operates on a freemium model with optional subscription access to unlock additional content and functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Maphi Algebra Engine: Math technology platform that can run on desktop, mobile apps, and websites

Products and services

• Maphi Mobile App An educational math learning app for iOS and Android that lets users solve math problems through intuitive touch gestures, using a gamified, didactic approach to make mathematics engaging for middle school students. Available free with optional in-app purchases and subscriptions.
• Maphi Algebra Engine The underlying algebraic computation technology that powers Maphi's math solving capabilities. Offered as a licensable platform that can run on desktop, mobile apps, and websites, enabling third parties to embed gesture-based math computation into their own products.

Quantifiable outcome

• 4.9 star rating with 300+ reviews on app stores
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Georg August Universität GöttingenminorStrategic or Co-development Partner · 1 January 2018Maphi participated in and won the Lift-Off Pitch Competition at University of Göttingen in 2017, indicating an early connection with the university ecosystem.
• PFH Private Hochschule GöttingenminorStrategic or Co-development Partner · 1 January 2018Winner of PFH Entrepreneur School 2018 and PFH FUTUR X PitchBoXing 2018, indicating participation in university entrepreneurship programs.
• NBank NiedersachsenminorStrategic or Co-development Partner · 1 January 2018Winner of the NCapital Matching Pitch at CEBIT 2018, facilitated by NBank Niedersachsen's startup support program.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Mathletics: Mathletics is a math learning platform used in schools and at home across many countries, including Europe. Comparable to Maphi as a gamified, K-12 focused math learning product, though it leans more on web/school deployment.
• DragonBox: DragonBox (now part of Kahoot!) creates game-based math learning apps for children. It is a direct peer to Maphi because both use gamified, intuitive pedagogical approaches to teach mathematics to school-age learners on mobile platforms.
• Prodigy Education: Prodigy offers a game-based math learning platform for grades 1-8 with freemium and school licensing models. Comparable to Maphi in targeting middle school math learners through gamified, mobile-first delivery.
• Photomath: Photomath is a mobile math learning and problem-solving app for students that uses camera-based input. It is a direct peer to Maphi given its similar target audience (middle/high school students), math-focused content, and freemium mobile app distribution.
• Mathway: Mathway provides step-by-step math problem solving across mobile and web. It directly competes with Maphi in the math learning app category with similar consumer-focused, freemium/subscription monetization targeting students and parents.
• Komodo Math: Komodo Math provides personalized math learning for grades K-6 via a mobile/web app. It is a direct peer to Maphi in the gamified math tutoring category, particularly for the elementary-to-middle-school transition audience.
• DragonBox Numbers: DragonBox Numbers is a game-based math learning app for early learners. Comparable to Maphi as a sibling product line in the gamified math tutoring space, targeting overlapping school-age audiences via mobile app distribution.
• Brilliant: Brilliant delivers interactive math, science, and computer science learning through a mobile and web app with subscription pricing. Comparable to Maphi via its emphasis on interactive problem solving and direct-to-consumer subscription model.

Broad incumbents

• Cuemath: Cuemath is a math learning platform combining an app with live tutoring classes for K-12 students. It is a broad incumbent relative to Maphi, serving the same math learner segment through a hybrid digital-plus-human model.
• Khan Academy: Khan Academy is a large, free education platform covering math across K-12 and beyond. It is a broad incumbent relative to Maphi because it serves the same math learners but as part of a much wider multi-subject educational portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/maphi_app
• Facebookfacebook.com/MaphiApp
• LinkedInlinkedin.com/company/maphi-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maphi