Performance Health ANZ

What Performance Health ANZ does

Performance Health Australia (trading as Performance Health ANZ) is a privately held distributor of rehabilitation, medical, and assistive-technology supplies operating across Australia and New Zealand from its headquarters in North Ryde, NSW. The company serves four primary customer groups — healthcare professionals and clinics, aged care facilities, disability service providers and NDIS participants, and individual consumers — through a B2B/B2C multi-channel model combining e-commerce, phone ordering (1300 4 REHAB), business account registration, and a 300+ page product catalogue. Its positioning emphasizes a 70+ year heritage as a trusted rehabilitation and independent-living partner.

The product platform is built on a Magento-based e-commerce storefront (performancehealth.au) with Quick Order functionality, business account linking for billing, and dedicated NDIS participant support. The company distributes a portfolio of 14+ brands across 12 product categories, mixing owned and licensed brands such as THERABAND, Rolyan, Homecraft, Days, Saebo, Kinetec, Jamar, Metron, Vulkan, Neen, Rehabtronics, KING Bathroom Furniture, and Dignity by Wade. It is the ANZ regional arm of a broader Performance Health group with sister operations in the US, Canada, UK, and France.

Revenue is generated through one-time unit-level product sales, with pricing displayed in AUD including GST across a wide range from approximately $9 for consumables to $780+ for clinical equipment. The company also operates Performance Health Academy, a professional training platform for healthcare professionals, and is registered as an NDIS provider, allowing it to capture disability-funded transactions. No revenue figures, headcount, ownership structure, or recent funding events are publicly disclosed in the available source material.

Name

Performance Health ANZ

Legal name

Performance Health Australia

Website

https://performhealth.com.au

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Performance Health ANZ is a privately held Australian distributor of rehabilitation, aged care, and assistive-technology supplies, serving clinics, aged care facilities, disability providers, NDIS participants, and individual consumers across Australia and New Zealand through e-commerce, phone ordering, and a 300+ page multi-brand catalogue.

Ownership category

akta.pro rank

Product category

Medical Supplies & Rehabilitation Equipment

NAICS

Health and Personal Care Retailers (456)

SIC

Services-Health Services (8000)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Rehabilitation equipment
• Medical supplies
• Mobility aids
• Orthopaedic supports
• Assistive technology

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of rehabilitation equipment, medical supplies, mobility aids, orthopaedic supports, and therapeutic products through e-commerce and account-based ordering. Includes own brands (THERABAND, Rolyan, Homecraft, Days) and distributed third-party brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Performance Health ANZ is a distributor and e-commerce retailer of rehabilitation equipment, medical supplies, mobility aids, and assistive technology products operating in Australia and New Zealand. The company sells own brands (THERABAND, Rolyan, Homecraft, Days) alongside distributed third-party brands, serving healthcare professionals, aged care facilities, disability service providers, NDIS participants, and individual consumers through an online storefront and business account ordering.

Product overview

Performance Health ANZ is a specialized e-commerce platform and distributor offering a comprehensive portfolio of rehabilitation equipment, healthcare supplies, and assistive technology products. The company operates as a multi-brand aggregator, distributing products from established brands including THERABAND, Rolyan, Homecraft, Days, Metron, Jamar, Neen, Vulkan, Saebo, Kinetec, and Rehabtronics, while also offering proprietary sub-brands like KING Bathroom Furniture and Dignity by Wade. The product range spans twelve major categories: Homecare & Daily Living, Exercise Supplies & Therapy, Clinic Supplies, Clinic Equipment, Orthopaedic Supports & Braces, Hand Therapy & Splinting, Mobility Aids, Splinting, Neurological Rehabilitation, Tapes & Strapping, Evaluation & Instruments, Modalities, and Wound Care. Additional services include the Performance Health Academy for professional education and NDIS support services for disability care participants. The platform is built on Magento e-commerce technology and does not offer a public API.

Differentiator

Problem solved

Functional benefit

Brands

• THERABAND: Proven Science. Exercise bands, tubing, and accessories for flexibility and injury recovery.
• Rolyan
• Days
• Homecraft
• Neen
• Metron
• Jamar
• Vulkan
• Saebo
• Kinetec
• Rehabtronics
• KING
• Dignity by Wade
• Performance Health Academy

Products and services

• Homecare & Daily Living Aids Comprehensive range of daily living aids including kitchen and dining equipment, reachers, bedroom furniture, household aids, dressing and grooming tools, patient monitors, toileting and bathing products, moving and handling equipment, and paediatric positioning devices for aged care, disability, and individual consumers.
• Exercise Supplies & Therapy Equipment Therapeutic exercise products including exercise bands and tubing, hand exercisers and therapeutic putty, balance training equipment, weights, rolls, mats and wedges, strength equipment, and Continuous Passive Motion (CPM) machines for clinical and rehabilitation use.
• Clinic Supplies Clinical practice supplies including furniture, massage and acupuncture equipment, pain relief products, hygiene supplies, gowns and gloves, first aid and wound care items, anatomical models for education, pillows, and clinic administration materials for healthcare clinics and professionals.
• Clinic Equipment Professional clinic equipment including cardio equipment, traction devices, and treatment tables for physiotherapy and rehabilitation clinics.
• Orthopaedic Supports & Braces Orthopaedic support products including thumb and wrist supports, hip and knee supports, back and torso supports, shoulder slings, hand positioning splints, orthopaedic shoes and walkers, ankle and foot supports, elbow supports, maternity supports, head and neck supports, orthotics, gel cushions, and compression gloves.
• Mobility Aids Mobility assistance equipment including walkers and rollators, crutches and ferrules, walking sticks and accessories, wheelchairs, wheelchair spare parts and accessories for individuals with mobility limitations.
• Splinting Materials & Equipment Splinting materials and equipment including thermoplastic sheets, strapping and padding, heat pans, casting supplies, precuts, and splinting accessories for clinical hand therapy and rehabilitation applications.
• Neurological Rehabilitation Products Neurological rehabilitation products including Saebo stroke rehabilitation devices, neuro splinting materials, and neuro gaming technology for neurological recovery.
• Therapeutic Modalities Therapeutic modalities including electrotherapy and ultrasound equipment, electrodes, gels and lotions, electrotherapy accessories, hot and cold packs, wax baths and accessories, and heating units for clinical pain management and therapy.
• Performance Health Academy Educational platform providing training, professional development, and educational resources for healthcare professionals working in rehabilitation and therapy.
• NDIS Support Services Support services for participants of the National Disability Insurance Scheme (NDIS) for accessing rehabilitation and assistive technology products through the scheme.
• THERABAND Brand Range Leading brand offering resistance bands, exercise bands, tubing, CLX products, exercise balls, ankle/wrist weights, and band loops for physical therapy and exercise.
• Rolyan Hand Therapy Brand Brand specializing in hand therapy products and splinting materials for rehabilitation of hand injuries and conditions.
• Homecraft Daily Living Aids Brand Daily living aids brand including shower stools and bathroom safety equipment designed to make everyday tasks easier.
• Days Mobility Brand Mobility brand focused on products that enable freedom outside the home for users with mobility needs.

Quantifiable outcome

• Comprehensive product offering covering rehabilitation, aged care, and assistive technology needs

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bettercare Market: Online Australian retailer focused on mobility, daily-living, and rehabilitation products targeting aged-care and individual consumers. Overlaps with Performance Health ANZ on homecare/daily-living SKUs and serves a similar B2C and NDIS customer base.
• Aidacare: One of Australia's largest specialty distributors of rehabilitation, aged-care, mobility, and assistive-technology equipment. Directly competes with Performance Health ANZ across the same clinic, aged-care, and NDIS customer segments with overlapping brand portfolios and similar multi-channel distribution.
• Caremax: Australian retailer specialising in daily-living aids, mobility equipment, and continence products with a focus on aged-care and homecare consumers. Overlaps with Performance Health ANZ in the Homecraft-equivalent daily-living and bathroom-safety categories.
• Independent Living Specialists (ILS): Australian mobility, daily-living, and disability-equipment retailer with both e-commerce and showroom channels and NDIS provider registration. Competes head-to-head with Performance Health ANZ in mobility aids, bathroom safety, and NDIS-funded product categories across ANZ.
• Country Care Group: Australian distributor of rehabilitation, mobility, and complex-rehab equipment serving NDIS, aged-care, and clinical customers nationwide. Directly comparable in customer mix (NDIS providers, therapists) and category breadth, and operates a similar multi-channel distribution model.
• Performance Health (US): Sister operation of Performance Health ANZ under the same global parent, distributing many of the same brands (THERABAND, Rolyan, Homecraft, Saebo, Kinetec). Comparable in product catalogue, brand portfolio, and B2B/B2C distribution model, differing primarily in geography and scale.

Broad incumbents

• Henry Schein: Global distributor of healthcare and dental supplies with a substantial ANZ presence serving clinics and practitioners. Comparable in business model (B2B distribution to healthcare professionals) but operates across a much broader portfolio well beyond rehab and mobility.
• Medline Industries: One of the world's largest privately held medical-supply manufacturers and distributors with healthcare, aged-care, and surgical product lines. Adjacent to Performance Health ANZ in clinical supplies, wound care, and mobility but at vastly greater scale and breadth across acute and non-acute care.
• Drive DeVilbiss Healthcare: Large global manufacturer and distributor of durable medical equipment, mobility, and respiratory products with growing ANZ distribution. Competes with Performance Health ANZ in mobility aids and DME and is increasingly pushing direct-to-customer channels that pressure regional distributors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/performancehealthanz
• LinkedInlinkedin.com/company/performance-health-anz
• Instagraminstagram.com/performancehealthanz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Health ANZ